Comparing Advertisements For this comparison I have chosen to compare two car adverts. The first advert I chose was from the magazine "Steals and Deals" and this is an advert for a Chevy Sonic. The second advert I chose was from the "News and Observer" for a Fiat 500. I chose these two adverts because I feel that they will be good compare as they have similarities and differences.. There is a big difference in the sale tactics of the 2 adverts. The Fiat is a soft sell advert because there is no reference to the price of the car or any statistics about the car where as the Chrysler advert displays the price in big numbers at the top of the advert and it also refers to the fuel consumption of the car. This shows that the 2 adverts use different tactics to advertise and sell the car. I think that the target audience for these cars are the same; both of these cars are small four seater cars. Both of the cars are designed to be comfortable and safe, they are not advertised to be fast sports cars; they are advertised as around town peppy cars. In both of the adverts there is no real reference towards the performance of the car apart from in the Chevy where there is a reference to the fuel consumption of the car but this backs up the point that the Chevy is a car for a sensible family person because they would show interest in the economics of the car. Both of the adverts have main points that they want you to focus on as soon as you look at them, on the Chevy advert the first thing they want you to focus on is the name of the car and the price which are both in bold font at the top of the page, the Fiat wants you to focus on the name of the car which is written in huge letters diagonally across the page. Both of the adverts contain a visual trick which makes you think, this then gains more attention of the reader. In the Fiat advert the slogan "Unmistakably Italian, Undeniably you" is used and this is the topic of the advert. We are led to believe since the car is Italian than it will be an image maker, and make you look “cooler” since most of the great super cars have started or came out of Italy. Fiat does not use as many visuals as Chevy but with a great slogan it is easy to see why their sales have been steady increasing in the U.S. The Chevy uses the idea because when you look at the picture of the car you notice that is is meant to be taped to another peice of paper, this makes the advert look purposely cheap but then you wonder why, this catches your full attention but then as you search for a reason you come across the slogan "with a price this low, we've had to make cutbacks on everything but the car", once you have read this you realise that the the whole advert looks like it has been handwritten to represent the cutbacks in cost. Both of the adverts contain the company badge, they are both situated at the bottom of the advert and I think this is so that it will reinforce the make of the car and I think it is important that people recognize the badge so that people can associate the car with the badge when they see it, but they can not put the badge in a more important place of the advert because it does not really attract the readers attention.
