...Chapter 9 * What are the characteristics of e-marketing—be able to explain them in the context of how a real-world or hypothetical business is able to capitalize on them. - E-marketing- The strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing. - Characteristics of e-marketing: Addressability- The ability of a marketer to identify customers before they make a purchase. Example- digital media technology makes it possible for customers to identify themselves and provide information about their product needs and wants before their purchase. Social Network- Web-based meeting place for friends, family, coworkers, and peers that allow users to create a profile and connect with other users for purposes to get acquainted, to keeping in touch. Example- By becoming “friends” with other consumers on these social networks, companies are able to gain more access to consumer preference. Interactivity- Allows customers to express their needs and wants directly to the firm in response to its marketing communicators. Example- Having a feedback page that the firm offers to customers. Accessibility- The ability to obtain digital information. Example- Firms can go to different websites to request ideas for new products. Connectivity- Use of digital networks to provide linkages between information providers and users. Example- Is one of the key contributions of social networking, connecting...
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...MICROSTRUCTURES: .................................................. 14 Chapter # 2: Tensile Testing .............................................................................................................. 19 2.1 INTRODUCTION: ....................................................................... 19 2.2 PROCEDURE OF TENSILE TESTING: ............................................. 19 2.3 TENSILE PROPERTIES: ............................................................... 21 2.4 EXPERIMENTAL RESULTS OF TENSILE TESTING: ........................... 26 Chapter # 3: Bend Test ....................................................................................................................... 28 3.1 INTRODUCTION: ....................................................................... 28 3.2 TYPES OF BEND TEST: ............................................................... 28 3.3 EXPERIMENTAL RESULTS OF BEND TEST: ..................................... 31 Chapter # 4: Compression Testing .................................................................................................... 33 4.1INTRODUCTION: ........................................................................ 33 4.2 COMPRESSION FRACTURE:...
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...CompTIA Security+: Get Certified Get Ahead SY0-401 Study Guide Darril Gibson Dedication To my wife, who even after 22 years of marriage continues to remind me how wonderful life can be if you’re in a loving relationship. Thanks for sharing your life with me. Acknowledgments Books of this size and depth can’t be done by a single person, and I’m grateful for the many people who helped me put this book together. First, thanks to my wife. She has provided me immeasurable support throughout this project. The technical editor, Steve Johnson, provided some good feedback throughout the project. If you have the paperback copy of the book in your hand, you’re enjoying some excellent composite editing work done by Susan Veach. I’m extremely grateful for all the effort Karen Annett put into this project. She’s an awesome copy editor and proofer and the book is tremendously better due to all the work she’s put into it. While I certainly appreciate all the feedback everyone gave me, I want to stress that any technical errors that may have snuck into this book are entirely my fault and no reflection on anyone who helped. I always strive to identify and remove every error, but they still seem to sneak in. About the Author Darril Gibson is the CEO of YCDA, LLC (short for You Can Do Anything). He has contributed to more than 35 books as the sole author, a coauthor, or a technical editor. Darril regularly writes, consults, and teaches on a wide variety of technical...
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...FACULTY OF MEDIA, INFORMATION & COMMUNICATIONS TECHNOLOGY BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY IT PROJECT MANAGEMENT YEAR 3 SEMESTER 1 1 Registered with the Department of Higher Education as a Private Higher Education Institution under the Higher Education Act, 1997. Registration Certificate No. 2000/HE07/008 FACULTY OF MEDIA INFORMATION AND COMMUNICATION TECHNOLOGY QUALIFICATION TITLE BSc INFORMATION TECHNOLOGY LEARNER GUIDE MODULE: IT PROJECT MANAGEMENT (1ST SEMESTER) PREPARED ON BEHALF OF PC TRAINING & BUSINESS COLLEGE (PTY) LTD AUTHOR: Miss. Nkosikhona Msweli EDITOR: Mr. Sahil Sahue FACULTY HEAD: Isaka Reddy Copyright © 2015 PC Training & Business College (Pty) Ltd Registration Number: 2000/000757/07 All rights reserved; no part of this publication may be reproduced in any form or by any means, including photocopying machines, without the written permission of the Institution. TABLE OF CONTENTS TOPICS SECTION A: PREFACE PAGE NO. 4-11 1. Welcome 4 2. Title of Modules 4 3. Purpose of Module 5 2 4. Learning Outcomes 5 5. Method of Study 5 6. Lectures and Tutorials 5 7. Notices 5 8. Prescribed & Recommended Material 5 9. Assessment & Key Concepts in Assignments and Examinations 6 10. Specimen Assignment Cover Sheet 9 11. Work Readiness Programme 10 12. Work Integrated Learning (WIL) 10 SECTION B: IT PROJECT MANAGEMENT (2ND SEMESTER) 12-101 1. Introduction to Software Project Management 15-20 2. Traditional Project Management ...
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...January 2015 Research Institute Thought leadership from Credit Suisse Research and the world’s foremost experts Emerging Consumer Survey 2015 EMERGING CONSUMER SURVEY 2015_2 Contents 03 Editorial 04 The emerging consumer in 2015 12 A sum of different parts 20 e-Commerce and the emerging consumer 30 Focus on travel 36 Focus on autos 40 Focus on healthcare 46 Brands and the emerging consumer in 2015 62 Brazil: Steady decline continues 64 China: A life online 66 India: New government, strong consumer 68 Indonesia: An under-penetrated market 70 Mexico: Structural potential, cyclical hurdles 72 Russia: Dark clouds gather 74 Saudi Arabia: The petro-dollar 76 South Africa: Reduced optimism 81 About the survey 83 Imprint / Disclaimer For more information, please contact: Richard Kersley, Head of Global Securities Products and Themes, Credit Suisse Investment Banking, richard.kersley@credit-suisse.com Michael O’Sullivan, Chief Investment Officer UK & EMEA, Credit Suisse Private Banking & Wealth Management, michael.o’sullivan@credit-suisse.com COVERPHOTO: ISTOCKPHOTO.COM/XAVIERARNAU, PHOTO: ISTOCKPHOTO.COM/ALIJA 78 Turkey: Subdued but stable EMERGING CONSUMER SURVEY 2015_3 Editorial We are delighted to publish the fifth edition of the Credit Suisse Research Institute’s “Emerging Consumer Survey.” To undertake the project, we have again partnered with global market research firm Nielsen, which has conducted...
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...Mm522 Study Guide 1. The marketing mix: what is it, what elements/tools are parts of this concept; examples of how used to support marketing planning. Philosophies toward the marketplace, as in Selling, Marketing, Product, Societal; differences among these approaches, how success is measured; examples. (TCO A) The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Marketing mix elements are the 4 P’s: price, place, product, and promotion (sometimes a 5th P: people). The 4 C’s: customer solution, customer cost, convenience, and communication. The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Needs vs. Demands. Product: refers to tangible, physical products as well as services. Product decisions including: product variety, quality, design, features, brand name, packaging, sizes, services, warranties, and returns. Price decisions including: pricing strategy, suggested retail price (list price), volume discounts and wholesale pricing, cash and early payment discounts, seasonal pricing, bundling, price flexibility, credited items. Place (distribution) decisions including: distribution channels, marketing coverage (inclusive, exclusive, or selective), specific channel members, inventory management, warehousing, distribution centers, order processing, transportation, inventory...
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...become a “business plan.” The business plan is a document that evolves from the initial idea into a business concept proposal (BCP) and from there into an opportunity assessment. At each stage of this evolution, the entrepreneur can decide to proceed or move on to a more promising venture. The exercise of putting a business plan together is a helpful one, and by the end of the process you will have a document that helps you and potential investors think about how promising the venture truly is. This chapter covers the whys and how-tos of a business plan in depth, looking at the main parts and why they are important, as well as what to do with your business plan. In addition, we will look at other common themes characteristic of the early phase of technology startups such as product development and marketing and communications strategy, as well as issues of intellectual property. 2.1 What Is a Business Plan? A business plan is a document describing a venture’s opportunity, its product or service, context, strategy, team, required resources, and potential financial returns [1]. It is guided by three basic questions [2]: • Where are we now? • Where do we want to be? • How are we going to get there? There is ample material available on how to structure and write a successful business plan. We could even go so far as to say that the art of writing business plans has been commoditized over the years. Therefore, the mechanism behind the document should not present the entrepreneur...
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...1. The marketing mix: what is it, what elements/tools are parts of this concept; examples of how used to support marketing planning. Philosophies toward the marketplace, as in Selling, Marketing, Product, Societal; differences among these approaches, how success is measured; examples. (TCO A) The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Marketing mix elements are the 4 P’s: price, place, product, and promotion (sometimes a 5th P: people). The 4 C’s: customer solution, customer cost, convenience, and communication. The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Needs vs Demands. Product: refers to tangible, physical products as well as services. Product decisions inc’d: product variety, quality, design, features, brand name, packaging, sizes, services, warranties, and returns. Price decisions inc’d: pricing strategy, suggested retail price (list price), volume discounts and wholesale pricing, cash and early payment discounts, seasonal pricing, bundling, price flexibility, credited items. Place (distribution) decisions inc’d: distribution channels, marketing coverage (inclusive, exclusive, or selective), specific channel members, inventory management, warehousing, distribution centers, order processing, transportation, inventory, and locations. Promotion decisions...
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...The n e w e ng l a n d j o u r na l of m e dic i n e Clinical Practice Caren G. Solomon, M.D., M.P.H., Editor Urinary Tract Infections in Older Men Anthony J. Schaeffer, M.D., and Lindsay E. Nicolle, M.D. This Journal feature begins with a case vignette highlighting a common clinical problem. Evidence supporting various strategies is then presented, followed by a review of formal guidelines, when they exist. The article ends with the authors’ clinical recommendations. From the Feinberg School of Medicine, Northwestern University, Chicago (A.J.S.); and the University of Manitoba, Winnipeg, Canada (L.E.N.). Address reprint requests to Dr. Schaeffer at the Feinberg School of Medicine, Northwestern University, 303 E. Chicago Ave., Tarry Bldg. 16-703, Chicago, IL 60611, or at jschaeffer@ a northwestern.edu. N Engl J Med 2016;374:562-71. DOI: 10.1056/NEJMcp1503950 Copyright © 2016 Massachusetts Medical Society. An audio version of this article is available at NEJM.org 562 A 79-year-old community-dwelling man presents with urinary frequency, dysuria, and fever. Culture reveals extended-spectrum beta-lactamase Escherichia coli. He had a similar infection several months ago, with the same organism isolated, and he had a response to nitrofurantoin treatment. How would you further evaluate and manage this case? U The Cl inic a l Probl em rinary tract infection in men without indwelling catheters is uncommon among men younger...
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...Exam : 312-50 Title : Ethical Hacker Certified Ver : 02-23-2009 312-50 QUESTION 1: What is the essential difference between an 'Ethical Hacker' and a 'Cracker'? A. The ethical hacker does not use the same techniques or skills as a cracker. B. The ethical hacker does it strictly for financial motives unlike a cracker. C. The ethical hacker has authorization from the owner of the target. D. The ethical hacker is just a cracker who is getting paid. Answer: C Explanation: The ethical hacker uses the same techniques and skills as a cracker and the motive is to find the security breaches before a cracker does. There is nothing that says that a cracker does not get paid for the work he does, a ethical hacker has the owners authorization and will get paid even if he does not succeed to penetrate the target. QUESTION 2: What does the term "Ethical Hacking" mean? A. Someone who is hacking for ethical reasons. B. Someone who is using his/her skills for ethical reasons. C. Someone who is using his/her skills for defensive purposes. D. Someone who is using his/her skills for offensive purposes. Answer: C Explanation: Ethical hacking is only about defending your self or your employer against malicious persons by using the same techniques and skills. QUESTION 3: Who is an Ethical Hacker? A. A person whohacksfor ethical reasons B. A person whohacksfor an ethical cause C. A person whohacksfor defensive purposes D. A person whohacksfor offensive purposes Answer:...
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...who will adopt electric vehicles? a segmentation approach of UK consumers Dr Jillian anable The Centre for Transport Research University of aberdeen St Mary’s, Elphinstone Road aberdeen, UK, ab24 3Uf j.anable@abdn.ac.uk Dr geertje Schuitema Department of Marketing and Statistics aarhus University haslegaardsvej 10 DK-8210 aarhus V, Denmark g.Schuitema@asb.dk Dr Stephen Skippon Shell global Solutions Shell Technology Centre Thornton P.o. box 1 Chester, UK, Ch1 3Sh steve.skippon@shell.com Dr neale Kinnear Transport Research laboratory Crowthorne house, nine Mile Ride wokingham, UK, Rg40 3ga nkinnear@trl.co.uk Keywords electric vehicles, consumer preferences, segmentation two-wave design was aimed at reducing psychological distance, supporting information transfer into long-term memory, and facilitating non-conscious processing, thus better representing consumer choice processes. Applying cluster analysis to the various attitudinal measures, participants are segmented according to their pro-social and technology-oriented inclinations and some conclusions as to the characteristics of EV consumers are presented. Abstract Climate change programmes around the globe are relying heavily on the electrification of transport, especially private battery electric vehicles and plug-in hybrids (‘EVs’). These are novel technologies of which mainstream consumers have very little experience and knowledge, so they are psychologically distant from the category. This presents...
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...NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY FACULTY OF COMMERCE GRADUATE SCHOOL OF BUSINESS EMBA MARKETING MANAGEMENT Prepared by Mrs O Gwate-Hall 2012 EMBA MARKETING MANAGEMENT MODULE 1. THE MARKETING CONCEPT Business philosophy has experienced three major shifts during the history of commerce in the United States. It has moved from a production orientation to a sales orientation to the current consumer orientation. Each of these philosophies has reflected the economic environment of its time. From the early years of the country into the late 1920s, businesses had limited production capacity and continuous demand for their products. Under those circumstances, it was inevitable that the prevailing philosophy would be "produce as much as you can and it will sell." Business goals based on that belief naturally focused on production. Marketing concerns were limited to order taking and product distribution. With the introduction of mass production in the late 1800s, the gap between production and the demand for goods and services began to narrow. By the 1930s, production capacity had caught up with and, in many areas, exceeded demand. In order to maintain or regain production and sales levels, businesses adopted a sales oriented philosophy. This philosophy held that "if...
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...Penetration testing Penetration testing A Hands-On Introduction to Hacking by Georgia Weidman San Francisco Penetration testing. Copyright © 2014 by Georgia Weidman. All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without the prior written permission of the copyright owner and the publisher. Printed in USA First printing 18 17 16 15 14 123456789 ISBN-10: 1-59327-564-1 ISBN-13: 978-1-59327-564-8 Publisher: William Pollock Production Editor: Alison Law Cover Illustration: Mertsaloff/Shutterstock Interior Design: Octopod Studios Developmental Editor: William Pollock Technical Reviewer: Jason Oliver Copyeditor: Pamela Hunt Compositor: Susan Glinert Stevens Proofreader: James Fraleigh Indexer: Nancy Guenther For information on distribution, translations, or bulk sales, please contact No Starch Press, Inc. directly: No Starch Press, Inc. 245 8th Street, San Francisco, CA 94103 phone: 415.863.9900; fax: 415.863.9950; info@nostarch.com; www.nostarch.com Library of Congress Cataloging-in-Publication Data Weidman, Georgia. Penetration testing : a hands-on introduction to hacking / Georgia Weidman. pages cm Includes index. ISBN 978-1-59327-564-8 (paperback) -- ISBN 1-59327-564-1 (paperback) 1. Penetration testing (Computer security) 2. Kali Linux. 3. Computer hackers. QA76.9.A25W4258 2014 005.8'092--dc23 2014001066...
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...Arab Academy for Science, Technology and Maritime Transport College of Engineering and Technology Department: Electrical and Computer Control Engineering B. Sc. Final Year Project WIND ENERGY Presented By: Ahmed Magdy Ahmed Mokhtar Latifa Ahmed Supervised By: Dr.Amr Magdy DECLARATION I hereby certify that this material, which I now submit for assessment on the programme of study leading to the award of Bachelor of Science in (insert title of degree for which registered) is entirely my own work, that I have exercised reasonable care to ensure that the work is original, and does not to the best of my knowledge breach any law of copyright, and has not been taken from the work of others save and to the extent that such work has been cited and acknowledged within the text of my work. Signed: _____________________________ Registration No.: ___________ Date: 6/7/2013 2 ACKNOWLEDGMENT To my honourable Dr.AMR MAGDY We were honoured and pleased at the same time to work under the supervision of you, you spent a lot of time with us, at the time you definitely had lots of other important occupations. This work would have never been done without your assistance.Very thanking prof.Dr. Yasser Galal on his effort with us the past five years.Thanking engineers Noha Magdy and Ashraf Brdwyli to help us in the project. 3 ABSTRACT Wind energy is fast becoming the most preferable alternative to conventional sources of electric power. wind turbines...
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...a. What type of organization is Australian Beverages Limited (ABL)? ABL is an Australian public listed company operating in multi-beverage business. It commenced operation in 1937 with its first manufacturing plant opened in Sydney in 1938. After a series of market expansions, ABL is currently the second largest company in Australia non-alcoholic beverage industry. The company is run by Tom Dwyer, the current managing director, who has been appointed since 2005. b. What industry, product segments/markets does ABL operate in? ABL is currently the second largest company in Australian non-alcoholic beverage industry. With the exception of bottled water, ABL operates in almost all product segments of non-alcoholic beverage market, that is, carbonated soft drinks (CSD), fruit and milk-based drinks, etc. It has also moved into snack food market through acquisition of several small businesses. Its core activities include manufacturing, distribution and marketing. c. What is the current life-cycle position of the industry? Non-alcoholic industry ➢ The non-alcoholic beverage industry is at the growth stage of its life cycle. This is evidenced by: (1) Consumption of non-alcoholic beverage in Australia increased form 179.7 liters per capita in 2005 to 228.5 liters per capita in 2009, representing a 27% increase. (2) As Australian per capita consumption follows US pattern, Australian’s current level of 63% of US per capita consumption indicates significant opportunities for growth...
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