Compare how each text achieves its purpose
Both text’s A and B are advertisements for biscuits and their primary aim is consequently to sell their prospective products. However whilst Text A is in the form of a poem – arguably a humorous and ironic advertisement demonstrating the health benefits of the product - Text B, a partly informative and part propaganda poster – aiming to stir patriotism and demonstrate the biscuits many benefits. Whilst Text A appeals to locals potentially seeking a quality product with health benefits, Text B appeals to factory workers, people seeking a good value meal, as well as the patriotic who wish to be a involved in the war effort.
The context of both advertisements clearly affects their purpose. Text A was produced in the 1830’s and a local and intimate brand is conveyed through the description of the products location ‘next door but one to the Arms Inn’. The lack of a specific address suggests you must know where the ‘Arms Inn’ is to purchase the product and only locals would know such information. Moreover, the use of phrases such as ‘ take good advice and quickly hie’ reflect the period in which the advert was produced – as such phrases would not be used in today’s society. In comparison, Text B’s ‘Weston’ brand seeks to induce its war time context in order to market the brand. The ‘girls on munitions’ eat the product, stirring a patriotic appeal a sense that you can aid the war effort and support it by purchasing the biscuits.
The differing form and structure of each text also effects how they achieve their purposes. Text A takes the form of a poem, and the use of rhyme and irony emphasises the local brand. The phrase ‘Abroad, at home, on sea or land’ demonstrates this, as you must know where the ‘Arms Inn’ is to purchase the biscuits. By stating that they appeal to everyone, it adds a humorous tone to the text, as the brand