...Design Methods for decision-making Introduction The figure of designer is a hybrid between the artist, the mathematician an the scientist, but he can not be identify with nobody of this three figures (Jones, 1992). In fact the designer, to take decisions within a project, applies both creative and mathematical methods. The aim of this essay is to demonstrate if these two approaches to the design are more useful and utilized in the effective project or in commercial environment. Thus, to understand what is the reason for which they are used, it is decided to analyse two creative methods, brainstorming and mood board, and two mathematical, evaluation matrix and QFD. What is resulted from the analysis of these two approaches to the design it is that the creative methods are really used by the designer for the project, while the mathematical methods are more useful for commercial purposes and in business environment. Creative methods Brainstorming Brainstorming is a technique very utilized in the design environment, because it allows to maintain wide the project area and because it is a method which can be used in every step of the design process. The word itself can guess what is the function of this method: to produce many ideas quickly (Jones, 1992). Osborn, the inventor of this technique, has dictated very precise rules (Cross, 1994): - No criticism is allowed during the session - A large quantity of ideas is wanted - Seemingly crazy ideas are quite welcome ...
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...Heter Lecture Two: The Argument from Design by Paley [1] Overview. William Paley argued that the universe is so complex that it must have been designed by a higher power. Paley compares the natural universe to a watch. The complexity of the watch proves that it must have been designed. Such a meticulous machine could not have arise by chance. Since the natural universe is far more complex than a watch (think of a human heart), the natural universe must have a designer that is very powerful. This designer must be all powerful; thus the designer must be God. Paley’s argument has been revived in the past five years under the name of “Intelligent Design.” The Intelligent Design Argument is exactly the same as Paley’s argument, with only one exception. The Intelligent Design Argument concludes that “a higher power of some sort, that we might call an ‘intelligent designer’ must exist.” But the argument does not call the ‘intelligent designer’ God. [2] Note on terms: “Teleological.” The Argument from Design has two different names. The argument is also called the “Teleological Argument.” The word “teleological” comes from the Greek word “telos” which means “end” or “purpose.” Paley believes that the universe has a purpose (telos) just like a watch has a purpose (to tell time). For example, the purpose of a human heart is to pump blood. [3] The Argument from Design Premise 1.If an object has a design then it must have a designer. (A watch, for...
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...the copywriters and graphic designers therefore the copywriters and graphics designers is being altered without their consultation. * Loss of two executives to the branch. Current manager are unaware of standard operating procedures at the branch. * Salaried Employees are working overtime without proper compensation taking on additional workload because of new clients being taken on. * Four clients vital to the success of Phoenix are not pleased with the work being produced. Facts and Causes: * Employee interviews indicate a lack of communication between graphic designers and art directors which has resulted in longer hours required to finish projects. * Client surveys indicate that they have not received a significant level of communication from the account managers which has left the copywriters with little basis to develop the copy for advertisement. Impact and Effects: * Productivity at the Roanoke branch has declined overall by 41%: 11% of accounts are completed behind schedule; 8% of the projects have been cancelled by the client; 22% of the accounts are on hold because art/copy has not been approved by the client * The average salaried employee has previously worked 40 hours per week, and is now working 50 hours per week, with 10% less project completing rate within that week Solutions: * Art directors are to meet as needed and leave open lines of communication with the graphic designers for changes that may occur on...
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...perceived as being ‘exploited’ in a pornographic way within the fashion world. Although the perception towards erotic and pornographic imagery in the media has changed drastically in the last 50 years since the sexual revolution, there are still different views on the use of it to sell and promote a product or brand. I will look into how Christianity sexualised the naked body, fetish influences to the fashion scene and how designers and fashion photographers have used the naked form. To begin with I will look into the definitions and meanings of some of the key terms in this dissertation such as pornography, erotica, nude and naked so I can relate the correct meanings to points in my argument. ‘Pornography is printed or visual material containing the explicit description or display of sexual organs or activity, intended to stimulate sexual excitement’ (Oxford Dictionary) we could compare this to modern advertisements for certain brands. Some people may say fashion advertisement and clothing is getting close to pornography as an overstatement, but in fact when you compare it to the definition of pornography it may not even come close. As I’m sure the brand has not intended for its viewers to become aroused from their work. However the term pornification may be more relevant to my previous point as the growing use of iconic pornography has become stylish as it has been taken up in recent fashion trends and advertisement, ‘the increasing occurrence and acceptance of sexual themes and explicit...
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... In order to maintain that advantage and growth they must confront certain challenges that face traditional retailers in the apparel industry. I will talk about the industry leader of fashion follower, ZARA and discuss the success the famous brand. Sincerely, Frank Li Executive Summary As we all know, as a fast fashion, Zara is always growing. It has the potential for sustainable growth due to its competitive advantage and its ability to face the challenges of the apparel industry. The company keeps its operating income elevated, has a strong and unique business model, and has various opportunities for expansion in the retail industry. To prove Zara has the prospect of sustainable growth in the international apparel market, it is important to understand and compare the financial differences of Inditex, its parent company, and its major...
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...lines of the poem distantly describe a female tourist and a male terrorist, not as people, but as statistics. It is only in the final two lines of the poem that Merrill injects any emotion into the work and connects the two seemingly unrelated individuals. In “Casual Wear,” Merrill uses contrasting viewpoints to convey both the resolution of the terrorist and the direness of the death of the tourist. Most of “Casual Wear” focuses on “your average tourist” and “your average terrorist;" it is not until the last two lines that the poem reveals, indirectly, that the terrorist is responsible for killing the woman, who is given the title, in the last two words of the poem, “wife” (Merrill 907). The unexpected outcome provides the reader with the fierce shock of reality on a personal level. Since the only name given to the woman is “wife” and the odds were “1 to 910 against her strolling past the Embassy,” the reader is given the impression that this is something that could happen to anyone, anywhere (Merrill 907). The shift in tone from detached to very personal provides the reader with the stark contrast between a generalized newscast and the very personal level on which people are affected by the events being covered. The events that make the news, however, have a different effect on different individuals, which Merrill suggests in the last two lines of “Casual Wear.” In line eleven, Merrill provides the outcome of the attack for both the terrorist and the tourist; the terrorist...
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...Case Study – Zara Abstract The competition of current clothing industry is very fierce and Zara has many competitive advantages in this competition. This paper will analyze on about how the information technology help Zara to make decisions and make their performance more speed. First, a case review from Harvard Business Review will be covered in the introduction to show an overview of current Zara’s business model. Second is the Michael Porter’s model analysis based on Zara that including three generic strategies and five forces. Third, some of IT applications are really help the Zara to make their business more efficient, the applications will be applied in the Enterprise Resource Planning (ERP), Supply Chain Management (SCM) will emphasize a speed supply chain for Zara, and Customer Relationship Management (CRM). Finally is about the relationship between Zara and Peter Drucker’s theory, Zara and Andrew McAfee’s theory, Zara and Hey’s theory. The last part will conclude where is Zara today and make brief recommendations. Table of Contents Introduction 4 Zara and Michael Porter’s Model 5 Generic Competitive Strategies Analysis for Zara 5 Five Forces Analysis for Zara 6 Suppliers Bargaining Power 6 Buyer Bargaining Power 7 Threat of New Entrants 7 Threat of Substitute 8 Industrial Competitors 9 The Value Chain of Zara 10 Enterprise Resource Planning (ERP) 11 Supply Chain Management (SCM) 11 Customer Relationship Management (CRM) 13 Zara and...
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...FASTCAT PHASE II MNGT 433-Compensation & Benefits 4/22/2014 Logical Thinkers Consulting Company Damian Malagari Kerry Ahearn Melissa Hekl NgoanPhan Chau Tran Table of Contents EXECUTIVE SUMMARY 3 RECOMMENDED STRATEGY FOR EXTERNAL COMPETITIVENESS 4 Best Alternatives for FastCat 4 Pay Level and Mix of Forms 4 Integrating the External and Internal Structure 5 Preliminary Ideas 5 SURVEY DESIGN OF TOTAL COMPENSATION OF FASTCAT’S COMPETITORS 6 Selecting Benchmarks and Matching With FastCat Jobs 6 Selecting Competitors in FastCat’s External Market 6 Analyzing the Data: Deciding What Forms to Compare 7 Analyzing the Data: Adjusting for Aging 11 Evaluating the Regression Line and the Fit Between FastCat and the Market 15 FASTCAT’S PAY POLICY LINE 19 INTEGRATING INTERNAL AND EXTERNAL STRUCTURES 20 Bands and Zones 20 Overlapping 21 EVALUATING THE RESULTS 21 Description of Analysis 24 FastCats’ Strategy and Rationale to Lag Pay Levels 25 EXECUTIVE SUMMARY Our Proposal for FastCat’s compensation system in Phase II focuses on the base pay as well as providing incentives. In order to maintain its competitiveness in the industry, FastCat should lag the market. They must ensure their pay structure is strategically differentiated within the marketplace. The appropriate pay structure and compensation plan will help FastCat strengthen employee retention and increase productivity through incentives, rewarding performance, and employee engagement...
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...tailored kind of silhouette, which exalted the virtues of sexuality, glamour and status—the backbone of the European haute couture design. Western female clothes have historically been designed to exemplify the contours of the body. While 1980s was majorly characterized by everything glitzy and glamour – with people earning big money and spending conspicuously, the era saw a emergence of a new generation of young Japanese designers whose designs exemplified the ideology of “anti-fashion” and some of these designers were Issey Miyake and Yohji Yamamoto. The purpose of this essay is to see how Miyake and Yohji’s emergence and their unconventional design philosophy, silhouettes they created and techniques they have adopted, have called forth a new interpretation of the existing regulations and norms of clothing and fashion; and how women should be perceived and represented. To see how the representation and perception of the feminine body and western fashion had been drastically changed since the emergence of Japanese design in 1980s, it is important to compare and contrast both Miyake and Yamamoto’s work, in terms of how their philosophy has brought upon this new change. It was evident that both Miyake and Yamamoto were generally all about challenging everything that were...
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...Jen Kluger and Suzie Orol. These 2 designers were passionate about jewelry design focusing on customers in the age group between 18 and 30. Starting their business by selling jewelry on the roads during various outdoor festival and summer concerts, they have always remained two steps ahead of their competitors and their jewelry could be found in 250 boutiques in Canada. Kluger and Orol personally sold their product and managed all the operations. Major issues With the growing popularity of the design, many stores have Foxy line of jewelries, which means that the market is coming to a cease. Given this scenario they want to expand their territory and would want to expand their business in US. While choosing to expand their business they are in dilemma on whether to obtain trade shows or hiring sales representative or both as best method of distributions. Profitable distribution channel From the calculation of different distribution methods we can conclude that with the worst effect on sales, distribution by representative will be more profitable as compared to distribution method by trade show. But when we compare the highest sales volume, trade show is more profitable channel of distribution as compared to sales representative channel of distribution. Choose a distribution strategy Considering both the option, distribution by trade show is more preferred. In this way they will have some profit at lower level of sales but as a designer they can gauge the trend and choice...
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...i.e.: were they born into royalty, therefore their clothing and possessions would reflect more of a designer approach, in comparison to a working class teenage girl who would be considered to wear more practical, possibly cheaper items from the high-street. Another approach to the “Social status” of a character may include hobbies that they partake in. For example, in a stage adaptation of 'Of mice and men' we witness a lower class family working hard labour on a ranch, so typically their hobbies would tend to be outdoors, possibly shooting, and having lower class gatherings in the stables, which would suggest to a costume designer that their costumes should be practical, light weight but sturdy fabrics, avoiding lighter colours, as these wouldn't last long on a farm. Now taking out a single character from ”Of mice and men” - Curly's wife, and comparing her with a character from a princess adaptation, lets say, Cinderella. (Post makeover.) Curly's wife, would be (although one of the most pristine on the ranch) dressed in mostly rags, clearly signifying lack of wealth, somewhat very dissimilar to Cinderella's designer ball gown that appeared almost too magical to be from a low branded designer. This, combined with the identity of a person, whether they're in character for a performance or going about everyday life is an essential part of fashion, but from a costume designers perspective, is essential to be able to tell their stories, but for many people, identity is more than...
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...The teleological argument also known as the design argument is a posteriori basing stuff primarily on knowledge gained from external experience. The idea being that basically due to the intricacies of the world there must be a designer. The word telos from teleological means purpose and purpose links in with Aristotle’s ideas of causality. The argument has two sides one being Aquinas’s on an argument to design and Paley’s being an argument from design. Aquinas 1224-1274 argument comes from the fifth of his five ways which is him pointing out the fact that there is evidence in the world around us of the existence of God therefore showing his Empirical knowledge. Furthermore Aquinas holds the belief that humans are always working towards something, such as knowledge (act for an end), as we strive to achieve the best outcome; meaning we do not achieve that end or outcome intentionally, instead it is for a reason. Aquinas reinforced the view that something which lacks knowledge cannot move towards an end, unless guided by a being ‘endowed with knowledge and intelligence’, therefore, this shows that there must be some intelligent being that exists, pushing humans towards a goal or an end. Aquinas concluded that this being is God. Much like Aquinas William Paley made the argument about the existence of God through an argument from design. Paley, a theologian thought of the analogy through the use of a stone and a watch. He said that if you came across a stone never having seen it...
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...watch in the water, for example when you need to stop your lap time. The point is if you purchase a water-resistant watch, you expect it be like that when using it all the time. To avoid this problem there are two opportunities: They should be fair enough to mark it clearly on the boxing or on the watch itself that it is not always waterproofed. But that could put the brand in a worse position when the customer compares that watch with similar products from competing brands. Though the best solution would be to re-design and then test the watch in order to provide an absolute water-resistant product like many other producers do. Smooth as glass The next case is about a modern designer hot water control knob on the bathroom sink in a fancy hotel. It is made out of chrome and very minimalistic i.e. the shape is very easy, round und unremarkable. But that is not the point at all. The problem is the material, which tend to get very sleek when it is wet. Though once you soaped your hands you hardly cannot turn it on or off anymore. The solution is will be that the control knob has to be re-designed. By adding a ripples around you have more grip even with wet hands. This problem could have been avoiding by testing it under realistic circumstances. Probably the designer and his team only made a dry run. In this example you can see it is not always all about the design. Sure it can look good, but do not forget that it still should be easy to use. Paper towel dispenser A paper...
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...Compare and Contrast Mental Model Jason Hatchett OI/361 October 4, 2011 The four styles of creative intelligence define a person’s decision making process, attitudes and thoughts. Most individuals are a combination of two or three of the models. Creative intelligence is difficult to measure. Factors like environment, heredity, and personality affect a person’s creativity. Intuitive intelligence This model focuses on results. The use of experiences to make decisions is an identifier of a personality using the intuitive model. Individuals who fit into this model are fair and tuff managers and supervisors. Intuitive personalities tend to hold positions in government, entertainment, and management. Persons using this mindset learn from their past. Intuitive management set organizational l business goals that keep past trends in mind. Innovative intelligence Innovative intelligence personalities focus on problem solving. This type of individual uses systematic problem solving and hard data to make decisions. Innovative persons are hard working and utilize precise exact measurements making this model the most logically thinking of the four. This mindset is typical of a mathematician or a designer. Compare and Contrast In contrast of the two models, successful companies employ a mix of creative intelligence. Employees...
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...Research Group, University of Wales, Newport {richard.hurford1, adam.martin}@newport.ac.uk; plarsen-pdr@uwic.ac.uk Abstract One of the perennial criticisms of work in the field of wearable technology is that nobody seems to be wearing it! This is despite stunning advances in the underlying technology. At the Ninth ISWC there was a feeling that wearable computing development needs to progress on the issue of user acceptability. This poster describes a pilot survey of designers working within the field. The results provide a snapshot of wearable technology design practice and how User Centered Design (UCD) is perceived with the field. majority answered between five and ten people, with six respondents stating they worked individually. The survey was conducted on a multidisciplinary group, with many respondents reported having more than one specific role, these were: researcher (10), textile designer (5), clothing designer (5), artist (3), interaction/interface designer (2), electronics designer (2), software designer (1), other (4), with a mean involvement within the field of 5.4 years (SD 4.09 years). 3.1 UCD and the user Respondents were asked to rate their familiarity with UCD principals, the results were: very familiar (6), familiar (9), some familiarity (8), unfamiliar (4), no knowledge (3). When asked how frequently UCD practice was encountered within wearable technology the overall perception was that UCD was not used often. Participants were asked if ‘user’ was a relevant...
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