Media is the medium of communication. It refers to the use of information and access to the information tools, channels, vectors, intermediaries or technical means. The media plays a very important role in life, it is also have positive and negative impacts on contemporary society.
The influence of the media society is permeated in every aspect. From the point of view of personal life, the media manner to enable people to accept the trends and changes from the outside world in time, to facilitate people contact with others to pass information, and provide a culture and entertainment for the daily life. From a broader point of view, to a certain extent the media through the dissemination of information to change the direction of social events development. It guide the mainstream of interest and the trend of the times, and created a culture.
Similarly, different media formats are also affecting other formats. Internet, television, mobile phone, newspapers and magazines are the common forms of the media which play a role in each other. From the above can be divided into electronic media and paper media, Low threshold, large information capacity, convenient and efficient, information dissemination interactive and other advantages bring great negative impact on paper media. Jesse Holcomb, a senior researcher at the Pew Research Center. In a recent study, the researcher found that residents of the three cities in the United States, turned the attention of the news to the local TV station, instead of the newspaper. As long as the business model is stable, it will occupy an important position in the local news sources, and inhibit the development of newspapers (Pfleger, 2015). However, the paper media has a long history, which has a strict business management approach, and most of this media have relevant administrative background, which has higher credibility. The