The American people and America itself run off freedom. Ever since this country was founded freedom has always played a key role in our society. In fact, most of the United States Constitution is made up of articles to protect our freedom. The birth of the automobile gave new meaning to the word freedom and to this day American citizens relate owning a vehicle to freedom. Automobile Companies have realized this and incorporated the idea of freedom in their advertisements to make their vehicle more appealing. The advertisements for the Honda CR-V and the Toyota Corolla share similarities and differences in their efforts to deliver the societal message that owning a vehicle portrays freedom to Americans. Although not a company from America, Honda is a company that sells many cars to American consumers. Their advertisement for their CR-V model demonstrates the societal message that owning a vehicle gives a driver freedom in many aspects. Visually the advertisement has a collage of various activities that a free spirit would enjoy such as flying a plane, rocking climbing, running a marathon, go sailing, or learning to scuba dive. Or even more abstract activities such as skyaking, a mixture of parachuting with kayaking, marching in a Mardi Gras Parade, or mountain uni-cycling. Each image of the collage is numbered one through ten but in no particular order, this further portrays freedom simply by not applying any rules to the order of the activities. These activities are drawn through images with many various terrains such as mountains, beaches, and metropolitan areas. Honda uses these illustration to imply that their vehicle can drive through any of those terrains to find freedom wherever it may be. The advertisement also uses an image of the Honda CR-V as if it were facing the collage of activities. Honda positioned this photo this way to
