Comparing Marketing Strategies Puma and Under Armour
The sport companies must very careful to develop good marketing strategies, because nowadays among of the companies are very competitive like Puma and Under Armour. A good marketing strategy must enable business reach the target or the goals. There are many strategies that the companies want to clear their objective like pricing strategy, product strategy, promotional strategy and distribution strategy. Pricing strategy is a counting way to setting price of the products and this strategy also the most difficult decisions that the company must do. Knowing this strategy means know about the cost of products and services, how much profit that the company will earn, and how many demand that the company’s customers have. Furthermore, product strategy is preparing and planning a product before it launch into its intended market. A good analysis that will be needed by companies to get predict about the market and business that can effects the products the companies will sell. Next, promotion strategy is the way to attract or to pull more customers by advertising or some range technique that can reach the costumers. Lastly, distribution strategy is more directly to where the companies are going to sell their product and where it is produce. This paper will contain about compare and contrast between Puma’s and Under Armour’s way of developing their marketing strategy on the product, price, promotion and place. First of all, Puma corporate strategy is to become the most sportlifestyle brand in the world. It also That’s the reason why people want to buy puma’s product especially the footwear product, there are many various model of their shoes also many kind of the sport shoes such as football, golf, running, etc. Puma’s black label is the collaboration with the renowned designer such as Alexander McQueen, Yasuhiro