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Comparing Online Shopping with Traditional Shopping

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Comparing Online Shopping with Traditional Shopping

Online shopping has grown to new heights over the last decade and shows no signs of slowing down. The internet has brought practically every store in the world to the fingertips of anyone with internet access. Shopping online gives the user the opportunity to search for the product they want through endless avenues. Online shopping has grown so large that many companies are not investing in buildings and mall space, rather in online websites and web advertising. Through this paper I will discuss the reasons why shopping online is a better alternative to traditional shopping.
The first benefit of online shopping is the convenience. While others are out fighting traffic and waiting in lines, online shoppers are home relaxing. Online shoppers can go from store to store with a flick of a mouse, while traditional shoppers have to walk, drive or can’t get to the stores they want. Online shoppers also benefit when it comes to comparison shopping.
Traditional shoppers have to put a lot of work into comparison shopping. They have to drive from place to place find items and price and go onto the next place. This can be exhausting and stressful. The online shopper can do this from his or her couch. Online shoppers can search the planet for the product they are looking for, while traditional shoppers are limited to a small area. When it comes to seeing, touching, and trying out a new product, there is no substitute for actually going to the mall and examining the item in person. You cannot always tell what the merchandise is really like by seeing a picture of it on the Web. The color may be somewhat different online than it appears in real life. The exact size and proper fit may be critical when it comes to clothing. On the other hand, if you want to buy a product that you have already

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