...Jeffery David Jordan Short Paper: Annual Reports BUS501 Business Communications Dr. Lamer 3/25/2012 Short Paper: Annual Reports Introduction The Coca-Cola Company is the largest beverage company in the world. PepsiCo is a world leader in soft drinks and snacks globally. Together, both Coca-Cola and Pepsi combine to own over 70% of the soft drink market. This report studies the annual reports of both companies. The information in this report will look at any differences perceived in the approach each organization presents in its annual performance. What goals, challenges, and plans do the organizations emphasize in their discussion of results. The last section discusses how the format and organization of each report enhances or diminishes from the information presented. Discussion The information in each of the annual reports has similar information in them. The PepsiCo annual report is approximately half the length of The Coca-Cola Companies annual report. PepsiCo’s annual report is pleasing to the eye with the abundance of pictures, illustrations, and other graphics. As an example, PepsiCo begins their annual report with graphics containing a Pepsi can and a bag of Doritos stating “One billion times a day, in 200 countries and territories around the world, PepsiCo provides consumers with affordable, aspirational and authentic foods and beverages. Our consumers are refreshed, rejuvenated, and restored by PepsiCo’s beloved snack, beverage, and nutrition brands...
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...questions; Coke or Pepsi? My goal is to tell you why Coca-Cola is the worldwide leader in producing and distributing non-alcoholic beverages. Coca-Cola was founded in 1886, by Pharmacist, John Stith Pemberton. Initially Coca-Cola was used as a remedy for illness, selling for five cents. Things have changed quite a bit since the introduction of Coke, for instance, Coca-Cola now produces over 3,500 products in 200 countries. This fact alone shows the global grasp of Coca-Cola. Coke produces soda beverages like original Coca-Cola, Barq’s Root beer, and Sprite. What many people do not know is that Coca-Cola is also the largest juice and juice drink Company, selling close to two billion unit cases of juice and juice drinks a year across more than 70 brands. Minute Maid, Simply Orange, Fuze, and Hi-C are all juice drinks that are produced by the Coca-Cola brand. Coke also is a huge supplier in the water and sports beverage realm; they produce beverages like Glacéau Vitamin Water, PowerAde, and Dasani. To help support of an active healthy lifestyle Coca-Cola donated almost twelve million dollars to worldwide wellness programs. With the world struggling with obesity, Coca-Cola strives to inspire active, healthy lifestyles by both the production process and the marketing tools used. They use three principles to administer there lifestyle; Think, Drink, Move. Marketing is giant part of producing revenue for this company. Coca-Cola focuses on holiday commercial campaigns, such as...
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...DECLARATION I hereby declare that I have submitted an original piece of work. The secondary research work has been properly cited and acknowledged. Zoya Ishaq June 25, 2011 ____________ _____________ _________________ Name of student Date Signature DEDICATION I dedicate this report to my grandfather Malik Anwar-ul-Haq who passed away on October 6, 2010. He was my source of encouragement, motivation and inspiration. He was a best friend, a companion, a teacher, a father and a man with a dignified character and an impressive personality. Bareabu, this is for you to thank you for all your effort, time, love and support in making me who I am today and to tell you that you will always be remembered. ACKNOWLEDGEMENT First and foremost, I am extremely grateful to Allah Almighty for showering His blessings on me continuously and helping me at every stage of life and providing me with the ability to complete this report successfully. I would like to thank my parents for their trust and belief in me always. They make me who I am today with their unconditional love. My humble gratitude and word of appreciation is also for Ms Saira Farooqi, Head of the BBA Department at Kinnaird, and Ms Manal Talat for providing me with the courage to make a name as a student of BBA for 4 years. They have been a motherly figure...
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...PROJECT REPORT On MARKETING STRATEGIES OF COCA COLA Submitted By – Name : Pinak Paul MANAV RACHNA INTERNATIONAL UNIVERSITY ACKNOWLEDGEMENTS I am sincerely thankful to Miss Kanupriya (Project Faculty Guide), under whose guidance I have successfully completed this project and time spent with her had been a great learning experience. I think her constant encouragement, warm responses and for filling every gap with valuable ideas has made this project successful. She made it possible for me to put all my theoretical knowledge to work out on the topic: “MARKETING STRATEGIES OF COCA COLA. A mammoth project of this nature calls for intellectual nourishment, professional help and encouragement from many people. We are highly thankful to all of them for their help and encouragement. We wish to acknowledge our great debt to all of them whose ideas and contribution influenced me to complete the project work. TABLE OF CONTENT 1. TITLE PAGE 2. ACKNOWLEDGEMENT 3. INTRODUCTION 4. INDUSTRY PROFILE 5. COMPANY PROFILE 6. PORTER'S FIVE FORCES 7. PEST ANALYSIS 8. RESEARCH OBJECTIVES & METHODOLOGY 9. REVIEW OF LITERATURE 10. PRIMARY FINDINGS & ANALYSIS 11. CONCLUSION & RECOMMENDATION 12. BIBLIOGRAPHY 13. ANNEXURE INTRODUCTION This project is focused on studying the various marketing strategies of Coca-Cola and the scenario of Indian soft drink industry in the 1990’s. Coca-Cola Co., the global soft...
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...Customers: 7 Competitors: 9 Climate: 11 Segmentation, Target, Positioning 13 Product Mix 21 Communication 24 Going to market 26 Pricing 27 Coca Cola pricing strategy 28 Coca Cola downgrade due to low cost rivals 29 Price gap blowout 29 Lower prices the answer 30 Profitability 30 Customer Acquisition, Retention and Development 31 Strategies used by companies in the carbonated drinks sector 32 Conclusion 33 References 35 Executive Summary Beverages are divided into 7 different categories - Energy drinks, Juices, Soft drinks, Tea and Coffee, Sports drinks and Water. This report we are concentrating on carbonated beverages. The major players in the carbonated beverage industry are The Coca Cola Company and Pepsi Co. For many years now, the cola soft drink market is led by the Coca-Cola Company and PepsiCo Inc. Besides the cola market, they have expanded their businesses to the other soft drink markets as well and achieved oligopoly positions with tremendous market shares in all of these markets. The following report explores the marketing framework of the carbonated drinks sector. The report performs an analysis of the marketing strategies used by companies to assess market opportunities, choose, design, deliver and communicate customer value and sustain growth and value. Accordingly, the report contains a 5C Analysis, segmentation, targeting and positioning of the market, Marketing Mix and Customer Acquisition, Retention and Development techniques...
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... : XII-E CBSE ROLL NO. : ACADEMIC YEAR : 2012-2013 TEACHER IN CHARGE : MR. JAMES THOMAS INDEX SL. NO. | TITLE | SOURCE OF THE PROJECT | PAGE NO. | SIGN OF THE TEACHER | 1 | Acknowledgement | - | | | 2 | Brand RivalryAn INTRODUCTION | www.wikipedia.org | | | 3 | PepsiAn Introduction | www.wikipedia.org | | | 4 | Pepsi the history | www.wikipedia.orgwww.pepsiarabia.com | | | 5 | Products Of Pepsi | www.wikipedia.org | | | 6 | Coca-Cola An Introduction | www.wikipedia.org | | | 7 | Coca-Colathe history | www.cocacola.com | | | 8 | Products Of Coca-Cola | www.wikipedia.org | | | 9 | Pepsi Vs Coca-Cola A Comparison | www.versus.com | | | 10 | Pepsi Vs Coca-Cola THE COLA WAR | www.slideshare.netwww.scribd.com | | | 11 | Pepsi Vs Coca-Cola Which Cola brand is the Better Investment? | - | | | 12 | Pepsi Vs Coca-Cola PRESENCE IN INDIA | www.infobarrel.com | | | 13 | Pepsi Vs Coca-Cola Marketing | www.google.com | | | 14 | Pepsi Vs Coca-Cola Advertising Strategies | www.google.com | | | 15 | Pepsi Vs Coca-Cola Conclusion | - | | | 16 | BIBLIOGRAPHY | - | | | ACKNOWLEDGEMENT I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I thank my God for providing me with everything that I required in completing this...
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...The Coca-Cola Corporation Formal Justification Report Peaches S. Jones Strayer University: Asynchronous English 315: Professional Communications December 16, 2012 Mrs. Lisa E. Hemphill Course Instructor Professional Communications Strayer University Sub: Letter of Transmittal Dear Professor, It’s my absolute happiness to present you this narrative on a Formal Justification Report on Coca-Cola. I enjoy a wonderful involvement while working on this project. Also, I would like to pass on this report to your kind deliberation for any unpremeditated misprint that may prosecutor while doing this report. I am continuously at your service if you have any question to ask me at any time about this report and anything else you may have concerns about. Sincerely yours, Peaches S. Jones Contents Coca – Cola Executive Summary….………………………………………..4 Introduction on Coca- Cola...……………………………………………….5 A. Problem Statement……………………………………………….5 ~Branding Strategy……..………………………………………….5 ~Distribution Strategy……..………………………………………5-6 ~Advertisement Strategy…….……………………………………6 B. Methodology Use……………………………………………......6 ~Equipment, Property and Plant…………………………………..6-7 Findings…………………………………………………………………….7 A. Alcohol in found in Coca-Cola……………………………………..7 B. The Economic Impact………………………………………………7-8 Analysis………………………………………………………………….….8 A. Corporation Accomplishment………………………………………8-9 ...
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...12 LIQUIDITY ANALYSIS 14 EFFICIENCY ANALYSIS 15 SOLVENCY ANALYSIS 17 PROFITABILITY ANALYSIS 19 MARKET ANALYSIS 21 CONCLUSION 23 APPENDIX A 24 COCA-COLA’S SUBSIDIARIES 24 APPENDIX B 26 FINANCIAL DOCUMENTS 26 COCA-COLA CONSOLIDATED BALANCE SHEET 26 COCA-COLA INCOME STATEMENT 27 COCA-COLA STATEMENT OF CASH FLOWS 28 COCA-COLA’S STATEMENT OF SHAREHOLDERS’ EQUITY 29 PEPSI CONSOLIDATED BALANCE SHEET 30 PEPSI CONSOLIDATED INCOME STATEMENT 31 PEPSI STATEMENT OF CASH FLOWS 32 PEPSI CONSOLIDATED STATEMENT OF EQUITY 34 VERTICAL AND HORIZONTAL ANALYSIS 35 REFERENCES 40 OVERVIEW OF COCA-COLA Since its creation in 1886, the Coca-Cola Company has become one of the leading beverage entities throughout the world. In fact, Coca-Cola products are now sold in more than 200 countries. Coca-Cola’s business is centered on its production of beverage concentrates, syrups, and finished products. It is responsible for producing and distributing four of the top five nonalcoholic sparkling beverage brands across the globe. These include Coca-Cola, Diet Coke, Fanta, and Sprite. The Coca-Cola Company’s distribution system includes both privately owned facilities and contracted businesses, and is responsible for delivering 1.9 billion beverage servings worldwide each day. The Coca-Cola Company is publicly traded on the New York Stock Exchange under the symbol, “KO.” HISTORY The original Coca-Cola was first established in 1886 by John Pemberton in Atlanta,...
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...Introduction The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May 8, 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day. The Coca-Cola Company is the world’s largest company, refreshing consumers with more than 450 sparkling and brands. Along with the coca-cola recognized as the world’s most valuable brand. Globally no.1 provider of Coca-Cola the product that has given the world’s its best-known taste was born in Atlanta, Georgia, on May 08, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer & distributor of non-alcoholic beverage concentrates & syrups. The Company beverage products comprises of bottled & canned soft drinks as well as concentrates, syrups and not ready-to-drink power products. The coca cola company began building its global network in the 1920s. The company aims at increasing shareowner value overtime. It accomplishes this by working with its biz partners to deliver satisfaction and value to customers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis. The associates...
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...over 200 countries around the world.Although Coca-Cola was first created in the United States, it quickly became popular wherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba and Panama, soon followed by many more. Today, Coca-Cola has a portfolio of more than 3,000 beverages. Coca-Cola has 92,400 employees worldwide. More than 70 percent of our income comes from outside the U.S., but the real reason we are a truly global company is that our products meet the varied taste preferences of consumers everywhere. The Coca-Cola Company which is often referred to as simply Coca-Cola or Coke.Coke is one of the world’s most recognizable and widely sold commercial brands. Coke History in Pakistan The Coca-Cola Company began operating in Pakistan in 1953. Coke, Fanta and Sprite are the brands with whom Coca-Cola is operating in Pakistan. The plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahim Yar Khan, Multan and Lahore. The Coca-Cola Company in Pakistan has invested over $130 million (U.S) and coke has successfully provided 61 years of dedicated service to its customers in Pakistan. Since the beginning of Coke Company the firm has been continuously changing its slogans and that’s a very creative idea to get the attention of the customers. VISION STATEMENT * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage...
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...PRICING OF A PRODUCT (COCA COLA) Third Semester- Project 1 Submitted by: BACHELOR OF BUSINESS ADMINISTRATION (Working Professional) Department of Business Administration January 2015 Acknowledgement I feel deeply indebted towards people who have guided me in this project. It would have not been possible to make such an extensive report without the help, guidance and inputs from them. Most of my information has been from the net by reading a lot about Pricing of a product in marketing & how Coca Cola Company maintains their market through an appropriate pricing strategy and also from professional books of marketing. I also would like to thank Mr. Sunil for giving us such a nice opportunity and freedom to choose a topic we like and to work in it. Abstract The basic objective of my research was to analyze the awareness among customers about the price of a product all over the world. Price even describes the standard a company maintains in its product quality and how they work towards achieving their customer’s satisfaction. As I specially concentrated on Coca Cola Company, the findings reveal that people know a lot about the company’s products, its price & they are completely satisfied with the quality they maintain in soft drinks market. In the highly competitive world of the soft drink industry, the Coca Cola Company stands out as one of the top competitors Table of Contents S. No. | Topic | Pg.No. | 1. | Introduction | | 2. | Factors...
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...19/11/2012 Coca-Cola Contenu I Overview 3 1- Key facts: 3 2- Business description: 3 3- History: 4 4- Major products and services: 5 II Context and Short Economic Analysis 5 III Financial Structure 6 1- Liquidity-and-solvency perspective 6 2- Capital Employed Perspective 9 3- Working Capital Ratio 10 4 Shareholders 11 IV Trend Alalysis 12 1- Coca Cola Company profitability 12 2- Sales and value added 13 3- Management effectiveness 14 V Comparative Analysis 15 VI Financial Cash Flow 18 VII Risk Assessment 21 VIII Recommendation 23 I Overview 1- Key facts: The world around us is changing so fast. Today we must see what kind of things can happen tomorrow. That's what Coca-Cola‘s vision of 2020 is. It creates clear destination for this company business and serves with a "Roadmap" for triumphing together with their pouring out partners. Coca-Cola‘s roadmap starts with a mission, which is lasting. Basic tasks of this company are: „to refresh the world“, „to inspire moments of optimism and happiness“, „to create value and make a difference“. Coca-Cola substantive visions are: people, portfolio, partners, planet, profit and productivity. All these words tell you that Coca-Cola is seeking the best value for all company sectors. They want to be a great place to work. They are bringing high quality products of nonalcoholic beverages. The Coca-Cola’s company reaches for best suppliers, marketing strategies and everything what includes...
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...[pic] Ellen van Winkel Thamar Peper Annelieke Been Rozemarijn 561548 561526 561503 Barendsen, 552505 Marketing Management Block 1-2008 Date: 25 February 2008, Amsterdam To: Dr. L. Lin Mr. van der Rest Version 1 Chapter 1 Introduction We started this project with a choice, Coca Cola or Pepsi. We chose to analyze Coca Cola, we all preferred the brand image, and were eager to find out how Coca Cola is organized. The next step was determining what geographic location would be analyzed. We chose the United States, the soft drink capital. Soft drinks are invented in the United States, and has the highest consumption of soft drinks. After analyzing the Cola War Continues: Coke and Pepsi in 2006 we were able to state the problems in the case. These are divided into a main and several sub problems, that are stated below. Main problem: To analyse the case about the Cola War and the position of Coca-Cola a main problem is formulated. ‘What could coca cola do to remain its market position and stay ahead of its competitors?’ Sub problems: To finally give an answer to the main problem sub problems are needed. They will help to find answers to different segments in the case. These answers to the sub problems together will...
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...ITGD4105.101 Information Technology Planning And Management Prepared by Reem Haroun -120050334 Soher Al-Mursheidi-120080089 Manar abd elrahman -120080113 Supervised By Miss. Yasmin AL Bobo Plan Contents Abstract ……………………………………………4 Introduction ………………………………………..6 Coca-Cola Background ……………………………8 Methodology ………………………………………10 Management Overview……………………………11 Purpose………………………………….11 HISTORY………………………………….11 High-Level Business Direction…………………..12 Mission…………………………………..12 Vision……………………………………13 Values……………………………………13 SWOT Analysis of Coca-Cola…………………14 Strengths………………………………..14 Weaknesses…………………………….16 Opportunities………………………….18 Threats………………………………..20 Objectives ………………………………………..21 Selecting Target Market………………………….22 Developing the Marketing Mix…………………..23 ...
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...Research Goal The main goal of doing a project on AMBUSH MARKETING is to know that how it take advantage of situations which allow brands/products to get extra exposure at minimal cost. Research Objectives 1. To examine the unethical issues in the advertising industry. 2. Determine the need of Ambush Marketing. 3. To analyze the measures of Ambush Marketing. 4. To study whether Ambush Marketing is ethical or unethical. Research Questions 1. What are the measures to combat Ambush Marketing? 2. Is it ethical for a company to ambush an event? 3. Why do brands with excellent reputations get into this? Research Methodology The methodology of the study includes study of library references and latest literature on the various educational sites, and compilation of the secondary data and information obtained from various journals. My research methodology will be doctrinal as well as non-doctrinal in nature and therefore data will be collected from both primary and secondary sources. The method of research would be deductive as conclusion would be drawn after the analysis and interpretation of data collected ------------------------------------------------- CHAPTER 1 ------------------------------------------------- UNETHICAL PRACTICES IN ADVERTISING INDUSTRY The field of advertising is extremely broad and diverse. Advertising is a form of communication intended to persuade the viewers, readers or listeners to purchase or take some action upon...
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