February 08, 2012

S. M. Saief Uddin Ahmed
Lecturer,
Department of Business Administration,
Sylhet International University

Dear Mr. Saief:

Here is the report based on the comparison of the price charged by different medical diagnostic centres in Sylhet, which you asked us to conduct on January 2012.

On our study of 10 private medical diagnostic centres of Sylhet, of different categories revealed significant differences on three areas: priced charged, availability of services in the diagnostic centres, the use of colour or black and white images to make a report.

We appreciate your choosing ‘Peter Drucker’ for this assignment. If you have any queries or need assistance in implementing our recommendation, please contact us.

Sincerely yours,

Kaniz Fatima Choudhury,
Group Leader,
Peter Drucker.

TABLE OF CONTENTS

EXECUTIVE SUMMARY ……………………………. 05

1. INTRODUCTION ………………………………….. 06
Incidentals of Authorization and Submittal
Objective of the Study
Use of Observational Techniques
A preview of the presentation

2. THE DIAGNOSTIC CENTRES ……………………. 07

3. COMPARISON BETWEEN THE PRICES ……….. 11

4. CONCLUSION …………………………………… 13

5. BIBLIOGRAPHY …………………………………… 13

EXECUTIVE SUMMARY

The pricing strategy of the different diagnostic centres reveals that a few organisations are charging a high price compared to the service provided, while others charge a reasonable amount.

The quality of the services also varies as it depends on the technology used by the organisations. A few firms use the colour or 3D system to test and make a report. On the other hand some are using the old technologies of 2D, black and white reports. The 2D old reporting method lets a patient spend less on testing his body, before being able to get any treatment by