...this report is to analyse and evaluate the business strategy of Singapore Airlines. The report provides an informed review of Singapore Airlines’ executive management or organisational strategic analysis, decision making, implementation and evaluation of performance outcomes. Therefore, the report will cover many aspects such as strategic analysis, strategic directions and strategic objectives key-board business-level and international strategic, strategic implementation, as well as key strategic implementation issues and strategic evaluation. The strategic analysis takes place whereby analysing two general environments of Singapore Airlines. The first environment is the external environment which consists of PESTLE model, Porter’s Five Forces plus the government model, and the competitors of Singapore Airlines. The following is the internal environment which consists of Strategy Resources and Core Competency of Singapore Airlines. According to the results received from these two environmental analysis, Singapore Airlines has adopted an unusual dual-strategy. Vision, Mission, and stakeholder theory will be covered in the strategic direction setting. This part of the report will explain all sort of stakeholders and the importance of them to Singapore Airlines. Singapore Airlines adopted dual-strategy by competency of cost-effective service excellence, enshrined in a unique, self-reinforcing system of organizational processes and activities. SIA has also implemented niche strategies...
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...| Strategic Analysis of JB Hi-Fi | | Yunyi FENG - 3133785; Junxi MAI - 3138621; Hon Sze CHAN - 3121268 2012-10-25 | Executive Summary JB Hi-Fi Limited provides a large range of consumer electronics and CDs and DVDs. In order to capture the value from its customers, JB is focus on three basic strategies: expansion of online sales, expansion of stores and development of its digital market. To achieve the primary objective of creating the best value for its shareholders, JB maintains low cost of doing business through bulk purchase and economies of scales. To enlarge its market shares within the electronic retails market, JB Hi-Fi needs to create a flexible strategy against the turbulent environment. During this year, JB is currently operating in an environment with highly dynamic, highly complex and a relatively low unpredictable. However, it is able to match its strategies with the environmental changes, under regulated by some regulations and legislations. Since JB Hi-Fi is continually expanding its existing market through online sales by the same products, it is put into the market penetration strategy. However, there are some issues occurred when JB implementing its strategies, such as the fluctuation of currency and operating in a high gearing ratio. To address these issues, JB must be aware of a full environmental change, for instance, the trend of increasing online sales. JB Hi-Fi needs to solve them in a short term, in order to capture the value...
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...STRATEGIC MANAGEMENT UNIT- I STRATEGY AND PROCESS 9 Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study. Concept, Meaning, Definition: Strategy is the determination of the long-term goals and objectives of an enterprise and the adoption of the courses of action and the allocation of resources necessary for carrying out these goals. Strategy is management’s game plan for strengthening the organization’s position, pleasing customers, and achieving performance targets. Types of strategy Strategy can be formulated on three different levels: • corporate level • business unit level • functional or departmental level. [pic] Corporate Level Strategy Corporate level strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of businesses. Corporate level strategy is concerned with: • Reach - defining the issues that are corporate responsibilities; these might include identifying the overall goals of the corporation, the types of businesses in which the corporation should be involved, and the way in which businesses will be integrated and managed...
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...Literature review analysis: 11 About Unilever: 12 Objectives: 16 Strategy of the company: 17 2. Research Methodology 22 Research Approach 23 Research Methodology 24 Research Methods: 25 Resource Requirements 25 Limitations of the Study 25 Employee’s performance 28 Nature of Competitive Environment of the company 30 Effective factors: 31 Reasons for growth: 31 Environmental strategy and management 36 Porter’s Theory: 38 BCG GROWTH - SHARE MATRIX 40 Mintzberg’s Five P’s for Strategy 42 ANSOFF Matrix 43 Market Penetration 45 Market Development 46 Diversification 46 Product Lifecycle: 49 Balanced Score card: 50 3. Findings Suggestions and Conclusion 51 Products and Services of Company 51 COMPETITIVE POSITIONING 52 Position of companies on bowman’s strategy clock 52 INTERNAL AND EXTERNAL AUDIT OF ORGANISATION 54 PEST 54 SWOT 57 PORTER'S FIVE FORCES MODEL 61 Game Theory 64 The 7-S-Model 64 About the company’s position 68 Reasons for under growth: 69 Global Strategy 70 Strategy of the company: 71 To ways to increasing sales: 72 Hindustan Unilever Limited – June Quarter 2008 Results 78 Position of HUL among Indian FMCG 82 Sales Graph of Unilever Group 83 Profit Margin Graph 84 Share Distribution of HUL 85 Forecast Positioning Pyramid 86 The pyramid given below shows where the company plans to position in 2013 in Indian...
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...ACCA QUALIFICATION COURSE NOTES Paper P3 BUSINESS ANALYSIS JUNE 2012 EXAMINATIONS OpenTuition Course Notes can be downloaded FREE from www.OpenTuition.com Copyright belongs to OpenTuition.com - please do not support piracy by downloading from other websites. Visit opentuition.com for the latest updates, watch free video lectures and get free tutors’ support on the forums To fully benefit from these notes do not forget to watch free ACCA Lectures on our website Free ACCA Lectures and course notes by Paper (on line on http://opentuition.com/acca/) F1 Accountant in Business / FAB Foundations in Accountancy F2 Management Accounting / FMA Foundations in Accountancy F3 Financial Accounting / FFA Foundations in Accountancy F4 Corporate & Business Law (English & Global) F5 Performance Management F6 Taxation (UK) F7 Financial Reporting F8 Audit and Assurance F9 Financial Management P1 Governance, Risk & Ethics P2 Corporate Reporting P3 Business Analysis P4 Advanced Financial Management P5 Advanced Performance Management P6 Advanced Taxation (UK) P7 Advanced Audit & Assurance THE BEST THINGS IN LIFE ARE FREE For the latest free course notes, free lectures and forum support please visit opentuition.com/acca Paper P3 JUNE 2012 EXAMINATIONS For latest course notes, free audio & video lectures, support and forums please visit Paper P3 i JUNE 2012 EXAMINATIONS Paper P3 SYLLABUS 1 Aim To apply relevant knowledge, skills, and exercise...
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...Global and Transnational Business: Strategy and Management Second Edition Global and Transnational Business: Strategy and Management Second Edition George Stonehouse Northumbria University David Campbell University of Newcastle-upon-Tyne Jim Hamill University of Strathclyde Tony Purdie Northumbria University Copyright # 2004 John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England Telephone (þ44) 1243 779777 Email (for orders and customer service enquiries): cs-books@wiley.co.uk Visit our Home Page on www.wileyeurope.com or www.wiley.com All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, England, or emailed to permreq@wiley.co.uk, or faxed to (þ44) 1243 770620. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services...
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