...Tempo Tissue use emotional view in the advertisement. Tempo is supported by Procter & Gamble (P&G), which has been established for more than 18 years, brand is come from Germany. The color used on packaging, which have not changed since the tissues have been launched in the market. This time Tempo cross over with the local younger iconographer-“ Carrie Chau”, using her famous “Blind fly magic paradise design” limited edition package substitute classic blue and transparent formal Tempo packaging. Carrie Chau has creates special blind fly iconography design for Tempo. The blind fly cartoon character is taking Tempo tissue paper in the outlook package. Moreover special blind fly printing in each tissue paper attractive to the consumer to buy. The outstanding and sharp blind fly packaging would attract customer’s attention in the advertisement. Tempo provides petit packs and box package tissue. The advertisement layout color in soft blue, easy for everyone acceptable, and the cartoon full of colorful and fairy tale feeling. Bring a lot of dreaming and fantasy impressiveness to the consumer. In addition, Tempo emphasized to support the local designed, this advertisement arouses the reader’s sympathy. Kleenex use cognitive view to represent their product. Kleenex is one of famous tissue brand in the worldwide, they produce by Kimberly-Clark, in the early 1924, was beginning exploration of tissues product substitute handkerchief, spirit for over 80 years. In the advertisement...
Words: 840 - Pages: 4
...Article A Novel Approach: The Sociology of Literature, Children’s Books, and Social Inequality Amy E. Singer, Ph.D. Assistant Professor of Sociology Knox College, USA © 2011 Singer. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Abstract This article discusses the complexity of literary analysis and the implications of using fiction as a source of sociological data. This project infuses literary analysis with sociological imagination. Using a random sample of children’s novels published between 1930 and 1980, this article describes both a methodological approach to the analysis of children’s books and the subsequent development of two analytical categories of novels. The first category captures books whose narratives describe and support unequal social arrangements; the second category captures those whose narratives work instead to identify inequality and disrupt it. Building on Griswold’s methodological approach to literary fiction, this project examines how children’s novels describe, challenge, or even subvert systems of inequality. Through a sociological reading of three sampled texts – Tales of a Fourth Grade Nothing, A Wrinkle in Time, and Hitty: Her First Hundred Years – readers learn how these analytical categories work and how the sociology...
Words: 8238 - Pages: 33
...di Lodovico Buonarroti Simoni, they were both known as the Renaissance men. I will be covering the time period of the Italian Renaissance. Following after with the bibliography of Leonardo Da Vinci and Michelangelo Buonarroti, and comparing the two artist’s paintings. However asking the question how can two artists that live in the same time period, have the same culture, but have so different styles of painting. The Italian Renaissance started in the 13th and 14th Century, leading into the High Renaissance, Renaissance in the North, and the late Renaissance in Italy. In Italy the society after the Middle Ages was powerful city states, extensive trade, and banking had developed. Education was a priority; in Italy the first University for Greek Studies was established. Most Scholars referred to themselves as humanists, not only did they believe education should teach the early Christian hood, but also liberal arts, grammar, poetry, history, politics, and philosophy. Renaissance humanists believed strongly in knowledge, they felt that God created mankind to pursue knowledge and strive to their full potential. Thus, this leads into artists creating visual elements of art to teach education. The main patron of artwork was The Church, wealthy independents, and merchant-princes. The Church paid the finest artists to paint stories of Bible references, because most people in this time period were illiterate. Examples for The Church would be “Bellini, Pieta,” “Leonardo, Virgin and...
Words: 2112 - Pages: 9
...Brave New World In Contrast to Aging in the Future The book “Brave New World” brought up many points about the future, and aging. The book is in the Utopia setting where everyone is the same, and robot-like, they take soma to stay happy and emotionally incapable. People do not age, they do not have emotions or feelings either, they are all the same. Comparing to the real world, we do age, we do have emotions, and we do care about others. In Brave New World everyone lives forever because of the medications they take. The question for today is, how long are we going to live in the future? It all depends on medical advances, and technological advances. Some people believe we are going to live longer as the years go on. Some believe that medicines or life styles may decrease our life expectancy. I believe that in the very far future we may end up like Brave New World, taking medications or other modifications to help our bodies live longer. I believe that we will advance medically in the near future, but we will not be advancing rapidly enough to be able to find a medication that everyone in society is going to take. It is far-fetched...
Words: 1655 - Pages: 7
...Tempo Tissue use emotional view in the advertisement. Tempo is supported by Procter & Gamble (P&G), which has been established for more than 18 years, brand is come from Germany. The color used on packaging, which have not changed since the tissues have been launched in the market. This time Tempo cross over with the local younger iconographer-“ Carrie Chau”, using her famous “Blind fly magic paradise design” limited edition package substitute classic blue and transparent formal Tempo packaging. Carrie Chau has creates special blind fly iconography design for Tempo. The blind fly cartoon character is taking Tempo tissue paper in the outlook package. Moreover special blind fly printing in each tissue paper attractive to the consumer to buy. The outstanding and sharp blind fly packaging would attract customer’s attention in the advertisement. Tempo provides petit packs and box package tissue. The advertisement layout color in soft blue, easy for everyone acceptable, and the cartoon full of colorful and fairy tale feeling. Bring a lot of dreaming and fantasy impressiveness to the consumer. In addition, Tempo emphasized to support the local designed, this advertisement arouses the reader’s sympathy. Kleenex use cognitive view to represent their product. Kleenex is one of famous tissue brand in the worldwide, they produce by Kimberly-Clark, in the early 1924, was beginning exploration of tissues product substitute handkerchief, spirit for over 80 years. In the advertisement...
Words: 1231 - Pages: 5
...Manufactured Grins Smiles exist in the World State because of the excessive drug use to deal with emotions. The “Controller” behind the World State commands that “soma” is there “to give [you] a holiday from the facts” (290). Comparing soma to a holiday makes it a trip away from a stressful situation; the truth. Likewise, Lenina whined for soma when she was overwhelmed by the “horrid” savage world (245). Her request is full of desperation and need. This is an obsessive act for soma, which demonstrates the dependency society has on it. It trends through the people as it is insisted to “have some soma” at any sign of conflict (29). This recurring coping method doesn’t teach the people how to deal with their feelings. True happiness is in the...
Words: 1784 - Pages: 8
...The Effect of Platelet Derived Growth Factors and Lipopolysaccharrides on KB cells Proliferation. Sobukonla Timothy and Karen Louis ABSTRACT Keratinocytes are stratified, squamous, epithelial cells that make up 95% of the cells in the epidermis. These cells are found in the basal layer of the stratified epithelium of the epidermis, and are to as basal cells, or basal keratinocytes. Keratinocytes play a vital role in the structural component of the skin, as well as a vital function in immune response. Platelet derived growth factor is a powerful mitogen for many cell types such with keratinocytes growth and motility. Lippolysaccharide (LPS) is found on the cell surface of gram-negative bacteria and assist in the stabilization of the overall cell wall structure. LPS along with CD14 and Toll-like receptor 4 expressed on the cell surface of keratinocytes, play a vital role in regulating the innate immune response system and influencing the adaptive immune response mechanism. INTRODUCTION Keratinocyte cells are stratified, squamous, epithelial cells that comprise of skin and mucosa, including oral, esophageal, and genital epithelia. 95% of the cells in the epidermis are keratinocytes. Keratinocytes are tightly bonded together to form a strong layer between the nerves of the skin and underlying tissues of the epidermis. These cells originate in basal layer of the stratified epithelium and are referred to as basal cells or basal keratinocytes. In addition to their structural...
Words: 2830 - Pages: 12
...look amazing, or someone who looks amazing already—whether by dint of DNA or M·A·C—to look, as is the mode, superhuman. (Christy Turlington, for the record, needs the least help.) In the March issue of Vogue Dangin tweaked a hundred and forty-four images: a hundred and seven advertisements (Estée Lauder, Gucci, Dior, etc.), thirty-six fashion pictures, and the cover, featuring Drew Barrymore. To keep track of his clients, he assigns three-letter rubrics, like airport codes. Click on the current-jobs menu on his computer: AFR (Air France), AMX (American Express), BAL (Balenciaga), DSN (Disney), LUV (Louis Vuitton), TFY (Tiffany & Co.), VIC (Victoria’s Secret). Vanity Fair, W, Harper’s Bazaar, Allure, French Vogue, Italian Vogue, V, and the Times Magazine, among others, also use Dangin. Many photographers, including Annie Leibovitz, Steven Meisel,...
Words: 6388 - Pages: 26
...Ethics problems in cosmetics industry St. Thomas University MAN 510 Management Ethics Professor Raúl Fernández-Calienes 3/05/2014 Rong Li Abstract A cosmetics industry is called “beauty economy’, which includes the make-up, skincare and hair production and so on. Due to the beauty of nature, there is a huge demand for the cosmetics in the economic market. The corporations of cosmetics are the main supplies of the beauty products. As the blooming development of cosmetics industries, some phenomenon is involved in argument, which have exert an harm on people and the society even though they do not violate the current law. In this research paper, three main ethics problem will be discussed. This paper will give a brief background on each phenomenon, and then give the arguments and problems of it by using the ethics theories and case. Finally, some suggestions and measurement will be given to each problem. Key words: ethics, animal-test, advertising manipulate, double standard, Corporate social responsibility Introduction Cosmetics industry is called “the beauty economy”, devoted to develop the products of skincare and make-up both for woman and man. Due to the pressure from employment and mating (lipstick effect), people, especially woman most likely tend to spend their money on buying cosmetics, in order to enhance their beauty on their appearance and body. Consumers in America spend $45 Billion on cosmetics and beauty...
Words: 3394 - Pages: 14
...® To the best of our knowledge, the information contained herein is accurate. However, neither Celanese Acetate LLC nor any of its divisions or affiliates can accept liability of any kind for the accuracy or completeness thereof. Final determination of the suitability of any information or material for the use contemplated, or its manner of use, and whether the suggested use infringes any patents is the sole responsibility of the user. ©2001. Copyright Celanese Acetate LLC. All Rights Reserved. Information about this book can be obtained from your Celanese Acetate sales or technical service representative or by contacting: 1-800-222-5543 Celanese Acetate Three Park Avenue New York, NY 10016 phone: 212-251-8050 fax: 212-251-8037 or Celanese Acetate 2300 Archdale Drive Charlotte, NC 28210 phone: 704-554-3843 fax: 704-554-3851 © 2001, Celanese Acetate LLC Foreword ______________________________________________________ This Complete Textile Glossary is intended to be a convenient reference for textile terminology. Although it covers all types of textile terms broadly, its special emphasis is on manufactured fibers - what they are, how they are made, and how they are used. The first two editions of this dictionary were published under the title Man-Made Fiber and Textile Dictionary by the former Celanese Corporation to provide a source for employees. A third edition of the dictionary, with expanded listings and illustrations, was offered in response to numerous...
Words: 22490 - Pages: 90
...Repair 3 1.5 Bonded/fortified Patch Repair 4 1.6 Repair Design 4 1.7 Testing of the Repair Concept 6 1.8 Inspection of the bonded patch repair 8 1.9 Concluding Remarks 9 1.10 Repair Design Diagrams 10 2. Redesigning the Aircraft Wing 13 2.1 Introduction 13 2.2 How the Structure of an Aircraft being made 14 2.3 Design for Assembly and Manufacturing of Aircraft Wings 15 2.4 Types and Characteristics of Wings Assembly Method 15 2.5 Comparison of Wings Assembly Methods 17 2.6 Selection of Wing Assembly Method 18 2.7 Structural Wing Design & Analysis 18 2.8 Wing Structure (Spar) 19 2.9 Wing Structure (Ribs & Skin) 21 2.10 CFRP Composite Material for Constructing Wing Assembly 22 3. References 24 3.1 Books 24 3.2 Other Sources 24 Revision History Name | Date | Reason For Changes | Version | | | | | | | | | Repairing a cracked aircraft longeron A fighter was found with a fatigue crack on one of its longerons, which may eventually lead to a catastrophic failure. So, here in this report some of the techniques and possibilities are discussed as how to repair the cracks on the flange of the wings or longerons and what factors affect the repairing schemes and techniques. Abstract A two or three cracks or splits were detected in the flange of the upper left longeron of an aircraft. I first thought of how possible it is to apply the bonded patch repair scheme here instead of metallic patch repair. There are...
Words: 5350 - Pages: 22
...part 5 Creativity CAS INTERAMERICA 5403 WANETA RD BETHESDA MD 20816 casinteramerica@verizon.net 301-229-0351 Introduction Creativity is the development of ideas new to the individual. It is the one basic element in the methodology that singles out effective VE performance by bringing one closer to the attainment of optimum value. It takes creativity to discover alternate designs, construction methods, systems or processes that will accomplish the required functions of the present way of performing. Part 5.1 Individual creative capability Analysis of function through use of creativity is a principal root of VE requiring that individuals create on schedule. To some, this challenge seems overwhelming. It is similar to asking one to invent a useful object by noon on Friday of every week. Fortunately, everyone possesses some degree of creative ability. Normally an individual's creative potential is much more than he assumes. As a result, innate creative ability can be developed and improved through training and practice. While there is no precise scientific way of measuring creative action, creative behavior and potential can be subjectively evaluated. One can evaluate himself by reviewing the indicators of creative behavior shown in Figure 19. Part 5.2 Problem solving methods There are two approaches to problem solving: the analytical and the creative. a. Analytical approach. The strictly analytical approach is substantially singular in purpose. The...
Words: 6109 - Pages: 25
...School of Police Staff and Command Program. 2 Abstract This paper examines whether or not the Death Penalty is a deterrent to crime in general and more specific, it examines if the Death Penalty is a deterrent to the murder of Police Officers in the line of duty. It explores the history of the death penalty as our country moves through different periods in its history. Comparisons were made of regions throughout the country as to how the death penalty impacts crime in general and whether the fact that having the death penalty makes Police Officers safer with potential Cop killers knowing that the death penalty awaits them should they kill an Officer. This paper was compiled mainly by researching online periodicals, newspapers and books. This is a topic that evokes strong feelings, pro and con. These feelings and responses to certain crimes provide a virtual emotional roller coaster ride depending on circumstances. The killings of two Detroit Police Officers earlier this year proved to be no different. 3 Table of Contents Abstract ………..……………………………………………………………………..2 Table of Contents………………………………………………………………….....3 Introduction…………………………………………………………………………..4 Background and Significance…………………………………………………….....5 Michigan Connection………………………………………………………………...8 Literature Review…………………………………………………………………..12 Results/Summary.......................................................................................................25 Cited Works………………………………………………………………………...29 ...
Words: 8281 - Pages: 34
...ijones@cis.ohiostate.edu. 3 4 FIRST PART To Romain Rolland, my dear friend 5 6 SIDDHARTHA THE SON OF THE BRAHMAN N THE SHADE of the house, in the sunshine of the riverbank near the boats, in the shade of the Salwood forest, in the shade of the fig tree is where Siddhartha grew up, the handsome son of the Brahman, the young falcon, together with his friend Govinda, son of a Brahman. The sun tanned his light shoulders by the banks of the river when bathing, performing the sacred ablutions, the sacred offerings. In the mango grove, shade poured into his black eyes, when playing as a boy, when his mother sang, when the sacred offerings were made, when his father, the scholar, taught him, when the wise men talked. For a long time, Siddhartha had been partaking in the discussions of the wise men, practising debate with Govinda, practising with Govinda the art of reflection, the service of meditation. He already knew how to speak the Om silently, the word of words, to speak it silently into himself while inhaling, to speak it silently out of himself while exhaling, with all the concentration of his soul, the forehead surrounded by the glow of the clear-thinking spirit. He already knew to feel Atman in the depths of his being, indestructible, one with the...
Words: 40234 - Pages: 161
...CHAPTER 12 CASH FLOW ESTIMATION AND RISK ANALYSIS (Difficulty Levels: Easy, Easy/Medium, Medium, Medium/Hard, and Hard) Please see the preface for information on the AACSB letter indicators (F, M, etc.) on the subject lines. Multiple Choice: True/False (12-1) Cash flow estimation 1 F I K Answer: b EASY . Because of improvements in forecasting techniques, estimating the cash flows associated with a project has become the easiest step in the capital budgeting process. a. True b. False (12-1) Cash flow estimation 2 F I K Answer: a EASY . Estimating project cash flows is generally the most important, but also the most difficult, step in the capital budgeting process. Methodology, such as the use of NPV versus IRR, is important, but less so than obtaining a reasonably accurate estimate of projects' cash flows. a. True b. False (12-1) Cash flow estimation 3 F I K Answer: b EASY . Although it is extremely difficult to make accurate forecasts of the revenues that a project will generate, projects' initial outlays and subsequent costs can be forecasted with great accuracy. This is especially true for large product development projects. a. True b. False (12-1) Relevant cash flows 4 F I K Answer: b EASY . Since the focus of capital budgeting is on cash flows rather than on net income, changes in noncash balance sheet accounts such as inventory are not included in a capital budgeting analysis. a. True b. False ...
Words: 13260 - Pages: 54
