Free Essay

Comparing Two Websites

In:

Submitted By Fadyinky
Words 449
Pages 2
Website design comparison
Walmart and Target websites

Factor 1: Speed
Speed matters when it comes to the quality of a website. It is the rate at which a website loads fast enough for customers to perform their transactions. It keeps users happy and engaged by providing a fast performing website.
Using gtmetrics.com to analyze these two websites, both website loads at equal pace. Target also surpasses Walmart in request counts, page Sizes and page load times. In summary, the Target website is better than Home Depot when compared by speed.

Factor 2: Appealing design
Simply having a website is not enough and another important factor in building traffic to your website is the appearance of your website. I find the Walmart website more appealing than Target. The use of pictures to denote different departmental categories and the layout design makes Walmart website more attractive. Although, both website had their sale items displayed in pictures, Walmart has pictures to denote both regular and sale items. Walmart uses a color that makes user’s experience more fascinating than that of Target. Navigation on the Walmart website is easier with these aforementioned factors when compared to the Target website. Factor 3: Audience Overview
When comparing both Walmart and Target websites, both websites are ranked 7/10 by Google but Alexa ranking puts the Walmart website ahead of Target. In my further analysis, more users visit the Walmart website. The traffic on the Walmart website is more than twice as much as Target’s in the last six month of 2013. Average page views, times on site and daily visit signifies that the Walmart engages more audience than Target. Globally, according to pro.similarweb.com, Walmart is ranked # 88 while Target ranks 189. In the U.S.A, Walmart ranks 27 while Target ranks 63.

Page: http://www.target.com/
Page: http://www.walmart.com/
Google PageRank: 7 / 10
Google PageRank: 7 / 10
Alexa Ranking: 242
Alexa Ranking: 141
Site Geolocation: United States
Site Geolocation: United States
Document Body: 4.46KB of 125.42KB (3.56%)
Document Body: 10.47KB of 149.09KB (7.02%) Conclusion:
Even though the Target website performs better in the area of speed, it does not attract traffic than Walmart. Looking at the statistics from pro.similarweb.com, my assertion about the “appealing factor” goes a long way in showing the factors responsible for the popularity of Walmart over Target. The more traffic, visits, impression rates, the more the success of the website. In conclusion, Walmart’s website is better than Target’s
References
http://gtmetrix.com/compare/LC1GH6lh/FllMaRe0
http://pro.similarweb.com/website/analysis/#/walmart.com,target.com/*/999/7,2013,12,2013/audience/overview?selectTrendLine=bounce&aggDuration=monthly

Similar Documents

Premium Essay

Communication

...Comparison of Two Websites of Real Estate Agents ID NUMBER: Student A Module BSQA560 Research Report Waikato Institute of Technology Hamilton Date: 7 May 2012 Preface This report was completed by ……………. The report is about comparing two websites of Real Estate Agents. It will include details of content on the main page, colour, design, navigation and hyperlinks. It was requested on 20 March and is due on 7 May. Acknowledgements I would like to thank my interviewee Daisy who supplied me with information to write this report. I would also like to extend my appreciation for everyone else that supported me and encouraged me in completing this report. Without the help of these people I would not have successfully completed this assignment. Executive Summary The purpose of this report is to compare two websites of real estate agents. Here are the two websites: 1. http://www.lodge.co.nz/ 2. http://www.harcourts.co.nz/ The main information was collected through the internet and my interviewee Daisy. The report included details of content on the main page, colour, design, navigation and hyperlinks. The first website is about Lodge which is one of the biggest real estate regents. There are several important contents on the main page, such as home, residential, selling, renting, commercial, business, rural, about us, contact us, find, property search and quick clicks. The main colour of this website is red, grey and blue. The second website is Harcourts. Harcourts is one...

Words: 1845 - Pages: 8

Premium Essay

A Comparison in the Financial Accounting Methods Used by Abercrombie & Fitch and H&M

...Running head: COMPARING FINANCIAL REPORTS BETWEEN A&F AND H&M 1 A Comparison in the Financial Accounting Methods Used by Abercrombie & Fitch and H&M January 2012 COMPARING FINANCIAL REPORTS BETWEEN A&F AND H&M 2 Abstract Financial accounting encompasses compiling operating figures that any business or organization uses to account for their operations. For business strict guidelines must be followed to be in compliance with Security and Exchange Commission (SEC) rules when filing annual reports. This paper will examine, compare and contrast the differences in accounting styles and profitability of two clothing retail giants. Abercrombie & Fitch (A&F) is a domestic retailer based out of Ohio with over 300 outlets in the United States and Hennes & Mauritz AB (H&M) a Swedish outfit that is by sales the world’s second largest clothing retailer. The income statement, balance sheet and cash flow statement from each company’s annual report will be compared and contrasted to examine differences in style and methodology. COMPARING FINANCIAL REPORTS BETWEEN A&F AND H&M 3 A Comparison in the Financial Accounting Methods Used by Abercrombie & Fitch and H&M The scope of this paper is to examine, compare and contrast the differences in accounting styles...

Words: 1798 - Pages: 8

Premium Essay

Coca-Cola and Pepsi

...Management. Introduction Two of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes, either or neither may appeal to you or seem sweeter (Inforefuge.com. 2011). This paper will discuss the similarities and differences in the processes used by Coca-Cola and PepsiCo for place, price, and promotion. Place and Price The marketing exposure of PepsiCo and Coca-Cola is everywhere ranging from commercials, billboards, and mail advertisements all over the world. Although they target the same markets, they both use different approaches to their marketing strategies. This is evident when comparing the two companies’ websites. When browsing the Coca-Cola website you will experience a more conservative style; there is not a variety of colors besides the traditional “Coca-Cola red” in which, most their products are packaged and advertised. It is the complete opposite for PepsiCo, as their website flashes promotions for free music downloads and reminds browsers that they are the official drink sponsor of the NFL. After browsing the websites and comparing the two, you will come to understand that...

Words: 720 - Pages: 3

Premium Essay

New Heritage Doll Essay

... ------------------------------------------------- Capital Budgeting [Author] New Heritage Doll Company: Capital Budgeting In the case of the New Heritage Doll Company, Emily Harris, Vice President of the company’s production division, is in the process of reviewing and analyzing two capital budgeting proposals within her division. Both proposals intend to spur long-term growth and to strengthen the division’s innovative product lines. Based on various financial and logistical constraints, Harris would only be able to choose one of the projects. The first project, proposed by Marcy McAdams, involves expanding the Match My Doll Clothing Line (MMDC). The second project proposed by Elizabeth Holtz, aims to introduce customization to the existing doll line, Design Your Own Doll (DYOD). In order to correctly identify which project is more compelling and valuable, Harris needs to carefully evaluate the projects based on qualitative and quantitative metrics such as the NPV, payback period, IRR and how well each project is aligned with corporate goals and strategies. When comparing the value of two proposals within a division it is important to not only compare the net present value of the two, but to also consider how each project aligns with the company’s high-level strategies, core competencies and manufacturing capabilities. Unlike the DYOD proposal, MMDC has already established itself as a successful operation allowing Emily to analyze historical and factual data as opposed...

Words: 1834 - Pages: 8

Premium Essay

Linux vs. Windows

...Premise Linux was created as a variation of UNIX by Linux Torvalds in 1991. He created it as open source with a GNU (GPL) General Public License and a lot of coders began downloading the source code and creating their own programs with it. They created patches and fixes for bugs to improve the Linux OS use experience. Security Advantages and Disadvantages Linux and Windows Server share logical security mechanisms that work similar in principle. Both are advantages in their own right using different techniques to secure a network. The importance of network security and how users have access to a network can be maintained not only through best practices but, a strict policy as well. Linux and Windows Server use security mechanisms directly manipulated by the OS, called account privileges. The key advantage with this mechanism is how it assigns a user account privilege to folders and files within the operating system. Linux users are not assigned “root “privilege as default instead the user is assigned an account with low-level privilege. Setting read, write, and execute permissions for owner, group, and other users to give them access control to specific files and folders is usually controlled through the Command Line Interface (CLI) yet some distributions of Linux may also have a Graphical User Interface (GUI) that allows an administrator to change permissions. Windows Server is similar in the way is too assigns account privileges to users. The client/server architecture...

Words: 1581 - Pages: 7

Premium Essay

Reflection

...were to execute “the steps in testing a research hypothesis, compare the means of two or more groups, and calculate the correlation between two variables.” Phoenix. (2016). Also, we were to reflect on topics we liked, struggled with and to show how we apply them to our real life. The steps in testing a research hypothesis In McClave text book, five steps of testing a research hypothesis were identified. According to McClave "specifying the null hypothesis, specifying the alternative hypothesis, the level of significance of the test, calculating the test statistic, and summarizing the results to obtain the conclusion"(McClave, Benson, & Sincich, 2011). The first two steps were specifying the null hypothesis and specifying the alternative hypothesis. HA1: There is significant relationship between turnover in BMIS and Employees satisfaction Ho1: There is no significant relationship between turnover in BMIS and Employees satisfaction With the research hypothesis, its’ known to be the thesis which was generated by an analysis that’s used to determine the conclusion of the experiment. It’s important that the hypothesis is testable and can to prove accuracy. Comparing the means of two or more groups There are many times when comparing the means of two or more groups is very useful. When researching it is important to collect as much information as possible about the two groups so they can compare them. They can compare the means of the groups by analyzing...

Words: 1106 - Pages: 5

Premium Essay

Quality of Care Exercise

...THLEAD 420 Quality of Care Exercise When comparing nursing homes located in Washington at Medicare.gov the two facilities that I am comparing is Park Rose and Tacoma Lutheran Home (TLH). When looking at the results for Park Rose the number of total residents is ninety and the total number of licensed nurse staff per resident per day is one hour and forty-eight minutes. I think for a facility of this type, where elderly patients are living, that the time nursing staff spends with the residents is on average compared to the rest of Washington State. If I were to pay for a facility like this for a family member of mine I would want nursing staff to spend more hours per day with my loved one. Although, I do know that a nurse’s time is limited and having ninety residents to care for is high. Looking at TLH it seems to be the same when comparing it to Rose Park. With the total number of licensed nurse staff hours per resident per day at one hour and fifty-five minutes, but there are 147 total residents. Again this facility is around the average for Washington State, if looking for a place for a loved one I would not like how many more residents there are in this facility because that may stretch a nurse’s time even more. What I found to be interesting about the information available on this site and when comparing the two facilities is the number of complaints and incidents with each. Although the TLH had no complaints about their facility they did have four incidents. I was not...

Words: 620 - Pages: 3

Premium Essay

Great Depression Vs Great Recession

...The social views and economic policies regarding the standard of living for Americans in the 1920s directly led to the Great Depression, which was extremely similar to the economic policies which led to the Great Recession in modern times. In this paper, I will be comparing and contrasting both of these major events. Firstly, I will be comparing and constrasting economic policies. Secondly, I will be comparing and constrasting social views. Thirdly, as well as lastly, I will be comparing and constrasting consquences. First off, the Great Depression and Great Recession had econonomic policies. The Great Depression had a severely negative impact on society as a whole. According to Better Homes Movement by Commerce Secretary Herbert Hoover,...

Words: 637 - Pages: 3

Free Essay

Club It Iii

...I have completed a technology plan that will assist with addressing the areas of opportunity at Club IT. The plan includes 7 major criteria that describe how these improvements will positively impact the business and also how they can be implemented at the club. Organization Description and Demographic Information The first criterion of the technology plan provides a description of the organization and its demographics. Club IT is a downtown music venue. The nightclub offers live music on weekends, and has live DJ’s that play different genres of music such as hip-hop, techno, and live 40’s, throughout the week. Club IT is made up of the two owners, Ruben and Lisa, and 19 other employees who work hard to keep the night club functioning. The employees include an assistant manager, four bar tenders, six servers, two stewards, two short order cooks, and four security guards. Club IT’s main customer base includes mostly Net Generation and Millennials. Goals and...

Words: 1895 - Pages: 8

Premium Essay

Nt1330 Unit 1 Case Study

...1. Volume of Transactions: Volume of transactions is concerning parameter because it can measure and judge the behavior of service provider. For example, when you have two websites, one of them has 100 transactions have been completed, and you have another website with 100,000 transactions have been completed. By comparing these two numbers the costumer will choose the second one with bigger transaction because it is seems more reliable and efficient than the first one. Under volume of transaction parameter come sub parameters, or rules, to organize and clarify the meaning of this number. These rules are: - Period: we should specify a certain period to can judge the behavior of the system fairly. For example, there are two websites, the first one...

Words: 384 - Pages: 2

Premium Essay

An Account of the Purchase of Television Set in Singapore

...reverse some stages. Problem recognition Information Search Evaluation of alternatives Purchase Decision Postpurchase Behavior In this case, a couple wanted to buy a new television set. The buying process starts when the couple recognizes a problem or need a new bigger television when their in-laws move in. They spend so much of their free time watching television. Once decision has been made, now is to search for information. There are two levels, namely heightened attention, where a customer simply becomes more receptive to information about a product. In this case, the couple directly entered the active information search level. They started browsing newspaper and magazines (Public), comparing different models available in the market, ask friend and colleagues (Personal), check out the websites (Commercial) but eventually decided to do it the traditional way or we called it Experiential. The couple went to a few malls to experience handling, examining, comparing and using the product. The couple spend two days searching for information and finally reached the...

Words: 917 - Pages: 4

Premium Essay

Sales Report

...Dear E-Marketing student, This assignment is about comparing. You have to compare the websites of two competing companies with each other. It is an individual assignment and each student gets an individual grade. First part of the assignment is to compare the online presence of two different companies in the same line of business. For instance, compare the websites and everything available online of British Airways and Lufthansa. Find out what they offer to their customers and in what way. Check the navigation within their websites, the user friendliness, the graphics, and so on. But do also check the contents of these websites: do they offer products that are suitable for selling online anyway? Do also check famous e-commerce sites like amazon.com, bookings.com or expedia.com and others and check how they have found solutions for certain problems. Explain what you think is good and wrong and how it could be better and why, based on the theory in your reader and what has been discussed during the E-Marketing classes. In other words, come up with your personal opinion, which is, of course, a well founded opinion. In this personal opinion you also have to come up with directions for improvement. Part 2 The second part of this assignment is the comparison of the same two companies separately (so, for each one apart) between what these companies have promised in their vision / mission statement and business goals and what they are actually doing ‘in real life’ with their...

Words: 392 - Pages: 2

Premium Essay

Psych 625 Slingshot Academy - Snaptutorial.Com

...PSYCH 625 Entire Course For more classes visit www.snaptutorial.com PSYCH 625 Week 1 Individual Assignment Basic Concepts in Statistics Worksheet PSYCH 625 Week 1 Individual Assignment Reliability and Validity Matrix PSYCH 625 Week 1 Individual Assignment Time to Practice – Week One PSYCH 625 Week 2 Individual Assignment Time to Practice – Week Two PSYCH 625 Week 2 Learning Team Assignment Statistics Project Import Data Into IBM ® SPSS ® Software PSYCH 625 Week 3 Individual Assignment Time to Practice – Week Three PSYCH 625 Week 3 Learning Team Assignment Hypothesis Testing Problem Worksheet PSYCH 625 Week 3 Learning Team Assignment Statistics Project Descriptive Statistics PSYCH 625 Week 4 Individual Assignment Time to Practice – Week Four PSYCH 625 Week 4 Learning Team Assignment Statistics Project Comparing Means PSYCH 625 Week 5 Individual Assignment Programmatic Assessment Time to Practice – Week Five PSYCH 625 Week 5 Learning Team Assignment Statistics Project Correlations PSYCH 625 Week 6 Individual Assignment Overview of Important Statistical Tests PSYCH 625 Week 6 Learning Team Assignment Statistics Project Presentation ----------------------------------------- PSYCH 625 Week 1 Individual Assignment Basic Concepts in Statistics Worksheet For more classes visit www.snaptutorial.com Complete the following questions. Be specific and provide examples when relevant. Cite any sources consistent with APA guidelines. What are statistics and how are they...

Words: 1679 - Pages: 7

Premium Essay

Analysis of Htc

...Name: chun ting, Chen ID: 42749409 Mail: ting19890129@gmail.com Date: 26/01/2013 Table of Contents Executive Summary 1. Background 2. Business concept 3. Analysis 3.1 Industry Analysis 3.1.1 SWOT Analysis HTC 3.2 Competitor Analysis 3.2.1 SWOT Analysis Apple 4. Business model 5. Strategy Plan 5.1 Strategy 5.2 Products 6. Recommendation References Executive Summary Nowadays, there are numerous companies established and raised in two decades. To give some examples, Apple, Samsung and HTC and so on are well-known companies. Following by the internet, these companies not only reinforce its service and sell in real stores but focus the online marketing. The project aims at analyzing the high tech company of HTC and advising the company to solve problems of online marketing. This project focuses on exploring its disadvantages by comparing with other competitors. The result indicates that HTC should improve its delivery service and online service so that it can attract more consumers. 1. Background This project was prepared for HTC to make online marketing better. The definition of online marketing can be defined as decisions of investment which investors made depend on whether behaviors of the company are ethical (Hudson 2005, p. 641). The company, HTC is a high technology corporation, is founded in 1997. Initially, HTC designed the world's first touch and wireless hand-held...

Words: 2485 - Pages: 10

Premium Essay

Eating Disorder

...Luis Cerna WRT-101-095 Revision Today’s Media Influence on Body Image The media today comes in many forms. For example, we have magazines, newspapers, television, radio, and the internet. Having all these elements at one’s disposal is a great asset, but it can also be a manipulator that could blindside consumers. The media has shaped society’s idea of what perfect is and it has definitely changed our idea of what perfect looks like. Exposure to thin female models and muscular built males on a daily basis has created an entirely new culture for the new generations. Having a perfect body not only means being healthy and achieving the perfect physical imagine. Now it also means power, fame, money and most of all attention. Today media has a negative influence on our body image. Body image is not only about how a person physically looks but also how the individual feels about himself. How society presents not only a perfect body but a healthy one, the ideals have tremendously changed in the past decade. Now we are being forced to meet unrealistic body types and looks in order to fit in and love ourselves. The media exposes super model images on television, ads, magazines and even the radio making us believe these deceptive images. According to article Food and Body Image, in a 1992 article in the Journal of Communication, it was estimated that on average adolescents see more than 5,260 “attractiveness messages” each year. And according to the American College of Obstetricians...

Words: 1780 - Pages: 8