...dvertising a product means to inform the customers of the brand and the services provided by them. It is the attempt to send information to people to convince them to spend their money with a certain company’s product. The means of advertising can be through any of the senses, sight , sound or even smell (popcorn smell in theaters). Advertising forms an integral part in making the product known. Therefore, advertising today has become extremely competitive with so many brands competing to make the most eye catching ad. Advertising's high visibility makes it particularly vulnerable to criticism. An annoyance with advertising is general is also expressed by the population at large. In one survey, cosponsored by Advertising Age and the Roper Organization, both consumers and marketing executives were queried about their attitudes with the bad ads produced by their trade, importantly, that they're becoming more and more concerned about advertising clutter. Many research experts believe such ambivalence could be an indication of doom for the advertising industry. It is worthwhile to be aware of the social issues facing advertisers, because negative attitudes toward advertising will ever disappear. Although advertisers face extensive regulation, every issue is not covered by a clear, written rule. Many advertising-related issues are left to the discretion of the advertiser. Decisions may be based on a variety of considerations, including the objective of the advertising campaign,...
Words: 921 - Pages: 4
...Cognos 8.4 Go! Dashboard Tool IBM Cognos 8 Go! Dashboard is Web-based software that you can use to build Sophisticated, interactive dashboards using IBM Cognos content, as well as other, External data sources. It dynamically delivers rich, Adobe® Flash-based graphics for Business users and executives to assemble personalized dashboards from trusted, Consistent report-ready information. Non-IT, Business User’s way to represent the existing BI content in a Dynamic and visually appealing format. Comparision With Cognos 8.3 Protlet Dashboard: This is different from the Dashboard portal that exists in Cognos 8.3. In Dashboard portal, user has to include the complete existing report in the portlets to create multipage reports whereas in GO! Dashboard user can select only the required report fragments (List/Chart etc) and create his customized dashboard from objects taken from different reports. Features : • Flash Based User Interface • Personalized/Interactive Dashboards: Drag-and-drop interface lets you create dashboards on the fly, Enabling business users to self-assemble and customize their own dashboards leverages the existing BI content ( Report Studio and Metric Studio Reports) • Client-side data capture gives you near-instant response times to repeated queries and layout changes. Tool will cache the data when run for the first time and will use this data for all operations as long as the query is same. • Global Filters: All the...
Words: 526 - Pages: 3
...Date: 6th December 2015 Subject: Marketing Techniques, Comparisons and Evaluation 1. Introduction This report will show how two different organizations use marketing techniques to sell their products, the report will then compare the techniques. The report will then evaluate the effectiveness of the techniques used to market products in one of the organizations. Firstly a brief description of marketing techniques: In 1957 H. Igor Ansoff invented the strategic management tool called the Ansoff Matix this splits marketing into 4 different groups to promote growth in a company. These growth strategies are; Market Penentration – this is where there is an exsiting product available in the market and by using various promotional tools, sales can be increased. This strategy carrys the least risk as there is already a market for the product such as Vaseline who previously only produced large containers introduced a smaller pocket size version. Market Development – this is where an organization introduces an exisiting product to a new market for instance Primark a british retailer who has now opened a store in Boston, America, they still sell the same items just in a different location. Product development – this is when a business developes a product which it can sell to exsiting customers such a TalkTalk; who offer internet security for an added price to the customers bill. Diversification – this is when the organization markets new products to new client/customers ...
Words: 441 - Pages: 2
...Indian IT Industry Internal Analysis Ravi Rajan Vinod Mahajan Arun S Madhava Gopal Praveen Waychal. Firms considered 1. Infosys Technologies Ltd. TABLE OF CONTENTS INFOSYS TECHNOLOGIES LTD 4 Brief History 4 Firm Profile 6 Financial Summary 6 Financial growth over the years 6 Peer Comparision over the years 7 Revenue Growth from Different Geographical segments 8 Revenue growth from industry segements over the years 8 Services Offered by Infosys 9 Revenue Breakup by service offerings 10 Organization Size 11 SWOT Analysis 12 PSPD model 12 Strengths : 13 Weaknesses: 13 Threats: 13 Opportunities : 13 Value Chain Analysis 14 Core Competencies 16 Infosys Global Delivery Model 16 Infosys brand equity and talent search 17 Process and quality compliance standards. 18 INFOSYS TECHNOLOGIES LTD Brief History • Founded in 1981 by Narayana Murthy and six others. • Second Largest IT company • Offices in 22 countries • Development Centers in India, China, Australia, UK etc. • Went Public in 1993 • Total No: of...
Words: 1159 - Pages: 5
...2014年4月14日 Strategic outsourcing of apple computers inc - Term Papers - Addsweetie « Study and create flashcards for free at Cram.com Upgrade | Hi cbccabc Get Access to over 1,668,827 More Essays. Upgrade Your Account Now. Essays Book Notes AP Notes Citation Generator More Search essays Home » Business & Economy Strategic outsourcing of apple computers inc By addsweetie, feb. 2012 | 2 Pages (465 Words) | 9 Views| (1) | | Upgrade to access full essay This is a Premium essay for upgraded members Strategic outsourcing involves separating out some of a company’s value creation activities within a business and letting them be performed by an independent entity. Indeed, Apple has outsourced various functions in terms of manufacturing, assembly and logistics as its contract manufacturers and outsourcing companies can perform several value-creation functions at a lower cost due to low-cost location and other competitive advantages. We are living in a globalized economy in which overhead and production costs are the single most important financial factor that can determine a product’s success or failure. Apple produces most of its products such as iPods, iPod minis and iPhone in China, thus ensuring a very low production cost and an increased US market attractiveness (Scribd, 2011).The single most important reason for outsourcing iPod and iPhone production to China is that the manufacturing costs are significantly lower than what...
Words: 509 - Pages: 3
...In the RomaCorral Case two constraints were to achieve an average return on investment of 10% and increase after tax profit by 5%. When I did my NPV and discounted using 10% I got positive NPV so it would satisfy this constraint of 10%. How do I calculate the after tax 5% constraint? Can you please help to work with an example? You can do pro forma statements showing after tax profit before and after alternative implementation - show the % increase between the two to calculate the constraint. Hello, this might be a silly q but when I did my quants for RomaCorral I got a positive NPV for coffee shops and negative NPV's for expanding (probably did the calcs wrong). To me the Strategic Issue was to make sure we met the mandate of the 5% profit increase over 2 years and the dividends and the expanding of restaurants contributed to this big time...the coffee shops contributed to this too but very minimal. Therefore I said implement both even though the restaurant expansion had a negative NPV. Therefore the question is: do we always reject a negative NPV or if it solves the Strategic Issues do we accept the alt? I heard somewhere that this is accepted. If not accepted, then do we lose big time marks? If you get a negative NPV for an alternative, you should not be recommending it becaue at the end of the day, every company, even a non for profit, needs to be profitable to survive. If however you feel that this alternative is in fact very strong and touches on a lot of...
Words: 1851 - Pages: 8
...practice and will continue in the future. In this poster, I have compared and contracted interviews and questionnaires from an ethical perspective, with regards to the BERA guidelines. Literature review: Cohen, Manion and Morrison (2007) inspected that ethical issues may stem from the kind of problems investigated and the method the researchers use to get valid and reliable data. They also mentioned that ethical issues may arise at any time, which means each stage in the research sequence. Research involving children, require several layers of permission from different corners like gatekeepers and parents or carers (if necessary), before seeking the consent (Shaw, Brady, and Davey, 2011). Interviews: An interview is a flexible data collection tool which enables multi-sensory channels of verbal, non-verbal, spoken and heard. According to Cohen, Manion and Morrison (2007), interviews have an ethical issue that concern interpersonal interaction and produce information related to the human condition. Questionnaires: A questionnaire is also quite popular method for data collection among the researchers. It consists of number of questions printed or emailed in an order on a form or set of forms. Questionnaires are sent to participants with the request to answer the questions and return the questionnaires (Kothari, 2004). The participants in the questionnaires might be strongly encouraged, but they may not actively take part in it. Informed Consent: As per BERA (2011), informed consent...
Words: 1700 - Pages: 7
...capable enough to with stand in the competitive world. If words could pay gratitude then we would like to pay our esteem gratitude to our most respected SIR ABID AWAN for assigning us this project of BUSINESS QUANTITATIVE TECHNIQUES. Throughout the course period he has been extremely cooperated with us and guided us at every single step he has been very encouraging and kind to us. At the end we just want to thanks to our families, because they tolerated us when we don’t able to give time to them and become one of the main reasons of cancelation of many outdoor trips. ------------------------------------------------- OBJECTIVE Our basic objective to work on this report is to evaluate the how to statistical tools applied on practical life and how these tools helps us...
Words: 12403 - Pages: 50
...Module 16 quiz * Question 1 10 out of 10 points | | | It is a well known fact that talking on a cell phone impairs a driver more than talking to a person sitting in the passenger seat. This is because a passenger can see the road and will stop talking during dangerous driving conditions. We want to know if this is only true for passengers that have experience driving. We recruit 40 participants to be a passenger during a driving simulation and record how many words they say during "dangerous" scenarios. All 20 participants are 18, but only half of them have a driver's license. What statistical test would we use to compare the number or words spoken for people with and without licenses. | | | | | Selected Answer: | Independent samples t test | Answers: | Dependent samples t test | | Independent samples t test | | | | | * Question 2 10 out of 10 points | | | We want to know how having kids affects happiness. We surveyed 100 couples that were expecting a child in the next three months. We went back and surveyed those same 100 couples one year later. What test would we use to compare their previous scores with their current scores? | | | | | Selected Answer: | Dependent samples | Answers: | Dependent samples | | Independent samples | | | | | * Question 3 10 out of 10 points | | | We are doing a dependent samples t-test and we're in the middle of step 4 of our null hypothesis test. We determined that D̅ =...
Words: 4970 - Pages: 20
...1. Introduction In ancient times, whenever a problem arisen, elderly where trusted to find a solution that others could rely on. Than as civilization flourished and society grew, complex problems arose and conflicting views increased. Thus, a system with defined hierarchy was put in place. Tools and techniques were added to quantify and give precise results. Then, came the quality, where figures let alone, where not able to justify the wholesome result. Through constant additions and evolution of the basic system, comes research. Not just to solve problems but also get results, feedback and improvisation for further growth and its implications and to a certain extent avoid potential issues. “Research is formalized curiosity. It is poking and prying with a purpose” - Zora Neale Hurston In layman’s terms, Action research is to find a stone in shoe and intervene to remove the shoe, and perhaps adapt to a new path to avoid further stones. Action research is usually undertaken in schools, academic institutions and learning centres. “Action research is a process of systematic inquiry that seeks to improve social issues affecting the lives of everyday people” (Hine, G. S. C., 2013; Bogdan & Bilken, 1992; Lewin, 1938; 1946; Stringer, 2008). The first step to conduct action research is Needs Analysis/ Preliminary research for the stone in my shoe. It is done to confirm that there is a need, whether of correction, change or improvement, comes in later step. I...
Words: 1761 - Pages: 8
...UNIVERSITY OF MUMBAI PROJECT ON ‘PESTLE AND DEMOGRAPHIC ANALYSIS OF FINLAND’ MASTER OF COMMERCE (BUSINESS MANAGEMENT) SUBJECT: INTERNATIONAL MARKETING SEMESTER III 2013-14 In Partial Fulfilment of the Requirement under Semester Based Credit And Grading System for Post Graduates (PG) Program me under Faculty of Commerce SUBMITTED BY RAJESHREE N. PATEL ROLL NO: 41 PROJECT GUIDE Ms. Shradha Jain K.P.B. Hinduja Collage Of Commerce, 315 New Charni Road, Mumbai 400004. M.COM (BUSINESS MANEGEMENT) III rd SEMESTER ‘PESTLE AND DEMOGRAPHIC ANALYSIS OF FINLAND’ SUBMITTED BY RAJESHREE N. PATEL ROLL NO: 41 CERTIFICATE This is to certify that Ms. Rajeshree Patel of M. Com. Business Management Semester 3rd [2013-2014] has successfully completed the project on ‘PESTLE AND DEMOGRAPHIC ANALYSIS OF FINLAND’ |Project Guide |________________________________ | |Course Coordinator |________________________________ | |Internal Examiner |________________________________ | |External Examiner |________________________________ | |Principal ...
Words: 6519 - Pages: 27
...Introduction According to Hall Quest, a good text book is * A Source of knowledge * A Guide * A tool and an instrument to the pupil * A means of interpreting the truth Gurudev Rabindranath Tagore said "Facts are many, but the truth is one." A text book should be such that it helps pupil to understand the truth from the facts. Beacon “Text book designed for classroom use.” Language “Text book is a standard book for a special branch of study.” American Text Book Publishers Institute – A true text book is one specially prepared for the use of pupils and teachers in a class of a school, presenting a course of study in a single subject or closely related to the subject. Education is a tri-polar process. It’s poles are teachers, students, and content. The content or the subject matter is the all intervening variable. It helps the interaction between the teacher and the pupil. A teacher cannot successfully carry out his/her assignment of imparting knowledge to the pupil in absence of proper content. Text books are designed in organised and methodical manner to suit the requirements of both teachers and students and for the ultimate goal of knowledge transfer. Characteristics of a Good Text Book The teacher and the pupil should be aware of the important characteristics that make a good and effective text book. Some of the important characteristics of a good text book are enumerated below: 1. Get-up * Get up i.e. the look and feel of the text...
Words: 1530 - Pages: 7
...MBA 437: MARKETING CASE ANALYSIS Group 5: Case 5: Promotion Decisions MAKING LOYALTY PAY NAME STUDENT ID Nancy Kumari S11013306 Saher Buksh S01007626 Aditya Raniga S11052046 Table of Contents CASE BACKGROUND 2 NECTAR 2 Nectar Promotions: 3 SAINSBURY 4 Therefore the aim of this case analysis is to find out: 4 CUSTOMER REGISTRATION 5 TWO METHODS OF REDEEMING POINTS 5 COMPETITION IN THE UK GROCERY RETAIL INDUSTRY 6 COMPARISION WITH COMPETITORS 7 SITUATIONAL ANALYSIS 8 CONSUMER PERCEPTION OF NECTAR PROGRAM 8 SPONSOR PERCEPTION OF NECTAR PROGRAM 9 SHOULD SAINSBURY CONTINUE WITH NECTAR? 10 SHOULD SAINSBURY HAVE ITS OWN LOYALTY PROGRAM? 12 SHOULD SAINSBURY DISCONTINUE WITH THE CURRENT LOYALTY PROGRAM & DIVERT FUNDS TO NON-LOYALTY PROGRAMS 14 CUSTOMER LOYALTY PROGRAM IN FIJI 16 RECOMMENDATION 17 CONCLUSION 20 BIBLIOGRAPHY 21 CASE BACKGROUND NECTAR • The Nectar loyalty program is the largest loyalty program in Britain. • It was launched by Loyalty Management UK (LMUK and chaired by Air Miles co-founder Keith Mills). • Nectar opened for business in 2002. • With reference to various individual retail loyalty programs, Keith Mills,Gierkink, and further members of the LMUK team undertook the decision to search for an assembly of retailers who had their individual reward programs however were not content with their performance and could enhance their performance by combining with a multi partner loyalty scheme. ...
Words: 3004 - Pages: 13
...Table 1. Point X Y Volume, Transport Rate, No Coordinate Coordinate cwt $/cwt/mi M1 200 100 3000 0,002 M2 500 200 5000 0,0015 M3 900 100 17000 0,002 M4 700 400 12000 0,0013 M5 1000 500 10000 0,0012 M6 200 500 9000 0,0015 M7 200 700 24000 0,002 M8 400 700 14000 0,0014 M9 500 800 23000 0,0024 M10 800 900 30000 0,0011 M11 1200 300 4000 0,0001 M12 200 2000 2000 0,0002 Table 1. Problem Data of 12 Markets Fixed Candidate Cost, $ Sites 200 X 0 0 600 X 0 0 50 X 0 75 X 0 150 35 X In this problem; the objective is to find the best P locations from the 5 candidate sites. After preparing a problem database, the number of facilities to locate are specified. Calculated total costs by Logware and Excel/Solver are compared 3. SOLUTION BY LOGWARE/PMED TOOL: The problem database is prepared in Input...
Words: 1796 - Pages: 8
...Table of Contents TABLE OC CONTENT 1.Introduction ……………………1 2.Current performance …………1 3.Market share………………………2and 3 4.Ansoff's Matrix - Planning for Growth…..4 5.PEST ANALYSIS………………………………………4 6.Marketing MIX………………………….6 7.Porter’s Five Forces…………………….7 8.Swot Analysis ……………………………9 9.Conclusion …. .………………………………..11 10.Recommandations………………………..11 11. References………………………………….12 The purpose of this paper The purpose of this paper is to outline the Samsung’s current situation, addressing where and how they currently operate, both in the home market and globally. Detailing such information as market share, product ranges, pricing strategies, competitor analysis, plus other key issues that are relevant to the company and products we are reviewing. We will present issues that will have an impact on the company’s future global strategy. 1.Introduction . Samsung electronics is South Korean global company, a part of the Samsung group established in 1938,employing approximately 206000 people in 197 offices across the 72 countries. The company sales is $ 143.1 billon in 2011 considerably 13% more than previous year(annual report of Samsung 2012).Samsung operates in intense competition from growing number of competitors .All of them have strong brand equity such as LG electronics ,Whirlpool ,Nokia ,Apple and Sony. Among its several products single galaxy s devises has been huge success for Samsung.It announces that it had sold 20 million units Galaxy S...
Words: 2459 - Pages: 10
