DEFINITIONS
Mission
A mission is a statement of the reason or reasons for the existence of the organization, the ultimate purpose the organization serves in society, and the boundaries within which it operates. A mission is one of the four key building blocks of an organizational plan. The other three are vision, goals, and strategy. A mission sets direction and defines the boundaries, both of which are critical to the organization's effectiveness and success.

Vision
Outlines what the organization wants to be, or how it wants the world in which it operates to be (an "idealized" view of the world). It is a long-term view and concentrates on the future. It can be emotive and is a source of inspiration

Values
Beliefs that are shared among the stakeholders of an organization. Values drive an organization's culture and priorities and provide a framework in which decisions are made Values include beliefs and attitudes that guide behavior and relationships with others. They are often unspoken as well as difficult to universally define.

BEXIMCO Pharmaceuticals

Mission:
“We are committed to enhancing human health and well being by providing contemporary and affordable medicines, manufactured in full compliance with global quality standards. We continually strive to improve our core capabilities to address the unmet medical needs of patients and to deliver outstanding results for our shareholders.”

Vision:
“We will be one of the most trusted, admired and successful pharmaceutical companies in the region with a focus on strengthening research and development capabilities, creating partnerships and building presence across the globe.”

Core Values:
“Our core values define who we are; they guide us to take decisions and help realize our individual and corporate aspirations.

Commitment to quality: We adopt industry best practices in all our operations to ensure highest quality standards of our products.

Customer satisfaction: We are committed to satisfying the needs of our customers, both internal and external.

People focus: We give high priority on building capabilities of our employees and empower them to realize their full potential.

Accountability: We encourage transparency in everything we do and strictly adhere to the highest ethical standards. We are accountable for our own actions and responsible for sustaining corporate reputation.

Corporate social responsibility: We actively take part in initiatives that benefit our society and contribute to the welfare of our people. We take great care in managing our operations with high concern for safety and environment.”

Emphasize on quality dimension:

The mission, vision and values of BEXIMCO Pharmaceuticals Ltd. emphasize on the performance, conformance and perceived quality dimensions of the quality dimensions as they are committed to improve human health and well being by providing contemporary and affordable medicines, manufactured in full compliance with global quality standards , adopting best practices in all of their operations to ensure highest quality standards and accountable for our own actions and responsible for sustaining corporate reputation.

NORTH SOUTH UNIVERSITY

Mission
The mission of NSU is to produce highly skilled manpower, visionary professional leaders and responsible and enlightened citizens. This mission is achieved by imparting high quality higher education, and training, and by conducting useful research so that individuals can achieve their intellectual, social, and personal potentials. NSU is committed to developing human capital by sharpening creative thinking. In addition to creation and dissemination of knowledge, its mission includes promotion of humanism and peace through higher education. As a social institution, NSU endeavors to induce changes for betterment of the society as a whole through public services, and through promotion of ethical behavior and social justice.

Vision
The vision of North South University (NSU) is to become a leading university and remain as a top center of excellence in higher education and research. It aims at attracting brilliant students, teachers, scholars, and from all over the world.

Strategies
To fulfill its mission, NSU applies five basic strategies: (1) it offers socially relevant academic programs which meet the changing needs of the students coming from different backgrounds and seeking different career goals; (2) it hires highly qualified and internationally experienced academics to teach the courses / programs it offers; (3) NSU, through a rigorous selection process, admits only those students who demonstrate the potential to pursue and complete the programs of study they select; (4) it provides appropriate physical and electronic infrastructural facilities, logistic supports and an environment conducive to teaching and learning; and (5) it practices the principles of good governance that ensure best management practices and encourage academic freedom and faculty-governance.

Emphasize on quality dimension:

The university focus on creating a brand image and offer complete packages of their services. It also practices the principles of good governance that ensure best management practices and encourage academic freedom and faculty-governance. Thus emphasize on the quality dimension of completeness, consistency and accuracy.

UNILEVER BANGLADESH

Vision
“The four pillars of our vision set out the long term direction for the company – where we want to go and how we are going to get there: * We work to create a better future every day * We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. * We will inspire people to take small everyday actions that can add up to a big difference for the world. * We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.
We've always believed in the power of our brands to improve the quality of people’s lives and in doing the right thing. As our business grows, so do our responsibilities. We recognise that global challenges such as climate change concern us all. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are.”

Mission
“We recognize that the world in which we operate is changing. Consumers are increasingly bringing their views as citizens into their buying decisions, demanding more from the companies behind the brands. They want companies and brands they trust.
Unilever embraces these new expectations. Our heritage of good governance, product quality and long experience of working with communities gives us a strong base. We aim to build on this by taking the next step in transparency and accountability. We will stand visibly as Unilever, behind our products and everything we do, everywhere.
Every day 150 million people in over 150 countries choose our products. Already, most of our brands give the benefits of feeling good, looking good and getting more out of life. Bertolli, for example, conjures up the Italian zest for life and Becel/Flora keeps hearts healthy. Sunsilk helps you feel happier because your hair looks great. Our laundry brand, Omo, encourages children to get dirty so they can experience more of life.
In the future, our brands will do even more to add vitality to life. Our vitality mission will focus our brands on meeting consumer needs arising from the biggest issues around the world today – ageing populations, urbanization, changing diets and lifestyles.
We see growing consumer need for: * a healthy lifestyle * more variety, quality, taste and enjoyment * time, as an increasingly precious commodity * helping people to feel good, look good and get more out of life will enable us to meet these needs and expand our business.
Unilever is in a unique position to understand the interrelationships between nutrition, hygiene and personal care. We can do this thanks to our strong science capability and our locally rooted consumer insight. It is by bringing all this together that we can strive to contribute to quality of life and wellbeing - adding vitality to life.
The long-term success of our business is intimately interconnected with the vitality of the environment and the communities in which we operate. The environment provides us with our raw materials and the ingredients we need to make our products. Healthy, prosperous communities provide us with a healthy, growing consumer base.
We aim to be a trusted corporate citizen wherever we operate in the world, respected for the values and standards by which we behave.”
Shared values
“We have a set of shared values. Our values guide the way in which we do business and influence the way we think and act. It is by putting these shared values into everyday working practice that we can operate successfully as a company.
Our values are expressed in our code of Business Principles guides how we live them out on a day-to-day basis.
Code of Business Principles: Our Code of Business Principles sets the framework of standards within which we work. The Code is supported by additional operational standards on issues such as employee and product safety. We regularly review the Code to ensure it meets the needs of today's business environment. Our latest revision was in 2001 and the updated Code was rolled out across our business in 2002. The Code is a short document, written in clear, simple language, stating overall principles. It is designed to be easy to read and understand for all our employees. This is because we believe the Code must have practical value in our day-to-day business. We expect every Unilever employee to follow its principles in spirit as well as to the letter.”

Emphasize on quality Dimension
The mission vision values of the company emphasize on the quality dimension of performance, aesthetics, and perceived quality. Unilever Bangladesh focus on creating a brand image as they wish to stand visibly as Unilever, behind their products and everything they do, deliver product with to customer with more variety, quality, taste and enjoyment and help to feel good, look good and get more out of life will enable us to meet these needs and expand our business.

CITI GROUP

Mission
“Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years of experience meeting the world's toughest challenges and seizing its greatest opportunities, we strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible. An institution connecting over 1,000 cities, 160 countries and millions of people, we are your global bank; we are Citi.”

Values:
“These are the values that guide us as we perform our mission.

Common Purpose: One team, with one goal- serving our clients and stakeholders.

Responsible Finance: Conduct that is transparent, prudent and dependable.

Ingenuity: Enhancing our clients' lives through innovation that harnesses the breadth and depth of our information, global network and world-class products.

Leadership: Talented people with the best training who thrive in a diverse meritocracy that demands excellence initiative and courage.”

Emphasize on Quality Dimension

Citi group strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible with an objective of serving the clients and stakeholders. They hire talented people and provide best training and conduct financial activities that are transparent, prudent and dependable. Thus this group focuses on Consistency, Accessibility and Convenience and Accuracy.

PIZZA HUT

Mission
We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!"
We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment.
We are accountable for profitability in everything we do, providing our shareholders with value growth.

Core Values: P.E.A.R.L.S * Have a PASSION for excellence in everything we do. * EXECUTE with positive energy and urgency. * Be individually and collectively ACCOUNTABLE for growth in people, customer satisfaction and profitability. * Find reasons to RECOGNIZE the achievement of others and have fun doing it. * LISTEN and more importantly, respond to the voice of the customer. * Think SAFETY first.

Emphasize on Quality Dimension
The mission statement and core values of the pizza hut clearly indicate that they focus on Aesthetics, Timeliness, Courtesy, Accessibility and Convenience, Responsiveness as they wish to do their business by making perfect pizza with courteous and timely delivery and also carefully listening to the clients.