...------------------------------------------------- ‘‘A comparative analysis on the marketing strategies of Samsung for Android and of Apple for iOS in UK market and their customer response’’ Table of Contents 1 Introduction 2 1.2 Research aims 2 1.3 Research objectives 3 2. Literature review 3 2.1 Introduction 3 2.2 Mobile phone operating system 3 2.3 Global introduction of smartphone 3 2.4 Various operating systems 4 2.5 Overview of the android’s framework 4 2.6 Overview of iOS and it marketing strategy 4 2.7 Comparative analysis of the two 5 3. Research methodology 6 3.1 Methodology 6 3.1 Type of investigation 6 3.2 Data collection method 6 3.3 Sampling method 7 3.4 Accessibility issues 7 3.5 Ethical issues 7 3.6 Timetable 8 4 Anticipated findings 9 5. Conclusions 9 References 10 1 Introduction Various companies use different types of marketing techniques over the few decades. To get competitive advantage over the competitors, developed variations of marketing techniques are quieting helpful to the companies. This is referred as market innovation (Verlog, 2007). Companies have to face with different factors in this modern world of business. New legislations developed marketing tools and corporate social responsibilities are among the newer one. Business has to deal with two basic demands which are to earn profit and to maintain a sustain profit ( Verlog, 2007). Though there are many developed application software were used in past by several cell...
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...Table of Contents Table of Contents 1 1. Introduction 3 2. Background of Apple Inc Company 5 3. Background of Samsung Company 7 4. The Comparison Between iPhone and Galaxy SIII 9 4.1 Technical Ability 9 4.1.1 Size 9 4.1.2 Appearance 10 4.1.3 Display 10 4.1.4 Operating System 11 4.1.5 Processor 11 4.1.6 Storage 11 4.1.7 Wireless Connectivity 12 4.1.8 Camera 12 4.1.9 Battery Life 12 4.1.10 Price 13 5.0 The Operation of iOS and Anroid 13 6.0 Research and Development of Samsung Company 17 7.0 Research and Development of Apple Inc 19 8.0 Competitive Advantages 20 8.1 Apple Inc. 20 8.2 Samsung Galaxy SIII 25 9.0 Conclusion and recommendation 27 1. Introduction A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touch screens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia's Symbian, RIM's BlackBerry OS, Samsung's Bada...
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...Financial Results FIN 571 May 18th, 2015 Eric Hohl Apple Inc. Apple Inc. is one of the most reputable electronic companies on the market today. Their competitors are Samsung, Motorola, and LG. Of those three Samsung is one of their most important competitor. Looking over the financial statement from 2011 to 2014 they have been seeing a huge increase in revenue, cost of goods sold, their gross profit, and operating income. They began to see an additional expense in 2013 and 2014. Apple Inc. seen a huge loss in 2014 on sales of investments. The other areas that Apple Inc. began to see a huge trend would be EBT, Income Tax Expense, Earnings from Continuing Operations, and Net Income. According to their financial statements they are above their industry competitors in return on assets, gross margin, EBITDA Margin, Growth over Prior Year, and Diluted EPS before Extra. The areas where they were lower in industry comparison would be return on equity, return on capital, SG&A Margin, Accounts Receivable Turnover, Fixed Assets Turnover, Inventory Turnover, Current Ratio, Quick Ratio, Total Liabilities/Total Assets, Receivables, Inventory over prior year, Capital Expenditures, and Levered Free Cash Flow. In some of these area of inventory comparisons from Apple Inc. Samsung was actually holding up better in their receivables, Capital Expenditures, Inventory, and Return on Equity. Apple Inc. Financial Statement |Currency in |As of: |24-Sep...
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...A Report On CRM Comparison of APPLE and SAMSUNG Submitted By : Kunal Choudhary 11BSP0479 INDEX Executive Summary: 2 Introduction: 3 Objective of the Study: 6 Scope of the Study: 7 Research Methodology: 8 Limitations of the Study: 9 CRM and E-CRM implementation: 10 Major Findings: 14 Conclusion: 15 Recommendations: 16 Bibliography: 17 Executive Summary: The report studies the comparison between the Customer Relationship Management (CRM) strategies performed by Apple and Samsung with respect mainly to the Indian market and Indian Scenario. However, both the companies are big giants so they practice CRM strategies for entire world. The report clearly shows how CRM is being practiced by the companies and how e-CRM has taken over the simple CRM. Today, without technology no company can survive and so is the case with Apple and Samsung. The report studies the major findings and recommendations also. Introduction: About CRM: Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the...
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...Apple and Samsung Name Institutional Affiliation Apple and Samsung Apple and Samsung are leading brands in electronics and technology around the globe. Apple Inc. was launched as a computer company in 1976. It was established by Steve Jobs, Steve Wozniak and Ronald Wayne. It is considered as one of the best company that has unsurpassed products and services so far. Apple is behind products like Macintosh desktops and laptop computers, phones, iPods, iTouch, iTunes, icloud and Apple TV. Furthermore, Apple Company has its own computers and it develops its own software.Apple is the world’s most valuable company even though it faces fierce competition from its competitors. Apple has partnered with other companies like LG and Samsung for the ipad and iphone displays. All the way, they have partnered with China with a company called Foxconn which is behind manufacturing its devices. Apple operates in 13 countries and has employed over 70,000 employees around the globe. Apple is a solid company that has shown a lot of innovation and growth over the years and it is a force to be reckoned with. On the other hand, Samsung is also an important brand worldwide with its wide range of electronic appliances and technology. Samsung is a North Korean company that was established in 1983. It operates its markets mainly in the United States, Asia and Europe. The first...
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...Apple’s iPhone5 vs. Samsung’s Galaxy S3 Apple’s iPhone5 vs. Samsung’s Galaxy S3 In today’s world, technology has a huge impact on the way that individuals live and communicate. Technology is used at work, school, home, and just about anywhere else that one could imagine. The use of cell phones has been the dynamic for the 21st century. Just about everyone, from the elderly, to elementary students owns one. With such a huge variety of cell phones on today’s market, the iPhone5 and the Samsung Galaxy S3 reign as today’s market leaders. Both devices are exceptional however, when comparing the technology, design, and overall functionality of the iPhone5 and Samsung Galaxy S3 there are some commonalities and differences that prove the superiority of the Samsung device. Examining the design of these two handsets provided by the industry leaders, Apple and Samsung shows that the Galaxy S3 has a vibrant 4.8 inch Super AMOLED HD display, whereas its competitor boasts a 4 inch Retina LCD display. As far as the display goes, the Galaxy S3 is one of the best 720p display smartphones on the market. When comparing these two devices one cannot help but to notice the drastic difference in size. The Galaxy S3 measures 5.38 inches high, 2.78 inches wide, .34 inches thick, and weighs 4.70 ounces. Its counterpart measures 4.87 inches high, 2.31 inches wide, .30 inches thick, and weighs 3.95 ounces. In other words, the Galaxy S3 is a much larger phone compared to the IPhone5. To some...
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...OF R&D 5 TECHNOLOGICAL INNOVATION 7 ANALYSIS 10 (i)SAMSUNG 10 (ii)APPLE 12 PORTER’S 5 FORCE MODEL COMPARISON 15 SWOT ANALYSIS 17 CONCLUSION & RECOMMENDATION 19 REFERENCES 21 INTRODUCTION This paper seeks to compare core and enabling technologies of two organizations in the consumer electronics industry. Apple is currently first in the brand value while Samsung is sitting in the second position. Whereas Samsung has the maximum market share in the mobile industry. Apple leads the line in the tablet segment. Both the companies compete fiercely in almost all the segments such as Laptops, mobiles. Apple’s is preparing the next innovative product called the Apple Tv. Apple and Samsung both generate huge profits but it is the latter which returns huge revenues each year and Apple is slightly losing its charm since Samsung is coming up with innovative and high tech products every year.. This paper further analyzes contrasting strategies of core and enabling technologies between two organizations. Both companies rely heavily on R&D and Innovating new technologies. Apple has been the leading innovator since the launch of its first iPhone. On the other hand Samsung over the past few years has been top notch since launching the Samsung S series mobile. When it comes to the PC and Laptop Apple leads Samsung. Apple has its own OS and user friendly interface which not many...
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...History Samsung Group is currently a multinational conglomerate company headquartered in Samsung Town, Seoul. In 1938 when Samsung was founded in Daegu (Korea), it was initially a trading company, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. (Samsung) Just after a little more than a decade, it owned flour mills and confectionery machines and began its own manufacturing and sales operations. During the 1970s, Samsung (for the first time) began exporting electronic products, and in 1978, Samsung Semiconductor and Samsung Electronics became separate entities. Soon after in the 1980s, they increased their focus on technology and this had led to the creation of the company’s 2 research and development (R&D) institutes. However, after the death of their founder Lee Byung-chul, it was segmented into 4 independent business groups. By the 1990s, Samsung became more globalized and their best sources of revenue came from their mobile phones and semiconductors. Business Portfolio Samsung Corporation is a multinational conglomerate company with operations in almost every country. Often, they have products or services that are available in a huge number of countries and an example is the initial launch of the Samsung Galaxy S4 smartphone. It was initially sold in 110 countries and over time it expanded to total of 155 countries in cooperation with 327 partners (Yarow, 2013). It also serves organisations and almost every segment of consumers regardless...
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...Computer Purchase Paper University of Phoenix – BIS/221 Computer Comparison Summary The three computers selected for the assignment are manufactured by Samsung, Dell and Apple. Each manufacturer is credible in the technology industry, offering products ranging from desktop computer devices to mobile computer devices, including tablets and/or cellular phones. While researching the benefits of information systems in the work environment, I focused on features most important to me. The focused features included brand/reputation, monitor size, weight, price, RAM, operating system, processor, ports, and device color. Samsung ATIV Book 2 The Samsung ATIV Book 2 has features and specs including a 15.6 inch LED screen. Powered by Intel Core i73.7GHz, the ATIV Book 2 offers HD graphics to offer better rendering of graphics. The DVD RW optical disk drive allows users to enjoy viewing and writing DVDs on the device. Weighing 6.7 pounds, the Samsung laptop is lightweight and easy to transport. The product offers three USB ports and is available in the color Mineral Ash Black. The operating system is Windows 8.1 and is supported with a one year manufacturer warranty. The Samsung ATIV Book 2 retails for $1,199.99. The features most important to me include: * 15.6 inch LED Screen * 6.7 pounds * 8GB Memory * Windows 8.1 * Processor: Intel Core i7 3.7 GHz * DVD+/-RW * USB Ports: 3 * Color: Black Additional information is available...
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...Marketing: Improvement Opportunities BUSN300-1205A-01 Lower Division Capstone Marketing: Improvement Opportunities Apple Inc. Some of the most promising marketing opportunities in terms of profitability, increased market share and customer loyalty for Apple Inc. include attracting the business related target segment instead of just focusing and promoting the product and technology among the younger generation. They can focus on the concepts of second generation of cloud computing and provide more applications for business users. Another opportunity would be to change the marketing strategy of Apple from being secretive and conservative to more open about disclosing the features and functional benefits of its product. Apple should reward its loyal fan base by giving them a feeling of importance through empowerment. A great example would be making a separate line of those buyers who were the first to buy its phone. Additionally, it can also attract book worms and geeks by promoting their relevant applications- educating customers and creating awareness about how eBooks can resolve the issues of students and reading enthused. The last opportunity would be that of attracting and targeting the older customer base of the, population which has present Apple with one of the most promising marketing opportunities. This marketing opportunity can be classified as low hanging fruit as it only requires few modifications to the existing product or profiling of the existing target market...
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...Student’s name Professor’s name Course title Institution Date Samsung My favorite brand is Samsung. Samsung is a South Korean multinational combination organization headquartered in Samsung Town, Seoul. It embodies various subsidiaries and associated organizations, the majority of them united under the Samsung brand, and are the biggest South Korean cabal (business aggregate). Samsung was established by Lee Byung-chul in the year nineteen thirty eight as an exchanging organization. Samsung has an effective impact on South Korea's financial improvement, governmental issues, media, society, and has been a real main impetus behind the "Inexplicable occurrence on the Han River" (the economist, 2011). Its offshoot organizations deliver around a fifth of South Korea's aggregate fares. Samsung's income was equivalent to seventeen percent of South Korea's one thousand and eighty two billion dollars GDP. In the year twenty thirteen, Samsung started development on building the world's biggest cellular telephone plant in the Thai Nguyen area of Vietnam (Arno, 2013). I like Samsung because the organization is able to provide items for all the economic social groups (high, middle and low classes). I am passionate about the brand because it is able to follow through the changing trends (innovation) on its items and it also provides legitimate items that are easy to use. Samsung is very successful in building loyal customer relationships across different...
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...BEHOLD THE TABLET | The Impact of the Computer Tablet in a Modern Business World: Table of Contents Introduction2 Comparison table2 Ipad air…………………………………………………………………………………………………………………………………………………3 Microsoft surface ………………………………………………………………………………………………………………………………..3 Samsung galaxy4 Business’ Perfect Partner 5 The Procter & Gamble Company 5 An App for Everything5 iOS for the Future……………………………………………………………………………………………………………………………….. 6 Final Word……………………………………………………………………………………………………………….................. 6 References………………………………………………................................................................................... 7 INTRODUCTION Throughout the ages, Mankind has always had a fascination with the concept of the tablet as a medium for storing, communicating and computing information; right down from the ancient clay tablets, that were used especially for writing in cuneiform, throughout the Bronze Age and well into the Iron Age, to the early tablet computers of the 1950s to 1990s with their associated special operating software that were really examples of pen computing technology commonly referred to as PDAs, right up to our modern day unimaginably powerful PC tablets (preceding the smart phone) that have come to dominate the fast paced technologically forward world we inhabit today. We will have peak into the universe of the modern PC tablet and the impact it’s had in the world today especially the modern business environment. In order...
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...Loizides Apple and Samsung: Some Phones are Smarter Than Others “Apple and Samsung: Some Phones are Smarter Than Others” discusses the profits of major companies such as Apple and Samsung as well as HTC. Initially, Apple lead the pack in sales of smartphones due to its advanced technology. However, other companies such as HTC and Samsung have caught up with Apple’s technology and sales (Wrinkler and Beck, 2013). The article reports Samsung’s stocks increased sixty percent from the end of 2010 through early 2013, and its global smartphone market has tripled though sales from the new Galaxy S4 phone, is not expected to make a big impact based on current findings (Wrinkler and Beck, 2013). HTC’s stock peaked in early 2011 but due to still competition from Samsun its profit margins have been cut and stock reportedly have fallen eighty percent since peaking in 2011. Since technology changes often-- one company, Motorola, reportedly plans on driving down the prices of their smart phones. Motorola’s chief executive officer stated that “there is no good reason anyone should make big margins on smartphones.” However, other companies sell their Androids at near cost, and make money on accessories. This can be a detriment to other companies as they will have to revamp their strategies and pricing (Wrinkler and Beck, 2013). Tony Mungo Marketing 301 Professor Michael P. Loizides Reading assignment critique The purpose of this article is to compare Apple and Samsung smart phones...
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...Ironically this process always starts with a vision or a dream. For instance according to Mactrast (2013), the very first Apple iPod contained an Easter egg; that was accessible by circumnavigating to the ‘About’ menu and holding down the center button for a few seconds (12 Interesting Facts about Apple). This products development emerges from an individual’s visions and dreams. When offered the opportunity to turn ones dreams into reality team A. acts swiftly; the marketing director at Apple Inc. is requesting for team A to create a competitive market analysis to determine the new products; the iPad mini’s potential success. Team A’s analysis will focus on Apples primary competitor in the product’s market. This analysis will help the team produce recommendations on how the organization can maximize profit-making potential, and successfully compete in the new market. The team must also consider the effects the recommendations will have on the corporation. Apple Inc. is an American worldwide corporation founded on April 1, 1976; the main headquarters is in Cupertino, California. Apple Inc. is an international corporation that bazaars and enterprises software and hardware for computers and electronics ("Apple Inc.," 2013). According to Wikipedia (2013), Apple began publicly marketing their products to the public at the “Homebrew Computer Club.” Apple enterprises, cultivates, and retails consumer microelectronic software, for individual and business PCs and consumer electronics...
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...UNIVERSITY OF DALAT FACULITY OF FOREIG LANGUAGES WRITING 4 THE COMPARISON/OR CONTRAST ESSAY Topic: Write an essay comparing-contrasting two products. You may choose two cars, two cameras, two stereo systems, two motorcycles, two mobiles, ect. OUTLINE I. Introduction Thesis statement: Between Samsung Galaxy S5 and Apple’s iPhone 5S are different in three significant characteristics as size, features and price. II. Developmental paragraphs A. Samsung Galaxy S5 1. Size 2. Features 3. Price B. Apple’s Iphone 5S 1. Size 2. Features 3. Price III. Conclusion ESSAY Today, mobile phones are a necessary media for everyone. Mobile phone technology is growing and more diverse. The utilities that mobile phones give people as communication with family, friends, and business affairs much quicker and easier. Samsung and Apple are the two phone maker’s rank the first in the world and Galaxy S5 and iPhone 5S is the product of the two companies are currently the most popular. These two phones are the best smart phones on the market and are leading the way for phones with great designs and exceptional features. However, between Samsung Galaxy S5 and Apple’s iPhone 5S are different in three significant characteristics as size, features and price. Samsung Galaxy S5 is Smartphone made from the Samsung Company. The phone is slightly bigger than its predecessor due to a larger screen. Screen size is 5.25in, 080 resolutions, the screen is bright and soft-touch...
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