Name Abdussalam Hossain Khan Ravi Dhingra Sanjay Bhargava Udai Shankar Tripathi
Roll Number EPGP-04A-003 EPGP-04A-078 EPGP-04A-083 EPGP-04A-105
Café coffee Day and Barista both are very famous among the young stars and working professionals. The objective of this paper is to study and compare Café Coffee Day and Barista and identify their retail strategy. Purpose of this paper is to compare two prominent Retail shop on a common platform and analyze their working and performance. Café Coffee Day and Barista were chosen because of the convenience of research process as they are well known cafeteria in most of the locality. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable brands. This is why it is important to study how these brands differentiate themselves through different Retail strategy.
Café Coffee Day
It was in the golden soil of Chikmagalur that a traditional family owned a few acres of coffee estates, which yielded rich coffee beans. Soon Amalgamated Bean Coffee Trading Company Limited, popularly known as Coffee Day was formed. With a rich coffee growing tradition since 1875 behind it coupled with the opportunity that arose with the deregulation of the coffee board in the early nineties. Coffee Day began exporting coffee to the connoisseurs across USA, Europe & Japan. Coffee Day has a wide and professional network in the major coffee growing areas of the country comprising over 48 agents and 50 collecting depots. Coffee Day has a wellequipped roasting unit catering to the specific requirement of the consumers. The process is carried out under the control of experienced personnel to meet highest quality standards. The most modern
