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Competition in Video Game Consoles: the State of the Battle for Supremacy

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*CASE STUDY 11*

Competition in Video Game Consoles: The State of the Battle for Supremacy

AUTHORS:
Christian Kostadinov 29114042
Ivaylo Baldev 29114047

Sofia 2010

Competition in Video Game Consoles: The State of the Battle for Supremacy

Objectives in front of the case study

The main objective that stands in front of our project is to clarify the present situation on the market of video console games. To present the strategies of the three main rival firms-Sony, Nintendo and Microsoft, to see their advantages and disadvantages, to see what their mission statement is, to see who are their customers and in which market segments the companies are trying to penetrate or have already penetrated. At the end we are going to try to predict the future development of the battle. We are also going to compare them in the above mentioned spheres, with the help of a competitor analysis. Conclusions are going to be derived after every paragraph. In order to do that we are going to use different methods including- SWOT analyses, PEST analyses etc. There were two different variants how to structure the text- first to include the PEST and SWOT analysis in the text for every firm or second variant to add it after the analysis. The second way was chosen because we decided that using this method it will be easier to compare the firms. Additionally we are going to present the information in the most understandable way by a PowerPoint Presentation.

Content:
1. Introduction page 2 1.2 Profile of the gamer page 2
2. Microsoft page 3
3. Nintendo page 4
4. Sony page 6
5. Competitors analysis page 8
6. PEST analyses page 9
7. SWOT analyses page 10
-Microsoft page 11
-Sony

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