Competitive Analysis of a Publically Held Company:
Kimberly-Clark Corporation
Mission
As stated on the official Kimberly-Clark website, “[their] global team is passionate about providing people with essentials for a better life - by adding convenience to daily routines with some of the world's most recognized products”.
Distinctive Competencies Kimberly-Clark has a few distinctive competencies that contribute to the company’s success. The first is the existence of brand recognition within the company ("Kimberly-clark corporation-financial and," 2011). The products produced by the Kimberly-Clark Corporation are well known for their quality; approximately 1.3 million people in over 130 countries use these products due to their competitive brand recognition ("Kimberly-clark corporation-financial and," 2011). The second important strength of the Kimberly-Clark Corporation is that they maintain substantive placement in geographically diverse markets ("Kimberly-clark corporation-financial and," 2011). Their products are distributed in over 150 countries, and Kimberly-Clark has manufacturing facilities in more than 36 of them. Asia, Latin America, and Europe are among the main contributors of revenue aside from North America ("Kimberly-clark corporation-financial and," 2011). The Kimberly-Clark Corporation is in a strong position regarding brand recognition; the company’s existence in diverse markets eliminates the risk and impact of possible economic decline in a single market.
Trends/Conditions
In the market for baby products today, Huggies brand has the extreme advantage of being a name brand. The brand is one of the most popular in the United States diaper industry and is partially responsible for earning Kimberly-Clark Corporation $4.7 billion strictly from their diaper business ("Kimberly-clark corporation: swot," 2011). Consumers tend to be reluctant