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Competitive Inteligence

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Competitive Intelligence (CI)
Answer any 6 of the following questions: 1. What Is CI? 2. Why is CI important? 3. Does CI really make a difference to the bottom line? 4. Is it true that CI is only important for big businesses? 5. How is CI different than business espionage? 6. What are the general uses of CI information? 7. Information has numerous sources, which have different degrees of reliability. Describe 5 such sources and rank them in terms of highest to lowest level of reliability for competitive intelligence. 8. For the table shown below, plot the SPACE Matrix of the firm, find the firm’s strategic posture, and determine what strategy the firm ought to pursue. Competitive Strategic Position (CA) | Industry Strategic Position (IS) | Financial Strategic Position (FS) | Environmental Strategic Position (ES) | -2 Product Quality | +3 Barriers to Entry | +4 ROA | -6 Inflation | -3 Market Share | +2 Growth Potential | +3 Leverage | -4 Technology | -1 Brand & Image | +2 Access to Finance | +6 Liquidity | -2 Demand Elasticity | -4 Product Life Cycle | +6 Consolidation | +5 Cash Flow | -3 Taxation | 9. Competitors can foil your CI program. Describe 3 potential sources of intelligence attack against your company. 10. Case study question: Describe a situation in your company in which if CI was used, it could have resulted in a better decision than the one taken.
Deadline: Friday, March 6, 2015
Email to: drahmednassar@gmail.com
Important: Please write: “M_Group 45 B & your Name” On the SUBJECT line of your email AND the Filename of your Term Paper

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