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Competitive Strategies and Government Policies

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Competitive Strategies and Government Policies

The United States is built from three key economic sectors. This includes primary, secondary, and tertiary. The decision was made to research new companies entering the market, have experienced mergers or globalization within the secondary sector with an emphasis on the automotive industry. Furthermore, a review of how pricing and sustainability of profits in the automotive industry is maintained. Government policies and regulations that influence the automotive industry, including taxes, and issues that are associated to externalities will be additionally reviewed. The automotive industry was established back in the late 1880s in Germany, where the first Benz was created. By World War II, the United States was the largest producer of automobiles with 75% of the global market. Between 1980 and 2000, a toggle back and forth between the United States and Japan on dominating the automotive industry occurred until most recently in 2011, China produced the equivalent amount of Japan and the United States combined. The automotive market has experienced a combination of influences on global production over the past five years. Much of the economic crisis influenced the industry, experienced a 12% reduction in 2009 and an increase of 26% in 2010, and a moderate increase of 3% in 2011 totaling 80 million cars in production (United States Department of Labor Bureau of Labor Statistics, 2012). The automotive manufacturing industry appears to be a vertical integration state. With companies as Ford that owns Lincoln, Mercury, and Volvo along with a 13.4% ownership of Mazda, one sees a variation of pricing and quality along with safety is under the same company tree. Another key organization is Porsche that owns Volkswagen. Volkswagen is an example of a manufacturer that produces various cars globally for different

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