...Competitor Analysis The food and beverage industry is trending towards healthy eating, and people are consuming more natural, organic products. Healthy living lifestyles are becoming increasingly popular in the US, and sales of new, exotic flavors of juice are on the rise as well. Although there is a striking trend amongst consumers towards more natural, organic products, the juice cleanse competitive landscape is somewhat small when compared to the vast juice market. All of the 6 big players in the juice cleanse market have distinct product features, and their marketing strategies all vary to highlight their unique advantages. Suja’s main product is the Fresh Start cleanse, 1, 3 or 5-day program for highly active individuals that require a higher calorie intake. Organic Avenue offers a group cleanse that is aimed at groups of 3-9 people who want to take part in a cleanse together. Blueprint Cleanse is the very first line of juice cleanses to offer varying levels of intensity depending on one’s dietary habits and history. They offer a user-friendly system of cleansing set up to be practical for all nutritional lifestyles, from the most hardcore raw food eaters to the burger-and-red-wine crowd looking to periodically offset the damages of over indulgence. The $9.99 BluePrint per bottle price in consistent with the range of prices other juice cleanse companies offer. BluePrint, unlike many of their competitors, does not have their own stores. Consumer Analysis According...
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...Competitor Analysis There are several companies competing against one another within the motorcycle industry. Some are located in America, others located in Europe, and still others located in Japan. These companies are all fighting for one common cause, to be the top manufacturer and seller of the motorcycles globally. For the consumer this is an advantage because it allows them to shop for what they feel is the best product out there. However, for industry leader Harley-Davidson, it could be the cause of much worse. While Harley-Davidson has been in business since the early 1900’s, even this motorcycle giant has its shares of ups and downs within in the industry. Currently, Harley-Davidson is faced with problems such as how it can maintain its unique position as a heavyweight motorcycle manufacturer in North America, what can be done to enhance its current position in European markets, and how can we become a viable source in the Asian market with its current trade policies (Murphy, 2008). It is important for the Harley-Davidson company to remain at the top of the industry. This is because so many people depend on the firm for their family’s survival as well as those areas where dealerships and factories are located depending on them economically. While the baby boomers are moving out of the way, it is important for HD to turn its sights on women, Hispanics, the younger generation and African-Americans (Harley-Davidson, Inc., 2012). While Honda and Yamaha are...
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...By knowing our Competitors we may be able to predict their next moves, exploit their weaknesses and undermine their strengths. There are four stages in monitoring competitors - the four "C"s: * Collecting the information (with a first stage - deciding what to collect) * Converting information into intelligence (with three steps: CIA -Collate and catalogue it, Integrate it with other pieces of information and Analyse and interpret it) * Communicating the intelligence. * Countering any adverse competitor actions - i.e. using the intelligence. One mistake a lot of people make is to start by collecting information without thinking how the information will be used. There is no value in information that will just sit on a shelf. If it cannot be used to inform the business's strategic or tactical decisions then the time, money, and effort spent collecting it is wasted. * The business may be planning a new product - so information on what competitors are doing in the same area will help in the decision processes and plans for this new product. * Alternatively, the business may be looking at how the industry will develop over the next 5 or 10 years. * Or perhaps the board is looking at a potential merger, acquisition or business partnership. The information requirements for each of these business decisions will be completely different and so the information that should be sought will also be different. Thus before starting to search for information...
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...Competitor’s Analysis The following materials are widely and commonly used as flooring and furnishing supplies. These products are considered as direct competitors of Bamboo Tiles. Wood – Solid wood or engineered planks. Advantages | Disadvantages | * Beautiful, warm and soft on the feet * Fairly durable * Long lasting of properly sealed and maintained * many wood types and hues to choose from | * Susceptible to water damage * darkens with age * price range: expensive to very expensive | Pros – Beautiful, warm, soft on the feet, fairly durable, long-lasting if properly sealed and maintained, can be refinished, many wood types and hues to choose from, can be painted or stained for more color options, helps tie kitchen to other rooms in an open floor plan. Cons – Susceptible to water damage, darkens with age, expensive to very expensive, softer woods can dent easily, harder to keep clean than vinyl or laminate – water and spills need to be cleaned immediately. Dust everywhere with refinishing or new installation of unsealed wood. Tip - Material must acclimate for 48 hours before installation. Stone – Granite, Marble, Limestone, Slate Advantages | Disadvantages | * Beautiful and durable * many color and pattern choices * Tumbled or honed finishes give good traction | * Cold and hard on the feet * Price range: Very expensive * Glossy finishes are slippery when wet and must be polished regularly * Stone is heavy and may need...
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...Competitor Analysis of Capvision V1.0 Edison Zhou, MKT Department Contents • • • • • 2 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Brief Introduction: What is Capvision? • An expert network of industry professionals in China • An alternative but important source of primary research • An efficient source of independent and direct perspectives and data 3 Contents • • • • • 4 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Market Segmentation: Where are we located? Expert Network System Premium Interpersonal Platform Market Research Service Proficient Head-hunting 5 Market Segmentation: Where are we located? Expert Network System • • • Primary research firms that connect buy side investors, consultants and business decision-makers with industry experts. There are at least 38 expert network providers worldwide and annual sales volume is 500 million USD. 81% of investment professionals believe that “talking to experts” is a legitimate, value-adding part of the investment due diligence process Market Research Service • • • Premium Interpersonal Platform • A kind of network that aid entrepreneurs’ career development. Proficient Head-hunting • • 6 The systematic gathering and interpretation...
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...Competitor Analysis Daktronics Daktronics continues to grow within the digital sign industry by investing in new technology. Currently, Daktronics sells into a widely assorted market consisting of commercial (retailers), financial institutions, outdoor advertisers, and similar businesses; live events, which comprises of large colleges and universities, professional sports teams, sports facilities, etc. and transportation, which includes state and local transportation departments, airlines, transit stations and parking facilities (IBIS World). One of Daktronics largest sources of revenue is sport arenas. The company has developed a number of products to enhance billboard functionality in stadiums and similar locations by providing timing and management software for scoreboards. “The live events market is typically the company’s biggest moneymaker. In fiscal 2012, the segment contributed 32.9% of the company’s revenue after accounting for 36.7% in 2011. The large product orders cause the year-to-year contribution of each market to Daktronics ‘ total revenue to fluctuate. For example, in 2012, the commercial segment grew 32.1%” (IBIS World). They are developing and strengthening its presence in the aviation, mass transit, parking and ITS market niches. “Design and specifications are important elements to the deployment and application of technology- especially in our markets,” said DeWayne, who is Daktronics new Transportation Manager since 2003. He believes as a supplier, Daktronics...
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...Competitors Analysis for SUSI From the brand awareness consumer survey in period 0, we suspected that our main competitors for our SUSI product could be SAMA, SALT, SIRO, SIBI and SYGU as these products seem to be well aware in the same markets as those for SUSI – namely the markets for singles and others. However, the market shares consumer panel indicated that whilst all the brands were well aware, the biggest players in the others market are SAMA, SIRO, SUSI, and SIBI and in singles market are SIBI, SYGU and SALT, respectively. In period 1, we observed from the perceptual map that only SUSI, SAMA and SIRO are interested in others market and all three products are similar on semantic scales. Nevertheless, SUSI managed to gain around 3% of market share based on unit sales while SAMA and SIRO lost theirs around 3.2% and 6% respectively. In addition to SUSI, the lost went to SALT and SIBI, the products of better quality and higher price, both from the same firms that manufacture SAMA and SIRO, hence, firm A and I were cannibalising their own sales. Recognising that SAMA was still far from the ideal position in others market, in period 2, firm A brought out a new and improved product SAMP ( a better version of SAMA), a product that was placed much closer to an ideal position in others market. Our firm has also developed a new product SUSA ( a better version of SUSI), of which will be introduced in period 3 and used to compete heads on with SAMP. SAMP has been cannibalising SAMA...
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...SYNOPSIS TOPIC Assessing marketing strategies for a new hospital based on the competitor matrix and role of marketing in the initial phase of hospital working RESEARCH QUESTION What are the current marketing strategies employed by the hospital with respect to the competitor matrix? What is the role of marketing in the initial phase of hospital? AIM To devise marketing strategy based on the competitor analysis, and role of marketing in the initial stages of hospital operational-sing. OBJECTIVES • To analyze potential competitors • Assessing marketing strategies • And to analyze the role of marketing in the initial phase of hospital REVIEW OF LITERATURE A set of processes for creating, communicating and delivering value to customers and managing customer relationship in ways that benefit the organization and its stakeholders is known as marketing. Reactive market orientation understands and meeting customer expressed needs. Proactive market orientation is focusing latent needs. By the corporatization of the healthcare, the health care field has changed significantly during the last few years. Health care industry especially hospitals have started utilizing market analysis to identify the opportunities. They take advantage of these opportunities for picking up sizeable share and to position them within this highly competitive market place. Organizations that practice both reactive and proactive marketing orientation are likely to be most successful in their endeavors...
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...Competitor Analysis of Cathay Pacific Airlines Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger services to more than 110 destinations around the world. The main competitors of Cathay Pacific are Singapore Airlines and China Southern Airlines . In this competitor analysis for Cathay Pacific we will assess China Southern Airlines only. 1. What are the objectives of this competitor? The objectives of China Southern Airlines are as follows: * To build an international network-oriented airline with core competitiveness and sustainable profitability. * Core value of "customer first * striving for excellence * continuous innovation and contributing to the society", and the vision and mission of "becoming the most favorite airlines for both customers and employees 2. What is its current strategy? Currently, China Southern operates more than 460 passenger and cargo transport aircraft, including Boeing 777, 747, 757 & 737 and Airbus A380, 330, 321, 320, 319. The airline fleet is ranked among the world’s top six airlines (in terms of fleet size) and with Guangzhou and Beijing as its central hubs, the carrier boasts a substantial route network spanning more than 150 destinations in China and more than 40 destinations in Asia with service to Europe, America, Australia and Africa.. * Substantial Flight Capabilities China Southern continues to be a leader in the Chinese aviation...
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...interoffice memorandum to: | Rich Peyser | from: | Aditya Rege | subject: | Competitor Analysis | date: | February 4, 2015 | cc: | Michael mandel | | | Mr. Peyser, you have requested me to perform this competitor analysis in order to help you analyze how our competitors are doing in comparison to our Green Mountain Coffee Brand. While Starbucks and J.M Smucker and Company are corporations as well, they lack the power that we do in the market, however, because they are two other major players, I decided they would be the subjects of comparison. So far, I have gathered much information and done many hours of research. Here are the results of what I have found. There are many competitors in the industry ranging from small independent business to large corporatized companies that have an established presence in the market. The major threat comes from Starbucks because the idea of getting cheap store-made coffee is becoming more appealing in today’s corporate society. If one had a large amount of disposable income and had to choose between roasting coffee in a Keurig or getting store bought coffee at a Starbucks every morning, they would hands down pick option number two at least 80 percent of the time. Going to Starbucks involves less effort and still gives you the same product. J.M Smucker is another corporation that produces a sizable amount of coffee, which they then sell to supermarkets and grocery stores. If we can beat both of these companies in those markets...
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...SITUATION ANALYSIS AdidasAG (pronounced[AH-dee-'dahs]; often in English,FWB:ADS) is a German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, Taylor Made- adidas golf company, andRockport. Besides sports footwear, the company also produces other products such as bags, shirts, and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, to its US rival Nike. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2008 was listed at€10.799 billion and the 2007 figure was listed at €10.299 billion, or about US$15.6 billion. The situation analysis consists of the market trend analysis and competitor analysis. 2.1 Market Trend Analysis Adidas earn from EU 877 million in worldwide sales to EU 9.2 billion in the ten years between 1988 and 1998. The market demand from teenagers who should be Adidas and most important target market increased very fast and Adidas started to expand its targeting market to younger consumers because of its severe competition with Nike and Reebok. Therefore, since the late 1980s, Adidas has worked to transform itself from a brand of sneakers to a product integral to the sports culture. During this stage, the Adidas brand has become sostrong as to place it in the rarified air of recession-proof...
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...Learning Outcomes Upon completion of this assignment, students should be able to: 1. Explore the different types of creativity and creative processes usually found in the workplace 2. Explore and understand the many different facets of individual creativity 3. Identify, practice, and increase one’s individual creativity skills 4. Understand how team creativity differs from individual creativity 5. Understand how creativity and innovation differ and how they are related 6. Understand the leader’s role in fostering creativity and innovation in individuals and teams 7. Understand the leader’s role in designing systems for fostering creativity and innovation in an organization Objectives of the Assignment ▪ To show ability in finding facts and defining the problems for the purpose of establishing the framework for idea generation. ▪ To display the competencies of using the creative tools and techniques for idea generation. ▪ To exhibit the competencies in evaluating ideas and making comparison against available alternatives. QUESTION You are Product Development Manager of an existing company that manufactures consumer products. The company plans to introduce a new product and sustain their competitive position in the market. As such, you are assigned by the company’s CEO to come up with a new product offering and present a proposal of the new product concept that appeal to the market. Your proposed product concept needs to be...
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...This paper work is about Lululemon a sport wear cloth chain based in Vancouver, Canada. The main focus of this assessment is to provide reliable information regarding the analysis of the competitive forces and the external analysis. This group assessment is divided by 5 parts: Introduction that is an overview of the company and also an analysis of Lululemon performances since its beginning in 1998, PESTLE analysis that explains how the macro environment affects directly Lululemon’s operation and also the way that the company has react to its external environment, Porter five forces framework that determines the attractiveness of the garment industry and the competitive intensity based on the micro environment, Competitors analysis that identifies the strengths of current competitors for Lululemon in order to determine opportunities and threats of the company in the current market and the last part that is the Conclusion that answers the question How big is the competitive threat? Is Lululemon prepared for changes in the competitive environment? , that highlighted the main points discussed in the external environmental and competitors analysis in order to provide and accurate answer with regards of Lululemon’s current strategies and position in the market. Lululemon Athletica is a Canadian company that opens its first store in Vancouver 1998, since day one the company has focused in healthy life style and focused in yoga costumers. The market target for the company is women in...
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...Purpose of External Environmental Analysis Organizations are affected by conditions in the environment Managers need to be aware of these conditions in order to – Take advantage of opportunities that can lead to higher profits – Reduce the impact of threats that can harm the organization’s future The external environment is made up of: 1. Macro environment 2. Industry environment 3. Competitive environment So if a company wants to analyse its external environment it must analyse the macro, industry and competitive environment. MACRO ENVIRONMENT: Influence the industry and firms inside it. These factors indirectly affect the organization but cannot be controlled by it. There are a number of common approaches how the external factors can be identified and examined. One approach could be the PESTEL analysis. PESTEL stands for political, economic, social, technological, the environmental and legal factor. The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis. Political factors • Taxation Policy • Trade regulations • Governmental stability • Unemployment Policy etc. Economical factors • Inflation rate • Growth in spending power • Rate of people in a pensionable age • Recession or Boom • Customer liquidations Socio-cultural • age distribution. • education levels. • income level. • consumerism. • diet & nutrition. • population...
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...domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion. (Kotler, 2006)Marketing research is important to Kudler Fine Foods (Kudlers) since they are expanding...
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