...Atlantic Computer is known for providing top-notch, highly reliable products and had developed a reputation for providing high quality, responsive post-sales assistance. Atlantic Computer has produced the ‘Atlantic Bundle’ (Tronn+ PESA), 4 times faster, to compete against Ontario’s Zink in the basic server market. The challenge is to get the right pricing strategy for the Atlantic bundle keeping in mind consumer behavior as well as reaction of competitors in the same market especially Ontario. Competition Analysis Ontario is a firm focused on the low-end server market with its Zink Product line. It currently claims 50% of the basic server market share. Performance of the Zink is approximately equivalent to that of the Tronn without PESA. Ontario’s mode of sales is mostly done online as their business model aims at providing leading technology to customers by way of the most flexible and innovative supply chain strategy possible. This has led to Ontario being able to drive out non value added costs and compete on price ($1,700) since it is able to produce at a lower cost ($1,214), indicating operational efficiency. Pricing Strategy for Atlantic Bundle After careful observations of the facts surrounding our competitor as well as consumer behavior in the target market segment (refer to Appendix 1), we hereby propose for Jower to give a price of $2,436 to Day Trader Journal.com using the Value –in-use pricing strategy which is a method of setting prices in which an attempt is...
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...Case Study on Online Privacy By Irina Raicu There once was an app called "Girls Around Me." After a sudden outburst of media coverage, it got pulled off the market. Read the summary of the controversy (below), as well as the articles to which it links; what questions do they raise for you? Case Study on Online Privacy In late March 2012, a flurry of blog entries and articles focused on an app called "Girls Around Me." The app, which was produced by a Russian developer and available through the iTunes App Store, presented itself as "a revolutionary new city scanner app that turns your town into a dating paradise!" The app's website asked, "In the mood for love, or just after a one-night stand? Girls Around Me puts you in control! Reveal the hottest nightspots, who's in them, and how to reach them… Browse photos of lovely local ladies and tap their thumbnail to find out more about them." The "lovely local ladies" were not people who had signed up to be associated with this app. They had either chosen to make their Facebook and Foursquare profiles public, or had simply not reset the default privacy settings on their Facebook and Foursquare accounts. By its own description, "Girls Around Me" mashed the publicly available data from Facebook and Foursquare and plotted it onto a map. Users of the app would see a map of their surroundings, with thumbnail photos from publicly available profiles of women who had recently "checked into" particular locations in the neighborhood. Some of...
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...| Managerial Marketing | | Case Study: DELL New Horizons | Case Study: DELL New Horizons Questions 1- What has made Dell Succeed to date? Up to 2002 The key to Dell’s success to date was its innovative direct business model, which focused on selling Dell products directly to customers rather than through intermediaries. Dell believed so called “middlemen” added little to no value to the end product and that their associated fees were essentially unnecessary mark-ups for customers. By completely cutting out intermediaries, Dell not only reduced its customers’ costs, but also enabled the company to customize computers and focus on meeting customers’ needs and providing superior customer service. So doing ultimately helped Dell establish itself as one of the most customer-centric information technology companies in operation. When it came to product development technology, Dell did not aspire to be the industry pioneer. Instead, Dell left product innovation to its competitors and relied on its unique marketing distribution formula to generate sales. The intuition of Dell’s top management, especially Dell’s namesake and CEO, Michael Dell, contributed significantly to the effectiveness of this formula. As noted in the case, Dell had the “uncanny ability to reach out into the market and identify the next high-margin technology product that could be driven to scale with lower priced products driven by its direct model.” This foresight basically eliminated Dell’s need...
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...STUDY ON EVOLUTION OF COMPUTERS STUDY ON EVOLUTION OF SOFTWARE Introduction Computer software, or just software, is any set of machine-readable instructions that directs a computer's processor to perform specific operations. The term is used to contrast with computer hardware; the physical objects carry out the instructions. Hardware and software require each other and neither has any value without the other. The first theory about software was proposed by Alan Turing in his 1935 essay Computable numbers with an application to the Entscheidungsproblem (decision problem). Colloquially, the term is often used to mean application software. In computer science and software engineering, software is all information processed by computer system, programs and data. The academic fields studying software are computer science and software engineering. The types of software include web pages developed in languages and frameworks like PHP, Perl, JSP or ASP.NET and desktop applications like OpenOffice.org, Microsoft Word developed in languages like C, C++, Objective-C, Java, C#, or Smalltalk. Application software usually runs on underlying software operating systems such as Linux or Microsoft Windows. Software (or firmware) is also used in video games and for the configurable parts of the logic systems of automobiles, televisions, and other consumer electronics. Software evolution is the term used in software engineering (specifically software...
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...Human computer interaction (HCI) is investigated how human being interacted well with computer via the design and implementation of interactive computing. When designing HCI, it needs to consider the physical and metal nature of human being. Besides that, the factor of physical, cognitive and affective should be considered based on human’s characteristics when designing the interfaces. The physical factor can be defined as human interact with computer with the help of physical things such as keyboard, printer, microphone, mouse, touchscreen, etc. In the other way, physical factor is based on human senses which are hearing, seeing and touching. For example, Speech and voice recognition is based on sound concept, haptic devices is emerged from advanced in virtual reality and touch. The cognitive factor is arranging the way of selection for users which allow users easy to use such as menu, option, and list boxes. The selection must be arranging in the way of logically, and alphabetically. Besides that, keyboards shortcut had be created for expert users in order they can efficiently using the software. The...
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...inclined towards the field of science and technology, being allured by its sheer vastness and the plethora of knowledge. My desire to pursue graduate studies in the field of Computer Science and Technology is a cumulative result of my interest in it and my strong desire to contribute something meaningful to the society to the best of my abilities. I believe graduate study will refine and sharpen my skills and help me in realizing my goal as a research scholar in an academic or a commercial research oriented organization. The desire to explore and innovate in academic and research-oriented setting, leads me to apply to the Master of Science program in Computer Science & Engineering at the University of North Carolina, Chapel Hill...
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...BluEmber’s Computers and Software BluEmber’s Computers and Software (BCS) a fictitious technology company was engendered by Sarah Hurston April 8, 2015. Hurston used her skills to engender top of the line computers and with the assistance from her partner, Josh Smith engendered top of the line software and programs which were brand labeled. The mission and vision of the company were engendering consistent advanced computers and software to meet the ordinant dictations of their consumers. BCS’s mission verbal expression, “Providing our People with technologies of tomorrow.” The Internal partners of the company include CEO Hurston, Vice President Smith, and six members of the board. The company employees 430 workers, a marketing team of three,...
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...Bob is a computer salesman for MicroCenter, and is excited to help his first customer of the day to find a new computer. Jane is a graphic design professor at a local college and is looking for certain applications, along with a reliable computer with hope that Bob can help guide her in the right direction. Jane is looking for a more hands on experience when it comes to her new computer. She explains that she used Google to research computers that best suit her needs. She also stated that she has a coworker who just bought a computer which allows him to draw with a stylus or his finger directly on the screen. Jane feels this capability would be something that would help her explain design concepts to her students through a hands-on learning...
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...Donna Dubinsky and Apple Computer Case questions 1. Why was Dubinsky initially so successful at Apple? * The organizational structure for apply and the distribution division was simply and clean * She claimed that having a good supervisor as mentor is precious, and guided her career path * With her ways of doing and managing phrased by her subordinates, Dubinsky was able to equip herself not only the position powers but also reputation and personal power * In terms of work evaluation, she maintained good relationships with all dealers, a critical factor in the industry. * Employees of distribution group took pride in their system’s efficiency and simplicity. It is very critical for the employees to agree and feel good about what they do. 2. Why did she respond the way she did to the JIT proposal? Two parts, emotional and rational * The distribution division was doing excellent, as they never caused a delay in product delivery, also maintain good relationships with dealers. All of a sudden, the top management suggested a proposal that was almost mandatory. * It is very offensive that other people step into her domain and try to break what her team has created. * The rationale behind the proposal was not in favor to apple’s good in a long term. As off the shelf business got to have inventory, and also room for faulty and returned product. 3. What do you think she should have done differently? Be specific. * Instead...
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...Computer Sciences Corporation (CSC) is an American multinational corporation that provides information technology (IT) services and professional services. Its headquarters are located in Falls Church, Virginia. CSC has 74,000 employees in over 70 countries. Its clients include commercial enterprises and the U.S. federal government, as well as state, local and non-U.S. government agencies. In September 2009, when Xerox acquired Affiliated Computer Services, CSC became the only remaining major "hardware vendor independent" IT Service provider with headquarters and major operations in the US. CSC has been a Fortune 500 Company since 1995, ranked 185 in the 2014 rankings. The company also figures in the Forbes Global 2000 list. CSC was founded...
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...CSC-105 NE Spring 2016 Study Guide – Chapters 1, 2, 3 & 4 &Videos Chapter 1: Introduction to Information Technology: The Future Now 1. Robots – automatics devices that perform functions ordinarily performed by human beings 2. Online learning (Distance learning) - is designed to provide students with additional learning opportunities & instructors with additional teaching tools (e-learning) 3. Telemedicine, Campus Cruiser (portals) – medical care via telecommunications - 4. Computer / IT uses 5. Cyberspace – encompasses not only the online world & the Internet in particular but also the whole wired & wireless world of communications in general 6. Internet – is a worldwide computer network that connects hundreds of thousands of smaller networks/ World wide web – often called the web – an interconnected system of internet computers (servers) that support specially formatted documents in multimedia form 7. Multimedia files – technology that presents information in more than one medium, such as texts, still images, moving images & sound. 8. Networks A. Client – are linked by a wired or wireless network. The entire network is called client server network / Server Networks – is a central computer that holds collections of data (databases) & programs for connecting or supplying services to PC’s workstations & other devices which are called clients B. Peer to Peer Network 9. Hardware - consists of all the machinery & equipment in a computer system (Keyboard, screen)/ Software – (programs)...
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...Computer Literacy Skills for Computer Studies Teachers in Secondary Schools Zeszotarski (2000)75 described computer literacy as the ability to use e-mail, graphical interfaces such as Netscape, online publishing and the ability to evaluate the content of online materials. Morell, Mayhorn, and Bennett (2000)68 emphasized that computer literacy facilitates teacher’s and students’ better teaching and learning and serves as a monitor to students that have been disillusioned with education and also makes teaching and learning more flexible. Furthermore, Information and Communication Technology enhances easy and convenient teaching; sparks students’ interest and promotes holistic, collaborative and integrated learning, promotes the quality of curriculum...
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...1.0 INTRODUCTION The information system is the impact on society. It is important to understand that information technology has had beneficial result, as well as detrimental effects on society and people in each areas. For example, computerizing a manufacturing process may have the beneficial result of improving working conditions and producing product of higher quality at lower cost, but it also has the adverse effect of eliminating people’s job. The person that in charge as a manager should involve in managing and minimize the detrimental effect of business applications information technology and optimize their beneficial effects. Other than that, the information system have as more than a set of technology that support efficient business operations, work group and enterprise collaboration, or effective business decision making. Information system technology can change the way business compete. Furthermore, information system application it’s also provide effective support of a company’s strategy for gaining competitive advantage. The information system also involve using information technology to develop products, services and capabilities that gives a company strategy to improve and to enter the market place. The information technology to help an organization gain competitive advantage. Besides that, the outsourcing also have to take care. These because, outsourcing this work will help shall cut cost and focus on systems that improves the competitive advantages...
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...about our problem, the relationship between extent of computer technology usage and study habit of students from Rogationist College and the its background. Introduction Nowadays, technology became an inseparable part of our lives. It now rules the life of an average student and in the field of education in any corner of the world. It has taken over the field of education. Its influence has been taken across the world in every possible way. According to Charlie S. (2012) “Computer has been taking big parts of our lives, in different sectors such as medicine, architecture, communication, research, sports and education. But it greatly affects the sector of education, especially the students”. In this world of competition, the students should have to be educated. Everything is not taught by a teacher or in school. In facing big challenges in life, students take extra learning through technology/computers. These computers can be used for their personal or recreational activities such as listening to music, watching movies or videos, chatting, browsing, playing games and etc. We can also express our feelings through it, through social networking sites. Furthermore, the work of the students became easier in searching information they want to learn. Technology has been part of our lives like language, ritual values, arts and more. It also affects our ways of thinking that can contribute to a more progressive country. Computer technology provides an opportunity for students with...
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...CHAPTER ONE BACKGROUND OF THE STUDY 1.0 INTRODUCTION The invention of computers has brought tremendous change into various aspects of human endeavor. In the 1960s computers were used by relatively few people but presently computer has great impact on our society than any other device invented in the second half of the 20th century. The impact of computer is felt in all professions for example, in medical line, computer is used in management information system, billing system and drug administration. Likewise in education computers are useful in teaching the basic skills. In office management the use of computer has made great impact on the area of our modern office equipment which had been automated such as typewriters, communication system and language translation. In business and professional office, computer is used in inventory. Control information processing, accounting programs payroll, designing and so on to mention but a few. Man enjoys entertainment, of the computer at home after a number of advantages, it allows on to practice in private keeps one of the street and it teaches one so many things in the area of Government, taking decision planning forecasting and budgeting and so on, the use of computer to process information and to make logical decision much faster than man is steadily being exploited. Computer have become an integral part of our lives having more advantage than disadvantage. Apart from the positive impacts of computers in our world, they affect our...
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