Basics of International Business
Course Outline

COURSE OBJECTIVES
Central in this course is gain knowledge and understanding of international markets. - Develop skills to analyse and evaluate non-domestic markets to enable firms to compete effectively in world markets. - Learn how firms can develop their international business in order to exploit opportunities. - Examine implementation issues of international product management, marketing communications, distribution, logistics and pricing.

COURSE ASSESMENT
Students are expected to read the materials and prepare classes based on the materials provided during or before the classes. Students’ presentations and group assignments in class will be graded. You will have three group assignments and an individual exam.

Students will be assigned to a team and will do a research project for a fictuous or real company.

The individual assignment will be an exam were theory and insight will be examined.

COURSE PREREQUISITES
Understanding the principles of marketing is a prerequisite. Reading the required chapters and case studies related to international marketing is another prerequisite.

COURSE GRADING
Group assignment int business plan (report only) 20%
Group assignment Eye on “country X” (ppt only) 10%
Group assignment Food-culture project (ppt only) 10%
Individual exam 60%

The minimum score to pass is 5.5.

COURSE MATERIAL (recommended)
Global Business Today – Charles W.L. Hill - McGrawHill

SESSION OUTLINE

|SESSION |Title |Dates |Eye on |Preparation |
|Session 1 |Globalization |7 May | |Chapter 1, Chapter 5 p.172- 178 |
|Session 2 |International business |10/14 May