Part One
Cause marketing and corporate social responsibility plans are two gears of contemporary production practices that assure opportunities for companies to do well fiscally by doing well in the general public. While cause-marketing and corporate social responsibility initiatives are essentially dissimilar, they can help assist a business develop or generate new advancements in the workplace, with the employees, and in the market (Charter & Ottoman, 2010). These programs can help perk up the substructure line and facilitate a company to meet the expectations satisfaction prospects of their consumers, human resources, and stakeholders. In the view point of a brand marketing manager, cause marketing can be defined as a potentially profit making scheme by a ‘for-profit’ business or product to raise responsiveness, funds, and/or consumer commitment in a collective or environmental issue. In general, course marketing refers to a type of marketing which generally involves the cooperative efforts of a business (which is after profitability) and a non profit making organization for reciprocated benefit.
To come up with the conclusions on cause marketing, study survey was carried out on a number of retailers from different business perspectives in relation to the topic of discussion. The questions were designed in a way that could pin down all the responses and enhance the general formulation of a common idea among the retailers. The questions on the questionnaire included the following:
(i) According to your expectations, do you support a move by business corporations to stretch out to charities and non-profit businesses to prop up causes? Give reasons behind your thinking. (If yes or no)
(ii) Do consumers and workers (in businesses) match their expectations and prospects of the companies with their own behavior? How does this affect cause marketing?
(iii)