...Introduction to the Special Issue: Globalization as a Challenge for Business Responsibilities A Final Report of the Case Study Oguz Eren Southern States University Instructor Claudia Araiza Abstract The argument based on the growing corporate revelation (exposure) to social, cultural and political values in societies globally and also to regulate corporate behavior. It is discussed that corporate role are shifting with this changing towards a societal governance ruled over by traditional political actors. It guides to an argument of the results of a process for a responsible corporate role in globalised world. This analyse includes four different articles. The goal of this case is to figure out the results of the social and political mandate of the corporation. This study also contains transnational companies which are getting more powerful in affecting the political, social, and economic circumstances in their host families. Introduction What is the effects of globalization on business firms’ relations and responsibilities ? The goal of this case to figure out the results of the social and political mandate of the corparation. This study also contains transnational companies which is getting more powerful to affect the political, social and economic circumstances in their host families. Some cases assumed that internalization guide to conversion of business sensation of its role in society...
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...Case Report Marketing Case 8: IKEA’s Global Strategy: Furnishing the World I.Situation Analysis IKEA is a privately-owned international furniture manufacturer known for its low prices and unique style. The company’s vision is to create a better everyday life for its customers by offering a great selection of well-designed, practical home furnishings. Since IKEA has chosen this sort of affordable and distinctive marketing strategy, the company has been very successful in its expansion throughout the world. IKEA has been successful with a relatively standardized product and product line in a business with strong cultural influence. This is because: The founder formulated IKEA’s mission which states that IKEA offers wide variety of home furnishings of good design and function at prices so low that the majority of people can afford them. Such wide variety could fit a wide variety of cultures and tastes. The case studies also states that the assortment of goods are universally accepted. The principal target market of IKEA is similar across all countries and regions and is composed of people who are young, highly educated, liberal in their cultural values,white collar workers, and not especially concerned with status symbols.Most people in the IKEA target market are liberal in their tastes,preferences and cultural norms hence making them easy to accept and appreciate IKEA’s standardized products. II.Problems Found in Situation Analysis ...
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...CULTURAL EFFECTS ON CONSUMER BEHAVIOR Andrew J. Marsiglia, PhD, CCP Cultural value systems have a direct effect on consumer behavior and vary by the major cultural dimensions between countries but become increasingly complex when people immigrate to foreign countries that have different cultural dimensions. In these situations, people are subjected to a wide variety of cultural reference groups that ultimately affect their consumer behavior. Consequently, marketers must develop marketing communication that addresses cultural and reference group factors from both a domestic and global perspective; that means marketers must adhere to the Levi-Strauss maxim to think globally but act locally. To this end, marketers use market segmentation and micromarketing to develop customer-centric marketing messages with the goal of providing precisely defined marketing messages that satisfy consumer’s need for personal information regarding products and services so that consumers should be adequately stimulated to purchase the product or service being advertised. www.lead-inspire.com December 26, 2010 Table of Contents Introduction ..................................................................................................................................... 3 Effects of Cultural Values on Consumer Behavior......................................................................... 3 Characteristics of Cultural Values .................................................................
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... which of the following is the least predictive set of criteria used to eveluate employees traits if a manager uses critical incidents as a method of performance evaluation, then ____ the focus of the evaluation will center on key bahaviors. ____involves evaluations ones performance against the performace of one or more others Foreced comparison The concept of____can be applied to apprasials to increase the perception that employees are treated fairly. Due process Which of the following is true with reguard to leadership? It focuses on downward influence of followers. ____is the only tactic effective across organizational levels. Rational persuation to avoid poiticking during peroformance evaluations, and orginazation should_____ use objective criteria reactive and protective behavions to avoid action, blame, orcahge are termed____ Defensive bahaviors Mintzberg's managerial four roles entrepreneur role, disturbance handlers, esource allocators, negotiator role The ability to understand, communite with, motivate and support other people, both individually and ind groups, may be defined as____ human skills (human skills- the ability to work with, understand, and motivate other people, both individually and in groups) conceptual skills The mental ability to analyze and diagnose complex situations. According to fred luthans and his associates, managers involved in traditional management activities undertook which...
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...TOPIK - TOPIK LANJUTAN PENERAPAN WEB-BASED APLIKASI DI BIDANG PENDIDIKAN, PERBANKAN DAN BISNIS Disusun Oleh : M. AZZUHRI AL BANNA 1301050665 06 PHM BINUS UNIVERSITY ABSTRAK Sejak booming nya internet dan teknologi beberapa tahun silan, diikuti dengan semakin berkembangnya aplikasi berbasis web. Penerapan aplikasi berbasis web pada bidang pendidikan, perbankan, dan bisnis, telah banyak manfaat yang dirasakan kepada masyarakat. Disamping memberikan banyak manfaat, juga akan dibahas dampak negatif dalam penerapan aplikasi berbasis web tersebut. kata kunci : e-commerce, e-business, e-learning, web-based application BAB I PENDAHULUAN 1.1 Latar Belakang Semakin berkembang nya teknologi dan zaman telah membawa manusia ke zaman globalisasi. Pengaruh internet sebagai media dalam penyebaran informasi telah membuat pergeseran besar di dunia. Ruang lingkup manusia semakin sempit dan dunia bagaikan berukuran hanya sebesar layar komputer. Pesatnya perkembangan juga berdampak dari muncul nya aplikasi berbasis Web. Aplikasi berbasis Web memungkin manusia untuk mengaksesnya dengan menggunakan web browser dimana saja dan kapan saja. Pengguna tidak perlu melakukan instalasi pada masing-masing dekstop mereka untuk menggunakan aplikasi ini. Aplikasi Web juga mulai diterapkan di berbagai bidang-bidang kehidupan demi mempermudah manusia dalam melakukan perkerjaan mereka dan saling berinteraksi. Penerapan ini terjadi pada bidang bisnis, pendidikan sampai dengan perbankan...
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...The PRESIDENT Dr. H. R. Subramanya VICE PRESIDENT Pravakar Mohanty MEMBERS Dr. Sanjiban Bandyopadhyay, A. S. Durga Prasad, M. Gopalakrishnan, K. G. Goyal, D. V. Joshi, V. C. Kothari, Bibhabananda Majumder, B. M. Sharma, Rakesh Singh, Chandra Wadhwa, Dr. D. Jagannathan, N. K. Prasad, B. C. Malu, S.G.Y.Narayanan SECRETARY Dr. Debasis Bagchi DIRECTORS Examinations Chandana Bose cbicwai@vsnl.net Studies Swapan Dey sdicwai@vsnl.net Technical A. P. Kar icwai@vsnl.com Administration & Finance R. N. Pal rnicwai@vsnl.net Research & Journal Siddhartha Sen ssicwai@vsnl.net EDITOR Siddhartha Sen ssicwai@vsnl.net Editorial Office & Headquarters 12, Sudder Street, Kolkata-700 016 Phone : 2252-1031, 2252-1034, 2252-1035, 2252-1602, 2252-1492 Gram : STANDCOST, website : www.myicwai.com/www.icwai.org Membership Deptt. : kbicwai@vsnl.net Fax No. : 91-33-22527993/2252-1026 Delhi Office ICWAI Bhawan 3, Institutional Area, Lodi Road New Delhi-110003 Phone : 24631532, 24618645, 24643273, 24622156 Gram : STANDCOST, Fax : 91-11-24622156, 24631532, 24618645 E-mail : icwai@vsnl.com E-mail CEP : icwaiprgm@vsnl.net.in E-mail Journal Dept. : icwaijournal@hotmail.com « Official Organ of The Institute of Cost and Works Accountants of India Management Accountant Executive Digest Book Scan For Attention of Members For Attention of Practising Members Region & Chapter News Volume 40 No. 5 May 2005 Editorial & Communique Editorial : The miracle of free trade 341 ......................................
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