...Conceptualizing a Business BUS/475 Karen M. McCarthy January 3, 2014 Conceptualizing a Business A successful strategic plan should be based on the vision, mission, and values of the company. The purpose of this paper is to define and explain a selected business, its products and services by developing a mission statement. In addition to a vision for the business that demonstrates the company’s expected future (Combs & Ketchen, 1999). It will define the organizational values taking into consideration topics such as ethics, culture, and social responsibility, and how the company’s strategic direction is guided by its vision, mission, and values. Finally, this paper will evaluate how customer needs and competitive advantage are addressed by the selected organization (University of Phoenix, 2013). Selected Business The selected company is Rainbow Distributors. It is a general merchandise distribution company. The company will offer general merchandising items that are not found in the grocery section of a store. The company will offer a wide variety of products that include items such as candles, beauty products, plastic cutlery and tablecloths, batteries, and aluminum roasting...
Words: 724 - Pages: 3
...Conceptualizing a Business The idea of an assisted living facility always has been a dream. A servant’s heart is one of the key fundamentals for this project, along with a desire to provide care, hospitality, and dignity. Because I am a Louisiana girl, raised in a small town, those values were instilled and have become second nature. A clear description of Philao Living, its consumer, and vision are provided, along with future goals determined. Additionally, culture, social responsibility, and ethical standards are defined. Mission, Vision, and Values Philao Living is a nonprofit organization, committed to healthy living, and spiritual values. Our goal is to provide a safe, loving, and quality environment to greater Houston and its surrounding area for those 55 and up, ambulatory, or non. These objectives include health care options for diverse situations and a commitment to maintain social, legal, financial, medical and environmental stability. The values preserved by Philao are devotion to quality and cost-effective care, while involving family, physicians, patients, and caregivers to complete this mission. This organization is committed to employee and family education on disease and other helpful areas such as, meal planning, exercise, etc. The commitment to holistic health care that provides dignity, social, psychological, intellectual, and spiritual well-being is our focus and goal. Additionally, every individual should feel a continued sense of independence...
Words: 1086 - Pages: 5
...Running Header: Conceptualizing a Business Conceptualizing a Business Anita Fields BUS/475 Integrated Business Topics Phillip Cram March 28, 2011 Conceptualizing a Business R.F.J. Plumbing, Inc. is a plumbing service company that provides plumbing services from installations, repairs, and new construction. We are committed to offering an excellent level of customer service. We want to provide this service with an intense passion and an achievement in which we take great pride. Every job assigned to us or that we acquire, we aim to deliver quality professionalism and skill. Our company’s primary goal is customer satisfaction with every job. We are totally committed to serving you better than any other company with our courteous, knowledgeable, and friendly service. That is what R.F.J. Plumbing, Inc. is all about! R.F.J. Plumbing, Inc. started in January 2009, with one employee and that employee was the owner. Since then we have grown to two employees and plan to continue this growth every 18-24 months. Through our high standards of professional performance, quality, commitment to perform as a team, and work ethics, we aim to continually improve our dedicated and amply skilled employees. We simultaneously maintain the important family orientation that...
Words: 1038 - Pages: 5
...Strategic Plan, Part 1: Conceptualizing a Business Strategic Plan, Part 1: Conceptualizing a Business My selected business would be a temporary staffing agency; with many companies today reluctant to hire full-time employees a staffing agency for the right industry could be very successful. My staffing agency would focus primarily on the IT (information technology) sector and providing highly skilled temporary labor to companies that do not have the need for a full-time IT employee. For this business I will create a mission statement, create a vision statement that clearly defines what I want the company to become in the future. I will also define the guiding principles of the business taking into consideration the culture, social responsibility and ethical issues that may arise. I will also analyze how the vision, mission, and values that guide the organizations strategic direction and evaluate how the company addresses customer needs. Creating a Vision Statement Providing superior quality employees and services which will satisfy and earn the loyalty from our customers. To sell your product or service, you need vision. A vision is a picture of the future we seek to create, described in the present tense, as if it were happening now. It shows where we want to go, and what we will be like when we get there. When you work on your vision, consider your strategic focus, your market place competitive advantage or what makes you unique and marketable, how you add value...
Words: 1104 - Pages: 5
...Conceptualizing a Business-Lifestyle Fitness University of Phoenix-BUS/475 May 30, 2011 Susan Horvat Conceptualizing a Business-Lifestyle Fitness Throughout the history of human life, life expectancy averages have dramatically increased as we become more educated and aware of how to live longer. In the early 20th century, life expectancy has increased from 47.3 years of age to nearly 77 years of age in 2009 (Polan & Taylor, 2007). As we look at today’s awareness on health, most people are aware of early childhood vaccinations, government spending and debate on health care reform, and the growing debate on childhood obesity. The more we become concerned with the quality of life and prevention of many health diseases, life expectancy will continue to gradually increase. One popular approach to increasing awareness about healthy lifestyles includes the focus on maintaining a healthy eating lifestyle and living actively to ensure the human body is strong in every sense. More companies and businesses have started offering healthy alternatives to their product lines to remain competitive with the growing health awareness trends of most consumers. However, one aspect of healthy living which is just as important as healthy eating or awareness is the personal one-on-one guidance when concerning making the right food choices and fitness activities that individuals need. This industry has not been widely accepted or positively viewed as affordable and necessary. Lifestyle...
Words: 1331 - Pages: 6
...Conceptualizing a Business Victor De Jesus Bus/475 Camron Weeden Introduction I think it is very important that a company have a strategic plan to able to be successful. A company that has a strategic plan will be successful because having a strategic plan helps define the company’s mission and vision. A company that established a mission and vision statement about what the company about and what direction the company is going and their purpose and what the company’s plan for the future. This paper is going to I’m going to discuss the vision and mission of CMT equine riding center. Define the business The CMT equine riding center is a 40 acre riding facility with a cover arena, 30 stall stable, and 3 wash racks. The CMT equine riding center is located in North Texas. The CMT equine riding center will be giving riding lessons, trail rides, educating people on equine care, also the CMT equine riding center will also be offering summer camp and weekend camps for children. Company is: * Will conduct business with ethical standards. * Will provide quality lessons in North Texas. * Will also provide a safe and peaceful environment for the guest, employees. Vision Statement The CMT riding center is going to be a number one equine riding center in North Texas with the different riding activities. CMT riding center is always looking for different ways to expand the riding center to get different age groups involved. The CMT riding center hires array of people...
Words: 369 - Pages: 2
...Running head: CONEPTUALIZING A BUSINESS Part 1: Conceptualizing a Business BUS/475 December 14, 2010 Part 1: Conceptualizing a Business When the executives of American Airlines (AA) conceptualize the mission and values of the airline, they need to visualize how the needs of the customers, employees, and shareholders intertwine to direct the goals of the company. The objectives of the executives of AA must be well thought out and captured in a comprehensive mission statement. The mission statement needs to represent the vision and values of the company as a whole. This paper will define the business of AA; define, create, and analyze the vision of AA; and evaluate and analyze the alignment between the stated values and actual plans and actions. American Airlines was first established in 1934 after combining several small aviation companies. AA specializes in air transportation of people and cargo domestically and globally. Today, AA ranks as one of the largest global airlines partnering with several international carriers to form the OneWorld® alliance. AA coupled with American Eagle (AE) is represented in the stock market under AMR. AMR Corporations is the parent company of AA and AE. AE services short routes for commuters on regional jets and AA services passengers and cargo on longer routes domestically and internationally on various large jet aircrafts. According to www.hotstocked.com, the AMR Corporation operates, on average, more than 3,400 daily flights in...
Words: 1785 - Pages: 8
...Conceptualizing a Business Del Watt University of Phoenix BUS/475 February 10, 2014 Instructor: Fritz Hibbler, PhD * Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following: * Bed and Breakfast * * Building a business involves 1) analysis or assessment, where an understanding of the current internal and external environments is developed, defined by using a mission statement and a vision of what the business need to accomplish and the desired end results of success. * Bed and Breakfasts are located all over the United States and offer not just a place to stay for the night but also incorporate the surrounding areas to provide entertainment and casual education to all who stay. * The following mission statement sums up the company’s direction and outlines the goals for what the owner and the management team hopes to accomplish, both in the business and the industry being served. * * Mission Statement: * To build a reputation for memorable vacations, getaways, and business lodging through the understanding design, hospitality and attention to important details. * To reflect our community‘s high quality of life through relaxed and informal environments designed for rest and recharge. * To host others as we ourselves wish to be hosted and strengthen our future though repeat and referral...
Words: 614 - Pages: 3
...Conceptualizing a Business Chris Wright BUS/475 February 23, 2014 Diane Deaton Heartland Residential Design is a custom home design company, designing homes for both builders and individuals in the Kansas City, metro area. There is a great need for such services in the metro area due to the home building industry crashing in 2009. Many home design companies that were in the area along with other industry professionals including builders and construction suppliers did not survive the crash. Now that the industry is bouncing back and new housing starts are at their highest since 2009, the opportunity for a business that designs custom home plans seems to be at its greatest, with opportunity growing as the housing industry begins its re-growth. Mission Statement: Heartland Design will define the way homes are designed for the future providing plans to customers which are green friendly energy efficient homes, drawn to utilize construction materials while reducing waste during construction, designed to meet all current codes, and most importantly, drawn to the likes and specifications of the customer at a reasonable cost and in a timely manner. A very important factor in the development of Heartland Residential Design and where it stands out among competitors is in the pricing of the provided services to customers and turn- around time for completed ready to build custom home plans. Most customers believe they must seek out an architect to have a home designed...
Words: 1169 - Pages: 5
...Strategic Plan Pt. 1 Conceptualizing a Business ------------------------------------------------- Bus/475 Samuel E. Dorville Samuel Dorville Mission: We sincerely believe in ensuring world-class personal gain with support through added value overcoming all obstacles. The three keywords mission, vision and value hold significant importance in the success of a company. No organization can move without having a proper integration of these three essential elements in its business. The selected business for this paper is an organization “Switcharoo’s” which is a web based provider that gives allows recently married, divorced, and everyday people change and/or update their personal information from state drivers licenses to the names on your social security cards. The company can cater to an assortment of request no matter how intrique they may be along with a clear vision and mission. As a nationwide web based service provider , Switcharoo’s will work in conjucntion with many entities both in private, federal, state, and local municpalities in the swift transition of name changes that are associated with marriage and/or seperation. Switcharoos offers unique services that are closely associated with the lifestyle change of the union of marriage. The organization knows how stressful this transition can be let alone without the proper guidance it may at times be mindboggling. Many newlyweds do not have the time nor the patience to get their document in order, thus is where...
Words: 1359 - Pages: 6
...Conceptualizing a Business Tammie Dillard BUS/475 Aug. 29, 2011 Matt Nosbisch Introduction In present scenario, strategic direction plays a vital role in the overall success or failure of a business organization (Joyce & Woods, 2001). Key strategic elements guide the strategic direction of the organization. Alignment between strategic direction and business activities is essential to ensure the attainment of vision and mission. The selected company is beauty line organization to develop a strategic plan. It will cover vision, mission and guiding principles. Mission Statement A mission is the strategic direction that guides the organization to attain its business goals. To nourish and glow the skin of people will be the mission of beauty line business. To attain the mission, the organization will cover offer different beauty care products to the people. A wide range of beauty care products is offered that covers cosmetics, small instruments to improve beauty and beauty soaps (Joyce & Woods, 2001). Products are developed with a differentiated approach. It assists the company to develop competitive advantage in the respective industry. Vision Statement Vision is what the company wants to attain in its coming years. To become a market leader through differentiation will be the vision of the beauty line organization. To accomplish the vision, product differentiation will be used. An innovative thinking will be followed to ensure creativity in the beauty...
Words: 1421 - Pages: 6
...Conceptualizing a Business An organization must first define its mission statement, vision statement and its guiding principles. These definitions will help propel a business into its success or its failure as a company. Assuring they hold the values, beliefs, and goals for the company is critical when the company needs to adjust their route to success. Relaying on these fundamental components of a business is what sets one company apart from another. Using these statements and principals as a stepping-stone into a strategic plan is crucial to a successful business. Just Drive It, an indoor and outdoor driving range, will set these same central standards for its business to drive a strategic plan to define and grow the organization. Just Drive It Just Drive It is an indoor and outdoor driving range. The range is designed to accommodate experienced and novice golfers who wish to improve their mechanics, swing, and overall golf game anytime of the year. The driving range will include a pro shop, concessions, and offer individualized lessons by a professional golf instructor. Golf is a weather-limited sport. The weather must be dry and warm to fair temperatures to play. Rain, snow, or cold temperatures will prevent golfers from practicing the sport. The indoor golf dome will enable golfers to practice their skills day or night rain or shine. The pro shop will offer a variety of golf accessories such as, balls, club heads, golf clubs, gold bags, tees, towels, and...
Words: 1062 - Pages: 5
...Conceptualizing a Business Candice Butler BUS/475 April 7, 2012 Conceptualizing a Business An individual has to develop a strategic plan that clearly defines the vision, missions, and goals of the business. Individuals also have to develop a strategic management. Pearce and Robinson (2009) stated, “Strategic management is defined as the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives” (p. 3). In developing my business vision, mission, and values, I have to develop a strategic plan. Business, Products or Services, and Customers: Mission Statement Precious Memories is a scrapbook company in Baton Rouge, Louisiana, that provides classes, supplies, and invitation/stationery sales to customers. Precious Memories has to provide a mission statement for the company. A mission statement is a description of the purpose of the business. Here at Precious Memories we are devoted to help people preserve the memories of their lives. Precious Memories tells a story by creating a picture album. Our business will bring people together to mingle and celebrate their memories. Scrapbooking will help people and customers express themselves through lasting keepsakes of the people, places, and things they love. Precious Memories strive to teach the importance of preserving the past and inspiring the present. Precious Memories want to modernize the photo album by teaching people how to preserve memories...
Words: 730 - Pages: 3
...Conceptualizing a business Roneika Stewart BUS/475 October 18, 2011 Kwadwo Ofori-Brobbery Conceptualizing a Business The Union Pacific Railroads is one of the most leading transportation companies across the United States. The railroad provides service in Mexico. The railroad covers 23 states in the western two-thirds of the country and serves many of the fastest growing U.S population and providing a safe mode of freight transportation (Union Pacific, 2011). Union Pacific franchise provides strong pricing opportunity, dependable service, and shareholders with higher return. This paper defines the Union Pacific Railroad service, states the company’s mission statement, values, and address customer needs. Mission Statement According to Union Pacific Railroad (2011), “Men and women are dedicated to serve, the Union pacific works together for the good of our customers, shareholders, and one another; our commitment defines us and drives the economic strengths of our company and our country. Union Pacific’s vision represents the experience for people who the company inspired. The vision also connects the importance of rail transportation to America’s economy, acknowledge the generation prior to us and promise for the generation that will follow. ” The Union Pacific strives to build America. The Union Pacific Railroad transport freight across the western part of the United States by rail. The railroad service has been in high demand for many years and years to follow. Therefore...
Words: 848 - Pages: 4
...Strategic Plan Part I: Conceptualizing a Business Danielle Jones BUS/475 June 15, 2011 Professor Kwadwo Ofori-Brobbey Conceptualizing a Business In today’s dynamic business environment, organizations have to develop strategic plans to gain a competitive advantage. Planning is a vital function of running a successful business and must coincide with an organization’s mission, vision, and values. Each of these components reveals the nature of an organization, its intention, long-term goals, and logic for its actions. More important, these components establish the framework, which plot the course of an organizations future. The purpose of this paper is to give the reader an informed view of the important role these components play when formulating a strategic plan. This paper will illustrate this point by creating a vision, mission, and values for Jones Day Spa a fictitious organization. Furthermore, this present work is intended to meet the following objectives: • Provide a company overview including the vision, mission, and values • Analyze how the vision, mission, and values guide the organization’s strategic direction • Evaluate how the organization addresses customer needs and critique how they achieve a competitive advantage Jones Day Spa Vision, Mission and Values Vision Jones Day Spa (JDA) ultimate objective is to become the preferred spa of choice customers go to enhance their natural beauty. We strive to create a serene...
Words: 1227 - Pages: 5
