...Group: Group: Learner’s Name: Learner’s Name: ------------------------------------------------- Assignment Details: Assignment Title: Evaluate the use of market research in the development of a selected organisation’s marketing plans ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Assessment Dates: Set: WC 22.09.14 Due: WC 06.10.14 ------------------------------------------------- Assignment Details: Assignment Title: Evaluate the use of market research in the development of a selected organisation’s marketing plans ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Assessment Dates: Set: WC 22.09.14 Due: WC 06.10.14 ------------------------------------------------- Unit Details: 3 Qualification: BTEC National Extended Diploma in Business Number: Assignment 2 Title: Introduction to Marketing Tutor/Assessor: G Painter / S Mughal / M Pope Internal Verifier: ------------------------------------------------- Unit Details: 3 Qualification: BTEC National Extended Diploma in Business Number: Assignment 2 Title: Introduction to Marketing Tutor/Assessor: G Painter / S Mughal / M Pope Internal Verifier: Submission Status: First Submission ☐ Resubmission* ☐ Submission...
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...product within the spreads and dips market, specifically marmalade. Secondary data helps us to identify a specific demographic from which we are able to identify key factors within our campaign, such as age, gender and behaviour which will form the basis of the invention of the product and essentially, how it is marketed. It gives us a basic understanding of the industry, and the needs of our target market. First of all, we found that sweet spreads; such as jam, marmalade and curd were primarily purchased by females, families and over-55's (Mintel, 2014). Specific to marmalade, only 36% of adults eat the product as a result of declining purchases of bread as a rise in healthier alternatives have more recently entered the market; such bagels, pittas and 'thins' (Mintel, 2014). After researching the consumption of marmalade within the UK, it was again apparent that the over 55's were a larger group of consumers with 57% of this demographic eating marmalade, in comparison with only 18% of 16-24 year olds. (BBC, 2013). Whilst sweet spreads such as marmalade continue to decline in volume of sales, it came to our attention that other sweet spreads such as chocolate spreads are more appealing than ever, with 40% of 16-24 year olds eating either chocolate or hazelnut based spreads compared with honey and marmalade which is only eaten by 33% and 16% (Mintel, 2015), declining from 2013 by 2%. Within the secondary research we also wanted to investigate existing firms that produce sweet...
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...Hakeem Bolarinwa (Head of Human Resources). Report for: Senior Management. Date of Submission: 20/09/2015. Introduction Fastfood Ltd just built a new factory in an exciting location on the outskirts of Dublin but this relocation has seen a huge amount of staffs leaving the company. The main purpose of this report is to find out the reason why there has been a high turnover within Fastfood Ltd since the recent relocation. I was asked by the senior management to write this report to find the cause of this high turnover and suggest what action can be taken in order to reduce this turnover. This report is mostly based on primary research as I spoke to current staffs and previous staffs of Fastfood Ltd and carried out surveys. I also carried out secondary research by looking at previous data within Fastfood Ltd. Findings Work overload Work life balance http://www.peoriamagazines.com/ibi/2009/dec/12-reasons-employees-leave-organizations http://www.writing.engr.psu.edu/workbooks/reports.html http://www.une.edu.au/__data/assets/pdf_file/0016/13570/WE_Writing-a-formal-report.pdf http://www.peoriamagazines.com/ibi/2009/dec/12-reasons-employees-leave-organizations...
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...INTRODUCTION: Hijras and other transgender (TG) people in India face a variety of issues. So far, Hijra/TG communities have been excluded from effectively participating in social and cultural life; economy; and politics and decision-making processes. When we had to decide on a topic, our basic criteria was to find something that had a lot of research scope. Life of a eunuch is a mystery; we realized that there were several myths and perceptions in the minds of a common man. Eunuchs have been a very secretive society over the years although they live in the same society as a common man they have been indifferent and aloof, as well as very unwilling to open up. Each one of us in the group felt intrigued and curious about this topic. All of us felt there were several unanswered questions. We wanted to know their way of life and measures that could be suggested for their betterment; as well as to burst the myths in the minds of the society. We felt that this research was the best platform where we could go ahead and explore the social, cultural, economical, legal, and emotional aspects of their life. The whole process as expected wasn’t smooth. We did encounter initial rejections and unpleasant situations. Major hurdle encountered was finding an access point to the community or one of the member . After we crossed this path, it was quite smooth sailing. The Eunuchs were very welcoming and made us feel at ease and were over whelmed by our presence. Visiting their homes, receiving...
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...Research, Statistics, and Psychology To understand thoroughly something a person must understand its background and conduct research. According to Bing Dictionary (2012), research is an organized way to study something; that can include an investigation to uncover facts, to create a theory or correct a previous one, or to make a plan based upon the discovered facts. A person cannot conduct or make connections in research without the use of statistics. Statistics can be just about any compilation of information on any subject in use with performance, time management, effectiveness, budgeting, and many more. Both research and statistics are important components in psychology. This paper will discuss the role of research and statistics within psychology. Examining what research and the scientific method are, comparing and contrasting the characteristics of primary and secondary data, and explaining the role of statistics within research. Role of Research and Statistics Research is a vital component in just about any field for advancement of a product or idea, especially in psychology. As stated above research is an organized way to study something. Because psychology is a field that tries to understand human thinking and behavior it is necessary that research be a vital component. Research is important to psychology because it provides pertinent information about the way a person may think or behave and forming an idea or opinion as a response from the conducted research. A...
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...Introduction. A good research hugely relies on effective means of conducting the research (Pearson, Barr, Kamil, & Mosentha, 2011). This is attributed to the sources used to collect the data from. There are various ways for which are used for data collection. They include; primary, secondary, qualitative and quantitative. Effective research problem involves various stages; * Preparation * Selecting the research methods * Collecting the data and information * Compiling the research findings to get the results Body: Preparation The person conducting a research should first identify the problem which the research will be based on. The problem should not be broad, this is known as identifying the scope of the research. This will enable someone to familiarize him/herself to the topic of study and be able to create concrete ideas that will enable him do a good research. At this stage, the researcher is supposed to make important decisions on factors such as; the objectives, purpose of the research should be looked into. Also the researcher should make familiarize himself with the research problem by reading available literature on the problem (Scruggs & Mastropieri, 2006). The strategy on how the research will be conducted, this includes the methods to be used in data collection, tools to be used in data analysis. Also the researcher is expected to develop a timetable with the research activities to be carried out, the research her will also source for...
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...and why different research methods are selected by the author. The author has made logical justification of different research methodology techniques in accordance with the aim and objectives of the research. Research methodology helps the researcher to get a systematic solution of the research problems. Kumar (2008) mentioned research methodology as the science of conducting research. Cottrell and McKenzie (2011) argued good research should be followed by the well-established previous theories. 9.1 Research Process According to the onion model of Saunders et al (2009), a good research should generally consist of valid and justified research philosophy, research approach, research strategy, research design and data...
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...the business to have a marketing plan that is always being re-structured to stay ahead of the competitors and draw the right demographic of buyers to the company’s product or service. One of the main & essential parts in a marketing plan is conducting the proper research methods to find out the pertinent information needed to market a product or service. Not only is this research necessary at the start of forming a thriving business, but research will always have to be conducted in order to continue keeping a significant comparable advantage over its competitor. One research method that could be utilized is quantitative research. In the case of a company entering the retail space, it would be critical to conduct this kind of research. In one case where we can see how marketing research has affected the development of a retail company is the case of J.C. Penney in A Preface to Marketing Management. In this case presented by Harvard Business School, they discuss some of the effects that J.C. Penney’s faced from what they say was a “radical makeover” of their marketing plan in early 2012 after having faced great financial losses in years prior to their other large competitors. The Observation Method in quantitative research methods for marketing was a big part of helping J.C....
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...Definition of Marketing Research: Marketing research is defined as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems (and opportunities) in marketing. 1) Identification: Involves defining the marketing research problem (or opportunity) and determining the information that is needed to address it. 2) Collection: Data must be obtained from relevant sources. 3) Analysis: Data are analyzed, interpreted, and inferences are drawn. 4) Dissemination of information: The findings, implications, and recommendations are provided in a format that makes this information actionable and directly useful as an input into decision making. Classifications of marketing research.: 1) Problem identification research: The goal is to identify existing or potential problems not apparent on the surface. Examples include market potential, market share, market characteristics, sales analysis, short-range forecasting, long-range forecasting, and business trends research. 2) Problem solution research: The goal is to solve specific marketing problems such as segmentation, product, pricing promotion, and distribution research. Steps involved in the marketing research process: 1) Problem definition: Defining the marketing research problem to be addressed is the most important step because all other steps will be based on...
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...Planning for Market Research for Cadbury’s New Chocolate Bar. In business it is important for companies to conduct market research in order to find out more about their costumer and to make their strategic decision. For this ask I will be exploring some of the strategies in conducting market research and conducting my own market research for a chosen product. Stages in the Market research Process: This diagram shows the stages of conducting market research. When companies conduct market research a brief is set out to the market research team so that they know what they are doing .the brief tend to be set out in broad term and will consist of clear instruction and what they company want the market researcher to do for example, how many people are eating ice cream and what is their favourite flavours. It will provide details of the organisation, and the project required – for example, to find out how customers are likely to respond to a new type of promotional activity I have created a brief for Cadbury’s new chocolate bar aimed at children. See attached document After the market research team is given the brief, the team will then decide on what resources they will need to conduct the market research. This is important because of the extent of the required research project it is important to know what they are researching the resources they need, and how they are going to do it. It is also important to be clear about the target audience that the research is aimed at....
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...TABLES OF CONTENT 1 INTRODUCTION 1.1 INRODUCTION OF ORGANISATIONAL BEHAVIOUR 1.2 INTRODUCTION OF COMPANY 2 SERVICE OFFERD BY ORGANISATION 3 TYPES OF RESEARCH 3.1 PRIMARY AND SECONDARY RESEARCH 3.2 DIFFERENCE BETWEEN PRIMARY AND SECONDARY RESEARCH 3.3 TYPES OF RESEARCH USED IN OUR PROJECT 4 QUESTIONARE ANAYLISES 5 FINDING AND CONCLUSION 6 REFRENCED 1 INTRODUCTION PROJECT of organizational behavior contains the research in organization i.e PVR world wide cenimas best quality screen this project deals with the behavior of the working management in the PVR and how maneger controls the working of the other class people related to food service till the demand and rates of the seats. Now let us know first what is basically O.B and company is all about. What kinds of research are there and what we used in are project. 1.1 INTRODUCTION ABOUT ORGANISATIONAL BEHAVIOUR DEFINITIONS “Organizational behavior is a field of study that investigates the impact that individuals, groups and organizational structure have on behavior within the organization, for the purpose of applying such knowledge towards improving an organizational effectiveness” The study of the way people interact within groups. Normally this study is applied in an attempt to create more efficient business organizations. The central idea of the study of organizational behavior is that a scientific approach can be applied to the management...
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...Differences Between Primary Data vs Secondary Data -Submitted by Arvind Kartik SOURCES OF PRIMARY DATA Regardless of any difficulty one can face in collecting primary data; it is the most authentic and reliable data source. Following are some of the sources of primary data. Experiments Experiments require an artificial or natural setting in which to perform logical study to collect data. Experiments are more suitable for medicine, psychological studies, nutrition and for other scientific studies. In experiments the experimenter has to keep control over the influence of any extraneous variable on the results. Survey Survey is most commonly used method in social sciences, management, marketing and psychology to some extent. Surveys can be conducted in different methods. Questionnaire: It is the most commonly used method in survey. Questionnaires are a list of questions either an open-ended or close -ended for which the respondent give answers. Questionnaire can be conducted via telephone, mail, live in a public area, or in an institute, through electronic mail or through fax and other methods. Interview : It is a face-to-face conversation with the respondent. It is slow, expensive, and they take people away from their regular jobs, but they allow in-depth questioning and follow-up questions. The interviewer can not only record the statements the interviewee speaks but he can observe the body language or non-verbal communication such as face-pulling, fidgeting...
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...Mayo Clinic Case Study International Marketing March 18, 2014 The Mayo Clinic Memo To: Marketing staff From: Ethan Robinson cc: All Mayo Clinic representatives Date: March 18, 2014 Re: New Marketing Research Strategy New Marketing Strategy Attention Staff: The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and all who enter the clinic have a very positive experience. Word of mouth marketing has been our strongest ally and serves as a very powerful tool. In order to create a cohesive marketing research design strategy this memorandum will outline specific key tactics that must be employed. The Mayo Clinic’s CEO and board have decided to increase sales revenues to 100 percent over the next five years and that means we have much work globally to do in order to make that a reality. There will be many facets of the marketing mix that will need to be addressed in order to achieve this goal. The purpose of this marketing research is to gather information about the brand recognition, reputation, and appeal of the Mayo Clinic globally. As a brand we must exude qualities that will appeal to people internationally. There are several fundamental facts that describe why someone should chose the Mayo Clinic. The Mayo Clinic offers over 100 years of medical tertiary and quaternary care from civilians to world...
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...Marketing Report Assignment 1 MBA7003 Assignment 1: Marketing Research Report “Evaluation of Secondary and Primary Research” Student Name: Rana Ahmed Saeed Khan Student Number: ST20027073 Course Title: Module Title: MBA Marketing Module number: MBA 7003 Module tutor: Katherine Mutter Submission details: To be submitted on 18th April 2013 Marketing Report Assignment 1 MBA7003 Table of Contents S no. Topics Page 01 1. Introduction………………………………………………………………………... 2. Primary Research…………………………………………………………………. 01 3. Secondary Research……………………………………………………………… 01 4. Value and weaknesses of Secondary research carried out…………………… 03 5. How primary research may be used to supplement the secondary research…03 6. Research report on UK mobile market…………………..…………………..……..03 7. Conclusion…………………..…………………..…………………..……………….. 04 8. References…………………..…………………..…………………..……………….. 04 Marketing Report Assignment 1 MBA7003 1. Introduction: The report analyzes various aspects of primary research and offers an understanding of how secondary research can be used to supplement it. Merits and demerits of primary and secondary research are discussed in academic and marketing terms. 2. Primary Research: Primary research is developed by researchers by witnessing first hand sources without using their own analysis, interpretation and opinions. It usually includes diaries, speeches, autobiographies, interviews and newspapers or magazines (University of...
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...Research Method Report Analysis Hypothesis – Asian pupils are more likely to place a higher value on education and have a more positive attitude towards education than black African and white pupils. We chose to study students of different ethnicities – Black African, White, and South Asian. Specifically, we wanted to find out how different ethnic groups value education and their attitudes towards education. The reason why we chose this particular hypothesis was because we wanted to approach the stereotype of South Asians valuing education more than other ethnic groups. Also, we wanted to investigate how attitudes changed over years, as pupils did not have positive attitudes towards education and did not value it as much as they do nowadays. As our research method, we chose to use semi-structured interviews. These are interviews that consist of the same set of questions, but the researcher can probe the interviewee for more information. Usually, researchers use open-ended questions so that they can gain deeper insights. A pilot study was conducted before beginning the real interviews because we wanted to see who would fit what role and whether we were interviewing correctly. One reason as to why we chose this research method is that it allows you to gain deep insights because the researcher is able to probe for more information. Also, we are able to correct the students when confusion occurs. Another reason is that we can establish rapports with the interviewees, allowing...
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