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Must Read: The Underlying Principle behind the Proposal and Presentation
A proposal serves the purpose of selling an audience on something. It attempts to sway a group of people to your way of thinking. A proposal is not a term paper or a study strict. It’s supported by studies but isn’t a study in itself. It has to be structured in such a way that the reader can easily read and quickly process the information. Oftentimes the proposal is accompanied with a presentation. So, the reader will have to do double-time when it comes to information processing.
Let me share with you a recent presentation horror story:
A company salesperson came to my organization trying to persuade us to buy the product they were pitching. The product was a fairly good product but the pitch was horrible. The proposal was written like a study. The font was much too small and the line spacing was much too close. Additionally, the slide presentation had no pictures to set the mood and the presenter read from the slides… boring! This happens much too often.
The "A" Paper example is a good proposal structure that has been used in business by me and other instructors that are business veterans. Please print out the example and follow its basic format. If you have problems creating text boxes or proper alignments please get assistance from the library staff or a friend. Changes here and there are OK.
The presentation should contain between 8 to 12 slides and to be accompanied by a one-page executive briefing that outlines the focus of the presentation. Use the “no more than six lines per slide" rule. Slides are used as speaking points and are not to be read by the speaker. This is very important and cannot be over-emphasized. Remember, this is not a speech class. Use pictures in your slides that cause the audience to evoke the correct emotion to make your point. Use the Sir Winston formula. Set the mood for your audience.

Follow the A Paper (Proposal) example as a general outline. If you don't you'll rewrite or fail. The A Paper example topic is a totally unrelated case. The "A" Paper example is simply a structure example. * Use a font of at least 10... 12 is better * Use at least 1.5 spacing * Include text boxes that keep your audience focused in the desired direction * Don't make your paragraphs too long * Keep your graphics very simple * Remember you're selling an idea and not presenting a study
Instructor note:
You need a context for the proposal. For the first proposal we will use the Roaring Dragon Hotel as a context for the proposal due Week 6. Focuse on proposal structure rather than solving all of the problems HI had with the Roaring Dragon Hotel.

Compared to the proposal, your presentation is not as labor intensive. Your presentation context will be the Roaring Dragon Hotel (due Week 6). You shouldn't have more than 8 to 12 slides. Slides are speaking points only and not giveing a speech. The emphasis is on how you will educate educating the HI team about what went wrong... or lessons learned.
You will need to include a, breif, one page executive summary (on a slide) that tells the point of your presentation. The executive summary slide should be near the beginning of the presentation. This will be the only slide with extensive text.
I expect each slide to have a contextually appropriate picture with as few words as possible. If your audience is busy reading the slide they aren't listening to you. Often times they'll have a proposal in front of them and will be going back and forth between slide and proposal.
Don't make the slides too wordy. You may not be able to defend against the compulsion to fill up the slide with many words (so hard to break bad habits).
A slide serves the purpose of supporting a speaking point and/or producing an intended emotion. Remember... emotion sells! * Clipart is OK, but real-life pictures are better. * Open up with a zinger to set the beginning mood! * People have been using pictures for a long time to sell an idea. The military still uses the Uncle Sam picture to recruit people. "Uncle Sam wants you!" * Emotion sells! * Tie the words on the slide to the picture.
Here are some guidelines regarding the Roaring Dragon Hotel study and you may want to focus on. Use only one: 1. Did the Chinese managers profit from HI's being there? 2. Could the HI team have been more culturally responsive? 3. In retrospect, how would you employ the former Chinese general manager Tian Wen in a more gainful way? 4. Are there any suggestions you have that would have made the HI redundancy process more effective? 5. Could the HI team have been better prepared for job of ? 6. How could communication between the HI managers and hotel employees have been improved?
Final words! Create a good PowerPoint to support your proposal. My focus will be on your ability to create a succinct, persuasive slide presentation.

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