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Conscious Capitalism: A Reader’s Reflection

In their collaboration, Conscious Capitalism: Liberating the Heroic Spirit of Business, both John Mackey and Raj Sisodia outline and discuss the problems plaguing sizeable business, while sharing their own knowledge and experiences. Throughout, they also continuously encourage socially responsible values in all business organizations. Citing decentralization and stakeholder empowerment, Mackey and Sisodia argue that mans’ inherent goodwill can not only sustain capitalism, but grow with it. The authors formulate their contentions into four models, also known as ‘Tenets,’ which are interconnected, yet interdependent: Higher Purpose; Stakeholder Integration; Conscious Leadership; and, Conscious Culture and Management.

The first tenant, Higher Purpose, focuses on searching for meaning, and nurturing the business’ guiding principles. Its purpose is to guide stakeholders with clarity and conviction, but only if the value is simple and clearly defined. Though the authors note ‘purpose, mission, and vision’, they further clarify the distinctions by citing Jerry Porra, quoted in Lan Liu’s Conversation on Leadership: Wisdom from Global Management Gurus:

Purpose refers to the difference you are trying to make in the world, mission is the core strategy that must be undertaken to fulfill that purpose, and vision is a vivid, imaginative conception or view of how the world will look once your purpose had been largely realized (47).

This principle matters because it gives meaning to life and higher purpose. The Authors assert an altruistic position: a person (or profession) is not primarily about making money, but encourages personal and emotional fulfillment based on human motivation. Using Plato’s framework, Mackey and Sisodia formulize four idealistic categories to confer to:

1. Good: Where intrinsic, beneficial

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