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Consolidation Paper Malaika Messi CIS 514 February 6, 2014 Chapters one to eight in the book relate to professional and personal situations. There are a lot of different theories or concepts that remind me of some professional situations I have had, or just caught my attention. I particularly like Porter’s competitive force models because it describes exactly how competitive it is for businesses nowadays. For instance, new market entrants is a big thing for companies, it is so easy with all the technology and access to different resources for new companies to enter a market. I see every day on TV or in the news, new celebrities starting their cosmetic lines, or clothes lines and I always ask myself how competitive is the fashion industry now that it is not reserved exclusively for designers anymore but any celebrity with the slightest notoriety is starting their own lines. This is not the only market submerged by excessive new entrants; almost all markets are facing huge competition from new beginners. From this force model comes the substitute products and services, with so many businesses competing for the same consumers, decreasing the price is not enough anymore. Not only the price of the services or products must be affordable for customers, but the products/services must be good as well. I worked at an African store a while back in Columbus. A couple of years ago they were the only African store in that area but now there are two different other stores and because of that, they had to reduce their prices and upgrade the quality of their products. I remember the manager always talking about the good old time when they were the only store around. Because they could not keep up with the competition, they had to close the store later. In chapter three, the discussion on extending

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