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1) | Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________. | (1point) | | | the cost–benefit relationship of narrowing the target market | | | | | saturated markets | | | | | customer differences | | | | | the level of disposable income earned by the target group | | | | | customer similarities | | | | | | Score: 0 | | | | | | | 2) | ________ attempts to foster harmonious working relationships and to develop cross-cultural sensitivity among the employees of a firm. | (1point) | | | Adaptability screening | | | | | Multicultural seminars | | | | | Diversity training | | | | | Literacy training | | | | | Mandatory arbitration | | | | | | Score: 0 | | | | | | |

3) | In Vroom's theory of motivation, motivation is equal to E * I * V, where I represents ________. | (1point) | | | imperative action | | | | | intrinsic needs | | | | | internalization | | | | | instrumentality | | | | | incentives | | | | | | Score: 1 | | | | | | | 4) | Gerber serves primarily baby food. In choosing to focus on the baby market, Gerber is defining its competitive sphere on the basis of ________. | (1point) | | | geography | | | | | industry | | | | | competence | | | | | vertical | | | | | market segment | | | | | | Score: 0 | | | | | | |

5) | Which of the following is the primary cause of salary compression? | (1point) | | | interest rates | | | | | taxes | | | | | inflation | | | | | collective bargaining | | | | | government regulations | | | | | | Score: 0 | | | | | | | 6) | Apex Corporation is one of

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