... The consumer need for wellness products and various services have continued to evolve in India as the income levels are growing along with it awareness is rising. The lifestyle of a consumer is an important part and with every passing day each and every consumer is getting known to this. Health/wellness which was recently considered as a niche concept has managed to gather a mainstream audience in today’s time. Consumers today want to have total control about their look, how they feel and this is driving purchase decision across major categories like food, beverages , personal care and services. In response to this marketers have launched major products and even services that contribute round 600 billion INR to the wellness market in India .This industry is continuing to grow and it still remains a fraction which is about 4 % or less of the overall consumer expenditure in India. Indian consumers have shown a wide display of behaviour characteristics right from passive where demand of such wellness products is very less to believers for whom wellness is an integral part. Thus it is very important for the wellness players to identify their target segment or core consumer target, so that they can align their value proposition with specific needs of this segment. The scope in the wellness market in India is immense–even a 1% increase in consumer expenditure can potentially create an additional opportunity of six billion INR for wellness players. Today’s young consumers are increasingly...
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...A statistical analysis of consumer confidence and unemployment numbers An analysis in R Clemens Timmermans (s0867144) 5/1/2009 INTRODUCTION Statistics matters. CBS.nl presents Dutch facts every month and to make sense of this data statistical analysis is a must. Without this kind of analysis these numbers are just numbers without meaning. For this paper the input came from CBS.nl as well, and here I will outline what the predictive capability of the consumer confidence indicator is for unemployment rates in the Netherlands. There could be a possible causal relationship between customer confidence and unemployment numbers because the consumer confidence indicator is assumed to be an indicator of their buying behavior and therefore may influence employment numbers, because products may or may not have to be produced if customers start or stop buying them. In this paper we will explore the data and see if there is such a causal relationship. Of course, a misinterpretation of numbers due to statistics is a problem that is lurking, and should be taken seriously. Therefore constructing conclusions in a valid way is important and by showing my full line of thought this is how I try to avoid, or at least expose, interpretation errors. The reason that this type of research has value for business is that the knowledge obtained in this paper may be an input into decision making about hiring new employees for instance. Furthermore, it is important to know how long it takes in general...
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...Ltd Amway India CavinKare etc. - L’oreal Paris, Garnier Fructis - Dabur - Amway Page | 1 VGSOM, IIT Kharagpur The most frequently used shampoos in India are the following. Normal Shampoo •Dove, Clinic Plus, Sunsilk, Chic, Fiama Di wills Herbal Shampoo •Ayur, Nyle, Shehnaz Hussain, Dabur, Himalaya, Herbal Essence Premium shampoo •Revelon Flex, Wella, L'oreal, Lakme, Matrix, Amway Anti-Dandruff shampoo •Head and Shoulders, Clinic all clear, Pantene One of the biggest barriers to shampoo usage is the consumer perception that it harms the hair. Thus companies are focusing on defending the product against accusations by promoting the strength, nourishment and beauty of the hair - ‘The 3 - in -1 Capsule ‘for ultimate hair. Companies are still associating it with modern life styles to find acceptance in semi - urban and rural non-users to build and enlarge shampoo usage levels. Thus companies will have to mould new consumers...
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...everything especially in advertisements from the simplest radio jiggle to most complex video of some music artist. Music has evolved in the way it is distributed over the years because the technology in which it was made or how that sound was put down. I remember growing up and seeing that my parents had the 45 records with that single song on the A and B side, then the whole album was on 12’ vinyl. Then they record labels tried the bulky 8 track to put the music on which didn’t last long because the next best thing came along which was a cassette and it was much more popular and compact then the rest. Now after the cassette, came the Compact Disc which is used today. Record labels believed the CD was cost effective and held its value for the consumer. The prices general run around 15 dollars it really depends on the artist and the year the album was made. A record label use many avenues of distribution, they use such stores as Wal-Mart, Best Buy, Music Warehouse just to name a few. Once an album is made for an artist it has to be promoted and one of the best ways for it to be promoted is radio. Record Labels will send sample records to the station of a particular genre and see how the public likes it. They also will send them to various record stores and have the songs played there as well. I for one brought an album because I was able to hear it at the record or I heard it played on the radio...
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...|Starbucks Coffee Company | |Consumer Analysis Project | | | | | | | | | [pic] Table of Contents Executive Summery 3 1. Chapter 1: Introduction 4 1.1 Company Description 4 1.2 Product’s target market segments: 4 1.2.1 Demographically 4 1.2.2 Psychographically 5 1.2.3 Segmentation 5 Reference 7 Executive Summery 1. Chapter 1: Introduction 1.1 Company Description Starbucks Coffee Company, Starbucks was named after the first mate in Herman Melville’s Moby Dick, Starbuck established their business in 1971 by Howard Schultz with the first store in Seattle's in 1982, Starbucks become a leader coffee retailer market specialize in providing premium coffee brand around the world through more than 15,000 locations across the world serving more than millions...
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...Consumer Analysis and Profile Insert Name Institution Instructor Date Consumer Analysis and Profile Introduction Apparently, marketing is one among the most important aspects of business success in the world today. The needs of the customer ought to be reflected in the product that is being marketed. Worth pointing out also is the actuality that the level of satisfaction that a person obtains from a product depends on the extent to which the product meets their needs. The mobile phone industry is one among the most competitive markets in the world today. The fierce war among the key players is manifested in the competition between Apple Inc and Samsung. This paper is a customer analysis and profile paper for the case of the iPhone. The Primary Target According to the most recent research, the average owner of an iPhone is a heavy browser, who accesses the internet on a daily basis, sending mails and carrying out various financial transactions on the internet. This will be the primary target for quite some time, especially now that the world is fast embracing technology and e-commerce. The primary target constitutes the people mainly aged between ages 20and 30 years (O'Grady, 2009). The most recent research, carried out in china, arguably the biggest iPhone market, indicates that the age bracket that constitutes the biggest portion of iPhone purchases is between 18 and 25 years. This age bracket is closely followed...
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...Blackberry Consumer Analysis MKT – 100 George L. Reese III Strayer University Instructor: Dr. William Bonaparte Jr. July 30, 2013 BLACKBERRY Blackberry is a handheld mobile electronic mail device and services from Research In Motion (RIM). It is a full package consisting of software, airtime and different types of BlackBerry mobile devices. Currently, it is available in United Kingdom, Canada, United States and the rest of the world. In United States and Canada it depends on either the narrowband 900 MHz Mobitex networks or narrowband 800 MHz DataTAC networks. The first blackberry handset was an email pager released in 1999. The user interfaces varied from one model to another; whereby most have physical QWERTY keyboard, newer generations having multi touch screen and virtual keyboard. Marketing analysis of BlackBerry mobile phone Company introduces an essential component of an organization. It reaches a particular target market in order to attain set profitability and sales. Marketing has a broad variety of ideas and activities thus focusing on one definition may be an impossible task. It clings on the fact that marketing is majorly concerned with an organizations products and its customers within a given target market (Bessen, 2011). All companies around the world market engage in marketing activities enabling them have required sales and profits. Blackberry Company is one such company because it is among the top ranked telecommunications with the...
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..."Regulatory techniques in consumer protection: A critique of European consumer contract law." by Bar-Gill, Oren, and Omri Ben-Shahar. Introduction This is an excellent analysis of the consumer protection techniques provided under The Draft of Common European Sales Law (CESL), (2013). The critique of these techniques is well done, as the techniques are properly criticized by the authors in the discussion. The responses by the authors are astute and serve a very well way to highlight creative ways of thinking. The article is well written, logically structured and pleasure to read. Synopsis The Common European Sales Law (CESL) contains four of the most important consumer protection techniques that have been used in European Contract Law. This...
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...#1 – Consumer Purchase Analysis Due: 27 Oct 15 (submit at start of class) This requirement is used to bridge the topics of marketing research and consumer behaviour (CB). It is to be completed as an individual effort. Select a product category (suggestions are listed as follows): • Frozen dinner/entrée, • Athletic equipment other than apparel, • Footwear, • Electrical appliance, or • China, crystal, or silverware. Go to any retail store that sells the product category that you selected. You are to observe the manner in which customers make their purchase decision for the selected product. Spend as much time as you need watching how people approach, look at, compare, and make their decision. Do not communicate or interact with the people you are observing prior to their purchase. Remember, as a marketing researcher (in this situation), you don’t want to alter the outcome of consumers’ shopping. However, following the purchase, after leaving the store, you may question them if you wish. Write a detailed report that includes (as a minimum) the following: • The store in which you made your observations, in addition to its address, what it sells etc. (dates, times, details, etc. associated with your visits) • Describe the store (surroundings, how busy was it, who was there, etc.) • Describe the purchasing behaviour of the consumer(s) who spent the longest time in this process. o What exactly did the consumer do? o Where did the consumer locate...
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...in technology and way of life. One of the most significant forces driving this development is the ability to record and deliver information across distances and at rates expanding exponentially. This is also referred to as the information age. Digital technology has changed the economy. The new terminology being used is e-marketing where the primary source of value creation for consumers has shifted from physical goods to services and information. This does not mean that everything we previously knew about business becomes irrelevant and obsolete, but it does mean that significant changes in business environment justify new approaches to thinking of the best marketing strategy and management. In summary E-commerce can be defined as an exchange of goods and services between parties, individuals and organizations as well as the electronically based intra and inter organizational activities that facilitate such exchanges.(Dave.C.,2007,p,4) There are four categories of E-commerce:- a) Business to business b) Business to consumer c) Consumer to business d) Consumer to consumer Most business still carries out the traditional ways of conducting business. This is by having a physical address where they have their products and services and translations are made there. Due to the new dot com community and ways of doing business many businesses have taken up the opportunity of conducting business online. This is because of the benefits brought about by...
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...Joshua Tollison Phase 4 Individual Project MGM310-1204B-01 Bari Courts 23 December 2012 If I were to start an e-business the main thing I would focus on would be functionality of the site and ease to make customers feel comfortable and confident about shopping with my storefront. By this I mean designing a site that gives customers several options for the products they are shopping for; along with that my customers would have access to multiple pictures of every product available, and a detailed description of the item they are interested in. My customers would also be able to compare similar items by their available options and provide a side by side analysis. The main thing for my e-business though would be the superior customer service that is provided to my clients by means of email, live chat, and a customer service hotline if you would prefer to talk to a representative. One of the final details that would make my site superior to others would be a hassle free return policy that even included return shipping for those who need to return their products for any reason. To be able to make this dream come true there are several other factors that I will be discussing throughout this paper as I present my business plan for establishing my storefront. I. E-Commerce Infrastructure Just as brick and mortar companies have an infrastructure to help them succeed in business, so do e-businesses. By having the correct infrastructure in place allows a company to run...
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...facilitate the process of understand signs’ meaning. The approach of organizational semiotic defied the organization as a group of social norms and emphasizes on the people and their role and responsibility in order to merge them when analyzing and designing information system (Stamper et al, 2004). For e-commerce systems, there is a necessity of clear meaning for each symbol, icon and image because almost all transactions done through the web system without human agent involvement. Therefore, semiotic methodologies have been improved to obtain effective communication and interpretation between e-commerce system and user, and to be compatible with the sophisticated information system. This paper aims to apply semiotic method and organizational analysis on the design of online shopping website after giving background information about semiotic concepts and the new business generation...
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...perspective, e-commerce is the ability to deliver products, services, information, or payments via networks such as the Internet and the World Wide Web. 2. From an interface perspective, e-commerce involves various information and transaction exchanges: business-to-business, business-to-consumer, consumer-to-consumer. 3. From a business perspective, e-commerce includes activities that directly support commerce electronically by means of networked connections. 4. From an online perspective, e-commerce is an electronic environment that makes it possible to buy and sell products, services, and information on the Internet. 5. From a structural perspective, e-commerce involves various media: data, text, web pages, Internet telephony, and internet desktop video. 6. As a market, e-commerce is a worldwide network. A local store can open a Web storefront and find the world at its doorstep-customers, suppliers, competitors, and payment services. E-business: Connecting critical business systems and constituencies directly via the Internet, Extranets, and Intranets. It goes beyond a web site on the Internet to affect all aspects of business, from strategy and process to trading partners and the ultimate consumer. It combines the resources of traditional information systems with the global reach of the Web. E-business enables organizations to accomplish the following goals: 1. Reach new markets. 2. Create new products and services. 3. Build customer...
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...Human Resource Roles and Responsibilities Human resource roles and responsibilities are changing because business trends are changing. Technology, e-business, ethics, and globalization are changing the way companies do business and therefore, the human resource management need to make changes to keep up with the new trends. Globalization and Technology During the past century companies have made changes to the way human resource department’s run. Many companies created jobs overseas, which slowed down the hiring in the United States (Noe, R., Hollenbeck, J., Gerhart, B. & Wright, P., 2004). Companies are finding to survive they must compete in international markets and fend off their competitors. Companies are also outsourcing and offshoring the workload in order to compete and pay employees lower pay. Technology is constantly advancing forward. In today’s business world technology is changing rapidly and human resource department find they need to move with it. These days few companies use paper for job applications now businesses rely on the internet which combines data from several sources into a single site. Shared service centers consolidate different human resource functions into a single location (Noe, et al, 2004). Diversity and E-Business Diversity in the U.S. labor force is growing in racial, ethnic, and gender terms. Many U.S. companies have already committed themselves to ensuring they recognize the diversity of their internal labor force and use it to gain...
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...H-E-B grocery store https://www.heb.com/ fits the category of a non – news organization that utilizes social media feeds alongside traditional media feeds. Mixed media is the best way to describe H-E-B online communication (i.e. identified as a mixture of owned media, paid media shared/social media and earned media). The organization has its own website (owned media pg. 175) that allows the company to have control over information disseminated out to both its internal and external publics (pg. 118). When it comes to paid media (pg. 176), H-E-B paid to have control over 60 seconds of air time during the 2018 super bowl. Its commercial in this case demonstrated corporate advertising (pg. 176) as it promoted its annual contest Quest for Texas...
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