...Introduction Have you ever seen the advertisement in the Television, Newspaper, magazines, hoardings, and listen on radio etc. which always worn you and be aware from the misleading advertisement and about your rights, safety it is about the consumer awareness advertisement. Every human being is a consumer since his childhood and during his whole life he always consume something at every stage of his life. In the cut- throat competition every producer businessmen wants to increase his profits and for that he make s advertisement which misleading the consumer to purchase products. Today there are lots of misleading advertisements in the markets which attract consumer to buy products. Definition of the consumer Quotes of the consumer Markets of advertisement Consumer advertisement Law of the consumer rights Ministry of consumer affairs Survey of the people living in ahmedabad Interview of the experts “Americans used to be 'citizens.' Now we are 'consumers.” ― Vicki Robin, Your Money or Your Life: Transforming Your Relationship with Money and Achieving Financial Independence tags: americans, consumer, consumerism, money 15 likes like "It is essential that the consumer not only files his/her complaint but also fights for the case instead of hiring a lawyer," said advocate Sarvesh Kumar Sharma. Welcome to the website! "A customer is the most important visitor of our premises. He is not dependent on us - we are dependent on him. He is not an interruption...
Words: 651 - Pages: 3
...Consumer purchase intention for organic personal care products Hee Yeon Kim and Jae-Eun Chung Department of Consumer Sciences, The Ohio State University, Columbus, Ohio, USA Abstract Purpose – Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the attitudeintention relationship. Design/methodology/approach – An online survey was conducted with 207 online panel members, and multiple regression analysis was used to test the relationships among the variables. Findings – The results indicate that environmental consciousness and appearance consciousness positively influence attitude toward buying organic personal care products. The addition of past experiences as a predictor of purchase intention and perceived behavioral control as a moderator of the attitude-purchase intention relationship yielded an improvement on the TPB model. Practical implications – This study suggests that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers’ intentions to buy organic personal care products. Originality/value – This study provides valuable insight into US consumer behavior regarding organic personal care products by examining the factors that influence consumers’ attitudes toward buying organic...
Words: 6823 - Pages: 28
...Lack of Consumer Awareness about Processed Food Items ABSTRACT In India, frequently customers purchase food items without being fully aware of the negative side-effects of the ingredients because of lack of knowledge and under the influence of clever marketing strategies. This research has been taken up on “Noodles” which contains Mono Sodium Glutamate (MSG). Exploratory research methodology was adopted with primary data collected mostly in Bangalore. Our research reveals that there is a large ignorance about the possible negative side effects of MSG. Surprisingly many say that they will continue to purchase the items because they are not convinced. The research is of great importance for consumer protection. It should help the authorities in formulating suitable guideline for product promotion. KEY WORDS: Consumer ignorance, Food, Noodle, MSG Introduction Customers are either consumers themselves or purchasers on behalf of the consumers. It is nothing but natural to assume that customers purchase products which are best suited for them and what they consider value for money. However, there can be situations when a customer buys a product without being fully aware of the pros and cons of using the particular product. This may be trivial for a simple purchase of low value item. But it can be particularly serious in case of food item. The question is - are all customers well aware of the negative effects of such products? Who should educate the...
Words: 1355 - Pages: 6
...MACRO-MICRO SCREENING P. no | Project Idea | CriterionA | CriterionB | CriterionC | CriterionD | CriterionE | CriterionF | CriterionG | CriterionH | CriterionI | CriterionJ | TWS | CSF | | | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | R | W | WS | | | 1 | FarmSupplies | 3 | .5 | 1.5 | 4 | .7 | 2.8 | 4 | .7 | 2.8 | 4 | .7 | 2.8 | 3 | .6 | 1.8 | 4 | .7 | 2.8 | 5 | .5 | 2.5 | 3 | .5 | 1.5 | 4 | .5 | 2 | 4 | .6 | 2.4 | 21.1 | | 2 | AgriculturalMuseum | 3 | .5 | 1.5 | 3 | .6 | 1.8 | 4 | .6 | 2.4 | 4 | .7 | 2.8 | 5 | .7 | 3.5 | 4 | .6 | 2.4 | 3 | .5 | 1.5 | 3 | .6 | 1.8 | 4 | .5 | 2 | 3 | .6 | 1.8 | 21.5 | | 3 | Potato SeedCenter | 4 | .8 | 3.2 | 4 | .7 | 2.8 | 4 | .7 | 2.8 | 5 | .8 | 4 | 5 | .8 | 4 | 5 | .7 | 3.5 | 4 | .7 | 2.8 | 3 | .8 | 2.4 | 5 | .8 | 4 | 4 | .7 | 2.8 | 32.3 | | 4 | Restaurant (Male) | 4 | .7 | 2.8 | 4 | .7 | 2.8 | 4 | .7 | 2.8 | 5 | .8 | 4 | 4 | .7 | 2.8 | 5 | .7 | 3.5 | 4 | .6 | 2.4 | 3 | .8 | 2.4 | 4 | .7 | 2.8 | 5 | .7 | 3.5 | 29.8 | | 5 | AgriculturalTechnologyRentals | 3 | .6 | 1.8 | 4 | .6 | 2.4 | 4 | .6 | 2.4 | 4 | .5 | 2 | 4 | .7 | 2.8 | 3 | .6 | 1.8 | 4 | .6 | 2.4 | 3 | .7 | 2.1 | 4 | .6 | 2.4 | 4 | .6 | 2.4 | 21.5 | | Legend: Rating: Criterion: R-Rating 5- Excellent A- Market Availability 4- Very Satisfactory B- Raw Material Availability W- Weight 3-Satisfactory C-Technology Availability 2-Fair D-Skills Availability ...
Words: 315 - Pages: 2
...product has significant improvements when compared with the other existing products on the market, such as: * Efficient and reliable water pressure and temperature * One touch control on the wall * Light signaling the right temperature is achieved etc * Installation of the Quartz was about half a day (vs. 2 days for other showers) Survey shows that consumers and plumbers loved the product. However, initial sales are low, mainly due to low consumer awareness and plumbers’ reluctance to new products. Where does the problem lie in the funnel? Consumers are uninformed about showers, with little understanding of the products options. Thus, plumbers have a greater influence when selecting the brand, as only in 27% of the times consumers select type and brand of the shower, otherwise plumbers influence on the purchase. Lack of knowledge leads to lack of brand awareness. Options: 1. Targeting consumers directly: -Expensive to have a proper ad campaign (costs 3 to 4 M Euro) - The consumers decide only 27% of the time (ex 4) +Consumers could become more brand aware +Easier to reach consumers than plumbers 2. Targeting Do-It- Yourselfers -Lower-end part of the market thus will be price conscious, have to lower prices -The brand will be perceived as a lower quality brand, due to the new niche market +Could “push” the product through partnership (B&Q) thus have lower costs than running an ad campaign -Cannibalize the Gainsborough brand +they are...
Words: 436 - Pages: 2
...Collection. Our goal is to inform our shoppers on a environmentally friendly form of shopping for garments and bring awareness so shoppers becoming conscious consumers. Product Description: The Ethical Collection will consist of fairtrade and ethical designers across the country being able to sell their designs on Amazon.com. The collection will allow consumers to shop with an alternative and assortments that are not only favorable for the shopper, but valuable to the world. The Ethical Collection will provide Amazon with a new vertical. This advanced vertical will allow Amazon to reach an entirely new target. Amazon.com belives in a better fashion future. This new collection will provide just that, it will allow the consumers to acknowledge awareness in the fashion industry and the positive impact purchasing consciously can do. The Ethical Collection will be built on six pledges. Be Ethical Provide Ethical fashion to conscious consumers Social commitment Be environmentally friendly Reduce, reuse, recycle Strengthen the fashion cycle Target Segmentation: The target segmentation for the Amazon’s The Ethical Collection will consist of men and women ages 25-40, all ethnics, who are or want to be fashionable conscious shoppers. This extension will also be targeted to parents who also want their children to be environmentally aware and alert. Our consumers will be aware or have intentions on being aware of the effects that unethical fashion may produce. The shoppers will...
Words: 1668 - Pages: 7
...the consumer‟s buying preferences, the reach ofbranded jeweler‟s, brand awareness of various brands in the jeweler‟s market.Hence the first question was to find out the factors that guide a customer while purchasingjewellery which dealt with nine attributes. The respondents where just asked to tick on theattribute that guided that purchase decision. The result is as follows 1) Factors that guide you while purchasing jewellery? Family Promotion Design Price Purity Image Variety Display Service and and Offers Friends 85 92 87 65 67 5 10 2 12From the above results an observation can be drawn that out of the 100 respondents 92 of themfeel that price is a major factor that guides their purchase decision. Apart from price purity also isconsidered important by 87 respondents, followed by design with 85 respondents feel it is animportant factor. Variety and image are the other important attributes that are considered whilemaking a purchase decision. Attributes like family and friends, promotions and offers are still notvery popular among the respondents selected for this research. The attributes like service anddisplay have been selected only by 2 and 5 respondents respectively showing that these are theleast important thing that guide an individual to purchase jewellery.The diagram below shows the guiding factor of the respondents while purchasing jewellery in anascending manner. 29 30. 100 92 85 87 90 80 65 67 70 60 50 40 30 20 10 12 2 5 10 0Question two dealt with the awareness of...
Words: 338 - Pages: 2
...these changes will affect consumer’s purchase intention as oppose to the results of this study. In addition, it is also suggested to construct the survey which is answerable by Juster’s scale (7 point scale) as recommended by marketers (East et al, 2013). 2. Managerial Suggestions Ang pangit ng sentence ko. haha Ang pangit ng sentence ko. haha The reason why consumers are not likely to buy eco-labelled products is that they are not familiar with eco-labels. Since there is a low positive linear correlation between awareness and purchase intention, marking products with eco-labels could be a viable source of competitive advantage provided that the eco-labeled products have extensive advertisement to increase perceived quality and is on par with other popular products in terms of price. Researchers suggest placing eco-labels on products with higher demand. Management should also be aware of the risks related to costs of placing eco-labels on products and enhancing consumer’s familiarity. 3. Suggestions to future researchers The researchers recommend that a study focused mainly on level of awareness on eco-labels be held to...
Words: 334 - Pages: 2
...India. Brinda having a more definitive idea of the Indian market is averse to the idea as she is aware of the low awareness of oral hygiene in many parts of India. If people do not understand the necessity, how would they be attracted to costlier oral care products like battery operated toothbrushes and their likes. Due to low discretionary spending and disassociation of health issues to not brushing regularly, Cottle faced a otugh market with low spending capacity in India. According to Lang, some of the alternatives to promote sales were focusing on marketing the premium products and persuading customers to switch to high range oral care products. Patel was more concerned with focusing on persuading consumers to brush for the first time and subsequently increasing incidence of brushing. Lang wanted to unevenly distribute advertising dollars across the three key points of focus that Cottle-Taylor wanted to project. But Patel was unsure if the increase in advertising dollars would increase sales. She also considered the culture barriers across urban and rural India and how each region would react to the different messages. According to Cottle-Taylor’s strategies, informing and educating the Indian culture on the importance of oral care was of paramount importance. One of the many alternatives could be introducing an oral care program in school so that awareness...
Words: 454 - Pages: 2
...is to help professional socialization by instilling an understanding of the relevant ethical principles and standards to be a significant component in providing therapeutic rapports. The primary reasons for clinical supervisions are to ensure quality care and provide professional development in a systematic and planned manner. In todays’ society, clinical supervisions require a foundation in the understanding of the ethical and legal aspects of the supervisory relationship. There are many ethical and legal issues that can affect the supervisory relationship. All supervisors consistently approach all aspects of clinical supervision from an ethical and legal viewpoint. With more time and attention devoted to these important topics, awareness of the ethical and legal aspects can be demonstrated as they are put into practice. The role of a supervisor is to prevent harm from occurring to clients. Supervisors are in charged of reviewing and monitoring the quality of services and the key focus should be to insure that clients’ needs are being met. A primary focus of supervision is to be vigilant and aware of issues that could result in clients receiving inadequate service or being harmed by the therapeutic process. A supervisor must do everything within their power to insure that issues or behaviors of other counselors are not harming clients. New professionals need to develop an understanding of what it meant to be a professional, and this is accomplished by pairing them with...
Words: 426 - Pages: 2
...pass an ordinance to raise fines for littering across our town. In continuing to unite the community of Burleson, keeping this city beautiful plays a major part. Littering is just one way in which our town becomes less unified, so I would fight to stop this disrespect of our city. I would also try to organize more money into a budget for making our city more beautiful. This budget would cover more landscaping and maintenance projects across the community. Another thing I would do as mayor would be to set aside more money in our budget to go towards our city’s drug awareness program. It is sad heart-breaking and devastating to see so many of our promising teenagers and young adults turning to drugs, alcohol, and substance abuse. In strengthening this program, more and more teenagers could become aware of their reckless behavior and the affects that come with the decisions they make. By bringing about this awareness in our youth we can ultimately create a generation of, honest, engaged, and active members of our community. All of these ideas factor into uniting our town...
Words: 380 - Pages: 2
...The economy today is much more global than it was just a few decades ago and everyday there are more and more transactions of goods and services between different countries. Each country has their own advantages and disadvantages and because of this trading between countries is mutually beneficial. Having never left the southeast United States, I would definitely benefit from this grant so that I could see the world and give myself a better understanding of how the future of business will be like. With so many countries being involved with each other exchanging goods and services, it is essential to understand how these relationships work and what makes these transactions run as smoothly as they do. With any international business you are involved with people that have different cultures and beliefs than your own. Observing and seeing these differences first hand can do nothing but help the way that one communicates with people from other countries that you may be involved with. Studying abroad will not only improve communication skills with people from other countries but it can also change the way that you view your own thoughts and beliefs by being aware of how other people in the world live. Being surrounded by people your entire life that have similar ideas and beliefs as your own, can shelter you from opposing views. Being able to witness first hand the way others live will allow me to have a better understanding of different cultures and how to best live in the growing...
Words: 261 - Pages: 2
...Stages of Ego Development Jillian Whalen PSY/230 June 20, 2014 Chris Allen Shreve Stages of Ego Development Jane Leovinger created a method of recognizing which stage of ego development one may be in at any given age. A verbal sentence completion test is implemented to help the participant understand more about which one of the nine stages of development she may be experiencing at the time and what she needs to do in order to move on to the next stage. Each stage explains what level of maturity, acceptance, and understanding one may be in at the time of test completion. They also help the individual understand their internal feelings about environmental factors surrounding them and how these factors form the ego. Loevinger notes that not everyone reaches self-actualization and many may be stuck at certain stages. Stage one – The Pre-Social and Symbolic Stage: Because this stage occurs at infancy, it is not as understood as well as other stages because the child is non-verbal and unable to complete the sentence completion test. An infant’s ego, according to Loevinger, is most interested in gratifying immediate needs, such as feedings and diaper changes. She also notes that infants form a close bond with their primary care giver. While the child recognizes she is a different entity from the world that surrounds her, she has trouble distinguishing her own identity from the caregiver. Stage two- The Impulsive Stage Loevinger describes this stage in relation...
Words: 793 - Pages: 4
...users of that environment based on a real-time information gathered and data accumulated. Key Technologies: The aim is to enrich specific places(a room,a building, a car) with computing facilities which can react to peoples need and provide with assistance. In order for AmI to become a reality a number of key technologies are required : 1) Unobtrusive Hardware 2) Seamless communication (mobile/fixed) and computing infrastructure. 3) Dynamic and massively distributed device networks , which are easy to control and program. 4) Human centric computer interfaces. 5) Dependable and secure systems. The ambient intelligence paradigm builds upon pervasive computing, ubiquitous computing, profiling practices, context awareness, and human-centric computer interaction design and is characterized by systems and technologies that are : * embedded: many networked devices are integrated into the environment * context aware: these devices can recognize you and your situational context * personalized: they can be tailored to your needs...
Words: 294 - Pages: 2
...personal experience of this kind. The author of this article had a friend who was driving down a country road texting while driving. He swerved left of center and hit a box truck head on and died instantly. Everyone in high school at the time knew him so it was quite devastating to the entire student body. There were grief counselors on site for a couple weeks after he passed away. This incident shows how a simple act can instantly affect everyone so quickly. There are more and more texting while driving injuries and deaths happening every day. A lot of these injuries and deaths are in states with lenient texting while driving laws. If communities in the states with these lenient laws helped raise awareness, people may think twice before texting while driving and also raising awareness could possibly lead to the chance to change some laws. Some people believe texting while driving laws make people have to hide their texting behind the wheel, thus making it more dangerous (Masnick, 2012). Regardless of opinions, studies show that there is a significant difference in the number of violations between states with lenient laws and states with strict laws (Masnick, 2012). Texting while driving laws are not strict enough in certain states, making citizens of those states not take texting while driving laws serious, which could possibly cause more accidents and even death....
Words: 1801 - Pages: 8
