...Research The actual goal of the research process is to evaluate the customer’s buying behavior of cars by taking Tata Nano as the primary example and analyzing car-marketing segments in the automobile industry in order to support the Indian automobile companies especially Tata Nano, for improving their market sales. Scope of the Research The main scope of this project is to analyze the information on the Indian automobile industry and the car marketing aspects of automobile industry by considering Tata Nano as an example. This research will provide the detailed overview on the automobile industry in India and the changes in the Indian automobile industry after the establishment of Tata Nano. It will cover the different aspects related to the car marketing like the marketing plans and marketing strategies required for success. Factors of the Research The main factors of this project are as follows: * The overview of the Indian automobile industry * The detailed information on the buying behavior of the customers when they buy cars Research and Study Within the process of completing this research, hasn’t faced any obstacles until now and in the process of gathering the information from the different types of data collection methods of secondary source of data, there are some limitations and restrictions for collecting the information. In the process of gathering the information from the articles and case studies of previous scholars the researcher was asked to...
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...Name Professor Course Date The challenge that faces Telsa Motors trying to enter the Chinese market Organizational behavior is centered on how people act or behave in an organization. An organization is simply a group of individuals who have the same interests and are brought together by similar or common goals (Lam and John 123). Organizational behavior is, therefore, the study of the factors that influence how employees and other people respond, feel and act to organizations and work and how the Company is affected by the external environment (McShane, Steven and Glinow 321).Organizational behavior reveals how people interact in a group and how the environment affects this interaction. The subsidiary of Telsa Motors in China was registered in the year 2006, but full operations began in 2013 when the trademark issue for Telsa Motors was resolved. Organizations must learn that their trademark is an international recognized concept but in some overseas market there can be problems with the mark of a Corporation. The best way to overcome these matters can be through franchises with existing domestic Corporations. Telsa Motors, Inc. is an American multinational Company that manufactures designs and sells electric vehicles, components of power train and battery products. Telsa is a publicly traded Company that sells its stock on the NASDAQ stock exchange market under the symbol TSLA. Marc Tarpenning and Martin Eberhard started Tesla Motors way back in 2003 (Hettich and Stewens...
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...Team B’s Week 5 Assignment ECO/365 Automotive Industry Introduction The automotive industry is one of most important businesses in the World, creating a variety of vehicles for consumers worldwide. Management teams must learn to recognize how changes in other businesses can directly or indirectly affect the success of firms in the same industry or another type in domestic and global markets. The following paper analyzes the effects of changes in the automotive industry and how regulations held by the government control the financial and consumer aspects this industry maintains domestically and globally. A Company Emergence in Market Mergers and Globalization Functioning as an evolving market, automotive firms all the world find innovative ways to appease customers by offering the multitude of vehicles meeting consumer needs. New companies entering the automotive industry are competitive businesses exploring ways to expand professionally through vertical mergers. “The automotive industry is literally built on the concept of vertical integration – that is, one company owning both the manufacturing and as much of the supply chain that leads to the factory floor as possible,”(Gorzelany, 2014.) For instance, currently Tesla Motors in building a $5 million dollar “giga-factory” to power its electric vehicles with half of its investment coming from Panasonic, Tesla’s partner in this vertical merger. Panasonic is a successful battery...
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...Business Competitiveness: Strategies for Automobile Industry Sumit Jain* Dr. R.K.Garg** Abstract Peter Drucker has called the automobile industry as "the industry of industries". During the last few years, the production and management systems have been revolutionized worldwide in the automobile industry. One of the major changes in the industry has been the opening up and growth of several emerging markets. The automotive industry is now facing new and pressing challenges. Globalization, individualizations, digitalization and increasing competition are changing the face of the industry. In addition, increasing safety requirements and voluntary environmental commitments have also contributed to the changes ahead. Size of the organization is no longer a guarantee of success. Only those companies that find new ways to create value may prosper in the future. The purpose of this paper is to present a short overview of the automotive industry today and highlight challenges facing the industry. Based on this perspective, some strategic methodology which enabling them to transform into competitive enterprises has been discussed. The information and opinions presented in this paper are based on a series of interviews that held with automotive industry experts, who gave us the benefit of their extensive knowledge. Keywords: Globalization, competitiveness, success, environment Introduction The automotive industry is facing new and pressing challenges. Globalization, individualizations...
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...Marketing Research Information Resources: Behavior Scan Jocelyn Garcia Keiser University MBA 531 Dr. Seay 3/14/12 Introduction Once a marketing plan has been created and instituted, marketing research must obtain information that helps in the decision making. It may be best to observe the five purposes of the research process. This paper will explore J.D. Power and Associates a company that provides a quantitative research on several syndicated data providers. J.D. Power and Associates has many links on its website that makes it easy to use and view ratings and reviews about the automobile industries. The marketing research process at J.D. Power and Associate follows a specific process that clarifies the meaning of its existence. These steps are as follows: purpose of the research, plan of research, performance of the research, processing of research data, and preparation of research report (Peter & Donnelly, 2010. p. 31). Purpose of Research The first step in the marketing research process involves deciding why research is needed. At J.D. Power and Associates the research informs automotive consumers. Many people in the United States have a car and it is crucial before buying a car to find out if it is worth buying. It is not easy to shop for cars especially for consumers who do not know much about cars. The use of a car and knowing the mechanics of the vehicles is not knowledgeable for many. J.D. Power and Associates will attract people’s attention...
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...1. Introduction The United States of America is one of the biggest automobile markets in the world. This trend has also created awareness for environmentalist to bring attention to rising level of pollution and emission within the cities and metropolis. As response, the U.S. Government is encouraging the automobile manufacturers to produce clean and renewable alternative vehicles that will drastically reduce pollution and emission. Subsequently, the automobile industry has witnessed a gradual introduction of environmental friendly vehicles that use clean and renewable energy to encourage less pollution and safer environment. The manufactures of these vehicles have introduced into the market three categories of electric passenger car namely Hybrid electric vehicle (HEVs), Battery-electric vehicles (BEVs) and Plug-in hybrid electric vehicles (PHEVs). However consumer response to these electric vehicles has been sluggish and it is widely believed by market analyst that as the market awareness grows there will be an increased rise in demand for electric cars. Opinion among industry analyst suggest that incentives will simulate the growth which falls on different assumptions such as gasoline prices, government purchase incentives, fuel economy standards and availability of electric cars. 2. Company Background Sanger Automotive Companies, Inc., was founded in 1950 in Fort Myers, Florida as a Cadillac dealership and has consistently grown over the year acquiring 8 lines of luxury...
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...concept of comparative advantage while comparing the automobile industry in the United States and the industry in Japan and expound of the similarities and differences of both of the countries. According to InvestorWords.com comparative advantage is defined as the ability of a business entity to engage in production at a lower cost than another entity. Comparative Advantage, rather than absolute advantage is useful in determining what should be produced and what should be acquired through trade. Japan is the country being compared to the United States. Japan is in Eastern Asia and has a population of 126.9 million with the capital Tokyo. Most people who reside in the climate speak Japanese and the major religions practices are Shintoism and Buddhism. The money unit used in the country is yen and the country exports vehicles, computer parts, chemicals, scientific instruments, and watches. Whereas, the United States is l in North America, bordering the North Atlantic Ocean and the North Pacific Ocean, between Canada and Mexico and has a population of 317.6 million with the capital being Washington DC. The predominate language in the United States is English and the major religion practice is Christianity. The currency used in the United States is the American Dollar. The United States exports computers, electrical machinery, vehicles, chemical products, food, live animals, military equipment, and aircraft. Automobile manufacturing is one of the world’s largest activities...
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...IGTC 2012-14 Roll No. 29 Indian Automobile Industry The Indian automobile industry is the tenth largest in the world with an annual production of approximately 2 million units. Indian auto industry, promises to become the major automotive industry in the upcoming years and the industry experts are hopeful that it will touch 10 million units mark. Indian automobile industry is involved in design, development, manufacture, marketing, and sale of motor vehicles. There are a number of global automotive giants that are upbeat about the expansion plans and collaboration with domestic companies to produce automobiles in India. Porter's five forces model on Automobile Industry * Barriers to Entry – Automobile Industry is a capital extensive and labor extensive industry. The emergence of foreign competitors with the capital, required technologies and management skills began to undermine the market share of many automobile companies. Globalization has lead to huge investments and has caused businesses to move from national and domestic markets to a worldwide environment which is a huge factor affecting the auto market. Off late, it is becoming easier for foreign automakers to enter the Domestic market .Automobiles depend heavily on consumer trends and tastes. While car companies do sell a large proportion of vehicles to businesses and car rental companies (fleet sales), consumer sales is the largest source of revenue. For this reason, taking consumer and business confidence into account...
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...several indicators of the macroeconomic conditions in an economy, such as interest rates, income, and other indicators such as CPI, inventory levels, wage rates, consumer confidence, etc. This report will analyze a few of these indicators explaining the expected short impact on firms in the healthcare and automobile industries in terms of operating costs and product sales. There are a large number of variables or characteristics used to gauge the health of an economy, with four of them usually referred to as the key macroeconomic variables: aggregate output or income, the unemployment rate, the inflation rate, and the interest rate. There are, however, numerous additional measures or variables that are collected and used to understand the behavior of an economy. In the United States, for example, additional measures include: the index of leading economic indicators (which gives an idea where the economy is headed in the near future); retail sales (which indicate the strength of consumer demand in the economy); factory orders, especially for big ticket items (which indicate the future growth in output, since the orders will have to be filled); new automobile (robust increase in new automobiles are usually taken as a sign of good growth in the future); the consumer confidence index (which indicates how likely consumers are to make favorable decisions to buy both durable and nondurable goods, services, and homes). Other variables tracked are more innocuous than the ones included...
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...and experience is the automaker market. Numerous automakers are in constant competition to ensure that their product is outperforming the other products on the market. The automakers industry is facilitated by supply and demand. For example when we saw automobiles featuring things such as, the rearview camera, blind spot check, and so on, initially in the luxury cars. Now all automakers have innovated to create new features to compete with other automakers. Another example of how efficient and innovative automakers can be is, with the demand for automobiles with better fuel efficiency; we are now seeing cars from mid-size to SUV’s with exceptional fuel efficiency. All this innovation was done without any government regulations or mandates. Now we have American automakers competing with foreign automakers in regards to the features and fuel efficiency that each automaker is introducing into the market. When gas and oil prices began to rise, we then saw an increase in demand for more fuel efficient vehicles, American automakers were not in competition with Japanese automakers for small fuel efficient vehicles, causing an abrupt change in supply and demand amongst American automakers. The law of demand states that if all other factors are equal, the price value of a good or service increases. Consumer demand for a commodity will decrease and...
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...Publication of TRANS Asian Research Journals TAJMMR TRANS Asian Journal of Marketing & Management Research Vol.2 Issue 3-4, March-April 2013, ISSN 2279-0667 A STUDY OF SMALL CAR CONSUMER PREFERENCE IN PUNE CITY Mrs. Beena John*; Dr. S. Pragadeeswaran** *Research Scholar, MS University, Tirunelveli, India. **Deputy Controller of Exams, Annamalai University, Annamalai Nagar, Tamil Nadu, India. ABSTRACT Indian Automobile small car business is influenced by the presence of many national and multi-national manufactures after liberalization in 1991. The presence of the many manufacturers and variants within the city provides several decision options to the customers as they supply similar product proposition, creating the passenger automotive small car market highly competitive Customers now search for those differentiating parameters, which may help them to choose among the alternative products available in the market. The purpose of this paper is to come with the identification of parameter that influence the customer purchase preference behavior patterns of passenger automobile small car owners within the city of Pune. Of greatest interest to the current study is the impact of demographic variables and income affecting the vehicle selection of small cars. KEYWORDS: Consumer preference, small cars, influencing factors. ___________________________________________________________________________ INTRODUCTION India assisted by its economic advancement, is...
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...CHAPTER 1 INTRODUCTION INTRODUCTION GENERAL INTRODUCTION TO THE STUDY Two-Wheeler industry is one of the largest industries in the automobile sector of global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last few decades, well¬-directed efforts have been made to provide a new look to the automobile policy for realizing the sector's full potential for the economy. The liberalization policies have led to continuous increase in competition which has ultimately resulted in modernization in line with the global standards as well as in substantial cut in prices. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group. Presently many international brands like Honda, Suzuki, etc. are competing with Indian brands such as Bajaj, Enfield etc. to capture Indian markets. These aggressive marketing strategies have resulted in making the consumer the major key for success in the industry. Each product offering is now designed to meet and exceed the expectations of the consumer. But understanding consumer behavior and knowing consumers is never simple. And it is more difficult that to understand what a consumer perceives about the product. Customers may say one thing but do another. They may not being touch with their deeper motivations. They may respond...
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...------------------------------------------------- Top of Form Powered by JRank Bottom of Form Reference for Business Encyclopedia of Business, 2nd ed. Reference for Business » Encyclopedia of Business, 2nd ed. » Man-Mix » Managerial Economics MANAGERIAL ECONOMICS Ads by Google 1 year diploma courses - Info on Courses, Scholarships & Admissions from IDP Experts. -india.idp.com/18001022233 SWOT Analysis Tool - Get a free 30 day trial of Mindjet the leading Mindmapping Tool! -www.Mindjet.com online gcp courses - Online, Classroom & Blended Courses Certification Programs & More! -www.cfpie.com CAT Scholarships-T.I.M.E. - Must for all cat and mba aspirants Register Now-Upto 100% scholarships - www.time4education.com/ttse Photo by: nyul Ads by Google MBA - Supply Chain Mgmt. 100% Online backed by Textbooks Academic support,E-Library.Join Now utsglobal.edu.in Rapid eLearning Train your employees with Rapid eLearning, cut your business costs www.niidtech.com MBA Distance Education Online 1 Yr MBA @ 29000. Approved from AIMA India & IAD UK. Enrol Now www.iibmindia.in Papermaking Technology Download white papers on new papermaking machines and processes www.risiinfo.com/whitepapers Decisions made by managers are crucial to the success or failure of a business. Roles played by business managers are becoming increasingly more challenging as complexity in the business world grows. Business decisions are increasingly dependent...
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...give their own definition of the subject. It is a social science, and social science is the studies of the behaviors of human being unlike other social science such as philosophy, sociology, political science, anthropology etc. There are many definition of economics, the earliest definition were usually in term of wealth such as the one by Adam Smith who defined economic as: an inquiry into the nature and causes of wealth of the nation. Later on J.S Mill defined economics as the practical science of production and distribution of wealth. Davenport defined economics as the practical science that treats phenomena from the stand point of price. Prof. pigou in his own definition describes the subject as having a lot to do with welfare while Alfred marshal defined economics as a study of mankind in the ordinary business life. Lord Lionel C. Robbins defined economics as ‘the science which studies human behaviors as a relationship between ends and scarce means which have alternative uses’. It can therefore be safely said that economic is the study of production, distribution, exchange and consumption of goods. And is the study of how society decides what, how and for whom to produce. Economic is divided into two main branches: microeconomic and macroeconomic. MICROECONOMIC Microeconomics deals with the behavior of individuals economic units. These units include consumers, workers, investors, owners of land, business firm:- in fact, any individual or entity that...
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...Market Model Pattern of Change: Automobile Industry Presented By Name Institution Instructor Course Title Date of Submission Abstract Automobile industry is one of the oligopolistic industries that have experienced a change in its oligopoly market model. The pattern of change is evidently shown in its production, supply chain, pricing, and international trade changes. The paper examines this industry and explains the pattern of change and other aspects within the industry. Industry description Automobile industry is one of the most global oligopolistic industries. Products in this industry have spread throughout the globe, and a few numbers of companies with worldwide recognition have dominated it. However, the industry is facing historical changes that are resulting from changing customer needs in the triad and emerging markets, technological advances, entrance of new competitors, and the ever-tightening emission standards. These changes have affected the demand, margin structures as well as value chains in this industry. As a result, the market is changing to a mobility market, which is more competitive, and the industry structure is changing and more importantly, the market model. This is forcing market players and new entrants to change market framework in order to achieve sustainable success. General pattern of change of the oligopoly market model of automotive industry The current global automobile industry is full of risks and opportunities...
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