... Impact of Brand Image and Advertisement on Consumer Buying Behavior of Lawn customers in Karachi Seema Mumtaz Std 16655 Mphil (BM) Synopsis Proposed Research Topic: Impact of Brand Image and Advertisement on Consumer Buying Behavior of Lawn customers in Karachi Purposes/Aim: The purpose of this study is to examine the impact of brand image and advertisement on consumer buying behavior in the general public at Karachi. Objective of the study: a) To explore the impact of brand image and advertisement on Consumer buying behavior b) To determine factors those are influencing consumers to purchase Branded lawn fabric. c) To find out the female buying behavior about branded lawn wear. Scope of Study: a) This research will help textile marketers and merchandisers in understanding consumers’ preferences about branded/designer lawn. b) Also this research will help textile marketers and merchandisers by providing the essential knowledge of the factors that influence females’ buying intention towards branded lawn fabric. c) This study will guide entrepreneurs in developing strategies for the branded lawn. Background and Existing literature: Brand image and advertisement play...
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...Anita Kennedy October 14th 2013 Literature Review Test Construction Project Online Health Information Seeking Behavior The purpose of this literature review is to briefly discuss the existing literature about online health information-seeking behavior. For the purpose of this particular research we will focus on these behaviors by adults only and from the perspective the Health consumer. Other studies have looked at these behaviors in adolescents, who happen to have very different reasons for internet health information seeking than the adult demographic. And some studies have also considered the perspective of the health professional. But I will touch only briefly on this perspective for my research. According to the European Center for Disease Prevention and Control (2011), since the introduction of the World Wide Web in the early nineties, there has been a building interest in the internet as a communication tool for health-related information.” Given the overall general lean of society towards technology based mediums for a majority of communication endeavors, this trend towards online health information seeking behavior seems inevitable. This provides a means for the health consumer to be proactive about their health and become more educated about health matters. Ybarra and Suman (2006) found that proactive patients who ask the right questions “may hasten the diagnosis and treatment process.” The primary purpose of my research is to document the prevalence...
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...AFFECTING CONSUMER BUYING BEHAVIOR. OVERVIEW The discussion in this part focuses on the critical literature review on the study of the factors affecting consumer buying behavior. Matters addressed in this discussion are, introduction on the relevant terms, significance of the consumer buying behavior to performance of business, theoretical and empirical literature reviews on the study as well as the conclusion which contains what has not been done by other researchers. INTRODUCTION Consumer Buying Behavior is the tendency of consumers to buy products from a company. It determines the various factors that influence a consumer to make a decision of buying the company’s products. Buyer Behavior is a process, which through inputs and their use though process and actions leads to satisfaction of needs and wants Consumer buying behavior has numerous factors as a part of it which are believed to have some level of effect on the purchasing decisions of the customers It is worth noting that consumer buying behavior is studied as a part of the marketing and its main objective it to learn the way how the individuals, groups or organizations choose, buy use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions. We study consumer buying behavior because;...
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...Literature Review BRM 1 Abstract This paper seeks to identify the customer’s preferences, behavior and shift of behavior in the Chinese food market and how they can influence foreign companies’ marketing strategy. This literature review shows that, pushed by a multitude of factors, the Chinese food consumption and food consumer’s behavior have strongly changed over the past 10 years, both in quantity and quality demand, creating a lot of opportunities for foreign companies. Moreover, the Chinese cultural background and preferences are identified as playing an important role in the willingness to buy (WTB) and shopping habits which prompts for a more adaptive approach of marketing. Introduction In the past decade, China has seen a lot of both positive and negative factors influence its food consumption and its society as a whole. Three main socio-economic factors are identified by the previous literature. Urbanization has been growing fast, more than 50% of the population lived in urban areas and it is expected to reach 75% by 2035. Moreover, the average income has been continuously rising and contributes to the growth of the middle upper class granting an easier access to goods. Finally, the demand or the need for imported goods rocketed, fueled by the recurring food scandals. (Gale, Hansen, Jewison, 2014) This evolution largely contributed in turning the Chinese food market, now the largest in the world, into a very attractive potential market for foreign...
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...Vineet Prashant Toppo | PGP/18/116 | Harshada Wasade | PGP/18/119 | Yaman Rai | PGP/18/120 | Avinash J. | PGP/18/000 | Submitted by: Group 10 Vineet Prashant Toppo | PGP/18/116 | Harshada Wasade | PGP/18/119 | Yaman Rai | PGP/18/120 | Avinash J. | PGP/18/000 | Comparative Pricing and associated consumer behaviour Project on Pricing Comparative Pricing and associated consumer behaviour Project on Pricing Contents Executive Summary 2 Introduction 3 Comparative Pricing 3 Objective 4 Research Methodology 4 Literature Review 4 Case Study: Apple’s Pricing Strategy 5 Executive Summary This paper is an attempt to study the correlation between consumer behavior and consumer decision making cycle with pricing of a product or a service. Studies are made on comparative pricing through existing secondary sources. In order to understand the relative variations in consumer behavior across different variety of consumers primary research has been done. The findings have been interesting and the implications of findings have been found. Literature review has been done to identify the gaps in the existing literature. Learnings from literature review has also been incorporated. Case study of apple and the strategies used by them have been elaborately discussed. This insights from our study can be used for further scope of research in this domain. Introduction Pricing is an integral part of the Marketing Mix (4 P’s). Whereas all the other P’s (Product...
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...Literature review “The Internet has changed how information is communicated and processed. People use the Internet for different purposes, including communicating with friends, researching and monitoring online stock prices, trading stock, paying bills, banking, and shopping. Growing numbers of consumers purchase goods and services, gather product information, or just to browse online”(Demangeot & Broderick, 2007). People today are indeed bombarded with technology. Most people cannot get through the day without their laptops or smart phones, especially for today’s youth. Since today's college students were raised in a technological age. “It is no surprise that internet usage among college respondents has seen a marked increase in recent years” (Budden et al, 2007). “Most college students surveyed enjoy shopping online” (Arnaudovska et al, 2010). Online shopping gradually appears in people’s lives, especially in college students’ life. “Online shopping is the process whereby consumers buy goods or services directly from a seller in real time over the Internet. Online shopping environments are, therefore, playing an increasing role in the relationship between marketers and their consumers” (Demangeot & Broderick, 2007). Therefore, internet is not only indeed playing an important role today, but also in the future. “In the city of the future, bricks-and-mortar retailers will be just as savvy as their online counterparts. In recent years, the convenience of purchasing...
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...beliefs and consumer behaviour: from loyalty to boycotts Religious beliefs Khalil Al-Hyari, Muhammed Alnsour and Ghazi Al-Weshah 155 Al-Balqa’ Applied University, Al-Salt, Jordan, and Mohamed Haffar Received 28 March 2011 Accepted 8 June 2011 Brunel University, Uxbridge, UK Abstract Purpose – In a constantly changing and increasingly globalised world, religions still play a significant role in influencing social and consumer behavior. The purpose of this paper is to develop a conceptual model that explores the link between religious beliefs and consumers’ boycotts towards particular products. Certain important concepts are linked to boycott, these include: conspicuous consumption of global brands, animosity and country of origin. Design/methodology/approach – First, a critical literature review on empirical consumer animosity, conspicuous consumption, religion, and consumption studies is undertaken. Second, qualitative techniques are used to collect the primary data. This is undertaken with reference to the case study of boycotting of the international Danish brands in Saudi Arabia, in order to highlight the relative emphasis of each of the factors that may influence consumer purchase behaviour of global brands. Findings – The findings of this study show that there is a strong relationship and a clear link between religiosity in Arabic/Islamic collectivist cultures and consumer behaviour (mainly boycotting). It also shows that consumers in such societies...
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...CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES This chapter presents the summary of related literature and studies that were gathered by the researchers from different references like the Internet, books and unpublished theses that were really a big help in relating this study. The gathered related information served as a starting point in evaluating and understanding the whole study. The following chapter shall review the current literature on energy related consumer behavior and attitudes to sustainable consumption. This section of the research also reviews the trends of previous research conducted on domestic energy use. The chapter shall finally delve into some of the instruments used to affect energy efficient consumer behavior, as well as the effectiveness of one or a set of instruments. Related Literature Saving energy is one of the most fundamental things we can do as student of Bicol University to save money and help balance our budget. "This is an opportunity to cut expenses without affecting services; I encourage everyone to make energy conservation part of our daily routine", (President Curt Tompkins), [1]. The energy is conserved by the “law of conservation of energy”. It states that energy can be neither created nor be destroyed. Energy is a finite resource. The materials we derive energy from (oil, coal, electricity, etc.) can also harm the environment. By conserving energy you help to save parts of the environment. There are many ways to conserve...
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...have influenced not only psychology but also literature, social science, and medicine, as well as marketing. Freud stressed the unconscious nature of personality and motivation and said that much , if not all ,behaviour is related to the stresses within the personality’s three interacting sets of forces, the id ,igo and superego, interact to produce behaviour. According to Freudian theory, the id is the source of all driving psychic energy, but its unrestrained impulses cannot be expressed without running afoul of society’s values.The superego is the internal is the internal representative of the traditional values and can be conceptualized as the moral arm of personality.The manner in which the ego guides the libidinal energies of the id and the moralistic demands of the superego accounts for the rich variety Harold H. Kassarjian Journal of Marketing Research Vol. 8, No. 4 (Nov., 1971), pp. 409-418 Personality and Consumer Behavior: A Review Abstract This article reviews the current literature in the fields of consumer behaviour and the marketing of services in order to examine the main issues facing the consumer in purchasing services, as opposed to goods. Five distinguishing characteristics of services are discussed and the implications of these for the consumers are placed within the information processing model of consumer behaviour theory. The article suggests that there are particular problems for consumers in acquiring effective information regarding...
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...MKT 348 CONSUMER BEHAVIOR PROJECT GUIDELINES General Overview All students must complete a consumer behavior project that will be due at the end of the semester. The purpose of this project is to provide you with the opportunity to: * Examine a specific consumer behavior in detail as experienced/practiced by consumers personally and directly * Gain experience in collecting and analyzing primary consumer data * Apply some of the important concepts and knowledge acquired in the course to derive practical, managerial insights about the behavior you have examined * Work through differences of opinions, work habits, schedules, and so on characteristic of a group dynamic to produce a quality final report Group Formation Students must complete the project in self-selected as opposed to professor assigned groups of 4 students. These groups should be formed as early as possible (as soon as the enrollment stabilizes around the third week of the semester). Groups must elect one designated member, who will be responsible for all project online submissions/uploads. For the most part of the semester, you will need to meet outside the class to work on project-related tasks. Additionally, to ensure that you have adequate time to meet with your group to work on the project, three project workshop days (refer to syllabus) have been scheduled during class time. Topic Selection Although your group can pick the project topic, you are strongly encouraged to...
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...Review of Related Literature and Studies This chapter wants to provide important thoughts, ideas and findings from different researchers and authors. This chapter also cites other related studies relating to the problem of household financial management. It discusses the relationship between mothers spending behavior and their knowledge in financial management. Related literature According to Lusardi and Mitchell, 2009 financial knowledge is Increasing knowledge about the financial matters that enhances an individual’s ability to make informed decisions about how to control and manage their finances. Financial knowledge has implications for how individuals spend, save and invest money, as well as how they budget and set monetary goals. Research shows that lack of financial knowledge is related to debt (Norvilitis et al., 2006) and increased knowledge can lead to individuals engaging in positive financial practices and fewer risky ones (Borden et al., 2008; Hilgert, Hogarth, & Beverly, 2003). Adults with better financial knowledge are more likely to plan for retirement and engage in financial practices that lead to asset accumulation. Normally, gains in financial knowledge can be tested immediately upon completion of the program, by asking participants a set of questions that cover a range of personal finance topics. Ideally, both pre and post-tests should be implemented to effectively assess a program’s impact on individuals’ financial knowledge, assuming that participants...
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...European Journal of Marketing Service behaviors that lead to satisfied customers Kathryn Frazer Winsted Article information: To cite this document: Kathryn Frazer Winsted, (2000),"Service behaviors that lead to satisfied customers", European Journal of Marketing, Vol. 34 Iss 3/4 pp. 399 - 417 Permanent link to this document: http://dx.doi.org/10.1108/03090560010311920 Downloaded on: 16 September 2014, At: 19:29 (PT) References: this document contains references to 72 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 5472 times since 2006* Downloaded by UNIVERSITI MALAYSIA TERENGGANU At 19:29 16 September 2014 (PT) Users who downloaded this article also downloaded: Kathryn Frazer Winsted, (2000),"Patient satisfaction with medical encounters – a cross#cultural perspective", International Journal of Service Industry Management, Vol. 11 Iss 5 pp. 399-421 Göran Svensson, (2006),"New aspects of research into service encounters and service quality", International Journal of Service Industry Management, Vol. 17 Iss 3 pp. 245-257 Göran Svensson, (2006),"The interactive interface of service quality: A conceptual framework", European Business Review, Vol. 18 Iss 3 pp. 243-257 Access to this document was granted through an Emerald subscription provided by 460805 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information...
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...| 1.4 Scope of Study | 6 | | 1.5 Limitations | 7 | | 1.6 Definition of Terms | 8 | | 1.10 Summary | 9 | | | | CHAPTER 2 | LITERATURE REVIEW | | | 2.1 Literature Review | 10 | | 2.1.1 Concept of financial leverage with bank profitability | 11-15 | | 2.1.2 Concept of liquidity with bank profitability | 16 | | 2.1.3 Concept of size with bank profitability | 17 | CHAPTER 3 | APPENDICES 3.1 Number Employed, Unemployed and Unemployed Rate (Female) 2000-2010. Statistics On Women, Family and Community 2011. Ministry of Women, Family and Community Development. 3.2 Enrolment in Government-assisted Educational Institutions by Level of Education 2001-2010. Statistics On Women, Family and Community 2011. Ministry of Women, Family and Community Development 3.3 2013 Budget Presentation Speech by Malaysia Prime Minister. 3.4 The Household Use of Internet Survey,2005 by Malaysian Communications and Multimedia Commisions. | | | | | CHAPTER 1 INTRODUCTION 1.1 Background of the Study The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods. Nowadays, internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. Women contribute the large number of Malaysia’s population. Major contribution of women to the nation always been recognized....
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...is created" (Day 1990, p. 163). Day (1990) addresses the issues in analyzing customer value and proposes that it can be expressed in a "value equation": "Customer's Perceived Benefits-Customer's Perceived Costs=Perceived Customer Value" (p. 142). Although Day's approach to customer value is basically sound, some details regarding consumer customers remain unclear. For example, the process by which consumers perceive product benefits is nebulous: Day particularly addresses product valuation by industrial customers in detail, but this is only in principle a part of a much more complex process of product valuation by consumers. Hence a theoretical framework which underlies the consumers' overall product valuation is still missing in the literature. Such a framework should address the issues of how consumers perceive the benefits and costs of products, as well as what possible benefits and costs consumers may perceive from products in the market. The current paper tries to fill these gaps. In addition, the word "value" has discrepant meanings in the marketing literature, especially between its two areas: marketing strategy and consumer behavior. What marketing strategists mean by "customer value" is quite...
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...Jinan University Undergraduate Teaching Plan 2009 ～ 2010 Academic Year Semester: 1st. [√ ] 2nd. [ ] Course title International Marketing Course type Compulsory[√ ] Specialized [ ] Optional[ ] Textbook(s) Marketing / International Marketing Major or sub-major IET Students classification Non-mainland[ √ ] Mainland[√ ] Department International Economy & Trade Instructor(s) Xia Jing Wen ( 夏京文) Academic position Professor [ ] Associate Professor [√ ] Lecturer[ ] Others[ ] Printed and issued by the Academic Affairs Department Date__4/8/2009__ (dd/mm/yy) Instructions 1. Print in Times New Roman, font size 12. If necessary, the space for each item may be enlarged or reduced in exactly the same format. 2. One form is required for each lesson（excluding the cover）. 3. “Course type” refers to Compulsory, Specialized or Optional; “Student Classification” refers to Mainland student or Non-Mainland student. Note: Common Optional courses are applicable to all majors. 4. “Department” refers to the College, Department or the Teaching and Research Section that offers the course. 5. “Form of Lesson” refers to lecture, discussion, experiment, social practice, internship etc. 6. “Contents of Lesson” should be a brief but...
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