...305 WK 2 QUIZ 1 CHAPTER 1 & 2 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-2-quiz-1-chapter-1-2/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 2 QUIZ 1 CHAPTER 1 & 2 MKT 305 WK 2 Quiz 1 Chapter 1,2 TRUE/FALSE 1. An understanding of consumer behavior can mean better business for companies, better public policy for governments, and a better life for individuals. 2. While consumer behavior refers to human thought and action, it is not considered a field of study. 3. Consumer behavior can be thought of as the actions, reactions and consequences that take place as the consumer goes through a decision making process, reaches a decision and then uses the product. 4. Consumer behavior is the set of value-seeking activities that take place as people go about addressing realized needs. 5. The basic consumption process begins with the consumer recognizing that he or she wants something new. 6. The basic consumption process involves a consumer assessing the costs and benefits associated with a choice. 7. The final step in the consumption process is satisfaction. 8. An exchange is the acting out of a decision to give something up in return for something of equal value. 9. Consumer behavior represents the process by which goods, services, or ideas are used and transformed into value. 10. Costs involve more that just the price of the product. MKT 305 WK 2 QUIZ 1 CHAPTER 1 & 2 To purchase...
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...MKT 305 WK 7 QUIZ 6 CHAPTER 10 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-7-quiz-6-chapter-10/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 7 QUIZ 6 CHAPTER 10 MKT 305 WK 7 Quiz 6 Chapter 10 TRUE/FALSE 1. A relevant group is a group of individuals who has significant relevance for a consumer and who has an impact on the consumer’s evaluations, aspirations, and behavior. 2. Group influence refers to the ways in which group members influence the attitudes, opinions, and behaviors of others within the group. 3. Group members share a set of expectations, rules, and roles. 4. A focal group is a group that includes members who have frequent, direct contact with one another. 5. Social ties in secondary groups are very strong. 6. Professional organizations and social clubs are examples of secondary groups. 7. Brand communities are groups of consumers who develop relationships based on shared interests or product usage. 8. A formal group is a group in which a consumer formally becomes a member. 9. A nonconformity group is a group that has no membership or application requirements, and codes of conduct may be nonexistent. 10. An aspirational group is a group in which a consumer desires to become a member. MKT 305 WK 7 QUIZ 6 CHAPTER 10 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-7-quiz-6-chapter-10/ Contact us at: SUPPORT@ACTIVITYMODE...
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...MKT 305 WK 11 QUIZ 10 CHAPTER 16 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-11-quiz-10-chapter-16/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 11 QUIZ 10 CHAPTER 16 MKT 305 WK 11 Quiz 10 Chapter 16 TRUE/FALSE 1. Consumer misbehavior is behavior that violates generally accepted norms of conduct. 2. Consumer misbehavior may be viewed as a subset of a more general topic, human deviance. 3. All consumer misbehavior is illegal. 4. The focal motivation for consumer misbehavior is value. 5. Other consumers may suffer while misbehaving consumers break societal norms and laws. 6. Moral equity represent beliefs regarding an act’s fairness or justness. 7. A consumer’s moral beliefs are comprised of two components: norms and relativism. 8. Relativism refers to beliefs about the violation of written or unwritten laws. 9. Equity reflects beliefs about the social acceptability of an act. 10. When a consumer enters into a situation that calls for an ethical decision, three sets of ethical evaluations occur: equity, contractual, and relativist. MKT 305 WK 11 QUIZ 10 CHAPTER 16 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-11-quiz-10-chapter-16/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 11 QUIZ 10 CHAPTER 16 MKT 305 WK 11 Quiz 10 Chapter 16 TRUE/FALSE 1. Consumer misbehavior is behavior that violates generally accepted norms...
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...MKT 305 WK 4 QUIZ 3 CHAPTER 5 & 6 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-4-quiz-3-chapter-5-6/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 4 QUIZ 3 CHAPTER 5 & 6 MKT 305 WK 4 Quiz 3 Chapter 5,6 TRUE/FALSE 1. Motivations are the inner reasons or driving forces behind human actions as consumers are driven to address real needs. 2. Human motivations are oriented toward two key groups of behavior: steady-state and self-improvement. 3. Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream. 4. Self-improvement motivations drive behaviors aimed at changing one’s current state to a level that is more ideal. 5. Maslow’s hierarchy of needs describes consumers as addressing an infinite set of prioritized needs. 6. In Maslow’s hierarchy of needs, safety and security needs are basic needs for survival such as food and drink. 7. Esteem needs are needs for personal fulfillment. 8. Utilitarian motivation is a desire to acquire products that can be used to accomplish things. 9. Secondary motivation involves a desire to experience something personally gratifying. 10. Drinking soft drinks because one really likes the taste is driven by hedonic motivations. MKT 305 WK 4 QUIZ 3 CHAPTER 5 & 6 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-4-quiz-3-chapter-5-6/ Contact us at: SUPPORT@ACTIVITYMODE...
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...MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-3-quiz-2-chapter-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4 MKT 305 WK 3 Quiz 2 Chapter 3,4 TRUE/FALSE 1. Perception refers to a change in behavior resulting from the interaction between a person and a stimulus. 2. Comprehension refers to a consumer’s awareness and interpretation of reality. 3. Learning can occur without even trying. 4. Perception represents a subjective reality. 5. The first stage of the perceptual process is comprehension. 6. The process of bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses is called attention. 7. Sensation describes a consumer’s immediate response to information. 8. Attention is the purposeful allocation of information-processing capacity toward developing an understanding of something. 9. Comprehension is the consumer’s attempt to derive meaning from information received. 10. Consumer perception involves two phases: sensing and organizing. MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-3-quiz-2-chapter-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 3 QUIZ 2 CHAPTER 3 & 4 MKT 305 WK 3 Quiz 2 Chapter 3,4 TRUE/FALSE 1. Perception refers to a change in behavior resulting from...
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...MKT 305 WK 5 QUIZ 4 CHAPTER 7 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-5-quiz-4-chapter-7/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 5 QUIZ 4 CHAPTER 7 MKT 305 WK 5 Quiz 4 Chapter 7 TRUE/FALSE 1. According to the ABC approach to attitudes, attitudes possess three important components: affect, beliefs, and cognitions. 2. “I really like my Suburu” is an example of the belief component of attitudes. 3. According to the functional theory of attitudes, attitudes perform three functions: affective, behavioral, and cognitive. 4. The utilitarian function of attitudes is based on the concept of reward and punishment. 5. The knowledge function of attitudes allows consumers to simplify decision making. 6. The utilitarian function of attitudes works as a defense mechanism for consumers. 7. The elaboration likelihood approach to attitude suggests that affect, behavior, and cognition form in a sequential order. 8. According to the high-involvement hierarchy, beliefs about products are formed last. 9. The hierarchy of effects in the low-involvement hierarchy is affect-behavior-belief. 10. Impulse purchases can be explained from the behavioral influence hierarchy. MKT 305 WK 5 QUIZ 4 CHAPTER 7 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-5-quiz-4-chapter-7/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 5 QUIZ 4 CHAPTER 7 MKT 305...
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...MKT 305 WK 6 QUIZ 5 CHAPTER 8 & 9 To purchase this visit here: http://www.activitymode.com/product/mkt-305-wk-6-quiz-5-chapter-8-9/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 305 WK 6 QUIZ 5 CHAPTER 8 & 9 MKT 305 WK 6 Quiz 5 Chapter 8,9 TRUE/FALSE 1. Consumer culture is commonly held societal beliefs that define what is socially gratifying. 2. The primary function of culture is to facilitate communication among members of that culture. 3. Rules that specify the appropriate behavior in a given situation within a specific culture are called cultural standards. 4. Cultural sanction refers to the penalties associated with performing a nongratifying or culturally inconsistent behavior. 5. Role expectations are the specific expectations that are associated with each type of person. 6. Role expectations for a given role, such as a student or service provider, appear to be universal across cultures. 7. Environmental factors are the physical characteristics that describe the physical environment and habitat of a particular place. 8. Eating turkey on Thanksgiving in the United States is an example of a tradition. 9. Core societal values (CSV) represent a commonly agreed upon consensus about the most preferable ways of living within a society. 10. Responsibility as a CSV means the extent to which people are expected to take care of themselves and their immediate family. MKT 305 WK 6 QUIZ 5 CHAPTER 8 & 9 To purchase...
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...is placed on the development of marketing strategy and the major components of the marketing mix (product, price, promotion, and distribution). Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization. INSTRUCTIONAL MATERIALS Required Resources Pride, W. M., & Ferrel, O. C. (2013). Foundations of marketing (5th ed.). Mason, OH: South-Western Cengage Learning. Supplemental Resources A comprehensive list of supplemental resources is located at the end of the course guide. COURSE LEARNING OUTCOMES 1. Identify the key concepts of marketing and its function in society. 2. Explain the fundamentals of marketing, including product, price, distribution, and promotion in a global environment. 3. Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy. 4. Identify ethical issues involved in marketing. 5. Understand customer relationship management. 6. Determine the elements of marketing research. 7. Determine the factors affecting the behavior of consumers and commercial / organizational buyers. 8. Understand the key elements of business marketing, including product, price, distribution, and promotion. 9. Identify the key factors in establishing price. 10. Describe logistics and marketing...
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...LWC1 - Fundamentals of Business Law and Ethics Course of Study Your competence will be assessed as you complete the LWC1 objective assessment for this course of study. This course of study may take up to 10 weeks to complete. Introduction Overview There are the two major subdomains of study within the Fundamentals of Business Law and Ethics Course of Study: business law and business ethics. The exam covers 11 business law and ethics concepts, including the following: contractual relationship government regulation of business dispute resolution labor and employment law hiring and employment practices warranties, negligence, and liabilities Sarbanes-Oxley Act ethical issues in business ethical leadership ethics programs use of company resources You likely have had some experience with the legal system, either through your own encounters or merely through listening to the nightly news, and you have probably read or heard about various ethical and legal issues causing financial upheaval in today's business world. This background will serve you well in this study. Now you can expand on that experience, and perhaps refine and enhance your own views on these issues. Once you complete this course of study, you will have demonstrated a level of competence that you can immediately use in your work setting and career. Outcomes and Evaluation There are 10 competencies covered by this course of study; they are listed in the "Competencies for Fundamentals of Business Law and Ethics...
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...MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-6-quiz-4-chapters-8-9/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 6 QUIZ 4 CHAPTERS 8 & 9 MKT 315 WK 6 Quiz 4 Chapters 8,9 MULTIPLE CHOICE 1. Why does it make sense to sell high-priced and exclusive merchandise such as diamonds, rare Cognac, or Waterford Crystal, through warehouse club channels? a. The warehouse clubs attract thousands of customers each year. b. Companies can sell last year’s style/model easily at the warehouse club. c. Two-thirds of the shoppers at a warehouse club are business owners, many of whom are successful and affluent. d. These types of manufacturers are changing their distribution channels to include mass merchandisers, discount stores, and warehouse clubs in order to reach more potential buyers. e. It makes no sense for these manufacturers to sell products at a warehouse club and diminish the image of their brand or product name. 2. The emphasis on channel design strategy is to help the firm gain ___________. a. lower variable costs b. a more efficient operation c. strong channel members that will help the firm gain sales d. a recognizable name and image among buyers e. a competitive sustainable advantage 3. The market constructs used in the text to analyze markets in relation to channel design strategy consists of all of the following dimensions except: a. Market density. b. Market behavior. c. Market reputation...
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...BUS100- Quiz 3 Content User | Daryl C. Limneos | Course | Intro To Business | Test | Quiz 3 | Started | 1/27/12 1:38 PM | Submitted | 1/27/12 2:32 PM | Status | Completed | Score | 100 out of 100 points | Time Elapsed | 53 minutes out of 2 hours. | Instructions | This quiz consist of 20 multiple choice questions. The first 10 questions cover the material in Chapter 3. The second 10 questions cover the material in Chapter 4. Be sure you are in the correct Chapter when you take the quiz. | Question 1 5 out of 5 points | | | If trade restrictions among nations were eliminated:Answer | | | | | Selected Answer: | competition would increase, resulting in lower prices and increased choices for consumers. | Correct Answer: | competition would increase, resulting in lower prices and increased choices for consumers. | | | | | Question 2 5 out of 5 points | | | Trading blocs are groups of countries:Answer | | | | | Selected Answer: | that have reduced or eliminated tariffs allowing for a free flow of goods among member nations. | Correct Answer: | that have reduced or eliminated tariffs allowing for a free flow of goods among member nations. | | | | | Question 3 5 out of 5 points | | | In countries like China and India, the availability of cell phones:Answer | | | | | Selected Answer: | has enabled these nations to greatly improve telecommunications without investment in conventional...
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...Introduction to Economics Course outline Instructor/ teaching assistants details Details | Instructors name | Ayesha Samie | Email address | ayesha_samie@yahoo.com | Counseling hours | | Teaching assistants name | Uroosa Jeelani | Email address | uroosaj@gmail.com | Tutorial timings and days | Thursday 12:45-13:45 | About the course. This course will teach students the basic tools of microeconomics and macroeconomics issues such as price determination, supply and demand, consumer behavior, costs of production and market structures growth, inflation, unemployment, interest rates, exchange rates, technological progress, budget and trade deficits. The course will provide a unified framework to address these issues and to study the impact of different policies, such as monetary and fiscal policies, on the aggregate behavior of individuals. Evaluation of Student Performance: | Weightage in grade | Hourlies | 30% (15% of each hourly) | Final exam | 30% | Assignments/presentations/quizzes | 25% | Class Participation | 15% | Total | 100 | Description of each component: * The term exams (hourlies) and final exam will be conducted as per the rules set by IBA. There will be no makeup exams, unless instructed. All IBA rules of examination apply to undertaking the exam * Assignments will be split in class assignments and home assignments. Class assignments must be handed over to the instructor at the end of the class (unless otherwise)...
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...BRAC University School of Business Summer2015 COURSE OUTLINE MKT 201: Principles of Marketing Section – 2, 5 [“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler]. |Section |DAYS |TIME |Room No | |2 |Mon & Wed |09:30 - 10:50 |UB20203 | |5 |Mon & Wed | 03.30 - 04.50 |UB20203 | Instructor: Rahma Akhter Office : UB20605 E-mail : rahma.akhter@bracu.ac.bd Phone : 01817530917 Consultation Hours |DAY |TIME |ROOM |HOURS | |Sun & Tues |12:30-01:50 |UB 20605 |3 | |Sun & Tues |02:00-03:20 |UB 20605 |3 | |Mon & Wed |11:00-12:20 |UB 20605 |3 | |Mon &Wed |12:30-01:50 |UB 20503 |3 | I. RATIONAL: This course introduces the students to the world of marketing. Starting off with the key concepts of marketing, the course is also a survey of the marketing function of the organization, including the marketing environment and target markets, marketing strategy with emphasis on the marketing...
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...Relationships and Value Through Marketing Chapter 2: Developing Successful Marketing and Organizational StrategiesAppendix A Building an Effective Marketing PlanChapter 3: Scanning the Marketing Environment Chapter 4: Ethical and Social Responsibility in Marketing | Course Project—Topic Proposal Graded Discussion Topics | Week 2 TCOs 2, 5, 6, 7 Understanding Buyers and Markets | Chapter 5: Understanding Consumer Behavior Chapter 6: Understanding Organizations as Customers Chapter 7: Understanding and Reaching Global Consumers and Markets | Graded Discussion Topics Quiz | Week 3 TCOs 1, 5, 6 Target Marketing Opportunities | Chapter 8: Marketing Research: From Customer Insights to Actions Chapter 9: Market Segmentation, Targeting, and Positioning | Graded Discussion Topics | Week 4 TCOs 1, 3, 4, 6 Satisfying Marketing Opportunities: Products and Services | Chapter 10: Developing New Products and Services Chapter 11: Managing Successful Products, Services, and Brands Chapter 12: Services Marketing | Course Project—Draft Marketing Plan Graded Discussion Topics Quiz | Week 5 TCOs 2, 3, 5, 6, 7 Satisfying Marketing Opportunities: Pricing | Chapter 13: Building the Price Foundation Chapter 14: Arriving at the Final PriceAppendix B Financial Aspects of Marketing | Course Project—Price Strategy/Breakeven Analysis Graded Discussion Topics | Week 6 TCOs 1, 2, 4, 6 Satisfying Marketing Opportunities: Integrated...
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...COURSE STUDY GUIDE OF MARKETING MANAGEMENT DEPARTMENT OF MARKETING Course Outline for Fall Semester 2014 Course Title :Marketing Management Course Code : Number of Credits :3 Instructor :MehwishZafar Office Hours : Thursday 12:00-2:00 Office : Faculty Room Email : zafar.m@iuk.edu.pk Course Objective In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations. The goal of this course is to develop a disciplined process for addressing marketing issues and problems in a variety of settings, and to give students the tools and background necessary to think through marketing problems. Student Email Criteria - ‘Netiquette’ In business, as with course related correspondence, e-mail is regarded as a professional means of communication. Proper sentence structure, capitalization, and punctuation are required. Proper information must be included within each e-mail: Include the course number in subject line Make sure your name is on any attachment you mail me. I often will print them out, and then I don’t know from whom they came. For all online communication, proper “netiquette” is expected: correct spelling, correct grammar, proper formatting (avoid all caps and overuse...
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