...Political factors include the following types of instrument: - Legislation such as the minimum wage or anti discrimination laws. - Voluntary codes and practices - Market regulations - Trade agreements, tariffs or restrictions - Tax levies and tax breaks - Type of government regime e.g. communist, democratic, dictatorship Non conformance with legislative obligations can lead to sanctions such as fines, adverse publicity and imprisonment. Ineffective voluntary codes and practices will often lead to governments introducing legislation to regulate the activities covered by the codes and practices. Economical The second element of a PEST analysis involves a study of economic factors. All businesses are affected by national and global economic factors. National (and global) interest rates and fiscal policy is set around economic conditions. The climate of the economy dictates how consumers, suppliers and other organisational stakeholders such as suppliers and creditors behave within society. An economy undergoing recession will have high unemployment, low spending power and low stakeholder confidence. Conversely a “booming” or growing economy will have low unemployment, high spending power and high stakeholder confidence. A successful organisation will respond to economic conditions and stakeholder behaviour. Furthermore organisations will need to review the impact economic conditions are having on their competitors and respond accordingly. In the current business world...
Words: 937 - Pages: 4
...07-2013 Market Perspective At a glance n E-commerce is growing strongly – global sales are expected to be worth $1.29 trillion in 2013 n Retailers, card issuers, technology companies, banks, mobile network operators and start-up companies are vying for share of online spend n Devices are affordable: tablets cost less than $200 and smart-phones are available at $50 n Secure technology developments are driving mobile commerce n Companies are making increasing use of consumer data to inform and guide their operations 21st Century Themes Mobile and e-commerce are reshaping consumer behaviour Affordable tablets, smart-phones and portable computers are changing the way that consumers shop and pay, whether online or on the go. In 2012, global e-commerce sales topped the $1 trillion mark for the first time and these sales are expected to grow to $1.29 trillion in 2013.1 The proliferation of internet-connected devices is helping to create new technologies, consumer applications, personal finance services and payment options. There will be considerable commercial opportunities linked to this changing consumer behaviour as merchants and payments companies seek to enhance their understanding of consumption patterns through analytics. The companies most able to collect and exploit unstructured data could be in a very strong position to understand the intricacies of consumer behaviour. Mass expansion of devices, networks and software In the race to win market share, retailers...
Words: 3407 - Pages: 14
...Applied Strategic Marketing Report 2013-2014 "The Benefits and Challenges of Multichannel Attribution in Marketing Analytics" by Alan K H Hsu 00849147 Word count: 4990 A report submitted in partial requirements of the MSc in Strategic Marketing degree 1 24th August 2014 Table of Contents Executive summary .................................................................................................. 1 Introduction .............................................................................................................. 2 Literature review ....................................................................................................... 4 The emergence and influence of Big Data ............................................................. 4 Attribution theory .................................................................................................... 6 Last-click attribution modelling ............................................................................... 7 MCAM .................................................................................................................. 10 Discussion .............................................................................................................. 14 Benefits: clearer channels interactions ................................................................. 14 Benefits: better marketing decision and effective budget allocation ..................... 15 Benefits: stay justified...
Words: 7741 - Pages: 31
...does the future lie and how to get there? This white paper considers the answers. © 2013 – All rights reserved Fluxx Ltd. | 11th March 2013 fluxx.uk.com Table of Contents Executive Summary The Connected Dream The Fragmented Reality Consumers Broadcast Industry Connected Device Technology Smart TVs Mobile Devices Synchronisation and Mobile Payments Future Imperfect Smart TV Second Screen Advertising and Retail Sociable TV Steps Towards the Connected Dream Living the Dream Appendix 3 4 5 5 6 8 8 10 12 13 13 14 16 17 18 21 23 Why the connected experience revolution is yet to be televised 2 Executive Summary Connected experiences which seamlessly fuse second screens and connected TVs have been ‘the future of TV’ for so long it almost feels like a returning series. Playing along with a quiz show; requesting a product sample during an advert; taking a breakfast news feature with you on your morning commute so you can finish watching; all could be routine. Despite the enablers and technology being in place this seismic shift in the viewing experience stubbornly refuses to mainstream. Why? A number of obstacles stand in the way: • Consumers brought up on a passive, linear TV experience show ingrained lean-back behaviour • The broadcast industry can be risk averse and ambivalent about commissioning multiplatform formats • The sheer range of operating systems across devices make it very expensive to develop truly multiplatform applications with the widest reach...
Words: 8579 - Pages: 35
...THE BEHAVIOUR OF ORGANISATION IN THEIR MARKET ENVIRONMENT How the market structures determine the pricing and output decision of business: There are several different market structures in which organisations can operate. The type of structure will influence a company’s behaviour and the level of profits it can generate. The structure of a market refers to the number of businesses in a market, their market shares and other features which affect the level of competition in the market. Structures are classified in term of the presence or absence of competition. When there is no competition, the market is said to be concentrated. A scale from perfect competition to monopoly can be found below. Perfect Competition, A market where competition is at its greatest possible level. It is argued that perfect competition would produce the best possible outcomes for consumers and society. A perfectly competitive market will exhibit the following characteristics: -There are no barriers to entry into the market. -No single company can influence the market price or market conditions. -There will be a large numbers of companies in the market. -There is no need for government regulation, except to make markets more competitive. -There are assumed to be no external costs or benefits. Oligopoly, A market structure in which few organisations dominate. When a market is shared among a few, it is said to be highly concentrated. Although only a few companies dominate, it is possible that many...
Words: 948 - Pages: 4
...Insight into how Digital Marketing shifted changed Consumer power Introduction – Current climate With the technology of the internet ushering in a global community and market place online, it is important for organisations to analyse their online markets, understand consumer behaviours and the best way interact with customers online and create digital campaigns that is engaging and a positive experience for their customer. A recent study showed that 95% of internet users purchased products via the internet in the last year (E-Commerce - UK - July 2014, Mintel report). Key reasons for the shift in consumer power made possible by digital activities 1.1 Lower Telecom prices • The cost of using mobile data in the UK and internationally reducing consumers are able to access information on the internet both conveniently and quickly. 1.1 Advances in Technology • Mobile phone and tablet use has increased, while PC use has decreased leading to greater accessibility to the internet anywhere, any time. • The technology of devices has also increased, with the speed of downloads getting faster with each new model produced • Broadband in the home and office is cheaper and faster as well. • The introduction of apps for digital channels such as facebook, youtube making is easier to access content at the touch of a hand. • Increase online purchasing also facilities also removes the necessarily of completing a purchase in store. Online-only retailers...
Words: 940 - Pages: 4
...Hill | M218 | 2791 | | | 2. Module aims This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation in order for students to be fully able to understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of ‘marketing’. Concepts central to an understanding of marketing are considered: 4 P’s (product, price, promotion and place), segmentation, targeting and positioning, services marketing and buyer behaviour. * Develop a basic understanding of the key concepts of marketing; & * Understand business functions and the engagement with micro and macro environments. 3. Format of delivery One hour lecture and one hour tutorial each week. 4. The StudyNet site for this module will be employed to post relevant and important information. Please check it regularly for lecture slides, tutorial and test materials, general news items, etc. 5. (a) Weekly programme:...
Words: 6577 - Pages: 27
...days. Alphabet Games works within an area of business that is constantly changing in the world of politics. The Government has set out new rules for game makers to ensure maximum safety for games, particularly online games, these are the type of games that other people can contact you in real time, either via text, voice or video calling and it’s important to help users particularly young users to stay safe. Games sold within the British Market now must hold the PEGI age rating clearly displayed on the case of the game. This is again to ensure safety, that gamers are playing age appropriate games and that the younger ones are not subjected to scenes of violence, sexual imagery or language deemed as profanity. These rules were brought into place after long and constructive studies proved that younger gamers are easily influenced by computer games especially the more popular ones, there have been cases in the past where individuals have mimicked the physical and sexual violence seen in these types of games, blaming the games for their behaviour. Bringing in the age rating system not only protects the players but also the companies behind them, so that if individuals do try and copy scenes in the games they are protected from any law suits that those individuals may seek for “warping their minds”. Political also ensures that...
Words: 2229 - Pages: 9
...A PROJECT REPORT ON CONSUMER PREFERENCES WHILE BUYING TABLETS Submitted by : Deepika Sharma MBA IVth sem ACKNOWLEDGEMENT I take this opportunity to express my profound and deep sense of gratitude to Mrs. Parul Dhargava for her cordial support, valuable information, time and guidance, which helped me in completing the project through various stages. I would also like to express my special gratitude to all the respondents without who this project would not have been possible, thank you for sparing your valuable time in filling my questionnaire. Deepika Sharma Contents Introduction ............................................................................................................................................ 3 Different operating systems for tablets .............................................................................................. 4 Review of Literature .............................................................................................................................. 6 Research Paper Reviews: ................................................................................................................... 6 Article Reviews: ............................................................................................................................... 10 Objectives of our project ...................................................................................................................... 12 Research Design & Methodology .......
Words: 6533 - Pages: 27
... I will be looking at the factors which affect the business at this current time and also factors that may potentially affect them in the future and what they can do as a response and the benefits and drawbacks that may come with their response. McDonalds “McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets” and was founded in the United States in 1940 and currently have more than 1,200 restaurants in the UK. Political Politics can heavily affect the way in which McDonalds operate, as regulations set by the government have to be followed by organisations or could result in consequences, fines and bad publicity. Firstly, one political factors could be, that the governments are trying to cut down the rate of obesity in the UK (it is estimated that around 25% of the UK is classed as obese and that is set to rise to 50% by 2050) by: encouraging the UK population to eat healthier and to cut down on fast foods and sugary foods and to inform the population more about the health risks associated with obesity e.g. (diabetes & strokes). McDonalds have responded to this by; introducing healthier recipes and products – such as a wider range of salads and fruits; by cutting the amount of salt they put in their food. E.g. In 2012 Happy meals contained 47% less salt than they did in the year 2000. Also customers have the option to ask for their fries to be served salted...
Words: 6943 - Pages: 28
...Consumer purchasing decision process Table of Contents A. Introduction 4 1. Steps in purchasing decision 4 1.1 Problem/Need Recognition 5 1.2 Information Search 5 1.3 Alternative Evaluation 7 1.4 Purchase 7 1.5 Post Purchase Evaluation 8 2. Analysis of computer industry business trends in SA 9 2.1 Industry overview (South Africa) 10 2.2 Market analysis 10 2.2.1 Supplier Power 11 2.2.2 Buyer Power 11 2.2.3 New Entrants Threat 11 2.2.4 Threat of Substitutes 12 2.2.5 Rivalry 13 2.2.6 Opportunities 13 3. DELL’S online only strategy in the 80s and 90s analysis 14 3.1 Dell’s online strategy 14 3.2 Online business value 15 3.3 Online Sales Growth 16 3.4 Convenience 16 3.5 Consumer behaviour intelligence 17 3.6 Was online only strategy suitable for under and developing nations? 17 4. Proposed Channel Strategy for Dell to be Market Leader In SA 18 4.1 Marketing Channel Selection 18 4.2 Market Research and Analysis 18 4.3 Distribution Channels 18 4.4 The Internet and disintermediation in the distribution channel 19 4.5 Channel Length 20 4.5.1 Consumer Channels 20 4.5.2 Business-to-Business Channels 21 4.6 Overcoming Limitations of shop floor space 21 4.7 Conflicts 21 4.8 Supply Chain 22 4.9 Distribution intensity 22 4.9.1 Selective Distribution 23 5. Conclusion 23 B. List of References 25 C. ANNEXURE 1 27 A. Introduction This report examines the consumer purchasing...
Words: 7406 - Pages: 30
...highly driven by innovations in technology. It is dynamic and highly competitive, with frequent changes in both technologies and business models. Each industry shift is an opportunity to conceive new products, new technologies, or new ideas that can further transform the industry and businesses. The following PESTEL analysis will try to gain an understanding of Microsoft’s business potential, future market situation and the direction of its operation. The political, economic, social, technological, environmental and legal factors are six components of PESTEL analysis. Table 1: PESTEL Analysis of IT industry | Political * Restrictions on foreign recruitments * Regulations to education * Regulations to the industry * Regulations at emerging markets | Economic * Fluctuations and unpredictable behaviours of foreign currency * Trade cycles * Economic growth rates (around the world) * Disposable income level of people * Demand and supply conditions * Tax and import export barriers * ...
Words: 7080 - Pages: 29
...SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ................................................................................
Words: 44028 - Pages: 177
...SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ................................................................................
Words: 44028 - Pages: 177
...4 • Market Penetration – Page 4 • Swot Analysis – Page 5 • Brand Loyalty – Page 5 – 6 • Data Bias – Page 6 • Ansoff Matrix – Page 6 – 7 • New product development – Page 7 • Market Development – Page 7 – 8 • Strategies – Page 8 – 9 • Exceptions to Patterns – Page 9 • Positioning – Page 9 • How will you measure success? – Page 10 • Conclusion – Page 11 • Bibliography/ references – Page 12 Apple Report The mobile phone industry is one of the fastest-moving industries in the world. The market is expanding rapidly due to developing technologies and exciting innovations. The global mobile phone market is expected to continue to expand, with forecasts of $198.5 billion in 2018, 'an increase of 21.5% since 2013. (Mintel, 2013) Apple is the largest publicly traded corporation in the world by market capitalisation, with an estimated market capitalisation of $446 billion by January 2014. The company was founded by Steve Jobs and Steve Wozniak in 1976 and has now become the world’s most valuable brand. Apple designs, develops, and sells consumer electronics. From mobile phones and iPods, to laptops, tablets and computers. They also maintain 425 retail stores in fourteen different countries “To make a contribution to the world by making tools for the mind that advance humankind.” (Steve Jobs,1980) The market share of Smartphones ...
Words: 4236 - Pages: 17
