...make skin fair and handsome in 4 weeks. It also helps in relieving stress and fatigue signs - gives men's tough skin a firmer look. Emami Fair and Handsome World's No.1 fairness cream protects men's face from sun's UV Rays. Swot analysis of Emami fair and handsome Strengths * Fair & handsome ‘the awareness level of this higher for this brand. And introduction of “Menz Active” fairness cream for men * Fair & handsome USP - Fairness in Six Weeks has worked better for it. * Fair & handsome, is one of the most trusted brand for young men in India ranked 4. in Economic Times survey of 180 top brands in 2001 and 2002 & ranked 7. * Fair & handsome brand is World's first and largest Fairness cream brand with a presence in 40 countries and a value of around Rs. 6 billion * FAH commands a market share of over 70% in the Rs 1000 crore fairness market in India. Weakness * Presence of several competitors with the same product line * Many untapped market around the world * Decline market share from 90 per cent to 76 per cent * Entrance of foreign companies in India with higher skilled and efficacy to beat existing or domestic player Opportunities * Extending the equity of its leading fairness cream brand "Fair & handsome" to a premium Fair & handsome soap. * Everyday people in 40 countries around the world choose Fair & handsome to look beautifier & handsome and attractive. * Fair & handsome is getting advantages by launching fair& handsome...
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...Emami From Wikipedia, the free encyclopedia Jump to: navigation, search For other uses, see Emami (disambiguation). Emami Limited | Type | Public Ltd Company | Industry | FMCG | Founded | 1974 | Founder(s) | R. S. Agarwal and R. S. Goenka | Headquarters | Kolkata, West Bengal, India | Key people | R. S. Agarwal and R. S. Goenka (joint chairmen) | Products | Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products | Revenue | Rs 1400 crores (2011–12) | Website | emamiltd.in | Emami Limited is an Indian producer of fast moving consumer goods (FMCG), such as cosmetics and health and baby products. The company is based in Kolkata. Contents * 1 Products * 2 Subsidiaries * 3 History * 4 Controversies * 5 References * 6 External links Products In 2008 the company announced that it intended to offer baby care products.[1] The company's health products unit offers tonics for colds and coughs as well as nutraceuticals.[2] Subsidiaries The company has the following subsidiaries:[3] * Emami Paper Mills Limited * Emami Chisel Art * CRI Limited * South City Projects (Kolkata) Ltd * Advanced Medicare & Research Institute Ltd (AMRI) * Frank Ross Limited * Emami Realty Limited * Emami Retail Pvt Limited (Starmark) * Emami Biotech Limited * Emami Cement Ltd History The inception of Emami Group took place in the mid 1970s when two childhood friends, Mr. R.S. Agarwal...
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...[pic] STUDY OF THE BUYING BEHAVIOUR OF CONSUMERS TOWARDS FAIRNESS CREAMS 1) Introduction / aim / objective 2) Industry overview and competitive analysis 3) Segmentation and targeting 4) Differentiation 5) Positioning 6) Marketing mix and resource capabilities 7)Research design a) Aim and objective....define the problem and outcome of research b) Sampling design c) Questionnaire design d) Sources of secondary data 8) Discussion and analysis of research findings 9) Strategic recommendations and conclusions OBJECTIVE - To study the current Indian market for fairness cream. - To asses whether advertising is influencing the buying behavior of the consumer. - To find out the brand preference for fairness cream among people. - To study factor influencing brand preference for fairness cream. Fairness Cream has become a vital product for the Indian companies in increasing their overall sales due to the importance given by Indian consumers towards fairness. As India is a country known for its diversity different consumers from different parts of the country prefer different brands. The leading players in the market includes Hindustan Lever Ltd., (HLL's) 'Fair & Lovely' with 76 percent of the market share and Cavin Kare' s 'Fairever' with 15 percent of the market share. Other important players like Godrej' s 'Fairglow', Emma's 'Fair and Handsome', Vicco and Himalaya share the rest of the market share. There...
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...KRISHNA MAHIDA | M.PHARM (PHARMACEUTICAL MANAGEMENT & REGULATORY AFFAIRS) K.B.I.P.E.R | ROLL NO. 118 | CASE STUDY: ALL IS FAIR IN “FAIR AND HANDSOME” ABSTRACT: The fairness cream market is flourishing in India, a country that represents a unique amalgamation of social, religious, and cultural stigmas and stereotypes. Uptill now fairness creams were targeted only for women, but now 20th century “MEN” too are very conscious about their looks. To satisfy their needs, Kolkata based Emami launched world’s first men’s fairness cream “FAIR AND HANDSOME” in 2005.The goal of this paper is to take a closer look at the issues related to men fairness cream by analysing how the evolution of “Fair and Handsome”took place,its positioning in the market and its sustainance against global competitors. EVOLUTION OF THE BRAND: WHAT WAS THE NEED TO LAUNCH FAIR AND HANDSOME? Are men concerned about their complexion ? Do men worry about skin fairness ? If asked few decades back the answer would be a big 'no' as fairness creams and cosmetics were the personal properties of female race. But today alarming statistics reveal that cosmetics and fairness creams are equally sought after by men too. As fashion trends and lifestyles change, the attitudes and conceptions about human beauty. The Indian cosmetics industry was quick to latch on to the phenomenon. Surveys carried out by cosmetics companies suggested that a large number of Indian...
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...fairness products available in the market were purchased and used by male customers. Hence, identifying a need in the market for men specific fairness creams, Emami launched ‘Fair And Handsome’ – the first men fairness cream to be launched in India in 2005. Emami roped in Shahrukh Khan as its brand ambassador two years later and came out with the popular ‘Hi Handsome’ television commercial. The product was a success and instantly led to a plethora of men grooming products including fairness creams to enter the market. HUL came with Fair & Lovely Menz Active in 2006 and next came Nivea for Men Whitening Moisturiser and Nivea for Men Multi-White Whitening Facial Foam. In 2009, Garnier India entered men's skin care with the Men's Powerlight range that also includes face wash and moisturiser followed by HUL extending its presence by introducing the Vaseline Men range. According to latest statistics, the men's fairness products market is estimated at Rs.175 crore (nearly $40 million) and is growing at the rate of 25 per cent while women's fairness market is growing at 7 to 8 per cent. Over the last few years Indian markets have seen an unexpected growth in market size of male grooming products and especially the men fairness cream segment. Research Objectives * To study the consumer buying behaviour...
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...followed by Emami Fair & Handsome Under the Esteemed guidance of Prof. Avinash Kapoor Section – C Group – 8 11P156 Rahul Pinnamaneni 11P157 Rajat Shriram Barve 11P158 Rakesh Ranjan 11P159 Piyush Rathi 11P160 Rohan Garg Executive Summary This project aims to find the underlying market conditions which prompted Emami to attempt the launch of a fairness cream especially for men, the subsequent steps they followed, strategies implemented, test marketing conducted in the Southern states of Andhra Pradesh and Tamilnadu, before they actually hit the market. Studying the launch of successful products which are market leaders is always interesting, more so in this case because Emami has the rare distinction of creating a whole new segment of male fairness cream users with the launch of their product Emami Fair & Handsome. The origins of Emami Fair & Handsome have in a market report...
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...Case Study on > The Techniques Used By The Marketers To Overcome The Cognitive Dissonance Of Customers Subject : OB Submission Date : 25th October Class : B-1(Shift-I) Submitted To : No. Submitted By : Group members Shaikh Mo.Farhan Solanki Snehal Vasani Tushar Parmar Paras Dhanani Nilesh Rana Vinus Safiwala Sanjay Timbadiya Viren Roll No. 82 87 95 61 102 110 114 98 Roshni Singh 1 2 3 4 5 6 7 8 Cognitive Dissonance No. 1 2 3 4 5 6 7 Introduction Theory & Research Applications of Research Overcoming Dissonance Cognitive Dissonance in Advertisement Five Advertisements which shows overcomes of CD by Marketers How to sale more with Cognitive Dissonance Particulars Page No. Introduction In psychology, cognitive dissonance is the discomfort experienced when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions. In a state of dissonance, people may sometimes feel "disequilibrium": frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc. The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent belief in an impending apocalypse. Festinger subsequently (1957) published a book called A Theory of Cognitive Dissonance in which he outlines the theory. Cognitive dissonance is one of the most influential and extensively studied theories in social psychology. The theory of cognitive dissonance...
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...CONSUMER BEHAVIOUR Application Exercise - II Developing communication for a new brand in skin cream category Submitted to - Prof. S Ramesh Kumar Group 17 Gunjan Kumar Prashant Gutch Kartik Yeleswaram Prashant Singh 1111344 1111345 1111348 1111362 Table of Contents 1. Category and Brand Information ........................................................................................... 2 1.1 Category summary ........................................................................................................................ 2 1.2 Key Brands summary..................................................................................................................... 3 2. Category Analysis & Linkages to concepts ............................................................................. 4 3. Issues Identification ............................................................................................................... 6 4. Selection of Articles ............................................................................................................... 8 5. Addressing the issues using article ...................................................................................... 12 6. Recommendations for new brand communication ............................................................. 16 7. Process Employed ............................................................................................................... 17 8. References ..........
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...CONSUMERS BEHAVIOUR TOWARDS MENS FAIRNESS CREAMBY EMAMI. INTRODUCTION:- In the present era of competition the very existence of anybusiness depends upon its customer bank. Customer is the king in present business world. Gone are the days when producer or seller used to rule the business world.Today customer is the main pillar on which any business stands. Due to entry of theMNC's there is cut throat competition in the market. They have already established inurban markets and now rural and suburban are share the thrust areas. We havechoosed "To Study the Consumer Buying behavior towards men¶s fairness Cream byEMAMI" to have a deep knowledge of consumer behavior regarding fairness creams. Inmy research we have tried to find out how much EMAMI brand is used? Why this brandis used?Factor affecting their purchase behavior like price, quality, results, etc. We alsohave tried to find out relation in buying behavior rand age, sex, family income. Theresearch study is a comprehensive survey to reach deep in the consumption pattern of the target customer. Previously, domain of ladies only. Male became more conscious for their look. The growing demand of different cosmetics and skin care products for men proves that men are now taking care of their skin. In year 2004´Fair and Handsome conducted a survey to know the attitude of Indian customers towards use of cosmetics products Indian male take an average of 20minutes in front of mirror to groom themcompared with Indian...
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...GROUP 2 Marketing Project FINAL REPORT ON Fair & Lovely | Unilever FOR FAIRNESS WITH EVERY WASH FOR PIMPLE FREE SKIN FOR SPOT FREE SKIN 1|P e FORa gAGELESS, FAIR SKIN 2013 – 2015 XLRI Jamshedpur Contents I. II. III. Cosmetics Industry................................................................................................................................ 4 Fair and Lovely : Experiencing Beauty .................................................................................................. 6 Market .................................................................................................................................................. 7 Market Size ............................................................................................................................................... 7 Market Share ............................................................................................................................................ 8 Seasonality ................................................................................................................................................ 8 IV. MICRO ANALYSIS................................................................................................................................... 9 Threat of new entrants ............................................................................................................................. 9 Buyers and their bargaining power............
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...MBA II CONSUMER BUYING BEHAVIOUR TRENDS OF MALE GROOMING PRODUCTS CONSUMER BEHAVIOUR PROJECT BY SOURADEEP ACHARJEE – 14202041 AMRAPALI DUTTA – 14202127 PAHELEE KARAK – 14202163 MOUMITA SAMANTA – 14202230 SANCHARI SAHOO - 14202244 1 DECLARATION We hereby declare, the project report “CONSUMER BUYING BEHAVIOUR TRENDS OF MALE GROOMING PRODUCTS" is our own work, to the best of our knowledge. It contains no material which has been accepted for the award of any other degree of any other institute. This project has been submitted to KIIT School of Management in partial fulfilment of the two year MBA course under the guidance of Prof. Arvind Tripathy, Professor, KIIT School of Management, Bhubaneswar. Souradeep Acharjee Amrapali Dutta Pahelee Karak Moumita Samanta Sanchari Sahoo Date : 14 September 2015 Location : Bhubaneswar 2 ACKNOWLEDGEMENT We would like to sincerely acknowledge the contribution of all those people who have, directly or indirectly, been instrumental in helping us complete this project. We take this opportunity to thank them and all our well-wishers for their relentless encouragement and wholehearted support. We would like to extend our gratitude to our faculty guide, PROF. Arvind Tripathy, KSOM, Bhubaneswar for his constant cooperation and help at every step. . 3 CONTENTS TOPICS PAGE NO. Decalaration 2 Acknowledgement 3 Executive Summary 6 Introduction ...
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...CHAPTER 1- INTRODUCTION- The fascination of Indians for fair skin is well known. As several social commentators have pointed out, if there is any doubt about this, then people could just take a look at the matrimonial column of any newspaper. The preference for fair (or gori in the vernacular) brides screams at you from such columns. Social commentators go on to say that this preference is perhaps a hangover from the British colonial days, when the ruling colonizers, who were fair-skinned, had a higher status than the darker-skinned locals. Several social gatherings, clubs etc. were earmarked as being 'for whites only'. Perhaps the long years of colonial occupation have ingrained this fascination for white skin in the psyche of Indians. Or perhaps it is the fact that the traditionally higher castes in the country were of a somewhat fairer complexion than the lower castes. India Today, a popular magazine which did a story on fairness creams, mentioned that even the gods supposedly lamented their dark complexion as in a myth in which the popular dark-skinned god Krishna sang plaintively, 'Radha kyoon gori, main kyoon kala?' (Why is Radha so fair while I am dark?). The feature also mentioned that the ancient Ayurvedic sage Charaka wrote thousands of years ago about herbs that could help make the skin fair. This is what Sudarshan Singh, a brand manager with Nivea, has to say: 'Whitening emerges as the prime need. Since Indian men spend a lot of time outdoors, they desire to reverse...
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...2. LO1 UNDERSTAND THE ORGANISATIONAL PURPOSES OF BUSINESSES 2.1 PURPOSES OF DIFFERENT TYPES OF ORGANISATION (P1.1) Different types of organizations have their own business policies, structure, and strategies and so are their purposes. So, whatever the business organizations there must be some specific purposes for which the organization was established (Nordhaus, 2009). The major organization’s types are sole proprietorship, partnership and corporation. The following organizations are analysed to find out their business types and purposes; a) Virgin Group LTD: Virgin Group LTD is a private limited company established in 1970 in UK. The purposes of this business organization are to raise the capital through the issuance of shares not exceeding total number of 50 shareholders. Here, another purpose of this business is to operate the business in such a way so that none can take over the company easily. There are some restrictions and legal rules for the shareholders like the shareholders cannot public trade their shares to others (Allen, 2001). b) Tesco PLC: Tesco PLC is a public limited company established in United Kingdom by Jack Cohen. Though the organization was at first established as the sole proprietorship company but it has been public limited company. The purpose of a public limited company is to increase a lot of capital through the capital market. Here, when the size of the organization becomes too high and the company has a good growth rate then it becomes difficult...
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...employs to meet the objectives of the stakeholders (P1.3) 6 3. Nature of the national environment in which business operates (LO2) 9 3.1 How different economic systems attempt to allocate resources effectively (P 2.1) 9 3.2 Impact of Fiscal and monetary policy on the activities of Tesco PLC (P 2.2). 10 3.3 Impact of competition policy and other regulatory mechanisms on the activities of Tesco Plc (P 2.3). 11 3.3.1 Impact of competition policy ON THE ACTIVITIES OF TESCO PLC 11 3.3.2 Impact of regulatory mechanisms on the activities of Tesco Plc 12 4. Understand the behaviour of the organizations in their market environment (LO3). 13 4.1 explain how market structures determine the pricing and output decisions of TEsco plc (P 3.1). 13 4.2 How market forces shape Tesco PLC UK responses using a range of examples (P 3.2). 14 4.3 Explain how the business and cultural environments shape the behaviour of Tesco PLC UK (P 3.3). 15 5. Significance of the global factors that shape national business activities (LO4) 16 5.1 SIGNIFICANCE of international trade to Tescos PLC UK ( P 4.1) 16 5.2 impact of global factors on Tescos PLC UK (P 4.2) 16 5.3 impact of polciies of the European Union on Tescos PLC UK (P 4.3) 17 6. Conclusions and Recommendations 18 7. Reference 19 8. Bibliography 21 Introduction In this report, different organizations purpose and responsibility will be discussed specifically the purposes of Tesco PLC that is an UK based public limited...
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...Fairever Fruit Fairness Cream Date: April 18th, 2008 ( Submitted in partial fulfilment of the II semester course Requirements of MBA 2008-2010 batch) Submitted by Group No:10 K. ASWINI NAIR (CB.BU.P2MBA08043) NANDAGOPAL N (CB.BU.P2MBA08059) SINDHUJA DURGA R (CB.BU.P2MBA08099) SOORYA SOMAN (CB.BU.P2MBA08101) SOUMIA S (CB.BU.P2MBA08103) SREEDEVI AJITKUMAR (CB.BU.P2MBA08105) 1 CERTIFICATE This is to certify that we, the students of Amrita School of Business, are submitting the following document as part of the partial fulfilment of the Marketing Management course requirements of second semester MBA for the batch of 2008-10. The report stands genuine to the best of our knowledge and a tool to be used, only with the objective of academic reference. Any deviation from the above stated, is liable to be termed unethical malpractice and subject to forfeiture of the acknowledgement of the efforts of the students responsible. The following work has been carried on under the able guidance of our Professor Dr. Deepak Gupta. Date: April 18th, 2008 Students, Amrita School of Business Attested by (Signature) Prof. Dr. Deepak Gupta Professor (Marketing) Amrita School of Business 2 ACKNOWLEDGMENT We have a great pleasure in thanking prof.Deepak Gupta for giving us an opportunity to do a project on Market Reasearch.We would also thank our mentor, Mr.Karthikeyan for his sustained and adequate guidance. We would like to thank staffmembers for their support We thank them for their readiness...
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