...Brand Loyalty of Cigarette Smokers Brand Loyalty of Cigarette Smokers - Introduction : This project discusses the "BRAND LOYALTY OF CIGARETTE SMOKERS". Today, the primary capital of many businesses is their brands. For decades the value of a company was measured in terms of its real estate, then tangible assets plants and equipment. However, it has recently been recognized that a company’s real value lies outside the business itself. in the minds of potential buyers. The distinction between brand and product is fundamental product are what the company makes; what the customer buys is a brand. The same is true of services. In paying very high prices for companies with brands, buyers are actually purchasing a position in the minds of potential customers, be it in the stalls or in the royal circle. Awareness, image trust and reputation all painstakingly acquired over the years, are the best guarantees of future earnings. These justify the high prices paid. The value of a brand lies in its capacity to generate such cash flows. Buying Behaviour of Consumer : For the potential customer, a brand is a landmark. Like money, it facilitates trade. Faced with a multitude of silent or hard-to-read’ products, whose performance cannot be assessed at first glance customers are confused. Brands and prices make products easier to ‘read’ removing uncertainty. A products price measures it monetary value; its brand identifies the product and reveals the facets of its differences: functional...
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...MKTG203 Consumer Behaviour Department of Marketing and Management Faculty of Business and Economics Unit Guide S2 Day Session 2, North Ryde, Day 2013 Table of Content Table of Content General Information Convenor and teaching staff Credit Points Prerequisites Corequisites Co-badged status Unit Description 2 3 3 3 3 3 3 3 List of changes since first version was published Learning Outcomes Assessment Tasks Class Test Assessed Coursework Group Projects (3) Final Examination 4 5 6 6 6 6 8 Unit Schedule Delivery and Resources Classes Prizes Required and Recommended Texts and/or Materials Technology Used and Required Teaching and Learning Strategy 9 11 11 11 11 11 12 Policies and Procedures Academic Honesty Grades Grading Appeals and Final Examination Script Viewing Special Consideration Policy Student Support UniWISE provides: 13 13 13 13 13 14 14 Student Enquiry Service Equity Support IT Help 14 14 14 Graduate Capabilities Problem Solving and Research Capability Learning Outcome Assessment Task 15 15 15 15 Engaged and Ethical Local and Global citizens Learning Outcome Assessment Task 15 15 15 Discipline Specific Knowledge and Skills Learning Outcome Assessment Task 15 16 16 Critical, Analytical and Integrative Thinking Learning Outcome Assessment Task 16 16 16 Research and Practice Policy on Group Projects Page 2 of 20 17 18 General Information Convenor and teaching staff Unit Convenor: Jan...
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...“AN EXTENSIVE STUDY ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FAIRNESS CREAMS FOR MEN” Synopsis of the project report to be submitted in partial fulfillment of the requirement for the degree of master of business administration. SYNOPSIS Title: “AN EXTENSIVE STUDY ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FAIRNESS CREAMS FOR MEN” Introduction: Till the last decade it was almost unimaginable that there would be a fairness cream for men among male grooming products. As it turned out, men contributed significantly to consumption of fairness product. That shouldn't be surprising as we live in a society which is obsessed with fair skin. This phenomenon was not restricted to women and, unknown to marketers, had influenced Indian man as well. The size of Indian skincare market including creams, moisturizers and cleanser is estimated at Rs 4,750 crore. Of the total skincare market, the fairness cream market in India is estimated at Rs 2,200 crore plus. In the past few years, the men's grooming market has grown exponentially with brands launching not just the run-of-the-mill shaving gels and foams, but fairness creams, moisturizers, face washes and other grooming products targeted specifically at men, with fairness creams leading the pack. One of the major reasons behind this is that over the years, Indian male became more and more conscious of his looks, not just in the business world but also in society. A lot depended on how he presented...
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...SIP PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) SUBMITTED BY: GOLAM AHAMED ROSUL ENROLLMENT NO: 030101013 UNDER THE GUIDANCE OF: PROF. MALAY BHATTACHARJEE ACKNOWLEDGEMENT My first experience of Summer Internship Project on CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) has been successfully done, thanks to the support of everyone. I would like to acknowledge all the people who have helped us in this project. However, I wish to make special mention of the following. First of all I am thankful to our Prof. Mr. Malay Bhattacharya under whose guideline I am able to complete our project. Throughout my project he gave through instruction regarding the project and different sources. And of curse Mr. Yogesh Kumar being a company mentor he provided me all the essential information, holds the same space of honour. I am wholeheartedly thankful to them for giving me their valuable time & attention and for providing me a systematic way for completing my project in time. I must make special mention of Mr. Google, who gave me the secondary data for my research and helped me a lot to complete the project. PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD. (REF. CATEGORY) Page 2 MENTOR’S APPROVAL Date: To whom So Ever It May Concern Subject: CERTIFICATE OF PROJECT COMPLITION Management Trainee’s Name: GOLAM AHAMED ROSUL Project Title: CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF...
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...HND Business Management Simeon Alvas D0913058 David Game College HND Business Management Simeon Alvas D0913058 Abstract Consumer behaviour models are designed to explain how individuals make decisions to spend their available resources. It includes what they buy, how they buy it, why and when they buy it and how often they used it. One of the ways to influence this behaviour in a fast fashion retail setting is to use visual merchandising strategies which trigger a number of stimuli influencing the consumers’ perception. The purpose of this research is to establish to what extent this visual merchandising strategies influencing consumers with a different cultural background in a highly competitive multicultural retail environment with an emphasis on the flagship store of Armani Exchange Regent Street, London. The author argues that the available models of consumer behaviour does not provide sufficient flexibility due to their linear nature. Therefore, they are unsuitable to address the needs of a contemporary retailer operating in a multicultural environment. The researcher build his hypothesis by examining the available literature in the area of retail marketing. Consequently, the hypothesis is tested by analysing a mixed sources of primary and secondary data. The conclusion of the author is that due to the absence of adequate consumer behaviour model the researched organisation is missing on a considerable amount of sales. Furthermore, the author argues that the contemporary...
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...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 University of Tasmania Graduate Quality Statement ............................................................................. 3 Intended Learning Outcomes for BMA604 ............................................................................................. 4 Learning Expectations and Teaching Strategies/Approach ........................................................
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...A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. A Report submitted in partial fulfillment of the requirements for the award of the degree of BACHELO OF BUSINESS ADMINISTRATION TO SOUTH GUJARAT UNIVERSITY, SURAT Submitted By: TARANG P PATIL T.Y.B.B.A. (SEM-VI) ROLL NO.-23 Under the guidance of MR.HORMAZ.D.PATEL Submitted To: THE CO-ORDINATOR THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION UDHNA (SUART) March 2007 1 THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION CERTIFICATE OF THE FACULTY GUIDE This is to certify that the project entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. Submitted in partial fulfillment for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION TO SOUTH GUJURAT UNIVERSITY, SURAT is a record of bonafide research work carried out by TARANG P PATIL under my supervision and guidance. Signature Project Guide (Prof .H.D.Patel) Signature Co-Ordinator (MRS. DAISY S.T) DECLARATION 2 I , TARANG P PATIL , here by declare that the project report entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. under the guidance of Prof H. D. PATEL submitted in partial fulfillment of the requirement for the award of the degree of Bachelor of business administration to south Gujarat university , Surat is my original Work - research study - carried out during 1st January, 2008 to 1st March ,2008 and...
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...& Strategy,July-Dec.2010 Vol.1No.1 CONSUMER PURCHASE OF CONSUMER DURABLES: A FACTORIAL STUDY Hitesh D. Vyas,Ph.D., Bhavnagar University,India ABSTRACT “Many things that were considered as luxuries till about ten years ago have become necessities for most people today.” And in case of household goods consumption it has happened also, as scooter were luxury at once becomes necessity now. The present study is focused on a study of important factors and sources of information in purchase of consumer durables. This is an exploratory study using primary data collected through purposive sampling method with an adequate sample size of 100 household respondents of Bhavnagar city. It reveals that Company or Brand Name, guarantee / warrantee, Price, and After Sales Service are the important factors in purchase of durables. While, sources of important information authorized dealers’ shop, technical expert advice, role of TV as media and influence of friends, relatives and neighbors found important in purchase of durables by respondents. Keywords: Consumer Behaviour, Durable Products, Important Factors, Sources of Information, Buying Decisions. INTRODUCTION Marketing is seen as the whole business from the point of view of its final result, that is, from the customer’s point of view (Peter Drucker, 1986). The consumer is king in age of consumerism (McGuire, 2000). The term consumer behaviour defines as, state “the behaviour of consumers in deciding to buy or use or not to buy or...
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...ISSN 1822-6515 ECONOMICS & MANAGEMENT: 2009. 14 IMPACT OF TECHNOLOGY ADOPTION ON CONSUMER BEHAVIOUR Elina Gaile-Sarkane Riga T echnical University, Latvia, elina.gaile-sarkane@rtu.lv Abstract Fast development of equipment and technologies, economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology, sociology, economics, behavioral economics, and anthropology, to develop a theoretical framework for the analysis of the behavior of consumers. It is very convenient and up-to-date to use information and telecommunication technologies for communication among individuals what improves the information flow within an organization and outside. At the same time there are a lot of challenges for all involved parts – industry and society. These challenges are principally related to adoption of the technologies in the country what directly impacts the consumer behavior. In the paper customer behavior in electronic environment have been analyzed, peculiarities of behavior caused by information and telecommunication technologies were funded out. The research conducted by the author showed that information technologies create dynamic behavior what involves different from traditional market interactions and exchanges. Keywords: consumer behavior, electronic environment, adoption of technologies, information and telecommunication...
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...Marketing Management – I Post Purchase behaviour of consumers of products of value below Rs. 5 Sunsilk Shampoo sachet 1 Contents Contents .................................................................................................................................................. 2 Objectives of the Study............................................................................................................................ 3 Introduction ............................................................................................................................................ 4 Skin and Body care in Indian FMCG Industry ...................................................................................... 4 Sunsilk Shampoo ................................................................................................................................. 4 Research Methodology ........................................................................................................................... 6 Target Areas / Locations ..................................................................................................................... 6 Some of the Key findings of the Interviews ............................................................................................ 7 Key Findings and Interpretations of Observed Data ............................................................................. 13 Areas of Improvement .................................
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...UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES A dissertation submitted in partial fulfilment of the Requirements for the award of the degree of [MASTERS OF BUSINESS ADMINISTRATION] BY AMAN AGGARWAL Register No. 1528606 Under the guidance of Prof. DILIP CHANDRA Institute of Management Christ University, Bangalore March 2016 DECLARATION I, Aman Aggarwal, hereby declare that the documentation titled “UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES” is submitted for the partial fulfillment of the requirement of the award for the award of the MBA (Marketing) is my sole project work and has been carried out under the guidance of Prof. Dilip Chandra, Professor, Christ University, Bangalore. I also declare that this dissertation has not been submitted for any degree, diploma or fellowship or any other title in this University or any other university. Place: Date: Aman Aggarwal Reg. No. 1528606 CUIM, Main Campus (ii) CERTIFICATE- FACULTY GUIDE This is to certify that this research report on “UNDERSTANDING CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING OF CLOTHES” is a bona fide work of Aman Aggarwal, under my guidance and support. This research report is a part of MBA (Marketing). The work done and content is genuine with respect to the information and data collected. Place: Date: Prof. Dilip Chandra Professor CUIM (iii) ACKNOWLEDGEMENTS I am indebted to many people who helped me to accomplish this dissertation successfully. First,...
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...MKT640 – A Managerial Approach to Marketing Abstract There are several different aspects that come into play when launching a new product. Assessing the need, market and potential competition are just a few of the obstacles that must be addressed to successfully launch a new product and have success with that launch. There are many steps to this process and this paper will speak to those steps. Unit 2 Individual Project Introduction When attempting to launch a new product, much research must be done to determine if there is a target audience for the product being launched. It must also be determined if there is a need for the product. Lastly, research should be done to determine if a similar product is already on the market. Maslow’s Theory of Need and its Application to Marketing Maslow’s theory of need basically states that human beings have five levels of need. In order for someone to move to the next level, the previous level must be met in some form. The five levels of need are as follows: physiological, safety and security, social and belongingness, ego, status, and self-esteem, and finally self-actualization needs (Berl, Williamson & Powell, 1984). Basically, the theory states that if a person is starving, that is their primary need at that time. Until that need is met, they are not concerned with safety or any of the other levels. Once that need is met, in that they have a steady food source, then the person will move to the next level and...
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...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 University of Tasmania Graduate Quality Statement ............................................................................. 3 Intended Learning Outcomes for BMA604 ............................................................................................. 4 Learning Expectations and Teaching Strategies/Approach ..........................................................
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...Project Report on Impact of celebrity Endorsement on Consumer Buying Behavior Subject: Consumer Behavior Submitted to: Prof. Kunal Mankodi 2013 Amrut Mody School of Management 10/5/2013 Submitted By: Shivam Bhatt: A 02 Maitree Patel B 35 Krupa Raval B 44 Pramoda Tadvi B 66 Table of Contents Problem Statement: 3 Objectives: 3 Research Design: 4 Qualitative Research Analysis 5 Conclusion 11 Problem Statement: To study whether the celebrity endorsements carry any direct or indirect effect on the purchasing behaviour of the consumer. Objectives: * To identify how is celebrity endorsed advertisement perceived. * To explore customer perception towards Brand Ambassadors promoting specific product or services. * To find which type of celebrity persona is more effective. * To study the reliability of companies on brand ambassadors for enhancing the sale of their products. * To identify whether the celebrity endorsement actually leads to purchasing. Research Design: Research Design consists of the methodology and procedures used to conduct a particular research. On the basis of the data collected and objectives stated, we need to do exploratory research. Exploratory Research: Exploratory research is conducted for a problem that has not been clearly defined. Here in this project, we are trying to find the impact of the celebrity endorsement; this is the problem statement which tries to gain insights about the same. Sample...
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...Contents Executive Summary 2 CHAPTER-1 3 Introduction: 3 Significance of the Study: 3 Objectives of the Study: 4 Scope: 4 CHAPTER-2 5 Literature Review: 5 CHAPTER-3 7 Findings: 7 Pie Charts: 8 CHAPTER-4 11 Analysis: 11 Model Summary 11 ANOVAb 11 Coefficientsa 11 Coefficient Correlationsa 12 Correlations 12 CHAPTER-5 13 Recommendations: 13 Conclusion: 13 APPENDIX 14 Questionnaire: 14 References 16 Executive Summary To know about the consumer buying behavior and factor which affect the consumer buying decision process. As the objectives of our study is to analyze the customer perception and the customer satisfaction towards bikes on the basis of Price, Fuel efficiency, Brand, Style and comfort name.Consumer buyer behavior refers to the buying behavior of final consumer’sindividuals and households who buys services and goods for personal consumption.Consumer behavior is influenced strongly by culture, social, personal and psychologicalfactors. Culture factors include the set of basic values, perceptions, wants and behavior learned by a member of society from family and other important institutions. The socialfactors include consumer’s family, small group, social roles and status. The personalcharacteristics such as buyer’s age, life cycle stage, occupation, economic situations andlife style influenced by four major psychological factors; Motivation, Perception, Learning, Belief and Attitudes.In this era of cut throat competition...
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