NAME: Ishita Chaudhary
[ishichaudhary@gmail.com]
ROLL No.: 016
CLASS: SYBA ‘A’

I have taken up the brand of ‘Sherlock Holmes’, the character created by Sir Arthur Conan Doyle, from its inception in the 19th century till present day.

INTRODUCTION AND HISTORY

When Sir Arthur Conan Doyle first introduced Sherlock Holmes to the reading public in 1887, nothing could have prepared him for the fact he had created a character who was destined to become the most famous detective in the world. This British literary idol went on to break all records and has become the most frequently portrayed fictional character of all time.

Today, the brand has been invented and re-invented in so many different and exotic ways that it has the potential to keep entertaining, amusing, enlightening and keeping readers, viewers and listeners of all ages engaged for a long time to come, deviating from and strengthening the original fandom, and keeping a century-old brand as alive and as unique as it was when with the publishing of The Final Solution, Conan Doyle killed off the famous detective and had to face eight years of intense public pressure, who took to the streets wearing black arm-bands and demanding that he bring Holmes back.

Few fictional characters have risen to the prominence and longevity as the Baker Street sleuth. Like any well-crafted piece of work, Sherlock Holmes has been an inspiration in his field – informing identities of later fictional characters, from Batman to Dr. Gregory House. Sherlock Holmes, according to The New York Times, is the 3rd most read publication on the planet behind the Bible and the Dictionary. There are 357 Holmes Societies around the world and thousands of dedicated Websites. Stories featuring Sherlock Holmes have been translated into 84 languages so far.

As part of my study of this brand’s consumer base, I have taken two modern