Lovely Professional University

Assignment – 1
Research Methodology ( MGT516 )
On

Consumer Behaviour Towards TVS Motors (Jhalandhar Region)

Presented to
Mr Pranav Ranjan

By
Md Abdulla Hoque
MBA (International Business)
Roll = A16
Sec = R1011
Reg No = 11005070

Consumer Behaviour Towards TVS Motors (Jhalandhar Region)

Indian Automobile Industry

The Indian Automobile Industry is manufacturing over 11 million vehicles and exporting about 1.5 million every year. The dominant products of the industry are two wheelers with a market share of over 75% and passenger cars with a market share of about 16%. Commercial vehicles and three wheelers share about 9% of the market between them. About 91% of the vehicles sold are used by households and only about 9% for commercial purposes. The industry has attained a turnover of more than USD 35 billion and provides direct and indirect employment to over 13 million people.

Hero Honda Motors is occupying over 41% and sharing 26% of the two wheeler market in India with Bajaj Auto.

The level of technology change in the Motor vehicle Industry has been high but, the rate of change in technology has been medium. Investment in the technology by the producers has been high. System-suppliers of integrated components and sub-systems have become the order of the day. However, further investment in new technologies will help the industry be more competitive. Over the past few years, the industry has been volatile. Currently, India’s increasing per capita disposable income which is expected to rise by 106% by 2015 and growth in exports is playing a major role in the rise and competitiveness of the industry.
Consumers are very important of the survival of the Motor Vehicle manufacturing industry. In 2008-09, customer sentiment dropped, which burned on the augmentation in demand of cars. Steel is the major input