(NO 2) CASE STUDY 2: BENEFIT SEGMENTATION IN THE ORAL CARE MARKET. 5 PRODUCT VERSION THAT OFFER SIMILAR BENEFITS BY COLGATE.

1. Colgate Total 12
New advanced Colgate Total provides 12-hour protection against bacteria build-up for Superior Oral Health vs regular fluoride toothpaste. Provide 12 hours protection against bacteria build up for superior Oral Health. Fight germs 12 hours and help prevent plague, gum problems, tartar build up, cavities and bad breath. 2. Colgate Advanced White
Colgate Advanced White with micro-cleansing crystals is clinically proven to gently polish and effectively whiten your teeth in 14 days. Help to whiter teeth in 14 days, prevent stains from adhering, fight tartar, cavities and palgue and freshens breath. 3. Colgate Triple Action
Colgate Triple Action for stronger teeth, whiter teeth and fresher breath. There are three stripes for three way protection, fluride strengthens teeth agains tooth decay, gentle cleaning crystals help remove surface stains and freshens up your whole mouth. 4. Colgate Maximum Cavity Protection
Colgate Maximum Cavity Protection with a liquid Calcium and Fluoride formula, gets all around and in-between teeth, even places that toothbrush cant always reach, and gives two times better cavity protection. Help fight cavities, cleans teeth throughly, leaves whole mouth feeling clean, strenghtens teeth, freshens breath and great mint taste. 5. Colgate Optic White™
Colgate® Optic White™ has Whitening Accelerators to safely exfoliate stains and polish teeth surface. You will feel it working while you use it and you'll love what you see. Teeth are one shade whiter after just one week.

5 PRODUCT VERSION THAT OFFER SIMILAR BENEFITS BY CREST.

1. Crest Pro-Health Clinical Gum Protection Toothpaste - Invigorating Clean Mint
One out of two adults has gingivitis, and may not even know it. Help reverse gingivitis in 4 weeks with Crest Pro-Health Clinical Gum Protection Toothpaste - Invigorating Clean Mint. It provides an invigorating sensation while it improves your gum health. Its clinically proven active ingredient protects against gingivitis, sensitivity, cavities, plaque, and bad breath. crest pro-health toothpastes protect all these areas dentists check most, fights teeth cavities, fights tartar buildup, whitens teeth, freshens breath, fights teeth sensitivity, fights plaque and fights gingivitis. 2. Crest 3d White Advanced Vivid Enamel Renewal Toothpaste
Whiten by removing up to 90% of surface stains in 14 days with new crest 3d white advanced vivid enamel renewal toothpaste. It not only gently polishes away stains; it also strengthens your enamel below the surface for a healthy, lustrous smile. Whitens by removing up to 90% of surface stains in just 14 days, strengthens and rebuilds enamel below the surface, provides a unique formula with foaming-action that carries whitening agents to surround teeth and fights cavities and freshens breath. 3. Crest 3d White Advanced Vivid Stain Protection To Oral Care Routine.
Whiten by removing up to 90% of stains in just 14 days for a noticeably whiter smile. new crest 3d white advanced vivid stain protection brings whitening toothpaste to a whole new level. Not only does it feature micro-cleansing whiteners that coat your teeth to loosen surface stains and gently polish them away, it also acts as a whitening protector to help prevent new ones. Up to 90% reduction of surface stains and a noticeably whiter smile in 14 days, protection against new surface stains and unique foaming-action formula carries whitening agents to surround teeth.

4. Crest 3D WHITE VIVID TOOTHPASTE INFORMATION
New crest 3d white vivid toothpaste uses a patented enamel safe whitening ingredient that polishes away stains to gently whiten teeth. in fact, it removes up to 80% of surface stains in just 14 days. This paste-gel hybrid formulation gives you the cleaning of a paste and the freshness of a gel, getting your teeth smooth and clean. Up to 80% reduction of surface stains in 14 days, immediate freshness for a whole-mouth clean, unique foaming-action carries whitening agents to surround teeth and a cool blast of mint. 5. Crest Baking Soda & Peroxide Whitening With Tartar Protection Striped Toothpaste
Gives you protection against tartar and cavities, helps give you healthy teeth, and freshens your breath. Baking soda and peroxide freshen your whole mouth without a salty aftertaste. This whitening toothpaste is gentle on tooth enamel, while it removes surface stains to reveal the natural whiteness of your teeth. Leaves mouth and breath feeling refreshed, whitens teeth, fights cavities, fights tartar buildup and freshens breath.
COMPARISON OF 2 PRODUCT FROM MOST IMPORTANT TO LEAST IMPORTANT. NO. | COLGATE | CREST | 1 | Colgate Maximum Cavity Protection | Crest Pro-Health Clinical Gum Protection Toothpaste - Invigorating Clean Mint | 2 | Colgate Triple Action | Crest Baking Soda & Peroxide Whitening With Tartar Protection Striped Toothpaste | 3 | Colgate Total 12 | Crest 3d White Advanced Vivid Stain Protection To Oral Care Routine. | 4 | Colgate Optic White™ | Crest 3d White Advanced Vivid Enamel Renewal Toothpaste | 5 | Colgate Advanced White | Crest 3d White Vivid Toothpaste Information. |

The brand that I choose is Colgate and brand that most closely matches is Colgate Maximum Cavity Protection and Crest Pro-Health Clinical Gum Protection Toothpaste - Invigorating Clean Mint. I would choose Colgate because I’m one of the Colgate loyal customers. Colgate Maximum Cavity Protection is most important because it protect with a liquid Calcium and Fluoride formula, gets all around and in-between teeth, even places that toothbrush cant always reach, and gives two times better cavity protection. Help fight cavities, cleans teeth throughly, leaves whole mouth feeling clean, strenghtens teeth, freshens breath and great mint taste. Protection from cavity is most important than the whitening. There are different types of toothpaste in the market for different target market. For example, sensitive teeth are segment to those who are sensitive teeth as a protection to their teeth. Every toothpaste has their own segmentation. For example, Colgate Optic White™ and Crest 3d White Advanced Vivid Enamel Renewal Toothpaste are segmenting their product to consumers who need to whiten their teeth in advanced ways and time.

(NO 3), CASE STUDY 1 : THE VIEWER VOICE INFLUENCE TV PROGRAMMING
Answer 1:
The feedback of the websites like TWOP has been proved to be more effective as compared to the conventional fan mail or TV rating system because such websites have the capability to give real time behavior, acceptance and preference of audiences, which can be used so as to change the manipulate the storyline. It is very fast process as it enables the real time analysis and instant feedback of the acceptance of the viewers with allows the production team to adjust the contents of the show and react instantly in accordance with the preference and audience feedback so that they does not lose the interest in the show. On websites such as TWOP writers and producers are able to get a variety of input about the shows. The good, bad and controversial are discussed and rated from viewers all over instantly. They are able to get feedback on shows right after they air versus the time it takes to get through fan e-mails or letters. Shows are compared and rated by viewers. The websites also allow for clips to be played getting a second look so a viewer can see something that was missed. Fan mail and standard TV show ratings are good for the overall season but to keep up with how viewers are reacting to each episode the TWOP website is best. The writer may be able to pinpoint an episode that was not accepted well by the viewers and maybe change the course of the plot. It is instant access to the reactions of a variety of viewers from different locations.
Answer 2:
The purpose of the show is to entertain the audience and contents should be aligned with their interest. I’m agree that the comments of the viewers should be taken into consideration while designing the contents of the program, because it helps in maintaining the interest of the viewers and make them connected with the show. It results in more acceptances of the contents which help in increasing the rating of the show. Moreover, it offers the interactive approach with the help of which immediate response of the audience helps in improving the program. I believe that they should consider the comments. It is a way of seeing what the viewer is interested in and how likable new characters may be. If they have the ability to know instantly how the story or plot is received by audience, it is more helpful. It is just a guide to how popular the writing and characters are received by the public audience. Not all comments have to be used but it is just a way to get an overall picture of how the program was liked. Not only getting information on how well the show was enjoyed but also getting new ideas for upcoming shows. The audience may also give suggestions on what they would like to see from the characters.
Answer 3:
Answer 4:

(NO. 4) CASE STUDY 1 : TWEETING AND FACEBOOKING IN THE UNITED ARAB EMIRATES.

(NO. 5) CASE STUDY 1 : THE GROWTH OF THE HALAL INDUSTRY.
Islam places a very strong emphasis on cleanlisness in everything. As such, before performing our daily prayers, ablution, as means of cleansing ourselves, is compulsory, and must be performed in the correct manner. The concept of cleanliness is also extended to toher matters, especially in context of ood and drink. The Qur'an has numerous injunctions, instructing Muslims to choose and consume good and wholesome offdstuffs.In The selection of food and drink, Islam has laid down three very important guidelines, name: 1. Wether the consumption of foodstuff is prohibited by Allah, 2. Wehter the Foodstuff is obtained through Halal or Haram means, and 3. Wether or not the Material is harmful to health.
There are several factors that determine the Halal and Haram status of a particular foodstuff. Amongst others, it is dependent on its nature, how it is processed and how it is obtained. As an example, any product from pig would be considered as Haram because the material itself is Haram. On the other hand, beef from an animal which has not been slaughtered according to Islamic rites would still be considered Haram. And of course, a stolen foodstuff or foodstuffs that ar acquired through means that are incompatible with Islamic teaching, would also be Haram. Food and drink that are poisonous or intoxicationg, are obviously Haram because they are harmful to health. If we look carefully, the concept of Haram in Islam has very specific motives, namely: a. To preserve the purity of religion b. To safeguard the Islamic mentality. c. To preserve life. d. To safeguard property. e. To safeguard future generations. f. To maintain self-respect and integrity.
Thus the consumption of Haram foods and drinks may have undesirable effects on the above mentioned factors. In the context of our daily food intake, any foodstuff that causes, or has the potential to cause, any negative effect to the mind, spirit, integrity and health, is Haram. The habitual consumption of Haram foods may be manifested by the exhibiton of impure spirit, unsound mind, impairment of personal character and unhealthy body. Islam has introduced the concept of slaughter, whereby a naturally Halal animal would have to be properly slaughtered prior to consumption. The act of slaughtering is to ensure the quality of meat and to avoid any microbial contamination. For example, a dead but unslaughtered animal, is normally associated with disease. Most disease originated or carried in the animals's blood. Therefore, slaughtering is mandatory to ensure the complete drainage of blood from the animal's body, thus minimizing the chance of microbial infection. This is compatible with the overall concept of cleanliness that is always emphasised in islams. Apart from ensuring the cleanliness of foodstuffs, Islam prohibits the usage of any materials that are detrimental to spiritual or mental well-being of a person, such as alcoholic drinks, drugs, etc. Since Islam has always encouraged its followers to choose wholesome, clean and Halal foods, this awareness is always propagated in the Muslim society. This awareness is strengthened by the widespread knowledge, extolling the virtues of consuming clean and Halal food, and its relationship to our daily religious practices. The population nowadays are even more exposed to the various kinds of ingredients and manufactured foods, arising from the advancement of science and technology in more pertinent examples of such materials are the food additives "Gelatine" and "Emulsifiers" or the addition of rennet in cheese manufacture. The Muslim communities would like to know wether or not, the ingredients or the finished foods contain any Haram substance. These products can become Halal if the raw materials are Halal and the process in compatible with the Islamic way.
To determine the Halal/Haram status of foodstuffs and other materials, Islam has alid general guidelines on this matter, namely: a. All the raw materials and ingredients used must be Halal. b. Naturally Halal animals, such as cattle, goats and etc. must be slaughtered according to Islamic rites, the rituals sepcitfy that the act must be performed by a mentally sound Muslim, to sever the blood and respiratory channels of the animal, using a very sharp cutting tool such as a knife. c. The Halal ingredient must not be mixed, or even come into contact with Haram materials, such as products from pig or dog, during storage, transport, cooking, serving and etc.