...Impacts of Buying Habits on the Lifestyle of Grade 10 High School Students of Mary Help of Christians College Year 2013-2014 Joan Xyla A. Rana Shayne U. Larcena Charlene N. Alemania Christine F. Ligutan Patricia Anne Estepa Bryan Joseph M. Agustin Joanne Marie M.Contreras II. Backgrounds of the study Buying habit is a social and economic order that encourages the purchases of goods and services in an even greater amount. Since buying habits began, a lot of people consciously sought and desire alternative lifestyle. These lifestyle ranges from moderate to simple living, eco-conscious shopping, and buying local to Freeganism on the extreme and exaggerated end. In critical view, consumerism is describe as a tendency for people to strongly acknowledge and identify the service or products they consume through commercial brand name and the status-symbolism of that certain brand. Buying habits can be taken to exaggeration such that consumers make significant sacrifices in time and in income not only to purchase that certain brand but to also actively support that certain luxury brand. Buying habits has become part of people’s daily lives especially in this modern civilization. People of this modern generation get influenced easily. Billboards, commercials and advertisements are connected to influencing people to buy. The advancement in technology causes consumers to extend their buying of the latest products to an extent where it is considered as over consumption...
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...Commercial, and it's easy to say "they're just ads" because, at worst, they feel like a nuisance or interruption. A lot of people have difficulty accepting the idea that ads are manipulative because we want to believe we're in complete control of our choices. Advertising exists because there's a product a company wants to sell and they want people to know about it so they can buy it. This much is obvious. There are all kinds of ads, but in general they all aim to keep you from thinking and, instead, make your buying choices based on an emotional response. Basically, if you're not prepared to think—and you often are not when you're watching television or reading a magazine—you'll pretty much accept any suggestion if it is offered to you. Since you're being so passive, you may not even realize its happening. Product advertisements such as beauty products, food and clothing pay a great deal of influence in Filipino viewers, especially young people. The consumer preference id often based what they see on T.V. as portrayed by various stunning, and often times ideal, commercial models. It is noticeable that people, especially young people/students, has the tendency to be idealistic, and tends to imitate what they often see as appealing to majority. Advertisements aren't inherently bad, but many use manipulative tactics that influence in ways students don't...
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...Consumer and organizational buyer behavior are sub-categories of marketing. Research in both fields has enabled manufacturers and distributors to understand the needs, preferences and behavior of buyers, as well as the internal and external factors that influence buyer behavior. Although much has been written about the differences between consumer and organizational buyer behavior, it appears that the demarcations between the two fields are not as clear as they may seem to be. Keywords Buying Center; Buying Decision Process; Consumer Buyer Behavior; Decision-Making Unit (DMU); Organizational Buyer Behavior Marketing: Consumer Overview Buyer behavior is concerned with the selection and purchase of Products or services to satisfy a need for individuals or groups. It is focused on the needs of individuals, groups and organizations. Buyer behavior occurs either for an individual consumer on his own; an individual consumer in the context of a group (where others in the group influence how a person behaves); or an organization (where employees make decisions about which products or services the firm should use). Although economists were the first academic group to offer a theory of buyer behavior, the field of buyer behavior is a subcategory of marketing that blends elements from economics, psychology, sociology, social psychology, anthropology and other sciences, such as physiological psychology, biochemistry, and genetics. The two main areas of buyer behavior are consumer...
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...Mohammad Chughtai | Assignment # 5 – Essay | MKT 410 – F13 | 9/24/2013 | The Green Revolution Al Gore spoke a few days ago at the world’s Social Good Summit about an issue that has become commonplace in today’s media: global warming. We know much of Gore’s bid for presidency in 1999, in which he ran – unsuccessfully - on a platform of responsible energy consumption. Fourteen years later, Gore is still arguing the same points, but with increased vigor. Its no surprise that after fourteen years of heavy campaigning, many Americans are well aware of the issue; in fact, many have changed their buying habits to reflect this growing concern – one the private sector has not failed to capitalize on. In this essay, I will attempt to first define global warming, touch on the “going green” movement and how it’s affecting consumer buying habits, explain how the car industry is being affected and the describe some of the motivations a company may have to “go green.” What is global warming? As with any business discussion, we must first understand the topic being discussed. Global warming debate has becoming increasingly prevalent in news media, T.V. shows and popular culture in the past few decades. Defined as an increase in the overall temperature of the earth, global warming is a topic that has been debated furiously from both sides. The EPA estimates that the earth’s temperature has risen by 1.4 degrees Fahrenheit over the past century. While this may not seem like much...
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...A fundamental understanding of consumer behaviour underpins all marketing activity and is a necessary prerequisite to organizations being marketing orientated and thus profitable. Understanding consumer behaviour is not only important for the producer but for all the other actors in the value chain. The value that the consumer puts on the goods or services limits what everyone else can get from the value chain. Engel’s four-step model can be used as a basic model for analysing a consumer purchase. Most purchases are made to satisfy a problem. Analysis of problem recognition can be done through the ‘means-end’ chain concept. This looks at what motivates a consumer to buy products. The search for information can be either internal or external, the latter can also be either active or passive. Consumers usually have a number of alternative solutions to choose from and, depending upon the complexity of the purchase, will either be multi-attribute decision-making or based on decision heuristics. Outcomes tend to depend upon the degree to which performance meets expectations which in turn can be influenced by a number of factors within and outside the marketer’s control. Although the model is useful, two other factors that need to be taken into account are involvement and habit formation. Involvement refers to the subjective importance of the purchase and is a function of financial and functional importance, perceived risk, emotional value and sign value. Alternatively...
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...ID:bb 209 | Name : Zubair Nasir | Subject : | Consumer Behavior | Assignment | 1 (In-Class) | Date of Submission : | Oct 11, 2013 | Secured Marks | 20 20 | Date Submitted : | 28/11/2015 | Max Marks | | Answer the following Questions:- Q1. I wish to acquire a piece of clothing, a blue jeans from Levis. Identify from this statement by different types of needs and goals. (3 marks) ANS) In this Scenario the consumer wants to acquire a piece of clothing which would be considered as an innate need because that is a basic requirement of any human being, but when it is a specified luxury brand it is an acquired need as it is a general perception of the people and considered luxury good. As we talk about goals, the first statement about acquiring a piece of clothing is a generic goal going forward to the second statement it specifies blue jeans from LEVIS which is more of a product-specific goal Q2. There has been extensive research regarding rational versus emotional motives during purchase. Explain these two motives. Supporting your answer with examples, explain how you as a consumer buy products using these two different motives. (4 marks) ANS) When a buyer decides to purchase a product without thinking over the matter logically and carefully (i.e., without much reasoning), she is said to have been influenced by emotional product buying motives. Emotional product buying motives include the following: 1. Pride or Prestige:...
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...development of village industries, migration of rural people into cities, remittance of money, family members settled abroad have increased income level and buying power of villagers. II. Political factors:- The government have taken initiative for economic development of rural areas and have invested heavily in agriculture, irrigation, electricity, khadi and village industries and infra structure facilities such as roads, communication, hospitals, school, and banking. The initiatives certainly let to rural prosperity and opportunities for the marketers. III. Technological development:- The rapid expansion of telecommunication facilities and mobile phone has provided opportunities for rural people to keep in touch with men and markets. Development of TV networks and reasonable channels has enabled the marketers to pass on message about product and services to rural people. In rural areas especially in large villagers and villagers near to towns and cities, children and youth have accused to information such as job opportunities, national news, weather conditions, bank loans etc..IT and internet are sure to spread up exchange of information in rural india though at a slower rate compare to urban market IV. Legal :- The government has come out with legislative measures to protect the interest of consumers some of the important ones are:- a. Money lenders:- The money lenders advance long term loans against security of land over period of time manipulate...
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...Analysis of Consumer Behavior quotes “We surround ourselves with valued material possessions as a matter of our lives taking course. A sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence”. Discuss Introduction Psychology is important in many aspects of business, not least in the whole area of marketing and advertising. An understanding of the consumer behaviour is an essential part of the psychology of marketing. This essay will firstly give an explanation of consumer behaviour. Following this, it will discuss the benefits of the applications of consumer behaviours. Finally, it will look at the explication of attachment in consumer behaviours in the quote “We surround ourselves with valued material possessions as a matter of our lives taking course; a sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence.” Consumer Behaviour Consumer behaviour is a complex, multi-disciplinary theory contributed from a variety of social sciences. The microeconomic demand theory, the foundation theory of market economy, is focused on what prospect effect the changes in income and price has on demand under the prerequisite of stable preferences; it does not provide explanation of the dynamics of the many factors in between, for instance, what influence income...
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...1. What are some of the factors that influence consumers’ buying behavior? Income is one of the factors that influence buying decision of consumers and this depends on income elasticity what to purchase or not. Second factor will be price, a fall in the price of item will result gain in the quantity of a product purchase. Third factor, reference for their judgment, value and behaviors, that will shape the taste and first choice of an individual, credit availability influence the buyers’ behavior. If you have a balance in your credit, you still can afford to purchase expensive items either you are a low income or not. It will keep going, buyers needs of satisfaction example chocolate, emotional attachment like products arouse such feelings means fun, pride and pleasure also this will influence their buying decisions. 2. Have the purchasing habits of your parents and/or grandparents influenced your buying behavior? They could have influence my purchasing habits if I was brought up in developed country, as we see purchasing habits are different from developed and not developed countries. The needs of product are different. For example growing up I have seen my parent going for food shopping once a month and has to last for entire month feeding dozen. Income is the major and the only factor for buyers’ behavior within those countries. 2. If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common...
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...DECISIONS iTUNES MUSIC PRICING MAUREN PIUCCO Songs have different values to consumers. The category may be the same, which is music, but the sub-categories has many variations. Consumers value each sub-category different, which some people may give more or less value based on what type of music they like or if it is a new release or not. I do not know which one of these characteristics they should prioritize setting up price discrimination but I assume it could be implemented (the price differentiation) in order to maximize revenue since people would be willing to pay more for something they value more. According to our textbook, there are several others pricing policies that can be implemented such as: * Block Pricing: A consumer might be motivated to buy more songs at once if more he buys cheaper it gets per song, for example. First song is 99 cents, second song is 98 cents and so on. People buy a lot from impulse and this strategy might explore this consumer behavior. * Two-part tariffs: consumers could pay a monthly fee to use iTunes, maybe a VIP membership for example, and then have advantages such as access to new releases first, special discounts and promotions, and then also pay per song. The company would have the upfront fee’s and also the per song fee’s. * Group pricing: the company could differentiate consumers providing different prices for different group of consumers for example. For example, like on cinemas or concerts, students could have discounted...
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...of Social Media Marketing to the Choice and Preference of 4th year BSBA students of LSPU in Buying a Products or Services Chapter 1 The Problem and It’s Background Abstract This study examined the effectiveness of social media marketing. With the increased speed and technological implications of the Internet, this study aimed to determine the effect of social media marketing to the choice and preference of 4th year BSBA students of LSPU in buying a products or services. This may provide a clear picture of the online behavior of the 4th year BSBA students of LSPU and analyses the way they use the Social Media in their everyday life, and the effect it has on their decision-making process, particularly in the decision on buying a product or services.. This study also examined social media’s effect in an organization regarding reputation and innovation. Data are collected by means of survey questionnaires to the 4th year BSBA university students. Through data analysis and percentages, the researcher found that the 4th year BSBA students of LSPU want organizations to interact with them through social media. The study also shows that the majority of the 4th year BSBA students consider organizations using social media as innovative and that the use of social media can improve an organization’s reputation. Introduction The aim of this thesis is to further the understanding of consumer responses to marketing in social media. The rise of social media over the past decade has raised...
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...BUSINESS NOVEMBER 23, 2010 The Just-in-Time Consumer By ELLEN BYRON Julia Robinson for The Wall Street Journal Rebecca Seabern in her destocked pantry. She is using groceries that she already has before buying more. Executives peddling wares from canned goods to cashmere say the shift in consumption habits is prompting them to change how they produce, package, price and deliver their goods. When the economy sank two years ago, Rebecca Seabern realized she could shrink her grocery bill just by eating into her crammed kitchen pantry. "I had eight boxes of lasagna in there and a year's worth of paper towels," says Ms. Seabern, a 31-year-old accountant and married mother of two in San Antonio. Today, Ms. Seabern still has her job, but her antipathy to hoarding hasn't changed. "I've stopped purchasing things just to have them on hand," she says, preferring to make bigger mortgage payments instead. The Great Depression replaced a spendthrift culture with a generation of frugal savers. The recent recession, too, has left in its wake a deeply changed shopper: the just-in-time consumer. Access thousands of business sources not available on the free web. Learn More For over two decades, Americans bought big, bought more and stocked up, confident that bulk shopping, often on credit, provided the best value for their money. But the long recession—with its high unemployment, plummeting home values and depleted savings accounts—altered the way many people think about the future...
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...?Purpose: The main aim of this paper is to propose a market segmentation approach based on all phases of wine purchase and consumption process. To this aim, we investigated the main components of wine purchasing behavior and the socio-demographic profile of those who are both wine buyers and consumers. ?Design/methodology/approach: Starting from consumer behavior literature, we identified six phases in the purchasing process and we operationalized each of them. A structured questionnaire was developed according to such framework and an empirical study was carried out. We realized 630 interviews to wine buyers and consumers. Then, we performed a cluster analysis in order to identify the most relevant market segments. ?Findings: Four main segments emerged from the cluster analysis. A description of demographic and behavioral features characterizing the identified segments is provided. ?Practical implications: The proposed framework may provide a clear guidance to reach a market segmentation able to address effectively the marketing strategies. By characterizing different groups of consumers on the base of multiple variables related to each phase of the purchasing process, the proposed segmentation has implications both for strategic decisions, such as positioning, and operative ones (i.e. product, price, place, promotion). 1. INTRODUCTION In the last decades wine market has been characterized by radical changes on both sides of supply and demand, thus making...
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...Multiattribute Theory Leslie Jackson Consumer Behavior BUS 350 Instructor: Dr. Kirk Davis February/02/2015 Businesses use the Multiattribute Theory to discover what attributes consumers think are important when buying products. Using the Fishbein Model allows businesses to gauge what attitudes consumers have concerning products (Solomon, 2011). Looking at the scores that were achieved after completing the Multiattribute Theory of Wal-Mart, it is a fair assessment that my buying habits do not represent my attitude towards Walmart. While I do shop at Walmart, my attitude about Walmart is about convenience and price. I can get better quality at Costco and Target, but because price supersedes my desire for quality, I must shop at Walmart. Even though the test assessed Walmart with the most favorable evaluation, my attitude toward Walmart is not a favorable one. Every time I go to the store, I complain about what it offers and I would not shop there if I had more money. My attitude toward Costco and Target is actually more favorable but because they cost more, I do not shop there as often. I understand that our needs dictate our attitude towards products because when you do not have a lot of money, it is necessary to buy things that you can afford, even though you would like to buy the items that cost more. So if your needs dictate your attitude, the assessment is not a true statement of what your feelings may be about the product. If I need soap detergent to...
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...Before Staples can develop a new set of customer oriented marketing strategies, the company must understand what factors influence consumer buying behavior and how they make purchase decisions to satisfy their needs and wants. One great way to find market opportunities for Staples products or services is to study the social factors affecting the office supply retailing industry. New social trends transform how goods are built and sold. Business opportunities grow out of the changes in the social order. In general, consumers are moved by a complex set of deep and subtle emotions. (Management Study Guide, 2008) Their behavior result from deeply held values and attitudes; their perception of the world and their place in it, from common sense, impulse or just plain daily decision. There are also several stages through which the consumer exhibit before deciding to purchase goods or services. Three of these most important factors to consider during this marketing strategy development are, 1.Social Factors 2.Psychological Factors and 3.Personal Factors. We will focus our attention to the social factors and the effects it has on consumers buying behaviors. Social Factors Staples inc has the following statement that is used to describe its social engagement and the business strategy behind its operations. It says, “We take satisfaction in our contributions to local economies: selling products and services that business owners, households, educators, students and others use to thrive...
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