...writings to bring awareness about the follies of society. Hurston and Fitzgerald challenge the preconceived status quo of a perfect and progressive American society—set with values such as separate but equal, social classes, consumer culture, and so on—through their respective essay and novel, the former dealing with the erasure of African American culture due...
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...I am doing my research paper on Jay Gatsby from The Great Gatsby, and the archetype I have chosen is American Dreamer. An American Dreamer is someone who sees the American Dream as an obtainable goal and vigorously pursues it. Jay Gatsby qualifies for the archetype American Dreamer because in his journey to wealth and prosperity he is reunited with a lost love from five years previous, her name is Daisy Buchanan. I am doing my research paper on Jay Gatsby because I have wanted to read this book for some time and I figured who better to do than the main character of the book. F. Scott Fitzgerald created many interesting characters in his novel The Great Gatsby. Jay Gatsby, The main character from The Great Gatsby fits the archetype of the American...
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...The 1920’s were a turning point in American society, a time that ignited consumer culture, partying, and optimism, rightfully earning the title of “The roaring Twenties”. However, they were also a time of reckless behavior and cluelessness, a time of, “more more more”, when even the best did not seem good enough. This complicated time full of contradictions and the prosperity after World War I, is visible through F. Scott Fitzgerald’s 1925 novel The Great Gatsby. Fitzgerald effectively illustrates this optimistic, yet reckless consumer culture mood of the 1920s through the character Jay Gatsby. A lot like the general mood of the 1920’s, Gatsby has this drive toward something bigger and brighter, a goal that is ultimately achievable. Jay Gatsby’s goals and aspiration are all dictated by one common...
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...vacuum cleaners, and radio. These inventions were the “must have” items that everyone was now required to own. But this idea of needing more and not worrying about the consequences, led to the Great Depression, one of the hardest economic times in American history. This idea of mass consumerism and materialism is also apparent in The Great Gatsby. Gatsby’s character was largely influenced by his wealth and his need for more. Illustrated by Gatsby’s need for Daisy Buchanan that resulted in his decline and ultimately his death....
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...The Great Gatsby and The American Dream While many countries around the world are working toward equality of social status and avoiding a large gap between rich and poor, there is still a strong desire in people for social freedom through the accumulation of wealth and extravagance. The Great Gatsby’s depiction of the connection between material goods and the American dream is still relevant today. At first glance, the movie may seem to be about the failed relationship of Jay Gatsby and Daisy Buchanan. However, the major theme of the novel is the accumulation of wealth for social status and the idea of being able to reach a high level of success regardless of family history or lack of money. To understand the connection between the two it will be necessary to have an analysis of the culture values in the 1920’s, what people consider to be the American dream, and finally if there is still a strong desire to achieve the American dream in today’s society. In order to understand the connection between The Great Gatsby and the American dream it is first important to have a good understanding about the movie and motifs of the movie/novel itself. The story takes place in a post war America in the 1920’s when Nick Carraway moves to New York to pursue his career in finance. Nick soon discovers that he is neighbored to the wealthy and mysterious Jay Gatsby, who is known for his loud, lavish parties. Jay and Nick soon become good friends and Nick begins to learn the motifs behind...
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...critical theory today critical theory today A Us e r - F r i e n d l y G u i d e S E C O N D E D I T I O N L O I S T Y S O N New York London Routledge is an imprint of the Taylor & Francis Group, an informa business Routledge Taylor & Francis Group 270 Madison Avenue New York, NY 10016 Routledge Taylor & Francis Group 2 Park Square Milton Park, Abingdon Oxon OX14 4RN © 2006 by Lois Tyson Routledge is an imprint of Taylor & Francis Group, an Informa business Printed in the United States of America on acid‑free paper 10 9 8 7 6 5 4 3 2 1 International Standard Book Number‑10: 0‑415‑97410‑0 (Softcover) 0‑415‑97409‑7 (Hardcover) International Standard Book Number‑13: 978‑0‑415‑97410‑3 (Softcover) 978‑0‑415‑97409‑7 (Hardcover) No part of this book may be reprinted, reproduced, transmitted, or utilized in any form by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying, microfilming, and recording, or in any information storage or retrieval system, without written permission from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging‑in‑Publication Data Tyson, Lois, 1950‑ Critical theory today : a user‑friendly guide / Lois Tyson.‑‑ 2nd ed. p. cm. Includes bibliographical references and index. ISBN 0‑415‑97409‑7 (hb) ‑‑ ISBN 0‑415‑97410‑0 (pb) 1. Criticism...
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...Degree: BAFM Unit Tutor: Sally Bain Unit name: ISHE The communication of window display It is beyond doubt that the competition in the fashion retail industry is extremely stiff. Visual merchandisers are seeking a best way to attract customers by significantly improving display design to create competitive advantage. As Davis(2013) observe, there is a new trend in fashion marketing that companies are looking to the past to make an emotional connection to their customers and translate to sales. Venturing also on such approach is inditex brand Massimo Dutti. This retailer has been refurbishing its window displays with flapper-style mannequins and gorgeous props duly to recreate a 1920s vibe (Figure 1), which appeals to customers. In a consumer driven market, what does Massimo Dutti hope to achieve from nostalgic window displays? Does “nostalgic window dressing” make sense? This essay will focus on the relationship between shoppers and retail visual offerings. In particular, it explains the effect of styling, color and props used on the window display. Figure 1 Figure 1 In text ways of seeing, John Berger refers to a painting named The Key of dreams (Berger, 1972:8) (Figure 2). The concept behind the painting is that description of using words can create a mental image based upon their own understanding for audiences. This is called as a slow-burner, as it takes time to get the whole message across, and even then it will rarely live up to the reality. However this well-established...
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...Area of Study: Belonging * ‘As You Like It’ written by William Shakespeare * ‘Towelhead’ directed by Alan Ball in * ‘The Surfer’ written by Judith Wright | As You Like It | Towelhead | The Surfer | Language Form and Structure | * ‘As You Like It’ is a stage play in the form of a comedy * It also qualifies as a pastoral romance * Shakespeare wrote the lines of the play in both verse and prose | * ‘Towelhead’ is a film | * Poem * 3 stanzas * Free verse | Personal, cultural, historical and social context | * Written during the reign of Elizabeth I and ironically, both Rosalind and Celia would have been played by men * Appealing nature to both lower and higher classes * Used as a model of social critique | * Set in Houston, Texas during the 1990s * Occurred during the Gulf War * Follows the sexual awakening of Jasira (an American-Lebanese girl) | * Set in Australia | Identity One’s sense of belonging is built upon their exploration of self and the confidence they establish through their own identity. | Identity is explored most obviously with Rosalind’s disguise as Ganymede. This concealment of her true identity allows Rosalind to discover whether Orlando truly loves her. It also allows Rosalind to gain a deeper understanding of herself. This is seen through the use of dramatic irony, this enhances the audience’s connection with the characters and adds to the humour of the play. “Nay, you must call me Rosalind”. Ultimately, it...
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...The 1920’s had the most changes and uproar of any decade. This was the age of business with Calvin Coolidge’s business mind leading to a short-lived prosperity. The new woman, the rise of Jazz, African American attempts for better rights, and the lost generation writers were also part of this enormous change. Young people of this generation finally felt less pressure to imitate their elders. This new culture will forever live on. Business experienced an industrial growth in consumer production and consumption. More electricity was being mass produced than the rest of the world but when cars, refrigerators, and radios were being produced farmers fared the worst, as high tariffs to protect American business increased farmer bankruptcy. The government faired a laissez-faire attitude, and forty-percent of farmers who became landless, and moved to cities. The Model T. car was the most important economic arrival as it was first only for the rich priced at 850 dollars and went down to only 290 dollars. Ford suggested this drop in price as it helped the common workers buy the car and increase profits by an even greater margin. Revenue generating gasoline taxes, and growing dependency on the automobile gave rise to suburb expansion. Woman in this age were unlike any other. Woman became educated and defied the morality or earlier generations. Women who got drunk, enjoyed sex, wore skimpy dresses, had short bobbed hair, bare arms and danced all night to wild jazz were called “flappers”...
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...greatest literary achievements of all time. As you graciously accept yet another honor, it sickens you to wonder, "How did I get here?” The answer is simple, but unknown to anyone except you. To answer it, you must go back to the winter of 1925. As you walk along the frigid Manhattan sidewalks, you find a manuscript lying upon a table outside of a restaurant. You page through the document, reading about a woman named Daisy and a man named Gatsby. Not wanting to put the document down, you place the manuscript inside your jacket and continue to walk down the sidewalk. After a brief moral deliberation, you decide to publish the novel under your name. Later that year, a lawsuit is filed by an unpublished author named Fitzgerald. The litigation is dropped and nothing is ever heard from the plaintiff again. Fitzgerald forever fades from the public eye as your name becomes increasingly recognizable among high school and university students throughout the United States. Nearly a century later, you are still credited as the author of The Great Gatsby. While the aforementioned situation may seem impractical, similar ethical dilemmas continuously arise in the corporate world. Media outlets continuously report copyright infringement upon intellectual property, such as literary and musical works, but these scenarios are not limited to artistic creations. All too often, similar scenarios unfold in business settings, where executives...
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...their lives, to the war, the frivolous ways of the “Flaming Youth” as they were often called, gave a welcome relief to devastation. Nothing seemed too irrational (Pendergast). A social revolution resulted, causing a massive shift in American culture. The culture of the “Victorian Era” is a sharp contrast to that of the “Roaring Twenties”; instead of the conservative ways of the Victorian Era, women wore loose hanging dresses and people led a life of smoking, drinking, and dancing until dawn. This all, however, masked the underlying sadness of the 1920s. As stated by the theme of F. Scott Fitzgerald’s The Great Gatsby, “the wealthy of the 1920s...
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...In The Office EXECUTIVE INTERVIEW Investment BLOOD FROM A STONE BlackRock’s Justin Arter carves the future of funds management 02 AUGUST 2013 $14.95 Brand PLUS Rediscover the luxury of Beijing Style essentials according to MR PORTER A premier experience worthy of Gatsby As featured in The CEO Magazine Recruiting using social media The best mobile apps for work For more info visit theceomagazine.com.au ISSN 2201-876X How to foster respect in the workplace 9 772201 876005 John Danks & Son’s Mark Burrowes • Peabody Energy’s Eric Ford • Downer EDI’s Grant Fenn As CEO of leading dairy manufacturer Parmalat, Craig Garvin has strengthened and supported iconic brands and cultivated a culture of pride. Images by Scott Ehler O ver the past three and a half years, Craig Garvin has led with purpose and vision, imbuing his staff with pride in their work and positioning Parmalat’s brands as industry leaders. Renowned brands like Pauls, Vaalia, OAK, Breaka, and Ice Break have made Parmalat an influential player in the dairy industry with a turnover of around $1.35 billion. The CEO Magazine: What changes have you implemented over the past three years? Craig: When I joined the company, I needed to consider how you consolidate fewer, bigger, and better brands. To get a portfolio of winning brands, we had to make sure we were properly investing in and focusing on those brands. We had to be very clear about our strategic intent and plan, get everyone on board...
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...different target markets. Some focuses on their ages, genders, capability in buying, cultures and other factors that affect the products achieve their goals. Nowadays, there is a lot of products offered at the market and sometimes it quiet hard to choose a product because of the same identity but different brands. For me; Jansport, Sky Flakes Cracker, Bench/Fix Clay Doh, Vitamilk And Johnson’s Baby Bath Milk + Rice; these products appeals to me a lot, these were the best products for me as a student. JanSport Super Break Pack is the best bag for me because it includes many useful and unique features compared to other brand. One of its features is its large main compartment that is perfect for storage of my school supplies and my gadgets also. It has padded shoulder straps and panel, which can carry extra weight. Now, other innovative features were added in the superbreak packs. JanSport is known as the staples in terms of durable and high standard backpacks. Though the price is not for a regular bag, consumers can assure that they can save a lot from because it is made by professionals to withstand the tests of time and they also offer a Lifetime Warranty. What about their age targeting? They usually make and offer it the market different sizes that suit to different age groups and different design to choose from. So, if you want to bring your world at school, only choose a bag that has great storage space and accessible pockets. However, there are numerous fake JanSport...
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...Chauvel’s ‘Jedda,’ (1955) is a film firmly placed within the dominant ideology of its time, limited by the otherness of its chosen subject matter. As a medium of cultural production, film has a necessary relationship with the hegemony of its own culture; sometimes progressive and other times simply perpetuating. As a representation of the debate over the ethics and feasibility of assimilation, ‘Jedda’ reflects the failed premise of its time, the hierarchical approach to culture and civilization perpetuated by white Europeans. Despite this hamartia it has been applauded with “the only dignified Aboriginal male lead that has been allowed to exist in a film made by white directors in Australia,” (Johnson, 1987:48) what is certainly a progressive allowance (though the word is problematic). It has become evident that true representation of the Aborigine in Australian popular culture is dependent on undoing the dualistic understanding that establishes their otherness. Culture is a discourse of common iconography. Signifiers of language, appearance, values, history, cuisine, beliefs… are inscribed, developed and perpetuated by popular media. In Nationalism and Literature Sarah Corse uses canonical texts; “the American The Great Gatsby and the Canadian Fruits of the Earth,” to contrast “American individualism… and Canadian social identification.” Corse contends the differences are “not natural but part of a process of national distinction,” that the canonical novel helps to construct...
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...F A S H I O N C O M M U N I C A T I O N ! ! ! ! ! PUBLICITY AND PUBLIC RELATIONS: Assignment - 1 INDIA! ! REPORT PRESENTED BY:! Shalini Mohanty! 9th November, 2013! ! ! ! 2 4 t h O c t o b e r, 2 0 1 3 • Raffles Design International, Mumbai Table of Contents! ! Table of Contents! Indian Luxury Retail Market! Introduction! i! The Indian and the Global Luxury Market! 2! ! 2! i! i! Publicity and PR: Successes! Case Study - HUGO BOSS! 3! Case Study - Charles & Keith! Case Study - Ray-ban! ! 7 6! 3! PR & PUBLICITY: Failures! Case Study 1 - BVLGARI! Case Study 2 - FCUK!10! 10! 10! Why did BVLGARI and FCUK fail?! The Indian Customer! 1! 1 Indian customers value…! 12! 11! Demographics of Indian Luxury Customer - Typically a 25 - 45 year old entrepreneur. ! 12! Learning Points.! 13! Fashion Communication! ! "i Assignment 1! Publicity & PR: India Indian Luxury Retail Market! ! Introduction! Currently, India is the second fastest growing market in Asia Pacific region and is expected to be the 2nd largest economy in the world by 2040. She is currently the second fastest growing luxury market in the world with a predicted growth rate of 25% over the next 5 years.! At the moment, the Indian Luxury Market is valued at $4.8 billion where apparel, jewellery and personal are are the largest sectors in market. Although it forms only 2% of global share, it shows...
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