...WGSN GLOBAL CONSUMER INSIGHTS REPORT GLOBAL CONSUMER INSIGHTS WGSN takes a look at how consumer behaviour is evolving in four world markets: Brazil, China, India and Japan. Understanding different consumers around the world was a key focus at the 2010 World Retail Congress in Berlin, where numerous international speakers were on hand to provide insights into their markets. “First and foremost you have to understand in detail who your customer is. Only then can you leverage a change of marketplace,” said Ian Scholey, managing director of consultancy company 5One in the UK, when discussing strategy for embarking on global expansion. Here we report on some of the consumer thoughts shared from Brazil, China, India and Japan. WGSN FACT FILE Brazil's neoconsumer has a global outlook, is multichannel and digitally connected. China's middle class is focused on the future, driven by ambition and pressured to succeed. In India a new sense of "price plus" value exists, based not just on price but factors such as quality, fashion and service. In Japan three key trends exist: multichannel, convenience and sustainability. BRAZIL A new consumer has been built by Brazil’s changing market, said Marcos Gouvea de Souza, director general at Brazilian consulting firm GS&MD. Despite turbulent times on a global scale during 2008/09, Brazil saw a growth of 10.7% in retail performance in 2010, the third highest increasing rate worldwide. This is the result of unemployment being...
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...Consumer Behavior Insights Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Assignment Coversheet The Faculty of Business STUDENT INFORMATION STUDENT NO. | | SURNAME | | PHONE NO. | | GIVEN NAMES | | E-MAIL | | Instructions for submission are found in the course description. Assignments with Cover Sheets not signed at the bottom will be returned unmarked and ma y then incur a penalty for late submission. ASSESSMENT INFORMATION COURSE NAME | | COURSE CODE | | ASSIGNMENT DETAILS (title) | | LECTURER / TUTOR’S NAME | | Campus / Provider | | DUE DATE | | SUBMITTED ON | | PLAGIARISM The Faculty and the University regards as a very serious matter the action of a student who acts dishonestly or improperly, including plagiarism or cheating, in connection with his or her academic work. Under University Regulation 6.1.1 “Plagiarism” is defined as “…the presentation of the works of another person / other persons as though they are one's own by failing to properly acknowledge that person / those persons”. Plagiarism may take many forms including: direct copying of sentences, paragraphs or other extracts from someone else’s published work (including on the Internet and in software) without acknowledging...
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...Consumer insight is the understanding and identification of an unmet need in the marketplace and then using the insights to find a way to fulfil the need. It implies a depth of understanding the customers. It also implies the sensible use of the obtained knowledge to help consumers fulfil their needs. Consumer Insights also implies understanding the collected data so that an organization can position itself the way it wants to be seen by its consumers. Consumer Insight is a result of market research and consumer insight database analysis being combined to manage consumers and to allow consumers to manage themselves. Consumer insights help to formulate changes in marketing strategies and help to improve interaction with individual consumers. Good Consumer insight means good CRM. Consumer insights work with and on the following: • Gaining Perspective • Inspiration • Knowledge • Discernment • Introspection • Truth • Intuition • Revelation • Deep Understanding, and • Discovery The following business challenges can benefit from Consumer Insight: 1. Effective and efficient growth of the business: • CI helps to measure effectiveness of marketing campaign by analyzing volume, influence and sentiment of consumer responses across multiple social media channels. • Pinpoint key influencers and social channels to engage consumer communities. • Gain insight into triggers of churn and cross-sell/up-sell opportunities to improve ROI. • Understand and measure the affinity relationships...
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...Consumer Behavior Insights Executive Summary – In this research report we will analyze the topic name as consumer behavior insights. As any company before launching their product in the market first understands the consumer behavior about their products hence behavior of consumer is one of the most parts for the analysis of the topic. Table of Contents Executive Summary 1 Introduction 2 Consumer Behavior Insights 2 Better Consumer Behavior Insight in today scenario 3 Tools used for Measuring consumer behavior 4 Demographics, Media Habits, and Psychogra phics 4 Research Question 7 Benefit from Consumer Behavior insights Data 7 Challenges of analyzing Consumer Behavior Insights 8 Gathering of Data for Consumer behavior Insights 9 Conclusion 9 References 9 Introduction – Consumer behavior is one of the important tools to launch any product in the market as success and failure of the product mainly depend on the consumer behavior towards those products. One cannot measure the consumer behavior in the easy manner though by doing survey, taking feedback and marketing strategies all the companies try to understand the consumer behavior which shows their taste towards products and service launch by the company. Hence in this assignment we will analyze the consumer behavior insights, their characteristics, Consumer Behavior towards low involvement products and services and Consumer Behavior towards high involvement products and services. Consumer Behavior Insights...
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...Date of Evaluation | Marks | Criterion for Evaluation | 1. | 20th Nov’15 | 20 | Student’s initial research was complete & relevant. Student’s opportunity statement is of an appropriate scope. Student’s project plan is easy to understand & is of appropriate detail. Student’s project plan will allow them to successfully complete all tasks before the next training. | 2. | 11th Dec‘15 | 25 | Students collected relevant, insightful & inspirational information. Students are able to articulate insights from their research. Students used a variety of means for collecting information. Students used a variety of means for recording & communicating information Students have a broad & deep understanding of their project focus. | 3. | 24th Dec’15 | 20 | Students identified multiple themes from their insight collections. Students presented three opportunities. Students selected themes that are relevant to the original project scope. Selected themes are ripe / rich for innovation. | 4. | 4th Jan’16(Tentative) | 20 | Students defined 3 appropriate opportunity spaces. Students presented three opportunities. Students selected themes that are relevant to the original project scope. Selected themes are ripe / rich for innovation. | TOTAL 100Marks | 85 | Remaining 15 marks will be determined qualitatively...
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...The Theatre Experience By Edwin Wilson The Theatre Experience Description: The re-imagined twelfth edition of The Theatre Experience is students' ticket to the best seat in the house. From Broadway to makeshift theater spaces around the world, the author demonstrates the active and lively role they play as audience members by engaging them in the collaborative and creative processes behind and in front of the curtain. Wilson introduces students to the roles of the performers, directors, producers and designers, while emphasizing the insights they as audience members bring to any production. Recast as fifteen chapters, the twelfth edition better accommodates today's teaching schedules, as well as improves accessibility for students by concise insight and up-to-date vibrant production visuals. Students join the creative process with The Theatre Experience, and rehearse for their role as life-long audience members. How To Get Book For Free? download The Theatre Experience Full PDF version Read This First: We offer two ways that you can get this book for free, You can choose the way you like! You must provide us your shipping information after you complete the survey. All books will be shipped from Amazon US or Amazon UK depending on your region! Please share this free experience to your friends on your social network to prove that we really send free books! Tags:The Theatre Experience, The Theatre Experience By Edwin Wilson, The Theatre Experience PDF Download Full PDF Version...
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...Insights on Indian Consumer Market 1. Market with 3 to 4 segments : a. Top Segment – Pay more get more b. Upper Middle – Good value at reasonable price c. Lower Middle – Good value at reasonable price with discounts d. Bottom Segment – Pay less get less As a Marketer, we could understand, there are variety of needs with diversified interests were the customer is willing to pay more for consumer experience on the other end there are large masses who are still satisfied with less for cheaper price. 2. Now in Rural areas the agriculture is not the prime occupation and most of the people are becoming self-employed which have increased the average income in rural as well. Unorganized small scale segment make good business than large companies who target organized segment. Marketers could take advantage of this situation to compete in smaller towns or villages were the big companies wouldn’t have penetrated, so the competition is less. 3. Rural population not shifting to urban as quality of life is also improving in rural. Marketers may need to use different strategy to drive urban and rural, where urban may be of brands, lifestyle, status symbols, where as in rural the key factor is still price and best bargain. Marketers need to approach with different consumer lifestyle. 4. Rather people migrating from popular to premium brands; the popular segment grew as the reverse happened. This shows the consumers value for popular demands is growing...
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...insights from the visition to laperal RAPHEAL ALLEN M. JARIOL | EP 9 – fr. jimmy marquez | insights from the visition to laperal RAPHEAL ALLEN M. JARIOL | EP 9 – fr. jimmy marquez | Desire like the poor When we visited Laperal to pray for the families, I asked myself a question. I thought “What is the item I really want to have.” When I asked myself that I immediately thought of an Iphone 6s because it would be really nice if I get to own an expensive phone for the feeling high-class. I then thought about the poor and asked myself if what item they also really wanted. I realized that we should desire like the poor. When we gave the stampitas to the poor families in Laperal, they treat the stampitas like treasures, they put it in their hearts and sometimes kiss the stampita, and while I treat stampitas given to me like trash, everywhere you can find misplaced stampitas. I desire for a new and expensive phone while the poor desire for the Lord. Even if it is just a stampita of St. Joseph, they treasure it because the poor does not believe that an Iphone 6s can help them but only God can help them. All of us should desire like the poor. Not crying over worthless and really expensive things. Desire for God even if he is only a piece of paper with ink in it, desire for him because he will be the one to help you. Not seeing stampitas as mere pieces of papers but a passageway to praise the Lord. Dear Fr. Jimmy Marquez. Sorry for not passing my...
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...background information, evidence, or research. Share an insight from having read your colleagues' postings, synthesizing the information to provide new perspectives. Offer and support an alternative perspective using readings from the classroom or from your own research in the Walden Library. Validate an idea with your own experience and additional research. Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings. Expand on your colleagues' postings by providing additional insights or contrasting perspectives based on readings and evidence. Ask a probing question, substantiated with additional background information, evidence, or research. Share an insight from having read your colleagues' postings, synthesizing the information to provide new perspectives. Offer and support an alternative perspective using readings from the classroom or from your own research in the Walden Library. Validate an idea with your own experience and additional research. Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings. Expand on your colleagues' postings by providing additional insights or contrasting perspectives based on readings and evidence. Ask a probing question, substantiated with additional background information, evidence, or research. Share an insight from having read your colleagues' postings, synthesizing the information...
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...Telecommunication Regulatory Commission. From these large numbers of mobile users maximum 34 percent people users are using Smart Phone. Persons/Customers insights or what overall influencing factors are related and their significant affect on purchasing decision of Smart Phone are to be discovered by our research. More precisely, what are the actual factors people consider before purchasing a Smart Phone is to find out through our research. However to attain this research we do not need to understand the nature and competition of the market of smart phone rather the basic things (special consideration needed at the time of purchasing smart phone by customers & users) we had brought in our consideration like price, status, design, features, brand image, warranty, which our research intends to find out by doing survey on current users. 1.2 Statement of the problem The research ultimate goal is to find out what are the significant factors that influence/affect customer purchasing decisions of smart phone. For reaching to the ultimate goal we have decided to do a survey on current users of smart phone to identify what factors influenced them to purchase smart phone and their current perception regarding smart phone. Our research will focus on the answer of following questions- • Which factor(s) influenced consumers most when purchasing...
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...Consumer Behaviour Term Paper Consumer Behaviour Insights in Marketing of Religion Saksham Srivastava (PGP/16/224) IIM Kozhikode sakshams16@iimk.ac.in, saksham1926@gmail.com Abstract Religion has been a part of the human civilisation for thousands of years, if not millions. Right from cavemen to white collar jobs, human beings have always strived to have a reason for survival. We have looked for the meaning of life since the beginning. Such a search is always accompanied by a belief in something. Sportsmen believe in their workout regime and training sessions to enable them to excel in their respective sports. Young students believe in the hours they’ve spent studying, to enable them to excel in their examinations. The origins of religion, lie in the belief of God, which is said to help people live a life of virtue. Religion has come to be defined by two schools of thought in today’s time. One school of thought is the believers, the ones who are on ‘religion’s side’, and the others, atheists, who don’t follow any religion and do not believe in the existence of God. Rather than being a rigid classification, the above division is more of a spectrum. Various degrees of theism and atheism exist with the middle path lying somewhere between mono-theists and agnostics. The science versus religion debate has been one of the most followed ongoing debates of the last and the current century. The reasons for the emergence of such a debate have been various, like, the Dark...
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...Advertising is the most common tool used by company to promote their product. Advertising is the creation and delivery of messages to targeted audiences through the purchase of time or space in media owned by others. Honda advertises through newspapers, television and radio. These mediums of advertising are believed to be very effective and able to convince the viewer to buy their cars. The advertisement of Honda could be seen easily and reached to every class of people. The images used by Honda in the advertisement are always attractive and eye-catchy. It is very successful as consumers are usually influenced easily by virtual affect. They would be convinced by the advertisement, perceiving the car is as good as the advertisement description. Honda advertises frequently in newspapers, television and radio because repetitive advertising could attract customer’s attention easily. Indirectly, the consumers will be influenced and tend to believe the advertisement. As a result, they will opt for Honda cars. The second traditional promotion mix used by Honda is sales promotion. Sales promotion is any behaviour-triggering temporary incentive aimed at prospects, customers, channel partners or salespeople. It usually offers a temporary and immediate inducement to buy a product. A very common sales promotion used in automobile industry is the festive season promotion, which is applied by Honda too. In the latest promotions of Honda, they offer several added values to...
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...NGUFOR CHIAWAH HILARY-000636368 Coursework Header Sheet 177127-102 Course Coursework Tutor BUSI1460: Adv Prof Dev & Res Preliminary Project Form E Lobina Course School/Level Assessment Weight Submission Deadline BU/PG 20.00% 09/03/2011 Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. 000636368 Tutor's comments Ngufor Chiawah Hilary NGUFOR CHIAWAH HILARY-000636368 Grade Awarded___________ Moderation required: yes/no For Office Use Only__________ Tutor______________________ Final Grade_________ Date _______________ ANALYSING THE IMPACT OF THE INTRODUCTION OF HYBRID CARS ON THE AUTOMOBILE INDUSTRY IN THE UK Abstract Hybrid cars are an emerging aspect in contemporary automobile technology. Hybrid cars have existed for over one hundred years. However the benefits from such cars have not been acknowledged for all this time until in recent years. Generally speaking a hybrid car is one which uses two power engines to pull the vehicle. The introduction of hybrid cars has been hailed greatly, mostly by international organisations, governments, nongovernmental organisations (NGOs,) and individuals. Many car manufacturers are continuously getting involved with the production...
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...Gas Prices – Final Paper BUS308: Statistics for Managers Professor Student Name Date As a manager of a delivery service, it is important to observe the changes in the cost of gas. This information is significant because it determines whether the price of our product increases or decreases for the year. I recorded the annual average mean of gas prices between the years of 1982 to 2011. To get the mean I used the formula (=average(numbers in cells)), I calculated the expected value by multiplying the slope by the year and subtracting the intercept amount, and the residual amount was calculated by subtracting the annual mean by the expected value. The United States saw a noticeable uptick in the price of gas from 1976-1983, thanks to the situation in Iran. Gas prices have always been in an up and down rollercoaster according to our data the average mean of gas in 1982 was 1.296. From 1982 to 1983 gas prices went down because of another crisis the United States was dealing with. From the years 1984-1992 this period of time includes the Gulf War and the recession that followed shortly after: In 1986 the gas price went as low as 0.927 this came as a result of reduced demand and overproduction, which resulted in the short-term loss of OPEC unity. In the years 1993 – 2000 the United States was in an Economic boom. The gas prices remained average during this period until the year 2000...
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...promote their brand and most importantly how they can raise funds at the upcoming Springboard conference. Though the primary emphasis of Zipcar is on convenience and cost savings, the Zipcar concept is planned to be marketed as environmentally friendly. We feel this is an additional pain that Zipcar is trying to address that poses risks because, firstly, there are other two similar companies in US (Portland-based Car Sharing Inc. and Seattle- based Flexcar) that are already more focused towards the environment friendliness. Secondly, if Zipcar really wants to market their product as environmentally-friendly, then they probably should choose their launch car from a list of most environment friendly cars of 2000 such as Toyota Prius, Honda Insight or Honda Civic hybrid instead of launching Zipcar with Volkswagen Beetle to gain the trust of their customers on Zipcar brand. Thirdly, the case suggests that Zipcar is also targeted towards university students, who visit friends or go out of the city for few days. We feel going ahead with a 2-seater car (Volkswagen Beetle) is not as great idea as mostly students travel in groups and would need...
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