...IM MAPPING CONSUMER DIGITAL JOURNEY Name of Student Course title Date of Submission Introduction Mercedes Benz is a subsidiary company that manufactures automobiles with its headquarters based in Germany. Its main manufacturer is the Daimler AG located in Germany while other sales/assemblage divisions are in various parts of the world. The firm manufactures vehicles that go by the same name, “Mercedes-Benz.” They are mainly luxury vehicles and they include: “Sedans, Coupes, SUVs & Wagons, Convertibles & Roadsters, Hybrid & Electric cars, trucks, coaches and buses”[1]. Mercedes-Benz has a strong presence in the motor industry based on its diversity of production. Its vehicles have state-of-the-art luxury gear with impeccable customer service. The targeted customer base for this brand includes the middle and the high class due to the vehicles’ luxurious nature. 1. Purchase Process: The following are the steps for purchasing a new Mercedes Benz type of vehicle a. Research on model Mercedes-Benz always encourages its customers to research about the car models before they make the purchase. This can be done in person, by visiting the car outlets or doing it online. In order to purchase a Mercedes-Benz car model, a customer is required to select the model of choice from a preferred dealer-outlet after agreeing on the qualities. Dealers are found in various collision centers that are certified by the brand. Alternatively...
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...what customers value: Take a thorough look at consumers: What types of experiences do they expect? What companies do they believe deliver the best experiences? How do consumers prefer to learn about vehicles? In terms of information sources, the Internet, personal networks, and social media platforms rate highly, and much higher than traditional information sources such as television, radio, and direct mail. In fact, more than 70 percent of consumers use the Internet while shopping for new and used vehicles—more than double the usage of any other information source. This reflects consumers’ growing desire for an objective resource of trusted information. Increasingly, analysis shows that consumers are relying more and more on their social media networks and trusted connections for guidance on vehicle purchases. A primary conclusion to draw from these trends relates to control and influence: The most influential sources of information in the vehicle purchasing process exist beyond the traditional span of control of the OEM and dealer to include social influences. 2. Manage the customer experience: The challenge of managing a customer experience that lives beyond the boundaries of the OEM’s four walls is not new. After all, manufacturers have worked to manage customer relationships through independent dealerships. However, due to the ways in which consumer power and vehicle shopping influence are rapidly changing, consumer expectations about their experience in the dealership...
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...When Warner bros. entertainment established an umbrella division, the Warner Home Entertainment Group, last October for all business units involved in the digital delivery of entertainment to consumers, it was fast-forwarding the most important technical transaction the studio has made in decades. "The great promise of digital technology ... is that consumers will be able to choose how they want to consume content," Kevin Tsujihara, president of the new division, said in making the announcement. "We're entering an exciting time in the entertainment business when the consumer, empowered by new technologies, has an active role in the process instead of being a passive participant." Warner Bros. Entertainment, a subsidiary of the Time Warner conglomerate, is in the process of transforming itself into a digital end-to-end business. This change has been largely driven by a farming-out of how consumers want to consume content, says Charles L "Chuck" Dages, senior vice president of emerging technology at Warner. "As we watched the consumer go digital, the production systems within Warner have followed suit," he says. "At the front end we're seeing the increasing use of digital cameras by filmmakers, and at other end we're seeing digital distribution through broadband (McCartney,L. Oct2006). As the world goes digital, another business goal is to create a paperless supply chain, according to Brian Reed, VP of global marketing at Forms cape, a company that provides document management...
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...Our Approach • Results Emerging Opportunities As the idea of work is changing for employees and other stakeholders in a business, a crucial opportunity has emerged for businesses to become more flexible and open – increasing efficiency and reducing inertia. Technology [pic] It goes without saying that technological evolution has fueled every major business revolution, from agrarian to industrial. But every major business shift was spurred on by innovations that were seemingly unpredictable, yet visible to those with keen foresight. Currently, the ever-increasing overlap between consumer and enterprise technology is opening up a number of opportunities for businesses to evolve – and this continued overlap will only increase the pace of change. Exploiting these trends requires more than simply adopting new technologies. It requires forward-looking organizations to embrace change, mapping these trends to the strategic goals of the business. Society Social networks are fundamental to how people communicate with one another and with companies. Organizations that can...
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...favorable perception by investors (stock profile) and lenders 2. Symbolic positions o Self-image enhancement o Ego identification o Belongingness and social meaningfulness o Affective fulfillment 3. Experiential positions o Provide sensory stimulation o Provide cognitive stimulation Perceptual mapping Perceptual mapping provides answers to these vital questions: • What is your market position relative to your competitors? • What are your strengths and weaknesses? • Where are there gaps in the market? • How do you measure up to the “ideal?” • What strategies will improve your competitive position so that you are both relevant to the market and differentiated from competitors? The process includes developing the attributes—either functional, emotional, or both. Survey respondents rate the client brand and competitive brands on each of the attributes, and attribute importance and ideal attribute ratings are obtained. These perceptions are used to create the maps, and analysis of gaps and ideal points is performed. An Example of Perceptual Mapping This hypothetical example of the beverage market illustrates one of the primary results of a perceptual mapping study—the map itself. For illustrative purposes, this example uses types of beverages instead of actual beverage...
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...perspective, e-commerce is the ability to deliver products, services, information, or payments via networks such as the Internet and the World Wide Web. 2. From an interface perspective, e-commerce involves various information and transaction exchanges: business-to-business, business-to-consumer, consumer-to-consumer. 3. From a business perspective, e-commerce includes activities that directly support commerce electronically by means of networked connections. 4. From an online perspective, e-commerce is an electronic environment that makes it possible to buy and sell products, services, and information on the Internet. 5. From a structural perspective, e-commerce involves various media: data, text, web pages, Internet telephony, and internet desktop video. 6. As a market, e-commerce is a worldwide network. A local store can open a Web storefront and find the world at its doorstep-customers, suppliers, competitors, and payment services. E-business: Connecting critical business systems and constituencies directly via the Internet, Extranets, and Intranets. It goes beyond a web site on the Internet to affect all aspects of business, from strategy and process to trading partners and the ultimate consumer. It combines the resources of traditional information systems with the global reach of the Web. E-business enables organizations to accomplish the following goals: 1. Reach new markets. 2. Create new products and services. 3. Build customer...
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...Human Resource Roles and Responsibilities Human resource roles and responsibilities are changing because business trends are changing. Technology, e-business, ethics, and globalization are changing the way companies do business and therefore, the human resource management need to make changes to keep up with the new trends. Globalization and Technology During the past century companies have made changes to the way human resource department’s run. Many companies created jobs overseas, which slowed down the hiring in the United States (Noe, R., Hollenbeck, J., Gerhart, B. & Wright, P., 2004). Companies are finding to survive they must compete in international markets and fend off their competitors. Companies are also outsourcing and offshoring the workload in order to compete and pay employees lower pay. Technology is constantly advancing forward. In today’s business world technology is changing rapidly and human resource department find they need to move with it. These days few companies use paper for job applications now businesses rely on the internet which combines data from several sources into a single site. Shared service centers consolidate different human resource functions into a single location (Noe, et al, 2004). Diversity and E-Business Diversity in the U.S. labor force is growing in racial, ethnic, and gender terms. Many U.S. companies have already committed themselves to ensuring they recognize the diversity of their internal labor force and use it to gain...
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...H-E-B grocery store https://www.heb.com/ fits the category of a non – news organization that utilizes social media feeds alongside traditional media feeds. Mixed media is the best way to describe H-E-B online communication (i.e. identified as a mixture of owned media, paid media shared/social media and earned media). The organization has its own website (owned media pg. 175) that allows the company to have control over information disseminated out to both its internal and external publics (pg. 118). When it comes to paid media (pg. 176), H-E-B paid to have control over 60 seconds of air time during the 2018 super bowl. Its commercial in this case demonstrated corporate advertising (pg. 176) as it promoted its annual contest Quest for Texas...
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...Joshua Tollison Phase 4 Individual Project MGM310-1204B-01 Bari Courts 23 December 2012 If I were to start an e-business the main thing I would focus on would be functionality of the site and ease to make customers feel comfortable and confident about shopping with my storefront. By this I mean designing a site that gives customers several options for the products they are shopping for; along with that my customers would have access to multiple pictures of every product available, and a detailed description of the item they are interested in. My customers would also be able to compare similar items by their available options and provide a side by side analysis. The main thing for my e-business though would be the superior customer service that is provided to my clients by means of email, live chat, and a customer service hotline if you would prefer to talk to a representative. One of the final details that would make my site superior to others would be a hassle free return policy that even included return shipping for those who need to return their products for any reason. To be able to make this dream come true there are several other factors that I will be discussing throughout this paper as I present my business plan for establishing my storefront. I. E-Commerce Infrastructure Just as brick and mortar companies have an infrastructure to help them succeed in business, so do e-businesses. By having the correct infrastructure in place allows a company to run...
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...in technology and way of life. One of the most significant forces driving this development is the ability to record and deliver information across distances and at rates expanding exponentially. This is also referred to as the information age. Digital technology has changed the economy. The new terminology being used is e-marketing where the primary source of value creation for consumers has shifted from physical goods to services and information. This does not mean that everything we previously knew about business becomes irrelevant and obsolete, but it does mean that significant changes in business environment justify new approaches to thinking of the best marketing strategy and management. In summary E-commerce can be defined as an exchange of goods and services between parties, individuals and organizations as well as the electronically based intra and inter organizational activities that facilitate such exchanges.(Dave.C.,2007,p,4) There are four categories of E-commerce:- a) Business to business b) Business to consumer c) Consumer to business d) Consumer to consumer Most business still carries out the traditional ways of conducting business. This is by having a physical address where they have their products and services and translations are made there. Due to the new dot com community and ways of doing business many businesses have taken up the opportunity of conducting business online. This is because of the benefits brought about by...
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...1. Introduction Electronic commerce has become an attractive market to the world, and the emerging business opportunities are now becoming a major factor in world economics. Although, investment through e-commerce channels returns high profits, but like many IT systems, it could lead business organizations to a risky situation or failing to deliver expected returns. The main cause of this is the inconsistency between the system design and the desired requirements or for the misunderstanding between IT professionals and business experts. Therefore, to design e-commerce system, a communication pattern is needed either between system developers and business owner, or between customers and the online business system. Moreover, e-commerce system should be adapted with the whole business environment such as business norms and behavior, customer practice, business rules and government policy. However, Semiotic that is ‘the science of signs’ has brought many approaches to facilitate the process of understand signs’ meaning. The approach of organizational semiotic defied the organization as a group of social norms and emphasizes on the people and their role and responsibility in order to merge them when analyzing and designing information system (Stamper et al, 2004). For e-commerce systems, there is a necessity of clear meaning for each symbol, icon and image because almost all transactions done through the web system without human agent involvement. Therefore, semiotic...
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...Operations—it’s another strong core competencies of NIKE. Which are efficient operations. ▪ Including the hot topic in global souring. Such as NIKE launched a new business unit called Sustainable Business & Innovation, as well as a new business sub-unit called Sustainable Manufacturing & Sourcing. ▪ Such as: ----- At NIKE’s distribution centers, they have begun assessing its waste, most of which is corrugated cardboard, and most of which is recycled. We have also been seeking opportunities to reuse inbound shipping boxes for outbound shipping, rather than discarding and recycling them. Our distribution center in China has been testing this process. 4. Distribution--- ▪ Plans to manufacture near its consumers. ▪ Nike has 750 retail stores around the world, channels and distributions all over the world. 5. Marketing & Sales ▪ The...
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...Globalization in Business: And the effect it is having Steven Galvan IT/205 Chester Grice April 14, 2013 In the business world today, the way in which we conduct business continues to evolve everyday with the continued development of the internet and our ability to keep track of data, which impacts the business as a whole. It is believed that the use and development of information systems in business made globalization possible. (Matthew Read, 2010) The use of information systems has changed the mindset of all that look to run a successful business. The use of tools such as the internet, smart phones, tablets, and laptops has taken the business world by storm, as they have made the day to day operations of a business possible from anywhere. This fact alone has allowed smaller businesses to reach out to a broader customer base, allowing smaller businesses to be more competitive. Smaller businesses have also been able to supplement their earning potential with the addition of online business, leading me to believe that smaller businesses will be able to keep their doors open a little easier. Another area that has improved in the business sector is the rate at which transactions and communication can be processed. For instance the development of email has greatly improved the way in which things get communicated in the business world. In the past you might have been left to...
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...Urban Outfitters Continuing Case Study: Creating a Business Steve Jobs Introduction to Business Professor Mariatta Lewis July 31, 2011 Urban Outfitters Continuing Case Study: Creating a Business Starting a business can be very challenging. There’s always a positive and negative side to it and it’s not always easy. Entrepreneurs and business owners will always over come different challenges when setting up a business. Finances, location, and finding a good staff is all linked together but can be challenging when opening up a business. Finances have a big part to opening up a business. You will have to find the right lender and see who has the best interest rates for business loans. For example, if I was to start up my own restaurant I will need money to buy or rent a facility, buy restaurant equipment, or buying the food. First I will have to sit down and set up a business plan and see what is within my budget. If the bank qualifies you for a $100,000 loan you know that is your budget. Figure out what you need to get for the business, find the location, and hiring a staff. A good way to budget is find stores that sell cheap items and buy things in bulk. Budgeting money can be very challenging because when you have that large lump sum it’s easy to just buy whatever you see. So as a new business owner plan out what you need for the business and budget the money you got. Finding a location can be very challenging. Explore your options to see if it...
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...business. For example, at the business I work at, PrecisionCraft, our architectural capabilities set us apart from many competitors. We would not attract as many customers without our extremely “life-like” 3D rendering capability that people are attracted to on our website. Also, we align the architecture with manufacturing technology that is also the latest and greatest. The technology is becoming so good that it will not be long before the architectural drawings will be “automatically” manufactured with no human communication necessary. A streamlined operation like this is a key to lowering manufacturing costs. Along every step of the value chain, the easier information can be accessed, the more value it will create to the end consumer. It is conclusive that IT has a significant impact on a company’s competitive position and it has been proven that the companies that have embraced the technology have been the most successful. The advantage will always be with those that use technology as a competitive advantage which sets the course that others will have to...
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