...awareness of consumer in urban agriculture. The review of previous studies can provide researchers with information about models used, variables, techniques for analysis and result of related studies. The review can be used as guide lines for the present study. 2.1 Related Past Studies Consumer awareness is the understanding and knowledge that a buyer should have of his rights as a customer. The awareness is very important for the buyer since it permits him to get the most from what he buys. To develop or start new practices need lot of effort from many side to ensure it can be done, not only from supply side but demand side play an important role in this. Even there is lot of benefit from urban agriculture, we still need to know if public know about urban agriculture or it related practices. The result from study of consumer awareness of organic products in Spain, T. Briz and R. W Ward (2009), show that education was a major contributor factor that influencing the level of awareness. From this conditions, estimated awareness levels ranged from a low 29% to high near 71%. The most profound result is that while there is positive link between awareness and actual buying point. A research in India, Sushil Kumar (2011) give the same result which indicated education plays important role to enhance awareness among people. 64% of respondents with awareness on organic foods have higher educational level (degree holder and higher) compared to 22% in case of unaware consumers. Education...
Words: 2821 - Pages: 12
...|Consumer’s perception of food quality and its relation to the choice of food | |Master thesis | |Master of Science in Marketing | | | |DEPARTMENT OF MARKETING AND STATISTICS | |HANDELSHØJSKOLEN | |AARHUS UNIVERSITET | | | | | | | | ...
Words: 28521 - Pages: 115
...Environmental Implications of Organic Foods QBT1 Research Paper Organic food has grown in popularity over the past 24 years. This is evident in the rapid growth of the organic foods industry, growing by 20% every year since 1990. As of 2005, sales realized within this industry amounted to over 13 billion. The organic food industry is a complex industry that is characterized by fluctuations in consumer preferences which stem from the fact that there is varying scientific information on the safety and benefits of organic foods. Research shows that consumers perceive organic food to be more nutritional, improve general health, and safe for the environment. However, are these general perceptions valid? Do organic foods lead to improved health? And are they truly safe for the environment. Over the past two decades, there has been increasing consumer concern over the health and environmental implications of consuming conventionally grown products and the techniques used by conventional farmers. This largely stems from rigorous consumer awareness programs that have been conducted by a number of environmental groups. Anxiety by consumers over the health and nutritional implications of consuming conventional foods as compared to organic foods led to the increased need for the debate on the environment by marketers of food for consumption by the public masses (Paul & Rana, 2012, p. 412). This increased awareness and anxiety on the part of the consumers led to the development of two...
Words: 2297 - Pages: 10
...Spain Keywords Organic food, Consumer behaviour, Spain Abstract Organic production and its consumption have grown tremendously in recent years. However, in the case of Spain demand still represents only 1 per cent of food expenditure. The main obstacle seems to be that organic food faces problems related to consumers' acceptability; lack of food availability and seasonality make it difficult to establish appropriate retailing outlets; also, higher costs of production and retailer margins jointly may result in higher prices than consumers are willing to pay for organic food attributes. Research studies have mostly elicited consumers' willingness-to-pay (WTP) for organic food through contingent valuation. Alternatively, explores, using an experimental second-price sealed-bid auction, the value that consumers place on organic food and the effect that information included on ecolabel and physical appearance have on their WTP. This methodological approach involves the use of real money and real products, which, in fact, may overcome the hypothetical bias detected in previous studies. Also discusses the effect on WTP of consumers' demographic characteristics and lifestyles, as well as attitudes towards food safety and buying behaviour. Results show, that as more accurate information is offered, consumers' acceptability of labelled organic food products increases; and that WTP is highly correlated with consumption habits variables. Consumers' acceptability of organic food in Spain Francisco...
Words: 7816 - Pages: 32
...Nowadays, the demand for organic food is dramatically growing in Malaysia, but, there are a few factors that may influence the consumer intention to buy organic food. We are search for the related topic and we finally interested to review the study on organic food acceptance, titled Young Female Motivations for Purchase of Organic Food in Malaysia, that been conducted by Jane See Siou Zhen and Shaheen Mansori. The research was published on 2012. Their research work revolves around the consumer behaviour and attitude towards organic food in Malaysia. The broad aim of this research is to review critically the study of organic food purchase in Malaysia. According to the author, they were state that even though the market of organic product is growing, still the demand on organic food is unstable at market place. Basically, the author are emphasized on the impact of four factors that might influence the consumer intense to purchase organic food which are, Acceptability, Affordability, Availability and Awareness and Consumer Innovativeness. CHAPTER 2: STATEMENT OF THE PROBLEM Regarding to the study, the author did not state any problem or argumentative statement. The author perhaps that, the next researcher will examine or proposed any suitable and relevant problem statement. CHAPTER 3: PURPOSE OF THE STUDY The key purpose of this research conducted ( empirical study) is to understand and discovers the significant factors influence consumers’ focusing on young female...
Words: 3162 - Pages: 13
...Consumer purchase intention for organic personal care products Hee Yeon Kim and Jae-Eun Chung Department of Consumer Sciences, The Ohio State University, Columbus, Ohio, USA Abstract Purpose – Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the attitudeintention relationship. Design/methodology/approach – An online survey was conducted with 207 online panel members, and multiple regression analysis was used to test the relationships among the variables. Findings – The results indicate that environmental consciousness and appearance consciousness positively influence attitude toward buying organic personal care products. The addition of past experiences as a predictor of purchase intention and perceived behavioral control as a moderator of the attitude-purchase intention relationship yielded an improvement on the TPB model. Practical implications – This study suggests that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers’ intentions to buy organic personal care products. Originality/value – This study provides valuable insight into US consumer behavior regarding organic personal care products by examining the factors that influence consumers’ attitudes toward buying organic...
Words: 6823 - Pages: 28
...Create the Value – Organic Farm Concept Keller Graduate School of Management January 25, 2015 Create the Value – Organic Farm Concept Overview Daylesford is a specialty provider of specialty organic products, made locally with self-sustainable methods allowing Daylesford products to be of supreme quality from a trustworthy source. All of Daylesford’s products are sourced directly from their organic farms to their retailing outlets, allowing consumers to consume products that are extremely fresh and healthy. For the production of Daylesford’s pre-cooked products, their highly skilled/trained chefs with multiple years of experience use solely the freshest ingredients, combined with unpretentious techniques to highlight natural flavors of Daylesford’s award-winning organic products. In addition to Daylesford’s production methods, another aspect of their business that gained tremendous respect from their loyal consumers is their long-run commitment to transparency. Consumers could freely visit Daylesford’s organic farms and production plants to ensure that products sold are genuinely “organic”, winning more than sixty awards in the past three years for Daylesford’s organic farm concept. As the lifestyle changes in the United States of America are shifting towards the “healthier” trend and “Many companies are responding to consumer demands with more environmentally responsible products...
Words: 1094 - Pages: 5
...SCIENCE Vol. 6, No. 1, 2010, pp. 70-79 ISSN: 1712-8056 www.cscanada.net Purchase Intention of Organic Food; Perceived Value Overview INTENTION D'ACHATS DES ALIMENTS BIOLOGIQUES; VUE D’ENSEMBLE DE VALEUR PERÇUE Mohd Rizaimy Shaharudin1 Jacqueline Junika Pani2 Suhardi Wan Mansor3 Shamsul Jamel Elias4 Abstract: Organic food consumption among consumers is becoming popular nowadays. The attitude has emerged in today’s modern world due to the increased in awareness of the importance to maintain a healthy lifestyle by consuming foods without unsafe additives, preservatives, flavor and coloring. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation, therefore promotes the healthy food characteristics. However, based on the reviewed of literatures, there were some inconsistencies in the previous research findings. In terms of perceived value towards organic food product, most of the research found positive and not less also discovered negative result mainly due the lack of some special value in the eyes of consumers. For instance, higher in price, not value for money, satisfied with the existing conventional food, doubts on the product guarantee and unclear declarations of the organic status. The research aims to identify the perceived value factor and its impact towards the customers’ purchase intention in Malaysia. The findings of the study indicated that out of...
Words: 2515 - Pages: 11
...average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. Zara was described by Louis Vuitton fashion director Daniel Piette as "possibly the most innovative and devastating retailer in the world." Zara has also been described as a "Spanish success story" by CNN.[2] POLITICAL The primary strength of the production is to support the organic sector particularly in agricultural level of the country and in the long run assist the economy. The organic carrot production can help the society in terms of income earning because it has a tradition of volunteerism, self-help and self-determination. Furthermore, the production promotes the philosophy and practices address consumers' interests in health and wellness, the environment and animal welfare. The producers of organic crops, processors and handlers belong to flexible organizations that meet their members' needs and facilitate communication within the community. The support of the government can emphasize the promotion for supply of goods that can be a great factor in the carrot production industry which adds to its size and expansion in production in the long run. New organic carrot...
Words: 805 - Pages: 4
...ORGANIC FOOD IN GROCERY SHOP Final Report On Organic Food in Grocery Shop Course name: Business Communication Course code: MBA 310 Sec-02 Submitted To: Nafees Ahmed Imtiazuddin Senior Lecturer University of Liberal Arts Bangladesh (ULAB) Submitted By: Date of Submission: 22/12/2014 Letter of Transmittal 22 December, 2014 Nafees Ahmed Imtiazuddin Senior Lecturer University of Liberal Arts Bangladesh Subject: Submission of final report on “Organic Food in Grocery Shop.” Dear Sir, Here is the final report on “Organic Food in Grocery Shop” that you asked us to prepare as a part of our study (course MBA 310) The preparation of the final report was a real exciting one and I enjoyed every moment of it. I tried to follow the instruction you have given and fulfil all the requirements necessary. I have tried my best to gather all necessary information relevant to the areas of my chosen project. There may be some mistakes or lack of relevant information. But I hope that this report will provide the necessary information on the chosen topics. If there is any mistake or lack of information in this report, I hope you will consider that and inform me about the mistake. If you should need any assistance in interpretation this report, please call on me. I will be grateful to you if you help me overcome the lacking and to know more about this final report. Sincerely, …………………………………………………… Name: ID: ULAB Acknowledgement At first we desire to express our deepest sense of...
Words: 4603 - Pages: 19
...Robert Moelich Student ID # 000348292 rmoelic@wgu.edu EST Task 1 Company Q’s current attitude towards social responsibility. Company Q is a small grocery store chain located in a major metropolitan area. They have recently closed stores in higher-crime-rate areas of the city. Also, after years of requests from consumers, they have started offering a very limited amount of health-conscience and organic products, which have very high profit margins. A local food bank asked company Q for donations of day-old products and company Q’s management declined deciding instead to throw the food away. The management team cited worries that they may lose revenue due to possible fraud and stealing by employees who might say they are donating the food. It is clear by company Q’s actions that their current attitude towards social responsibility is basically non-existent. Company Q is highly concerned with profit margins and not concerned about having a positive affect within the community they are serving. This type of attitude creates a negative perception of the company by both the customer and the employees within the company. This could be causing both loss of business and low employee satisfaction, which can lead to multiple problems. Recommendations. Closing stores in high-crime-rate areas shows that company Q has overlooked the potential value of those areas. Instead of closing the stores, company Q could establish a crime watch organization. Company Q could...
Words: 701 - Pages: 3
...The Role of Health Consciousness, Food Safety Concern and Ethical Identity on Attitudes and Intentions towards Organic Food Dr Nina Michaelidou University of Birmingham Birmingham Business School University House Edgbaston Birmingham B15 2TT Phone +441214148318 n.michaelidou@bham.ac.uk Dr. Louise M. Hassan University of Stirling and the Open University Institute for Social Marketing University of Stirling Stirling, FK9 4LA Scotland UK Phone +44 1786 466457 Fax +44 1786 466449 louise.hassan@stir.ac.uk 1 Abstract The paper examines the roles of health consciousness, food safety concern and ethical self identity in predicting attitudes and purchase intention within the context of organic produce. A conceptual model is derived and tested via structural equation modelling. Findings indicate food safety as the most important predictor of attitude while health consciousness appears to be the least important motive in contrast to findings from some previous research. In addition, ethical self identity is found to predict both attitudes and intention to purchase organic produce emphasizing that respondents’ identification with ethical issues affects their attitudes and subsequent consumption choices. Key words: organic foods, health consciousness, food safety, ethical self-identity, structural equation modeling, attitudes and intentions, rural consumers. Background The organic food market has grown substantially over recent years across the globe (Giffort & Bernard 2006;...
Words: 6148 - Pages: 25
...anaylsis of organic wines in australia xiangyun Dai, SID:220113354 MM110 Assignment 1 Market anaylsis of organic wines in australia xiangyun Dai, SID:220113354 2013 2013 Unit coordinator: Fredy-Roberto Organic Wines Organic wines are made from wine grapes produced under organic agricultural practices, as defined by the International Federation of Organic Agriculture movements as the ‘production system that sustains the health of soils, ecosystems and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions’ with its core principle in achieving high yields without artificial fertilizers and pesticides (IFOAM, 2008). With over 11 million certified hectares of land, the Organic agricultural industry in Australia has received rapid growth in the recent years due to the trend to a more ‘healthy, and environmentally responsible’ consumer culture and a willingness to pay more for their values (Remaud, 2008). In the following years the industry is expect to continue to receive respectable double digit growth. The recent growth in organic produces has translated well into the growing market for organic wine (107% growth during 2010-2012) and it is expected to continue into the future (Mascitelli, 2012). While the average consumer are not so willing to pay the premium for the ‘organic’ label on their wine, research have found that a significant cluster (~14%) of Australians are willing to pay up to a 9% premium for organic wine (Chvyl,...
Words: 1259 - Pages: 6
...online DOI: 10.1080/00913367.2013.799450 “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists Ioannis Kareklas Washington State University, Pullman, Washington, USA Jeffrey R. Carlson University of Connecticut, Storrs, Connecticut, USA Darrel D. Muehling Washington State University, Pullman, Washington, USA 80% of survey respondents (marketers) indicated they expected to increase the amount of money their firms spend on green marketing efforts in the future. While organic food is the fastest growing food sector in the United States (Dettmann and Dimitri 2010), few studies to date have examined the factors that influence consumers’ purchase considerations, with the vast majority of studies being conducted in Europe and Asia. Furthermore, much of this research has been primarily descriptive in nature and lacking a theoretical base. The exponential growth in the organic food market in recent years and its concomitant effects on companies’ competitive efforts necessitates that advertisers fully exploit their knowledge of what drives organic consumption (Organic Trade Association 2011). With increased expenditures, theoretically derived strategic approaches to reach green consumers are likely to become even more important, as recent reports show that, despite a rising interest in green products, some consumers do not respond favorably to green advertisements...
Words: 4497 - Pages: 18
...management | Consumer driven supply chains: the case of Dutch organic tomato | Author: F. Anastasiadis, Y.K. van Dam | MKT 625 | | | Introduction Supply chain management refers to the efficient integration of various processes involved in turning resources into consumer products. Effectiveness of the supply chain is more easily understood in terms of Value Chain Management, and the integration of processes that turn resources into consumer value. The current paper reports two studies into the value chain of organic produce in Netherlands. The paper combines two different research approaches to study which consumer motives and values are the main drivers of organic consumption. These motives are centered on hedonic, benevolent, and Universalist values. The study reconfirms earlier findings that health and taste are important motives driving organic food consumption, and that next to this environmental friendliness and naturalness are important drivers. More fundamentally, the consumption value of organic food is strongly related to social and ethical principles and beliefs. By committing it to superior ethical performance the organic supply chain could create a competitive advantage that is not easily copied by competing products. Objectives of the Study The basic objective is to understand consumer product knowledge and motivations with respect to organic products. In other words, this research focuses on the consumers’ beliefs towards organic products and...
Words: 1480 - Pages: 6
