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Consumer Prefrences

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Submitted By rubi1234
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The Demand: Consumer Preferences

I observed people changing their cloths as long as the weather or season changes. However, why couldn’t they wear warm cloths such as winter jacket, gloves, snow boots, etc. all year long? Otherwise, why would people look at me as if I were nuts or sick when I wore a very warm jacket and snowshoes in hot summer days? Therefore, weather or season changing has a great influence on consumer’s preferences on a particular good. In addition, it can relate to one of the determinants of demand that cause a shift in the demand curve.
For example, in winter, people are highly interested to wear or buy very warm clothes than in summer. Therefore, when people feel cold, the demand for warm cloths is increasing, which mean that the demand curve is going to shift out. However, in Summer, people feel hot so their interests in warm cloths is going to decrease , which leads to a shift in of the demand curve.
Another example of the impact of weather changing on consumer preferences is the use of means of transportation. In very snowy days, people are demanding more to ride a bus or a car than to walk, but in nice weather such as in late spring, people are less interested in using means of transportation.so the demand for the use of means of transportation increases in snowy days that make the demand curve to shift out. While in very nice weather, people take advantage of the weather so they prefer to walk. With that, the demand for using means of transportation is going to decrease and leads to a shift out of the demand curve.

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