...Social Medias Impact on Consumer Behavior With today’s technology the use of social media has taken the world by storm, with millions of people able to rate, review and share opinions on products at the palm of their hands. The high usage of social media sites is creating a new medium for companies to communicate with consumers on a personal level they were not able to years ago. With the usage of smartphones sky rocketing consumers are now able give their “two cents” about products or services the second they experience them. This is an essential element for companies and consumers because social media allows them to view reactions about new products, whether they are negative or positive. Where would you like to eat tonight? Be daring and try the new bistro that just opened down the street or play it safe and go to Applebee’s? This could be one of the most daunting decisions someone may have to make throughout their day. When it comes to where one would like to spend their hard earned dollar on a meal 45% of consumers turn to leading social media sites like Yelp for recommendations (Pann). 57% of consumers rely on the reviews from these sites on restaurants to determine where they will dine that night (Pann). But how reliable are these reviews that consumers are putting such high importance when it comes to their dining experiences? When it comes to the reviews on websites such as Yelp, a recent study by Gartner a tech research company has determined by 2014 that 10%...
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...Action Research in Organization SEM 2011/2012 MRC 1033 ACTION RESEARCH IN ORGANIZATION (LECTURER: DR. MUSLIM AMIN) Name : | Lim See Yeong (Sean) | Matrix Number: | MR 101106 | Title of Assignment: | THE FACTORS THAT INFLUENCING INTERNET CONSUMER BUYING AND USING DECISION PROCESS | Instructor : | DR. Muslim Amin | Submission Date: | 8 Dec 2011 | Contents 1. Introduction 3 Problem Statement 3 Objective 3 Research Questions 4 Background 4 2. Literature Review 5 3. Research Model and Hypotheses 8 4. Methodology. 9 5. Data Analysis 11 Satisfaction Reliability 11 Trust Reliability Test 12 Reputation Reliability Test 15 Usefulness Reliability Test 18 Usability Reliability Test 20 Satisfaction Factors Test 25 Trust Factors Test 26 Reputation Factors Test 28 Usefulness Factors Test 29 Usability Factors Test 30 6. Scope and Limitations 33 References 34 Questionnaire 37 1. Introduction What is Internet? Internet is a worldwide interconnected networks which billions of worldwide users sharing information through Internet. The Internet has made huge impact on culture and commerce. Ten years ago we were in the era of the dot-com boom (and bust), the Web was strictly 1.0, and Google was just a baby. Since 2000, Internet has grown significantly, and nowadays human cannot live without it. It is so so so so important to us. According to http://www.internetworldstats.com, Internet penetration rate is estimated 30.2%...
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...satisfaction in accommodation aggregator sites? 34.125 STUs max. Now 25111 + 1600 (2 charts) Introduction and problem formulation: The Internet has grown to be one of the most effective means for tourists to seek information in the planning process of their vacation. Tourists find themselves navigating through an immense amount of information that could be relevant for the planning, which can be experienced as being overwhelming for prospect travellers (Pan and Fesenmaier 2006). In this scenario, aggregator sites enable users to search for content specific for their area of interest, gathering the information needed under a single roof and functioning as an intermediary between prospect travellers and the travel industry. Because of the low barriers of entry, the proliferation of information aggregator sites has created a strong competitive environment, where sites are competing for the attention of customers on the online space. Online customers are characterized as having a short attention span, seeking information on multiple sites, and having a low barrier to switching to alternative sites (Chaffey, 2009). User satisfaction is then essential for the success of an aggregator site, in order to retain customers and to encourage repeated visits to the sites. It is the aim of this paper (mini-project?) to explore the critical success factors for customer satisfaction of accommodation aggregator sites. Accommodation aggregator sites are popular in planning one of the stages...
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...I. Abstract This qualitative exploratory study examines why the luxury online shopping industry has not been more successful in today’s highly digital age. A literature review as well as, a self-conducted study will be used to address this question. First, literature is presented on what luxury goods are and what factors motivate people to consume luxury brands. Next, research is used to describe the consumers of luxury shopping online. Following this, the literature review covers three dilemmas when using the Internet to sell luxury brands. The first describes whether or not brand integrity is diluted on the Internet because of the ability for everyone to have access to these luxury products. The second dilemma concerns whether or not the sensory nature of the luxury shopping experience can be translated onto the Internet. And the third deals with the Internet’s inherent ubiquity and whether that compromises the exclusivity of what luxury brands stand for. Finally, existing literature is used to demonstrate how to measure service quality on the Internet as well as propose web site design issues faced by online retailers. The following section, Section V, describes the research method used in this study to explore how well the design of luxury e-stores meets customer expectations, while conveying the luxury consumption factors without the sensory aspects of a traditional store. The results of this study show that luxury e-stores have a long way to go in terms of replicating the...
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...Web 2.0 for today’s entrepreneurs In the early days of internet world, there are so many changes that happened in the world of communication and interaction for the people. It has enabled any person on any corner of the world to communicate to anyone anywhere by using the internet facility. The web has played important role in changing the way people interact with each other and also communication to the outside world. Email communication, publishing and consuming information on the web have been radically transformed in the recent times. Today, there are so many websites to offer anyone to create their own blogs to write and publish without needing an effort of writing and getting accepted by anyone. We have other websites which offer anyone to upload video, audio such as “You tube” to get the information to the world in no time. The power of communication has increased rapidly with the advancement of these sites using web technology. The content sharing websites like Facebook, Twitter, YouTube and Yelp are commonly referred as “Web 2.0”, where the communication of using these sites have increased and people have extensive knowledge of important information very fast and also communicate to these website user community in no time. We can very well get information of any new products into the market, new movies information (reviews about good or bad), we can also very well get recommendations, we can also ask in the websites for people to recommend a product and its pros and...
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...and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................................. 10 Web 2.0 and its impacts on international...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Health Care Consumer- Trends and Marketing HCS-490 June 2, 2014 Web-Based Forum Web-based health care forum is a web portal, which connects the healthcare provider to the consumer. Improving the patient care and healthcare efficiency by delivering health via the internet. A key goal is to provide an effective platform for the providers, patients, pharmacies, and caregivers, where he or she can receive a fast and secure communication processes. Best one-stop location for all of the members of health care community. Within this paper a review of the benefits for the consumer and provider, value and importance, difference from other modes of communication, changes from media and social media, and marketing health care products. Benefits There are several factor that would motivate the provider and consumer to use this communication process such as, easy accessibility and privacy. For the provider and the consumer he or she can both find and share information through web based health bulletins for example; WebMD and HealthBoards. Provider benefits are the forum because he or she can send problematic cases via links on the forum anonymously. The question is automatically sent to all of the members. These questions are answered within a month. Member can comment and uses the information post as a reference in his or her individual cases (Vuorikatu, Saarni, & Pastermack, 2011). Doctors can set up alerts, review appointment and receive SMS notification when patients diagnostic...
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...upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states that social media has been an option for hospitality because it provides opportunities for managing and presenting business content and helps in identifying...
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...Marketing Review 14,5 376 International online marketing of foods to US consumers Gregory K. White Department of Resource Economics and Policy, University of Maine, Orono, Maine, USA Introduction Internet shopping is beginning to show signs that it may live up to its early revolutionary projections. It is now estimated that 23 per cent of US and Canadian residents over the age of 16 use the Internet, and as of March 1997, 17 per cent of this population had used the World Wide Web (WWW) in the previous month. (CommerceNet, 1997) Nearly three quarters of these Web users have searched the Internet for information about products and services, and 15 per cent have made an online purchase. Thousands of firms marketing food and beverages worldwide are among those trying to attract the attention, and buying power, of these Internet shoppers. It is now possible to purchase specialty Italian cheeses direct from a cybershop in Italy or New York. Consumers interested in smoked fish can pay a virtual visit to companies in Alaska or Iceland from their home computers. Internet users are an attractive target group for specialty food and drink producers. Like the overall Internet population, people who visit food and drink sites online are relatively young (median age of 37), wealthier than most (median income of $58,000), and well educated (91 per cent have attended some college and 75 per cent have at least a four-year degree) (White and Cheng, 1996). They also mirror those consumers who purchase...
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...upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states that social media has been an option for hospitality because it provides opportunities for managing and presenting business content and helps in identifying...
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...V.Srikanth & Dr.R.Dhanapal A Business Review of E-Retailing in India V.Srikanth Assistant Professor / MCA Dept PES Institute of technology, Bangalore-560085, India vedanthamsri@yahoo.co.in Dr.R.Dhanapal Professor, Department of Computer Applications Easwari Engineering College, Ramapuram Chennai - 600089, Tamilnadu, India drdhanapal@gmail.com Abstract As a professor in computer science I am very much interested in training my students in e-Commerce and prepared myself for an in depth research in this area and to present a quick journal about e-Retailing concepts / framework, how an organization can start e-Retailing business quickly. Its Pro’s & Con’s, how to make the e-Retailing venture successful. How retailers should plan / experience to achieve varying success by leveraging the internet technology. How to incorporate traditional retails practices with Internet technology. And strive for success in India. How internet is used by users and its use for online shopping. It serves as a best article for all the readers across the globe. Keywords: E-Retailing,E-tailing, E-Commerce, Online Store, Retail, E-Business. 1. INTRODUCTION E-Commerce is a huge domain on conducting business over internet and e-retailing is part of it. When we discuss on digitally / Internet enabled commercial transactions between organizations and individuals using latest web technologies as per the policies of the Organization it takes the form of e-business. Nowadays, 'e' is gaining...
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...Context Discussion 5.1: Privacy in the Workplace The Children's Online Privacy Protection Act, which went into effect date, April 21, 2000, affects U. S. commercial Web sites and third-party commercial Web sites that schools permit their students to access. "COPPA requires "operators of websites or online services directed to children and operators of websites or online services who have actual knowledge that the person from whom they seek information is a child (1) To post prominent links on their websites to a notice of how they collect, use, and/or disclose personal information from children; (2) With certain exceptions, to notify parents that they wish to collect information from their children and obtain parental consent prior to collecting, using, and/or disclosing such information; (3) Not to condition a child's participation in online activities on the provision of more personal information than is reasonably necessary to participate in the activity; (4) To allow parents the opportunity to review and/or have their children's information deleted from the operator’s database and to prohibit further collection from the child; and (5) To establish procedures to protect the confidentiality, security, and integrity of personal information they collect from children. Non-profit sites are not included in the act; however, many are voluntarily complying. The Children's Internet Protection Act went into effect April 20, 2001, requiring that schools and...
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